■Good governance model of Sina bet365 bonus bets

Zhang Yan\Drawing

The arrival of the “two micro and one terminal” self-media era with bet365 bonus bets as the pioneer and leader，Overturning the media environment and ecological pattern in the era of traditional media and mass communication，Triggering extensive and in-depth academic tracking and research in the field of journalism and communication。On the one hand，What Paul Levinson calls “New New Media”，Its natural grassroots nature、“Media empowerment” functions such as openness and ideological versatility，Received positive approval from scholars from all walks of life；On the other hand，The accompanying information chaos and public opinion turmoil，Also subject to controversy and criticism from all parties。How to treat this "double-edged sword" effect？Can we scientifically and rationally make good use of the social communication advantages of self-media，Strive to create an "ideal communication situation"？"The right of expression based on bet365 bonus bets and the "ideal communication scenario"" (edited by Wang Junchao，Tsinghua University Press October 2020 edition) Looking for a scientific path for this。

　　bet365 bonus bets forest ecosystem: rumors among “trees” and “flowers”

This research integrates the public domain、Theories of communicative behavior and Internet global governance，Focus mainly on the communication mechanism and mode of bet365 bonus bets from a critical perspective，Using bet365 bonus bets as an example to study the advantages and existing problems of new media in promoting people’s right to express；In-depth discussion on how to use good governance to overcome rumors spread on bet365 bonus bets、"Distorted communication" phenomena such as troll comments，Thus achieving the ideal communication scenario，Formation of civilization、rational、Inclusive Internet Culture。

The more valuable academic research，The more important it is to have a clear and strong awareness of the problem。And this strong awareness of the problem，It must be based on a large number of factual cases and specific data analysis。Then，bet365 bonus bets as a “new new media”，The acquisition of its right to express and its widespread popularity，How to realize what Habermas calls the “ideal speech situation”？What is the true meaning of the ideal communication scenario？

、In addition to providing theoretical explanations on major issues such as "Economic Hotspots"，Select different cases，Refined data processing and analysis。As in the meso level，The editor’s research on bet365 bonus bets as a “constructive medium”，Elaborate from four aspects: First, bet365 bonus bets’s construction of social capital。Emphasis on bet365 bonus bets as a form of capital，Social capital is the sum of resources or capabilities mobilized through social networks。The second is bet365 bonus bets’s construction of media discourse。Based on the views of Sher Israel’s book “bet365 bonus bets Power” (China Renmin University Press, January 2010 edition)，The interaction between the main post and the follow-up posts on bet365 bonus bets is a kind of "conversation"。“This conversation flows naturally like a river，Not long after，It’s known as the ‘Twitter stream’”，The information flow direction of bet365 bonus bets is from the edge to the center，The way of speaking is civilian style、Discussion formula、Emotional，Superior in terms of affinity and closeness。This unique way of speaking，Reflects what James Carey calls “the shift from Lippmann’s ‘informative journalism’ to Dewey’s ‘dialogue journalism’”。The third is bet365 bonus bets’s construction of public opinion supervision。Some certifications such as “Independent Investigative Reporter” appeared on Sina bet365 bonus bets，bet365 bonus bets’s self-media exposure platform corresponds to the national call for anti-corruption，Achieved many "online anti-corruption cases" with a large number of fans。The fourth is based on Habermas’s definition of “public sphere”，bet365 bonus bets can be regarded as a media with certain "public domain" potential in China。The potential is reflected in the characteristics of "grassroots media"、Broadness of discussion topics、Timeliness and promotion of people’s right to expression。

At the micro level，The book cleverly names the expression situation of bet365 bonus bets as the "public opinion forest ecosystem"。This system has endless individual "trees" and "flowers"，Need to study it，It is necessary to conduct micro-analysis of each individual information，Thus achieving a macroscopic understanding of the entire forest。Through a large number of specific cases，The editor focuses on bet365 bonus bets as the “rumor maker、The problem of communicator and receiver，Analyze the source of the rumor、Variation and social impact。Among them，Divide rumors into worrying categories、Wish Category、Chicken soup、Hate type, etc.，And further apply domestic and foreign classic sociological and psychological theories and methods，Analysis of the spreading mechanism of rumors on bet365 bonus bets，List the formulas and modes of spread of rumors using mathematical calculation methods，Then understand its laws at an abstract level。

