December 2022，General Secretary Xi Jinping emphasized an important instructions on the protection of intangible cultural heritage，Systemic protection of the intangible cultural heritage must be done solidly，better meet the people's growing spiritual and cultural needs，Promoting cultural self -confidence。To promote the creative conversion of excellent Chinese traditional culture、Innovative development，Continuously enhance the cohesion of the Chinese nation and the influence of Chinese culture。Enter the new era，my country insists on systematic protection，In -depth mining of contemporary value of intangible cultural heritage，Find the connection point of traditional culture and modern life，Adhere to creative conversion、Innovative development。Intangible cultural heritage has become the needs of the people's beautiful life、Important forces to promote high -quality development of economic and social。

Clame soul for the Chinese nation bacon，Casting the consciousness of the Chinese nation community。Intangible cultural heritage is an important part of the excellent traditional culture of China，Historical and cultural memory of thousands of years of history，It is a vivid testimony of Chinese civilization's inheritance。With folk literature、Traditional Art、Traditional music、Traditional skills、Traditional skills、Folklore activities and other cultural expression forms or excellent intangible cultural heritage inherited by cultural space，Reflected the unique cultural spirit of the Chinese nation formed by the Chinese people in the practice of long -term production and life。The indomitable reflected in the intangible cultural heritage、Pioneer and then、Pioneer and then、constantly aggressive、Big Gong selfless、Pioneer and then、Heavy love and trustworthy、Delivery、Harmonious and friendly、Diligence and frugality、Respecting Bet365 lotto review the spiritual character of the elderly loves the young，Not only is it promoting rural governance、Enhance the cohesion of the community、Maintaining the harmonious relationship in neighborhood played an important role，It is the reason why Chinese culture continues、The important reasons for the continuous prosperity。To vigorously excavate the Chinese cultural gene contained in intangible cultural heritage，Percery the core values ​​of Chinese excellent traditional culture and socialist core values、The common value concept of daily use with the people blends，Guide people to establish the correct view of the motherland、Ethics、Cultural view、History view，Use intangible cultural heritage to cast souls for the Chinese nation bacon，Concrete and stretch the spirit of the Chinese nation。The intangible cultural heritage of the Chinese nation is the common spiritual wealth of the Chinese nation，It is the unique cultural identity and spiritual logo of the Chinese nation，In the cultivation of national character、Rich national emotion、It has an important role in enhancing national cohesion，It can build a spiritual home for the construction of the Chinese nation、Casting the consciousness of the Chinese nation community、The Chinese Dream of the Great Revival of the Chinese nation provides an important spiritual support。

Non -heritage integrates into modern social life，Enhance the people's sense of gain。The "Intangible Cultural Heritage Law of the People's Republic of China" clearly stipulates: "The state encourages and supports special advantages of the resources of intangible cultural heritage，On the basis of effective protection，Reasonable use of the representative project of the non -material cultural heritage to develop a place、Cultural products and cultural services of national characteristics and market potential。"" Promote the conversion of traditional intangible cultural heritage resources to realize the value of modern economic value，This is highly consistent with the tolerance concept of intangible cultural heritage advocated by the Convention on the Convention on the Protection of Intangible Cultural Heritage。With the improvement Bet365 lotto review of material living standards，The people's demand for spiritual and cultural life is also increasing。Stand at the new historical starting point，my country's promotion of intangible cultural heritage continues to "break the circle"，Let the traditional intangible cultural heritage connect with modern social life，From "Raising in the Deep Lord" to "Flying into the Home of Ordinary People"，The concept of "seeing people and seeing things"，The method of innovating non -material cultural heritage protection and inheritance。On the basis of respecting the value and rules of respect for intangible cultural heritage，Promote its creative transformation and innovative development，With the spirit of the times、The vitality of contemporary aesthetic activation intangible cultural heritage。Through reasonable and orderly development，Let more people share the development results of the protection and utilization of intangible cultural heritage，Continuously enhance the people's sense of participation、Get sense、Identity。Starting from the status quo of the good life of the people，Take more proactive innovation measures，Further stimulates the innovation and creative vitality of the general public，Promote the integration of intangible cultural heritage into the production and life of the people。"Non -heritage+" injects new vitality into traditional Chinese culture，It also stimulates unlimited possibilities。"Non -Heritage+Cultural and Creative", "Non -Heritage+Travel", "Non -Heritage+Industry", "Non -Heritage+Internet", "Non -Heritage+Education", "Non -Heritage+Live" and other modes，Let the protection of intangible cultural heritage complement the development of the industry。

