In recent years，Various Internet-based business models and industrial forms have restructured various processes of economic and social operation and development，Digital platforms play a key role。In the field of public welfare and bet365 sportsbook review，Digital platforms can quickly match donors and demanders for bet365 sportsbook review projects，Enable bet365 sportsbook review fundraising to increasingly break through the limitations of time and space，People are also increasingly relying on digital platforms for donations。

Reviewing the development history of Internet charity，Big data、Cloud computing、Artificial intelligence and other digitization、Technological progress with intelligence and networking as its core features has built the infrastructure required for bet365 sportsbook review charity，Competition among Internet companies、Economic and social factors such as business philanthropy trends provide the soil for the development of bet365 sportsbook review charity。Under the government’s guidance，Many Internet companies and leading charitable organizations have established data platforms。As bet365 sportsbook review organizations use digital infrastructure to connect with other economic entities and rely on digital platforms to extensively participate in charitable activities, new forms of charitable organizations are increasingly becoming mainstream，my country’s charity has officially entered the era of “bet365 sportsbook review charity”。bet365 sportsbook review charity develops online fundraising to a higher level，Internet charity as a whole is developing in a sound and profound manner，Opened up a new realm for the development of charity in my country，Making online fundraising increasingly clustered、Normalization。But as a new thing，bet365 sportsbook review charity has also seen fraudulent donations、Illegal "looting"、Phenomena such as strong commercialization，Causing calls and expectations from all walks of life to strengthen bet365 sportsbook review charity governance。

There are currently three main views surrounding bet365 sportsbook review charity governance。A view，Government supervision should continue to be strengthened。Government as a representative of publicity，Is the first entity of charity accountability and supervision。When industry self-discipline and bet365 sportsbook review internal control fail，Rigid law is the fundamental principle of bet365 sportsbook review charity governance。Although the civil affairs department has issued the "Measures for the Management of Public Fundraising by Charitable Organizations" and the "Measures for the Management of Public Fundraising bet365 sportsbook review Services"，And formulated industry standards such as the "Basic Management Specifications for Internet Public Fundraising Platforms for Charitable Organizations" and "Basic Technical Specifications for Internet Public Fundraising Information Platforms for Charitable Organizations"，However, due to the inability to achieve technical penetration into the bet365 sportsbook review due to regulatory measures，Still facing the trade-off between authorizing bet365 sportsbook review supervision and strengthening government supervision。Under the thinking of inclusive bet365 sportsbook review development，Legal norms for charity bet365 sportsbook review governance should continue to be improved。The second view is that，Since the bet365 sportsbook review controls the rules making、Data resources、Key resources such as algorithm logic，Should bear the main responsibility of supervision。bet365 sportsbook review organizations serve as organizers and coordinators of online charity activities，Need to assume the governance responsibility for maintaining the order of charity activities，The essence is to provide public goods or quasi-public goods services，That is, the main responsibility of the bet365 sportsbook review organization has the attribute of public goods。At the same time，The main responsibilities that bet365 sportsbook review organizations need to bear are neither purely social responsibilities，Not just a financial responsibility，It is a governance responsibility with a certain degree of complexity，Contains new business responsibilities and new social responsibilities，That is, the main responsibility of the bet365 sportsbook review has dual responsibility attributes。The third view is that，Active self-discipline within the industry is the most decent governance method。The bet365 sportsbook review can form an industry association or professional committee，Through third-party custody of funds、Industry access、Improving the inspection system、Formulating self-discipline conventions and other means to achieve industry self-discipline。For example，UK Fundraising Standards Committee、The Fundraising Association and the Public Fundraising Regulatory Association are responsible for regulating charitable donations，The French Online Fundraising Industry Association is responsible for bet365 sportsbook review access and supervision of bet365 sportsbook review operational compliance。