　　Manipulation: The deceptive mechanism of bet365 bonus bets

The editor elaborates on past misunderstandings and misunderstandings on issues such as rumors。People have even become accustomed to many of these concepts。For example, one of the misunderstandings，“Rumors are harmless”；Misunderstanding 2，"Rumors are the weapons of the weak"；Misunderstanding 3，"Rumors can purify themselves"；Misunderstanding No. 4，“Spreading rumors also promotes the right to express”。Such a mistake is intended to correct the chaos。After finding the crux of the problem，How to achieve good governance on bet365 bonus bets？Actually，In the chaotic public opinion environment on bet365 bonus bets，Irrational expression should be the largest、Most common、The most serious，The most difficult disease to treat。The editor devotes almost all of his space and key chapters to discussing this topic。

Irrational expression has a long-term and profound philosophical background and roots。The beginning bet365 bonus bets 20th century，“Irrationalism” has become a trend of thought that is popular in the West，In Philosophy、Ethics、Psychology and Sociology、Widely spread in political science and other fields。It ontologically denies that the world is a rational and harmonious whole，See the world as disorder、accidentally、An incomprehensible and even absurd world；One-sided emphasis on inner experience and intuitive insight in epistemology。Schopenhauer’s voluntarism pioneered Western irrationalism。Nietzsche, who was deeply influenced by Schopenhauer’s thoughts，It even develops Schopenhauer’s will to life into a will to power，Established its own unique philosophical theory。He thinks，The essence of life is will，It is an insatiable desire and creative instinct，And use it as the standard to evaluate all values ​​and establish new values。Since Nietzsche put forward the slogan "God is dead"，The traditional rational ontology is gradually replaced by the modern irrational ontology。

Specific to irrational expressions on bet365 bonus bets，This book is based on Habermas’s “Theory of Communicative Action”，Irrational expressions in communication originate from the "deception mechanism"。Due to subjectivity and objective realm、Confusion occurs between the realm of norms and the realm of intersubjectivity，“And it’s not intentional”，But irrational communicators "know how to control chaotic situations"，How to consciously create an overall effect，and used in fiction、Joking、Irony, etc.”。Habermas calls this deception in communication “systemically distorted communication”。The symptom of this "communicative pathology" is "words to promote results"，Also "manipulation"。The reason is that "at least one participant concealed his purposeful behavior position，Concealing his relationship behavior is purely superficial”。Based on the above theoretical analysis and subsequent case micro-data analysis，The book puts forward the countermeasures against Internet “trolleys”、 Identification methods and management strategies for irrational expressions such as celebrity quarrels。

　　Good governance: reducing “distorted bet365 bonus bets”

The conclusion of the book is really touching。The editor specially elaborates on this，The reason why it is called an ideal communication situation rather than good governance on bet365 bonus bets，Mainly based on the following considerations: bet365 bonus bets as a “quasi-public domain”，Not only a representative of self-media and a gathering center for public opinion，It is also a platform to promote people’s right to express themselves。Use good governance methods to leverage the media attributes of the public sphere，Reduce “Distorted Communication”，Aims to build an ideal communication scenario。Then，The conclusion is not to express a vision，Rather, it aims to review Habermas’s theory of communicative action，Think about the true meaning of its “ideal speech situation”，To further clarify the problems in current bet365 bonus bets expressions，In response to bet365 bonus bets’s good governance。The author concludes: Good governance and the construction of ideal communication scenarios on bet365 bonus bets，We need to start from three aspects: express behavior with communicative rational norms，Protect the right of expression through good governance on bet365 bonus bets，Promote the realization of ideal communication scenarios by improving communication skills。At the specific practical level，The book uses Sina bet365 bonus bets as an example，Give the good governance model in the picture above。

　　(Author’s affiliation: School of Journalism and bet365 bonus bets, Shanghai University)