In terms of using intangible cultural heritage projects and elements to develop new cultural and creative products and services，Many cultural companies have made successful explorations。Relying on the local intangible cultural heritage project，Deeply excavating unique regional cultural symbols、Creative elements such as national logo，Through fashion art、Creative Design、Life aesthetics docking，Bet365 lotto review Develop new cultural products、Create a local cultural and creative brand。Through the transformation of cultural industrial capital through the transformation of cultural industrial capital through non -material cultural heritage cultural symbol resources，It has become an important strategy for the development of the cultural industry。Actively encourage and promote the intangible cultural heritage project through industrialization to the market，Consumption of consumer demand for the people's diversified consumption，Let more people understand the intangible cultural heritage project，Feel the unique charm of Chinese excellent traditional culture。Industrialization development and utilization of intangible cultural heritage，Not only can enhance the vitality and inheritance vitality of intangible cultural heritage，and can promote the development of the local economy，Heritage interaction of the protection of intangible cultural heritage and the coordinated development of economic and social development。

Active folk non -heritage cultural resources，Stimulates the vitality of rural cultural development。"Opinions of the Central Committee of the Communist Party of China on the key work of comprehensively promoting the key work of rural revitalization in 2022" clearly put forward，"Strengthening the protection of farming culture，Promoting the protection and utilization of intangible cultural heritage and important agricultural cultural heritage "。Village in China has a rich and colorful intangible cultural heritage，These intangible cultural heritage projects are born in the production and life practice of ordinary people，Not only is it practical，And artistic，Dedicated by the public。The continuous development of the protection and inheritance of rural intangible cultural heritage，Active rural intangible cultural heritage resources，Become a helping rural revitalization、Rich rural cultural life、An important way to stimulate the vitality of rural development。

According to the characteristics of the region and the nation，On the basis of protection and inheritance，Better in the combination of rural cultural rejuvenation and economic revitalization，Combining these intangible cultural heritage projects with modern life，Promote industrial transformation bet365 Play online games and upgrade in the form of "non -heritage+"，Drive the local population employment，Help the masses increase income and get rich，Help local economic development。Actively encourage the inheritance of intangible cultural heritage to build a non -heritage workshop，Create a special brand。Vigorously support more local villagers to engage in intangible cultural heritage related industries，Follow the needs of the times to form an intangible cultural heritage industry chain，Road to the industrialization of intangible cultural heritage。In -depth promotion of precision positioning in the development of intangible cultural heritage in rural areas，Construction of "Demonstration Village"，Through industrial products、Cultural Festival、Exhibition Exchange、Training of inheritors，Support the protection, inheritance, development and utilization of local characteristic intangible cultural heritage，Realize the protection and development of intangible cultural heritage、Rural Economic Revitalization and Cultural Revitalization Passing，Let the intangible cultural heritage bloom more charming glory in rural revitalization。

Protection and utilization through digital technology，Realizing non -genetic inheritance innovation development。Big Data、Cloud computing、Artificial Intelligence、IoT、The rise of digital technologies such as blockchain，provides more effective technical support for the creative transformation and innovative development of intangible cultural heritage，It is of great significance for the sustainable development of the protection and utilization of intangible cultural heritage。Use digital technology to realize intangible cultural heritage data collection automation、Technical display visualization、Product push intelligent，Not only is it conducive to a more comprehensive record of intangible cultural heritage，And can make users more intuitively feel the cultural tradition behind the intangible cultural heritage products，Promoting a wider inheritance of intangible material cultural heritage、Communication and production。

The rapid development of the Internet has set up various online live broadcasts for intangible cultural heritage、Expo Bet365 app download display、Short video and other media display communication platforms，Broadly aggregated various intangible cultural heritage projects and inheritors of intangible cultural heritage，Innovation and innovation of inheritance of intangible cultural heritage。Virtual reality、Human -machine interaction、immersed experience、High -tech such as simulation machinery in traditional drama and song art、Folk Literature、Use in the use of traditional handicrafts and other intangible cultural heritage projects，Promoting the "living inheritance" and "reasonable use" of these projects。Combining traditional techniques of intangible cultural heritage with digital methods with contemporary art design，Inheritors of the inheritor and designer and enterprises through the inheritance of the intangible cultural heritage，Converting traditional manual production technology into mechanical digital production，So as to realize the transformation from the traditional "family" small -scale production to mechanized large -scale production，The effectiveness of the transformation of intangible cultural heritage resources will be greatly improved，Create more cultural products that people like to see，Meeting the growing spiritual and cultural needs of the people。

On the new journey of achieving the second century -old goal，We urgently need to fully understand the importance of intangible cultural heritage as strategic resources，Continue to promote the integration of intangible cultural heritage into modern life，Active integration and serving the national strategy，Effectively use the intangible cultural heritage to promote economic development、Social Governance、Connect the positive role of the people's good life and other needs，Provide a strong spiritual force for comprehensively building a socialist modern country。

(this article is the theme academic activity project of the National Social Science Fund Social Sciences Academic Association "Creative Transformation and Innovation Development of Folk Cultural Resources in New Rural Construction" (20sta024)

(The author is the former vice president of Huazhong Normal University、President of the Chinese New Literature Society、Director of the bet365 Play online games National Cultural Industry Research Center、Professor)