2021，Central Committee of the Communist Party of China、The State Council issued the "Opinions on Supporting Zhejiang's High -quality Development and Construction Combined Wealth Demonstration Zone"，Zhejiang as a province for common prosperity first，Therefore, providing provincial regions for promoting common prosperity。Common wealth is a question about income and wealth distribution，Zhejiang is an ideal field for carrying out a common prosperity and first trial，Except for good economic development indicators，Governments at all levels and grassroots society are also full of innovative vitality。In the context of solid promotion of common prosperity，How to improve the assistance mechanism of the first rich and then rich，Become the focus of Zhejiang to further promote policy innovation。The new type of gang community mode of Chun'an County，It is the grass -roots practice of Zhejiang Construction commonly wealthy province.，It is also the participation of Zhejiang businessmen to participate in rural revitalization、Typical cases that drive the rich after the rich。We use this case as the object，Discuss its dynamic mechanism、sustainability、sustainability、replication and its theoretical significance and experience value。The significance of the new gang community mode is not limited to the effectiveness of the case itself，Also manifested as a kind of county practice innovation，How can the county government build a platform for the development of corporate charity、Provide policy space，How to build a set of diverse main body deep coupling、Win -win -win first -rich first -rich assistance mechanism。

We carried out this case about one year of tracking survey，The main method adopted is in -depth interview method and participation observation method，Including a discussion with multiple departments in Chun'an County，The project promotion meeting of the new type of gang community，In -depth interview with the main leaders of Chun'an County and Wangfu Township。At the same time，We also interviewed the cadre of Hujiaping Village、Villagers working at the hotel、Villagers who return home to operate homestays、Villagers who provide agricultural products to the hotel and the elderly in the village。

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The new type of gang community composed of Binjiang Group and Hujiaping Village was established in September 2021，Its particularity is reflected in two aspects。First，The pairing parties are disparity between the two parties。Binjiang Group is a listed enterprise with a full year's operating income of more than 40 billion yuan，and Hujiaping Village is a typical mountain county empty village，described by the locals as "Highway Panshan Walk，The old couple at home，A dog at the door bet365 Play online games "。This combination will inevitably lead to questioning: the core of the new type of gang community is "common"，So what is the foundation of "common"? Second，Cases to get widespread attention from all walks of life，The huge capital investment promised by Binjiang Group is an important reason，The considerable proportion of investment is used for social welfare。The new type of gang community presents the operating logic of "public welfare+market"，That is the market -oriented Genting Taoyuan project，Cooperate with the village road、A large amount of public welfare investment, including the construction of the environment and public service facilities。These public welfare investment seems to be separated from the economic benefits of the enterprise，Because it does not bring a direct economic return。So，Why is the company's motivation to carry out social charity in the village?

In the concept of the public，Enterprise is the main body of profit -seeking，Therefore, market behavior within the legal and institutional framework will not be too difficult to be difficult。On the contrary, the social public welfare action of the enterprise will encounter stricter views，The public often has doubts about the motivation of the enterprise。If you only emphasize the "economic man" attribute of the enterprise，So companies cannot devote themselves to social public welfare undertakings because of concern to the interests of villages and villagers，and can only treat its social public welfare action as a means to obtain economic benefits，That is to say，In order to exchange prestige or social capital，In essence, it is still a motivation for profit -seeking。

but，British economist Marshall pointed out very early，Many aspects of economic actions are associated with social value，Entrepreneur actions have multiple directions: in addition to obtaining benefits，Also pursue virtue and integrity。So，The actions of entrepreneurs cannot be simply deducted from the hat，and from the perspective of experience，Enterprise's social public welfare investment does not necessarily damage its profitability。

The 1950s and 1960s，"Social person" turning of corporate nature cognition，Open the institutionalization of enterprises to participate in social welfare。American scholar John B. Kuron pointed out，Because the enterprise exists in a certain social relationship and social network，Therefore, enterprise operations must not only pay attention to internal environment，Also consider the interests of external related persons。The social responsibility of an enterprise means that a company not only seeks interests for shareholders，Also consider the interests of other social members，Follow the ethical consequences of the company's behavior。With this knowledge steering，Society has gradually incorporated enterprises to fulfill social responsibility into the law and institutional framework。So，Binjiang Group as a listed company，bet365 best casino games Performing social responsibility itself is a requirement that it needs to respond。

In addition to the motivation of the enterprise，Do you also need to answer questions about the nature of the new type of community: Should it be regarded as a business or social assistance model? to this end，It is necessary。

