Culture is a country、The soul of a nation。The prosperity of culture will lead to the prosperity of the country，Strong culture leads to strong national destiny。General Secretary Xi Jinping emphasized in the report of the 20th National Congress of the Communist Party of China，To “promote cultural self-confidence and self-improvement，Creating new glory for socialist culture”，This points the way forward for work in the cultural field，Provides fundamental guidelines for enhancing the spiritual strength to realize the great rejuvenation of bet365 mobile betting。A long history、The extensive and profound Chinese excellent traditional culture is the root and soul of bet365 mobile betting，It is also an important source of our cultural self-confidence and self-improvement。Promoting cultural self-confidence and self-improvement requires insisting on creative transformation、Innovative development，Activate the vitality of China’s excellent traditional culture with the spirit of the times。

China’s excellent traditional culture has a profound heritage，Give the culture self-confidence and self-improvement with endless nourishment。Since ancient times，People of all ethnic groups "work at sunrise" on the land of China，Stop at sunset"，Together we created the excellent traditional Chinese culture。China’s excellent traditional culture is vast，Whether it is the ideological concepts of "Tao follows nature", "Being virtuous" and "The world is for the common good"、The humanistic spirit of “harmony without uniformity”, “people as the foundation of the country”, and “harmony among all countries”，It is still the moral code of "benevolence, justice, etiquette, wisdom and trust" and "gentleness, courtesy, thrift and humiliation"；Whether it is the Book of Songs、Chu Ci、Han Fu、Tang poetry、Song Ci、Yuan Qu、Great works such as Ming and Qing novels，Still King Gesar、Manas、Jiang Geer and other shocking great epics；Whether it is the Great Wall、Dujiangyan、Grand Canal，Still the Forbidden City、Potala Palace、Great projects such as karez，All provide powerful spiritual power for bet365 mobile betting，Also for the endless life of the Chinese people、Development and growth provide rich cultural nourishment，Contributed a splendid chapter to world civilization。Visible，China’s excellent traditional culture provides endless nourishment for our cultural self-confidence and self-improvement today。

China’s excellent traditional culture is rich in connotations，Endow culture with self-confidence and extraordinary magnanimity。China’s excellent traditional culture is the crystallization of the wisdom of more than 5,000 years of Chinese civilization，Is the essence of Chinese culture、Where the confidence and charm lie，The deepest spiritual pursuit of bet365 mobile betting，Represents the unique spiritual logo of bet365 mobile betting。The reason why it has rich connotations，It lies in the formation of "talking about benevolence、Emphasis on the people、Keep integrity、Worship justice、Shang Hehe、The spiritual quality of "seeking great unity"，Contains "the unity of heaven and man"、Renovation and innovation、The world is public、Government with virtue、Continuous self-improvement、Honorable Virtue、Practice trust and cultivate harmony、Be kind and kind to neighbors" and other cosmological views、View of the World、Social outlook、Morality。As General Secretary Xi Jinping said: “bet365 mobile betting has always had the tolerance to be culturally confident。”Looking back at the long history of China’s excellent traditional culture，The sentiment of self-improvement、The love of good water in Leshan、The feeling of concern for the country and the people is contained in every classic，Injecting continuous positive energy into the continuation of the Chinese national spirit。Recite a line during the Spring Festival: "One year is passed away by the sound of firecrackers"，The spring breeze brings warmth into Tusu"，Recite "Raise your head and look at the bright moon" during the Mid-Autumn Festival，Bow your head and miss your hometown"，A farewell message: "There are close friends in the sea"，The end of the world is like a neighbor"，This is how China’s excellent traditional culture infiltrates generations of Chinese people，Not only into poetry, but also into bones and lovesickness，And it tastes delicious in the mouth，Not only cultivated our elegant expressions in Tang poetry and Song lyrics，More nourishing "Easy as Mount Tai"，The cultural gene of "as vast as a river"。

bet365 mobile betting cultural identity continues to strengthen，Give cultural self-confidence and self-improvement a powerful force。Cultural identity is the deepest level、The most stable recognition，Is the root of national unity、The soul of national harmony。Thousands of years，It is precisely because of the strong identification with bet365 mobile betting culture，In our country, a unified multi-ethnic country，All ethnic groups can be closely united、Sharing weal and woe。Since the 18th National Congress of the Communist Party of China，General Secretary Xi Jinping in a series of important speeches，Make flexible use of famous quotes from ancient books and chapters，Quoting from many sources when clarifying China’s propositions on international occasions，Revisit bet365 mobile betting history with a high degree of cultural confidence、Telling the story of China、Summary of China’s experience、Condensing the bet365 mobile betting spirit。Overview of today’s world，Many countries and places have elements of bet365 mobile betting culture、logo，Confucius Institutes Go Around the World、Hanfu is emerging internationally、“Traditional bet365 mobile betting medicine craze” continues to heat up overseas、Tai Chi has become popular abroad...these forces that make our culture more confident and stronger。

Creation and innovation of China’s excellent traditional culture，Given cultural confidence and self-improvement with inexhaustible motivation。Cultural self-confidence and self-improvement is a kind of courage to “don’t give me anything else”，It is also a reflection of “taking the best”，It is an action of “the road is at your feet”。Want to gain a foothold in the global cultural upheaval，It is necessary to carry out creative transformation in combination with the conditions of the new era、Innovative development，To inherit and carry forward the excellent traditional Chinese culture、Promote cultural confidence and self-reliance and inject strong impetus。Creative transformation focuses on “carrying on”，Should insist on conversion in inheritance。Fully explore and elucidate the spiritual connotation of China’s excellent traditional culture、Evolution and contemporary value，Adapt the most basic cultural genes of bet365 mobile betting to contemporary culture、Coordinate with modern society。In the pavilions、Couple of stele and plaque、Qinqi, calligraphy and painting、Historical story、Folk beliefs、Present the image of Chinese culture in customary activities，Let people see it、Listen in your ears、Keep it in mind、Think in my heart。Innovative development focuses on “Kailai”，We should insist on advancing with the times、Innovate with the old。For example，Implementing new media communication of Chinese culture、Revolutionary Cultural Relics Protection and Utilization Project, etc.，Create a group of people with Chinese cultural heritage、Absorb the cultural nutrients of various ethnic groups、Song and dance integrating modern civilization、Drama、Film and TV、Literary and artistic works。Implementing the Visual Image Project of bet365 mobile betting，From the Yellow River、Great Wall、Yangtze River and other national geographical indications，Tang poetry and Song lyrics、Cultural symbols such as music, chess, calligraphy and painting，Silk Tea、Four Treasures of the Study、Hanfu, Tang suit and other lifestyle logos，Extract and summarize the Chinese cultural symbols and the image of bet365 mobile betting shared by all ethnic groups，And integrate it into urban architecture、Public facilities、In the tourist landscape，Building a Chinese Culture Theme Park。Let Chinese culture be fully demonstrated through real objects, scenes and events、Straight to the heart，Arouse the common historical and cultural memory of all ethnic groups。

　　(Author’s unit: bet365 mobile betting Western Frontier Research Institute, Shaanxi Normal University；School of Liberal Arts, Ningxia University)