Image is an important way for humans to grasp the world，In terms of spreading knowledge and expressing meaning，Has the irreplaceable important function and value of words。As Zheng Qiao, the great historian of the Southern Song Dynasty, said in "General Records·Illustrations": "The study of illustrations，The great scholar”；"The affairs of the world，Speaking instead of doing things，No need to use map。If you want to make a career in the world，There is no one who can live in the world without a map”，“Not a picture，Cannot submit the request”；“Not a picture，No way to understand”；“Not a picture，Nothing else to ask for"。Long time，Influenced by the tradition of emphasizing text over bet365 score，Except for a few subjects such as art history，bet365 score do not receive the attention they deserve in academic research。Until after entering the 20th century，With the movie、TV、The development and popularization of photography and other technologies，Especially with the rapid development of digital technology in recent decades，We have begun to enter an unprecedented era of "image reading"，“Reading pictures” has become increasingly popular and fashionable。In this context，There is a clear “Pictorial Turn” gradually emerging in academia，“Image” has gradually become a hot topic that attracts much attention，Influence spread throughout philosophy、Literature、History、Archaeology、Art、Aesthetics、Anthropology and other humanities fields，Various achievements are springing up like mushrooms after a rain。

Compared with other humanities subjects，Folklore is a subject that focuses on people’s lives，Focus on people’s daily lives and the logic of their lives。As far as people’s lives are concerned，Image is absolutely an integral part。Leave aside the movies that are widely available today、TV、Photography and other image presentation forms，People’s life in the traditional era，bet365 score are everywhere too，Like the New Year pictures posted during the New Year、Home hall paintings dedicated to ancestors、The divine code to worship the gods、Stove painting on the stove、Murals on the screen wall、Embroidery paintings in novels, etc.。Even so，“Image” has never become an important topic in folklore research。Although as early as 2011，Professor Zhao Shiyu of Peking University gave a lecture titled "The Folklore Significance of bet365 score"，Explains the importance of bet365 score to folklore，But the study of folklore on bet365 score，But it didn’t receive much attention，Especially the theoretical research on bet365 score from the perspective of folklore is obviously insufficient。Therefore，In the context of the “image reading era” and the era in which the humanities are experiencing the “image turn”，Today, when folklore is increasingly moving to the forefront due to its participation in the protection of intangible cultural heritage，Folklore needs to include "bet365 score" in its research scope and establish its own set of image research methods。The good news is，Some scholars have made many efforts in this area and achieved a series of research results，For example, the major national social science project "Compilation of Rare Chinese Folklore Documents and Cultural Relics Collected Overseas" undertaken by Professor Wang Xiaobing of Sun Yat-sen University、Research and database construction”，As well as the "Rare Documents of Chinese Folk Culture Collected Overseas" series and related research results published based on this project，Focused on the image forms and folklore significance of "Miao Pictures", "Export Paintings", "Farming and Weaving Pictures" collected overseas。Also，The major national social science project "Collection of Ancient Chinese Farming bet365 score" undertaken by the author、Organization and research”，has also made some efforts in this regard。

The reason why bet365 score can become the research object and topic of folklore，The reason why bet365 score can reflect people’s lives，Directly related to the properties of the image itself。First，bet365 score and words have a common origin，Both have the important role of carrying and recording information。No matter Chinese or foreign，There was an era where pictures and text were integrated，For example, primitive rock paintings、Pottery patterns, etc.，The text was later generated based on these bet365 score，The pictographic characters such as “sun” and “moon” in Chinese are typical examples。After the text appears，bet365 score still play an important role in carrying information，And greatly makes up for the lack of written expression，For example, Zhang Yanyuan of the Tang Dynasty once said in "Famous Paintings of the Past"，"There is no way to convey its meaning，There is a book；Unable to see its shape，Therefore there are paintings”，“There is nothing more powerful than words to declare something”，No one is good at painting if the form is preserved”，“The biographies are used to describe the events，Cannot contain it，Ode to its beauty，Can’t be prepared for what is expected，The system of pictures can be both”。In fact，Only from the perspective of screen performance，Many paintings indeed carry rich folklore information，For example, various genre paintings after the Song Dynasty，Specifically, such as "Along the River During Qingming Festival", "Seller's Picture" and various paintings with the theme of "Murata Music" etc.。Secondly，Also more important，The image itself is an indispensable and important part of people’s life。Take New Year pictures as an example，It is an integral part of the traditional New Year customs，Except for individual families experiencing new funerals，If you don’t post New Year pictures during the New Year，I always feel like something is missing。Another example is various magic codes、Water and land paintings, etc.，It is itself the "sustenance" of the gods and an integral part of the sacrificial ritual，No "presence" of idols etc.，The ritual activities cannot be carried out normally。In other words，The use of various image forms in people’s lives，It is an indispensable part of "folklore" or a certain folklore event。Therefore，Use bet365 score to “prove customs”，Or “reflect” people’s lives through bet365 score，It is completely feasible，This establishes the legitimacy and feasibility of conducting image folklore research。