The effectiveness of the new gang community needs to be evaluated from multiple aspects。First，From the perspective of an enterprise，Cumulative investment exceeds 300 million yuan，At this stage, social benefits are far greater than economic benefits。Next，For the grassroots government，Major projects can land in Wangfu Township，greatly improved the relevant economic indicators of the township government for assessment，For example, new investment、Fixed assets enter the warehouse amount, etc.。again，Media's publicity and reports have stimulated tourists' curiosity，With the help of Binjiang Group brand，The reputation of Wangfu Township's tourism resources has been improved，It played a drainage role for the development of rural tourism。，The exploration of the new type of the community mode itself is a grass -roots practice innovation，It is a typical case of rural revitalization created by the enterprise to help the government。

More core evaluation indicators are the benefits of villagers and villages。First，Create an employment position，Drive the villagers to increase their income。The project has invested more than 300 million yuan，The main body is construction engineering project，The construction process absorbs a lot of labor。At present, 80 villagers have provided employment positions at their doorsteps，After the project is completed，Hotel、Agriculture and garden greening，It is expected to provide more than 200 long -term stable jobs，Drive the range of Wangfu Township。2，Input of public facilities，Improve people's livelihood。At the beginning of the project launch，Binjiang Group invested 4 million yuan to broaden the road from Hujiaping Administrative Village to Meiwu Tower，Make up the shortcomings of infrastructure for rural tourism development，Another 30 million yuan contributed for the transformation of the living environment of Shangta Nature Village，In 2023, the scope of transformation was extended to other five natural villages in Hujiaping Village，and plan to gradually cover the entire Wangfu Township。Help communities are also committed to integrating village -level public service places、Facilities and other resources，Create sports fitness、Leisure and Entertainment、Neighborhood center，Specific projects have begun construction，It is expected to be completed by the end of 2023。third，Enhance the collective economic strength of the village。Previously due to traffic conditions，Good products in the village can’t sell good prices。Binjiang Group against mountain walnuts、Camellia and other high -quality agricultural products Bet365 lotto review for premium acquisition，Multi -channel improvement village collective business income。In 2022, a total of more than 100 million yuan in agricultural products for the sales of agricultural products，Village collective operating income and total income reached 556,400 yuan and 1.4675 million yuan, respectively。Village collective property building rented by Binjiang Group and the circulating 150 acres of collective idle land，It also provides a stable rental income for the village collective。

　Coupling mechanism of "Public Welfare+Market" 

The reason why the new gang community constitutes a practical exploration of common wealth construction，The core is that it follows the logic of "public welfare+market"，It is manifested as a hybrid mode。If "Public Welfare"，It has become a practice of capital -based capital -based capital to go to the countryside; if the "market"，It is used as a simple charity，Perhaps it is difficult to participate in the development of the village so deep，Lack of long -term and stable connections between villages and enterprises，Lack of replication。So，The core of the new type of the community mode is reflected in the coupling of "public welfare" and "market" logic。

As a hybrid mode，A relatively clear boundary between "public welfare" and "market"。Practice of public welfare orientation，Public infrastructure mainly concentrated on the village level，Engineering design and construction itself is the good at Binjiang Group，and use the village as a unit for public welfare investment，It is also easier to take care of fairness and simplify implementation procedures。In terms of helping agricultural product sales，It is also based on the village collective as an intermediary，Avoid the impact of the enterprise's excessive intervention on the order of the village。

"Public Welfare" orientation Action provides a help for enterprise projects，It also helps reduce policy risks facing enterprise investment。Indexes in rural construction land are strictly controlled、Collective land entering the market still belongs to the background of a small -scale pilot work，Enterprise project construction land is difficult to guarantee，The issue of land ownership is difficult to solve。This means that in many cases，Enterprises can only carry out operations by renting and transforming village collectives or villagers' existing properties，Investment is difficult to transform into an enterprise's asset。and Binjiang Group's investment in Hujiaping Village，Can be in less than two years，Complete various approval procedures and basically complete，The strong promotion of the county level is inseparable from the division。，Village like Hujiaping，Due to weak infrastructure，High cost of comprehensive development of tourism，Long return cycle。So，If you simply follow the economic logic of "capital to the countryside"，Enterprises may not choose such a bet365 best casino games big hand to invest，Or will turn investment to other villages with better conditions。Because of the "market" considerations, "public welfare" logic，And Binjiang Group fulfills its promise through actual actions，Therefore, the county and township governments are more motivated to develop policy space for enterprises，Accelerate the project approval process，Breakthrough policy restrictions through reform，greatly improved the prospect of the project。