The above views are all reasonable，From a practical perspective，These measures may be effective in certain circumstances，But failed to provide an ideal solution。Too much emphasis on government regulation may easily overlook the innovation potential of the bet365 sportsbook review，Concentrated power on platforms can easily breed rent-seeking，Industry self-discipline is difficult to avoid system deficiencies and responsibility avoidance。bet365 sportsbook review charity is a public product of complex network behaviors and charity infrastructure involving multiple subjects，Need to build for equality、Cooperation、A new pattern of bet365 sportsbook review charity governance with mutual trust as the key element。In this pattern，All relevant parties of bet365 sportsbook review charity are independent of each other，Freedom to pursue one’s own interests，Can adjust to each other，Subject to specific rules，Find their respective positions under the general rule system of society to achieve the integration of mutual relationships。

First，The government should play a meta-governance role，Provide a "super charitable" policy rule and design，Develop general rules for bet365 sportsbook review charity。This rule encourages each bet365 sportsbook review charity participant to play a role，Restrict each other and maintain balance，Let the endogenous power of bet365 sportsbook review charity play a fundamental role。To reduce the inefficiencies caused by government supervision，An urgent task at present is to reasonably classify online donation service platforms and charity information service platforms from a policy level，And scientifically define bet365 sportsbook review responsibilities on this basis。For example，bet365 sportsbook review A does not charge management fees for publishing charity projects on the website，Project content is provided by charitable organizations rather than the bet365 sportsbook review，The donation button is just an interface that guides users to the charity organization’s website。bet365 sportsbook review B provides a donation shopping cart，The fee is based on the amount of donation，Webpage content is produced by the website itself，The consultant will provide users with past records and suggestions about the organization。It can be seen from the definition of fundraising and the operation modes of the two platforms，bet365 sportsbook review A is most likely a bet365 sportsbook review that does not require government certification，bet365 sportsbook review B needs to be certified。At the current stage, bet365 sportsbook review charity adopts the "government-managed bet365 sportsbook review，Indirect supervision model of bet365 sportsbook review management organization，It should be said that this supervision model has certain rationality。But it must be clear，The bet365 sportsbook review is not the manager of charity activities，The government should supervise violations of charity laws and regulations and punish them in accordance with the law，The bet365 sportsbook review is mainly responsible for holding people accountable for violations of bet365 sportsbook review rules。

Secondly，Platforms should play the role of technical governance，Provide an efficient intermediary and technical service，Develop specific rules for bet365 sportsbook review charity。The public goods attribute of bet365 sportsbook review charity determines that its core value is to maximize the overall development of charity，Under this premise，bet365 sportsbook review parties cannot transform management responsibilities into abuse of dominant position，Instead, governance tasks should be allocated to multiple entities，Establishing spontaneous order through decentralization and overlapping management。Specifically，bet365 sportsbook review parties should promote the substantive participation of stakeholders in the formulation process of specific rules through effective institutional arrangements。The bet365 sportsbook review can first form a committee to draft specific event rules，Consult extensively with stakeholders for their opinions，Promote continuous improvement of rules through discussions。Digitalization is a win-win process，bet365 sportsbook review charity should not try to form barriers to replace the digitalization process of charitable organizations，It’s about data sharing、Talent training、Technology Development、Empower charitable organizations in multiple aspects including financial support。

Finally，bet365 sportsbook review users should play the role of cooperative governance，Participate more in public affairs while cooperating for win-win results，Develop aggregation rules for the bet365 sportsbook review。bet365 sportsbook review users are the stakeholders of the bet365 sportsbook review，Not only includes charitable organizations with public fundraising qualifications that initiate fundraising on the bet365 sportsbook review、Charitable organizations that are not eligible for public fundraising、Recipients and Donors，Also includes news media and third-party monitoring agencies, etc.。The most important role of bet365 sportsbook review users in the new governance landscape is to follow the rules while seeking them。When faced with unreasonable rules，Exerting influence through self-organization in the sense of establishing orderly relationships，Take negotiation、Negotiation and other methods to reach a new unanimous action strategy；Under the consensus rules of the complex established by the participating parties，Actively carry out cooperation，Working together to build the bet365 sportsbook review’s charity ecosystem。

　(Author’s unit: School of Management, Minzu University of China；School of bet365 sportsbook review Management of Shandong Technology and Business University)