"Fourteen Five -Year Plan" and the long -view goal of 2035 clarify the social development goals of my country's new period，Proposal "Building a new pattern of grassroots social governance"，Requirement "Social Governance System for Commoning Co -construction and Co -Governance shared"，"Strengthen and Innovate Social Governance"。At the same time，The popularity of modern communication tools such as smartphones，and Weibo、The rapid development of new media such as WeChat，While providing convenience for the people to participate in social governance，It also brings new ideas and methods to social governance。

　　bet365 best casino games

Social governance is an extremely complicated "super engineering"。In recent years，Cloud computing、Big data and other new technologies are quickly popularized，Provided strong support for the intelligence of social governance，Improving the speed from the problem to the emergency response，Improving the efficiency of social governance。But，With the promotion and application of big data in social governance，Some problems also follow。For example，Various objective data generated by intelligent devices can be used to analyze the objective behavior of urban residents，To achieve reasonable allocation of resources。But，The "gain" of residents' "gain" of the effect of grass -roots social governance cannot be perceived。So，Makes social governance unable to form a closed bet365 Play online games -loop management of "Perception -Forecast -Response -Effect Evaluation" system。Current，Big data technology and means can achieve timely supervision and management of public facilities for public facilities、Configuration、Maintenance and other behaviors。But，"Hidden Knowledge" or "Interested Knowledge" such as "happiness" and "sense of gain" in grassroots social governance in the grassroots level is difficult to obtain。Current，Related information about grass -roots social governance more relies on grass -roots communities、Government service hotline and other channels to collect and organize，There is no full coverage of members of social members、Information transmission is not timely、Expressions Inaccurate, Inaccurate, etc.，As a result, it is difficult to perceive the demands of different people in the grassroots communities in the first time，left potential contradictions and risks for social governance。

New media big data through public social media、Government Affairs Weibo、Public account、Forum、Post Bar、Short video and other all media data to summarize and organize，Can help government departments at all levels listen to the people's conditions、Public Opinion，Real -time perception of real -time social governance issues，Quick response，and be able to correspond to the refined management of instant evaluation on the effect。But，New media big data in grassroots social governance is still limited，It is mainly manifested in the following aspects。First, in most cases，Just pay attention to the development of major events that have attracted a certain degree of public opinion，Ignoring bet365 best casino games the contradictions and demands in the daily life of the people。Second, it is often monitored to the keyword scheme for emergencies，Existing easy omissions、I found that the emergencies are not timely and wait for problems。Third, the new media big data does not integrate with the social governance information system，Failure to serve different government departments，Create a closed bet365 Play online games -loop management of "Perception -Forecast -Response -Effect Evaluation" system。

New media big data needs to play a more important role in grassroots social governance，to reflect the people's conditions、Public opinion new media big data，Integration of artificial intelligence technology and regional governance evaluation index system，Design Urban Awareness System、Risk Perception Prevention System、Systems such as the Communication Tracking System of major events，Early warning of emergencies、Incident perception and tracking，A good fusion of big data with new media through the government's internal data，More scenes for digital governance。Specific application includes the following aspects。

First of all, it is an early warning。Can it be perceived through the information situation of all media，I perceive the concern of the people when the public encounters problems，Make it solve the problem in advance before it evolves into a crisis incident，Is an important question in social governance。In fact，Government agencies at all levels can perceive issues that people focus on the public through all media data，Discover potential social governance risks，Then intervene in time，Resolve and eliminate many potential social contradictions in advance。

The first step in grassroots social governance is to Bet365 lotto review discover the people's demand information，Automatic aggregation of information through big data analysis and mining technology，Identification of the relevant subjects involved in the emergencies，and predict and deduct the evolution of the event。In this link，Some problems that can be solved are directly transferred to relevant government departments for disposal。The second step is to find the law of the event from all the small problems found。The distribution of the analysis area、Distribution in the area where the problem is located、Department distribution、Hot distribution, etc.，Find the most concentrated point of contradictions from it、The public reflected the strongest question。The third step is to superimize the emotional distribution of people on the Internet with these events，The entire calculation result after superimposed is used to analyze the situation of potential risks。

Followed by the situation perception。Current，Due to the high popularity of the mobile Internet，The scene of the incident in most emergencies，As long as some netizens are here，It will be passed on the Internet by taking pictures or recording videos as soon as possible。This type of information can be used as an internal alarm of the government in emergency perceptions、A good supplement to the source of information such as complaint hotline。Based on this，Need to develop emergencies perception，Different from the manual selection method in the huge information flow through the keyword monitoring through the keywords，This system is based on artificial intelligence technology，Can be automatically、Actively discover the event，Weibo、Bet365 lotto review Forum、Relying on the real -time information of media platforms such as Tieba，Data model based on various types of emergencies，and combined with time information and geographical positioning information for space -time operations，Therefore, the emergencies in a certain area will be accurately captured as soon as possible。This system can quickly discover problems with potential risks in different cities and regions，and quickly judge the problem through the heat observation and make early warning，It has supported fire protection、Minsheng、Education、Medical、Disaster、Traffic、Perception of emergencies in municipalities and other aspects。

Last tracking in the event。Early warning in advance、Incident perception can help government departments before the emergencies of social governance in the grassroots level，better discover problems、Solve the problem，Emergency disposal when emergencies occur。After the emergency,，The key point when solving the problem is "solving people's problems"，The status quo of the scene of the incident、Help、Public problems such as emergencies cannot be ignored。So，Urcest Tracking and Analysis System can help relevant departments to apply more meticulous and precisely。

　　Give play to the positive role of new media big data

The attempts of new media big data in grassroots social governance，may help government departments solve three problems in improving social governance capabilities。

1 is to solve the bottleneck of the application of new media big data。New Media Big Data is playing an increasingly important role in intuitive reflection of social conditions and public opinion。But it is obtained from data bet365 best casino games acquisition、Difficulty of refining and analysis，but not really played，It is currently widely used in the field of public opinion。New media data and complaint data are mostly non -structured data，and the quantity is huge、Information redundant，It is difficult to apply more than a structured government data。This requires the use of natural semantic analysis capabilities、Complex computing power and massive new media data analysis capabilities to solve this problem。

Second is to break the status quo of "Information Island"。New media big data is characterized by the public Internet platform，Feedback of the problem is not subject to the department、Region、Time、Limit of the channel，Strong timeliness，and does not require artificial layer screening，Timely、More authenticity，Any department with technical conditions can be used。At the same time，In actual application，Should continue to cooperate with the smart city management department to explore more about new media big data、More in -depth application scenarios，Combining new media big data with government internal data，Data complementation、Data comparison、Method presented by fusion，Forms a relatively complete emergencies discovery and disposal process。A combination of this internal and external data，Solve information timely、Reality、Comprehensive Questions。

Third is to solve the timely time for public opinion、Comprehensive perception questions。More and more actual cases remind us，It is not enough to monitor the tracking of public opinion after doing things.，Farewell to grasp the rapidly changing bet365 Play online games public opinion field situation，Understand the emotional distribution of the people and their reasons，Perception of potential risks from a very small event is a problem that needs to be solved in the in -depth development of social governance。

　(Author Unit: School of Accounting, Shanghai University of Finance and Economics; Shanghai Pudong Micro Hot Data Research Institute)