"Public Welfare" as a re -distribution mechanism，Sustainable sustainability of the project，Its spontaneous social public welfare investment helps to improve the trust relationship with village society。The village environment itself is a component of the business environment of the enterprise，These social public welfare investment is in line with the company's own interests。In the practice of the new gang community，Enterprise's public welfare investment and project investment are simultaneous development，Therefore, its public welfare nature is not limited to directly sharing investment income with villagers。According to the idea of ​​Binjiang Group，After the project is completed，Can realize operational capital preservation，In other words, the annual income coverage operating costs are sufficient。If you consider the financial cost of investment，So the entire project is almost impossible to achieve profitability，The company is more valued by the asset value of the hotel and other facilities and the possibility of the value -added monetization of the value of the hotel。The company is pursuing long -term interests，Village society needs more direct interest sharing channels，Therefore, the company makes a commitment to continuous social welfare investment，Able to reconcile long -term and short -term returns。

"Market" is to build an enterprise and village、Villagers、Village Agricultural Symbiosis and Winning Relationship Sustainability provides guarantee。Traditional corporate charity or assistance，Build a relationship between "Shi" and "receiving" between enterprises and villages，Often lack of sustainability。Theoretically speaking，Dipping the "market" part，"Public Welfare" is possible to run independently。But that's it，It is difficult to form a relatively stable link between enterprises and villages，The motivation for public welfare investment in corporate public welfare is also easy to decline。In this case，Enterprises enter Hujiaping Village，In addition to pure social public welfare investment，Provide employment for villagers based on market principles、Broaden agricultural product sales market, etc.，Also exerted the first rich belt and then rich、The effect of promoting common prosperity。Enterprises continue to operate in the village，Being able to be in the enterprise and the villagers、Village Collective、Multiple contacts between agricultural production，Form a relatively stable、Multi -win -win cooperation bond。

　The sustainability and reproduction of the new type of the community 

In summary，The new gang community is the government's effective leadership and support，From some head enterprises and underdeveloped villages to market as the standard、Taking into account social charity and social responsibility，Formed mutual benefit、A new type of development exploration mode commonly developed。It is not a path that simply follows public welfare charity，It is also different from the market logic of capital to the countryside，but a hybrid mode of "public welfare+market"，Given the government、The power of the village and the market，Building a development model of collaborative co -governance。

The purpose of common prosperity is to crack the overall、Structural inequality。If a typical case only brings local improvement，Although it is still beneficial efforts，But the value of the case is not enough to be promoted to an institutional innovation at the county level。So，Need to evaluate the nature and potential of the new gang community case。The party that constitutes a new type of gang is the village，Many remote mountain villages like Hujiaping，They are the country's implementation of rural revitalization strategies、Promote the group focused by common prosperity; the other party is the well -known head company in the country，Compared to the number of villages that need assistance，There are not many companies that can invest hundreds of millions of funds in a village。So，Not every "Hujiaping" can find its "Binjiang"。but，Demonstration of the model does not mean copying and copying。

The operating logic of the new type of "public welfare+market"，is the key factor for governments at all levels to vigorously promote the implementation of the project。The public welfare attributes of the project，Promote the reform of the government's two -level governments in the county and township levels and strive for policy space，Provided legitimacy basis。After all, the benefits of such cases to villages and villagers are direct、visible，Not about the empty promise of future development prospects。In the process of supporting the implementation of the Genting Taoyuan project and promoting the practice of "public welfare to the village"，The Chun'an County Government not only adheres to the concept of a service -oriented government，provides a guarantee for the implementation of major projects，Also fully attach great importance to institutionalized aspects，The logic of exploring the effective path of "capital to the countryside" and "public welfare village" through major projects。The Chun'an County Government carefully sorted out various institutional mechanisms and policy obstacles facing the project in the project，and form a systematic through reform and innovation、Working method that can be used for reference。On the one hand, within the policy space of the county level，Amend the old policy or introduce new regulations，provides bet365 live casino games solutions for certain types of problems in an institutionalized way; on the other hand, actively develop new policy space，Seek support from provinces and cities based on real problems，Promoting the bottom -up policy perfect。These systematic efforts reflect the nature of the innovation of the county system。

In the context of encouraging the third distribution，Many entrepreneurs are willing to show their family conditions、Participate in rural revitalization。On the one hand，Participate in public welfare charity、Performance of social responsibilities has become a common trend in the development of modern enterprises; on the other hand,，The strategy of promoting rural revitalization in the country、Strategic opportunity period to promote the development of urban and rural integration，Enterprises are also constantly seeking new development space and opportunities，Whether it is the village as a sinking consumer market with expanding potential or a tourist destination for urban consumers，All provided enterprises to enter the countryside、The motivation of rooting the countryside。Chunan's new type of gang community has a certain promotion demonstration value，It allows many entrepreneurs to see giving back to the country、space and path participating in public welfare。

　 (Author is an associate professor at the School of Public Management of Hangzhou Normal University; Researcher at the Institute of Sociology, Chinese Academy of Social Sciences)