Iconological Folklore，Folklore research on bet365 score，It is to use bet365 score as the research theme，Using “lifestyle” as the core discussion topic，Discuss and analyze it using the concepts and methods of folklore，In order to understand people’s life logic, thoughts and emotions, etc.。The combination of “image” and “folklore”，There are generally two main research paths。The first is to use pictures to prove "vulgarity" or to use "vulgarity" to explain pictures，That is, the specific customs of a specific era are presented through specific pictures and content expressions in specific bet365 score，Or understand the specific customs in the picture through the description of specific customs。This is also the most important method of folklore research on bet365 score at present，Specially focused on the field of bet365 score from historical periods。Specifically，This research path，Mainly adhering to a method of picturing history，Use bet365 score as historical materials just like text，Adopt the picture、The method of mutual review，Discuss and analyze relevant folklore events in historical periods。For example, based on "Along the River During Qingming Festival"，The clothing reflected in it、Entertainment、Discuss banquets and other customs；Take related opera performance scenes in export paintings of the late Qing Dynasty as an example，On opera costumes and decoration、The history of local operas、Detailed analysis of the overseas spread of opera。Compared to text，The image is intuitive and clear，Especially when expressing non-abstract information，So we analyze related folklore events based on bet365 score，More vivid and vivid，And it can make up for the lack of written expression to a great extent。The second is to put the bet365 score into specific folk custom “scenes” for discussion and analysis，This should be a more dominant research approach in the study of image folklore，Although compared to "using pictures to prove customs"，There is relatively little research in this area。Han Congyao pointed out in "History of Chinese Image Culture·Image Theory"，Every image or set of bet365 score is not created out of thin air，All have their own specific creations、Show、Propagation、Use and other contexts，They all have their own specific creative motivations、Sponsor、Creator、Time and space background、Art style、Propagation path、Functional purpose、Social response, etc. - although not every image will have or involve all of the above elements，All have technical forms、Constitutive form、Three forms of sociality and the field of production、Own field、Three fields of communication。Therefore，Place the image in its specific folkloric context，Compared with simply relying on image representation to prove “vulgarity”，It is easier to obtain richer “folk custom” and “life” information，Be able to better understand the logic of people’s lives。For example, New Year pictures，By analyzing the related usage of New Year paintings in a specific community，Who made it specifically、Who buys、When to buy、What kind of performance theme did you purchase、When to post、Posted where、How to post、How do people view these New Year paintings, etc.，You can use New Year pictures as a "mirror"，Reflects the festival customs of people in a specific area、Aesthetic form、Thoughts and emotions、Rich information such as psychological cognition。

Corresponding to the above two research paths，Image folklore can adopt two research methods: "ancient" and "modern"。Ancient，Mainly for historical bet365 score，That is, mutual verification of pictures and text、Literature-based method，Discuss and analyze the specific folklore events in the bet365 score，In order to understand and understand the lifestyle of people in the traditional era。Today，That is, using the field survey method of folklore，Go deeper into the folklore context in which the image exists，Through in-depth interviews and participant observation，In-depth understanding of the specific application and value of a certain image in people’s lives in a specific area。Of course，Documentary research and fieldwork are not completely separated。bet365 score from certain historical periods，For example, the late Qing Dynasty、Some image forms during the Republic of China，Because we are not far away，Interviews can still yield useful information。Even though it is a relatively old image form，Like the Han Dynasty portrait stone，Because people in ancient and modern times have not fundamentally changed their concepts and attitudes towards death，By comparing the ones that still exist in some areas today、Interview on the use of stone bet365 score in tombs，To a certain extent, it is still possible to "recall" the psychological world of the people of the Han Dynasty。Some bet365 score that are still widely used in people’s lives today，For example, the divine code、Water and land paintings, etc.，There are also relevant records in literati’s notes and other documents，By consulting relevant literature，You can also deepen your understanding of today’s use of bet365 score。

Compared with image research in other disciplines，The study of bet365 score in folklore has its own disciplinary characteristics。For example, compared with image history，Folklore image research should pay more attention to the present，After all, folklore is mainly a current study。Compared to art history，Folklore pays more attention to those image forms that are closely related to people’s lives，For example, New Year pictures、Magic code, etc.，Rather than those "famous" works。Compare with philosophy，Folklore image research pays more attention to "living" "life"，Rather than metaphysical abstract thoughts and concepts。Of course，This does not mean that the study of image folklore should remain complacent，And should be fully absorbed、Learn from relevant theories and methods from other disciplines。For example, the lines of bet365 score in art research、Color、Composition、Ontology analysis of topics, etc.。As an "artistic" creation，Image, especially its own form and "language" logic，One of the important manifestations is "stylization"，I don’t understand this aspect，You may make some common sense mistakes。Others such as iconography analysis of the theme and symbolic meaning of bet365 score，Historical literature research and “restoration” analysis of image context，Anthropological analysis of the specific use forms and contexts of bet365 score, etc.，Can bring help and inspiration to the folklore research of bet365 score。

　　(This article is part of the National Social Science Foundation’s major project “Collection of Ancient Chinese Farming bet365 score、Compilation and Research” (20&ZD218) phased results)

(The bet365 score is a professor at the Institute of Advanced Confucian Studies, Shandong University)