In recent years，Various Internet -based business models and industrial forms reorganize various processes for economic and social operations and development，Digital platform plays a key role in it。In the field of charity，Digital platforms can quickly match the donor and demand party of charity projects，Make charitable fundraising increasingly breakthrough time and space limit，People are more and more dependent on digital platforms for donations。

Looking back on the development of Internet charity，Cloud computing、Cloud computing、Artificial intelligence, etc. with digitalization、Technical progress with intelligent and grid -based features to build an infrastructure required for platform charity，Competition between Internet companies、Economic and social factors such as business to good thoughts provide soil for platform charity development。Under the guidance of the government's situation，Many Internet companies and head charity organizations have established data platforms。As the platform organization uses digital infrastructure to connect with other economic entities and uses digital platforms as a new charity organization to rely on charitable activities, it has become mainstream，my country's charity officially enters the "platform charitable" era。Platform charity develops network fundraising to higher levels，Internet charity overall development towards benign depth，opened a new realm for the development Bet365 lotto review of my country's charity，Make the online fundraising increasingly cluster、standardization。But as a new thing，Platform charity has also appeared to donate donations、Violation of the rules "grab"、Commercially colorful color and other phenomena，Treating the appeal and expectation of strengthening platform charity governance from all walks of life。

Currently there are three main points of perspective around platform charity governance。A point of view，It should continue to strengthen government supervision。The government as a representative of publicity，is the first subject of charity accountability and supervision。When the industry self -discipline and the platform internal control in the platform，Rigid laws are the foundation principles of platform charity governance。Although the civil affairs department has issued the "Administrative Measures for the Public Funding of Charity Organizations" and "Administrative Measures for the Service Administration of Public Funding Platforms"，and formulated industry standards such as the "Basic Management Specifications for Charity Organization Internet Public Funding Platform" and "Basic Technical Specifications for Charity Organization Internet Public Funding Information Platform" and other industry standards，However，Still facing the weighing of authorization platform supervision and strengthening government supervision。Under the development of the tolerance platform，It should continue to improve the legal specifications of charitable platform governance。The second point of view is considered，The platform has the formulation Bet365 app download of rules、Data resources、Algorithm logic and other key resources，The main responsibility of the supervision should be assumed。Platform organization as an organizer and coordinator of online charity activities，The responsibility for governance to maintain the order of charitable activities，essentially providing public items or quasi -public items services，that is, the main responsibility of the platform organization has public product attributes。At the same time，The main responsibility that the platform needs to bear is not simply social responsibility，It is not a simple economic responsibility，Instead of governance responsibility with a certain complexity，Including new operating responsibilities and new social responsibilities，The main responsibility of the platform has double responsibility attributes。The third point of view is considered，Active self -discipline within the industry is the most decent governance method。The platform can set up an industry association or a professional committee，Trusted by third -party funds、Industry access、Perfect the inspection system、Establish a self -discipline convention, etc. to realize industry self -discipline。For example，British fundraising standard committee、The fundraising association and the public fundraising supervision association are responsible for restricting charity fundraising，The French Internet fundraising industry association is responsible for the entrance work of the platform and the supervision of the compliance of the platform operation behavior。

The above perspectives have its own reasonableness，bet365 best casino games From the perspective of practical operation，These measures may be effective under certain circumstances，but failed to provide an ideal solution。Too much emphasize that government supervision is easy to ignore platform innovation potential，Platform power concentration is easy to breed renting，Industry self -regulatory is difficult to avoid system lack and responsibility avoidance。Platform charity as a complex network behavior and charity infrastructure for multi -subject participation，Need to build equality、Cooperation、Platform charity governance new pattern of mutual trust。In this pattern，Platform charity related parties are independent of each other，Pursuing your own interests freely，can adjust each other，Constrained by specific rules，Find its own positioning under the general rules system of society to achieve integration of mutual relationships。

First，The government should play the role of Yuan governance，Provide a "super charity" policy rule and design，Formulate general rules for platform charity。This rule encourages each platform's charity participation subject to play a role，Restriction and maintain balance，Let the endogenous power of platform charity play a basic role。To reduce the failure of government supervision，The current urgent task is to reasonably classify the network fundraising service platform and charity information service platform from the policy level，Based on this, scientifically define the platform responsibility。For example，Platform A does not charge management fees for charitable projects on the website，The content bet365 Play online games of the project is provided by charity organization instead of the platform，Donation button is just guiding users to enter the interface of the charity organization website。Platform B provides a donation shopping cart，Cost collection is based on the number of donations，Webpage is made by the website，Consultation will provide users with previous records and suggestions on the organization。Based on the definition of fundraising and the operating mode of the two platforms can be seen，Platform A is likely to be a platform that does not require government certification，Platform B needs to be certified。The current stage platform charities adopt the "government management platform，Platform Management Organization "indirect supervision mode，It should be said that this regulatory mode has certain reasonableness。But must be clear，The platform is not the manager of charity activities，The government should supervise the violation of charitable laws and regulations and punish it in accordance with the law，and the platform is mainly responsible for accountability to violate the behavior of the platform rules。

Next，Platform should play the role of technical governance，Provide an efficient intermediary and technical service，Formulate specific rules for platform charity。Public product attributes of platform charities determine that its core value is to maximize the overall development of charity，Under this premise，Platform Fang cannot transform management responsibilities into abuse of dominant position，Instead, the governance tasks should be allocated to multiple subjects，Establish a self Bet365 app download -made order through the way of scattered power and overlapping management。Specifically，The platform should arrange the process of formulating specific rules in the substantial rules through effective institutional arrangements。Platform Fang can set up a committee to draft specific activity rules，Different from the stakeholders' extensive opinions，After discussion, the rules are continuously improved。Digitalization is a win -win process，Platform charity should not try to form a process of barriers to replace the digitalization of charitable organizations，Instead, share data sharing、Talent Training、Technology Development、Fund support and other aspects to empower charitable organizations。

Last，Platform users should play the role of cooperative governance，While win -win cooperation, more participation in public affairs，Formulate aggregate rules for the platform。Platform users are the stakeholders of the platform，Not only does it include charity organizations with public fundraising qualifications on the platform、Charity Organization without public fundraising qualifications、The assistant and donor，It also includes news media and third -party supervision agencies。The most important role of platform users in the new governance pattern is to follow the rules while seeking rules。When facing unreasonable rules，Effective impact through self -organization in the sense of an orderly relationship，Take negotiation、Consultation and other methods to achieve new consistent action strategies; under the consensus rules of the complex established bet365 Play online games by the participants，Actively carry out cooperation，Commonly committed to the construction of platform charity ecosystem。

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