Policy transmission refers to the elements within the policy guarantee system、Interconnected between each link、Policy operation function formed by interaction，Specific policy transmission、guide、Metal and other basic links。Policy transmission is the basic step of policy implementation and the core link of policy goals。Current，The gravity effect of the release and release of rural e -commerce policy is being reshaped the element combination of the rural industry，Low rural e -commerce in the poverty alleviation area，The success rate of e -commerce entrepreneurship is also relatively low。Rural e -commerce entrepreneurship in poverty alleviation needs to face the dilemma that is difficult to develop quickly and sustainable development，Urgently need to build a benign policy transmission mechanism。

　　bet365 live casino games Can release the vitality of the development of rural e -commerce

Rural e -commerce entrepreneurship is inseparable from the majority of farmers participating in the digital economy。E -commerce poverty alleviation and re -promotion policy with poverty -stricken areas as a policy breakthrough，Release the development vitality and endogenous motivation of rural e -commerce。

One aspect，The policy transmission of "poverty alleviation" provides policy scenarios for rural e -commerce entrepreneurs in poor areas。Based on "Precision Poverty Alleviation、E -commerce Pass "concept，2014-2016 Comprehensive planning and deployment of underdeveloped regions nationwide，Start e -commerce poverty alleviation pilot。In view of the overall backwardness of the development of rural e -commerce，This stage clarifies the shortcomings that need to be supplemented by e -commerce poverty alleviation。After that，E -commerce poverty alleviation Focus on rural areas in underdeveloped areas，Priority to build e -commerce comprehensive demonstration zone in the old revolutionary and poor areas。2017-2018 is a demonstration phase，A series of tilt policies that have promoted comprehensive demonstration in poverty -stricken areas have been promulgated，Focus on Demonstration County to promote e -commerce bet365 live casino games entrepreneurship typical model，Continuously expand the demonstration effect of e -commerce entrepreneurship in underdeveloped areas。Outlet construction and brand cultivation becomes the main channel for e -commerce comprehensive demonstration policies to increase income increase effect。2019-2020 E -commerce poverty alleviation has entered the promotion stage of social participation and multiple goals，To help poverty alleviation through accurate strategies。The implementation of the "Express Entry Village" project promotes the effective docking of urban and rural production and consumption，Also for the poor、Poverty -stricken family e -commerce employment and entrepreneurship income provides good technology、Good platform。Farmers who get digital empowerment can participate in market activities more effectively，Then realize the increase in farmers' income。policy transmission mechanism with poverty -stricken areas as the core，Promoting poverty alleviation，Passing the sound of poverty reduction in China，provided possible policy scenarios for rural e -commerce entrepreneurship。

On the other hand，The policy orientation of rural revitalization "Intelligence Empowerment" provides institutional guarantee for rural e -commerce continuous entrepreneurship in poverty alleviation。Continue to empower the development of rural revitalization，Realize the results of poverty alleviation, consolidate and expand，Need to improve the policy system of rural e -commerce development service。December 2020，Central Committee of the Communist Party of China、The State Council has pointed out "picking up hats but not picking policies"，Reflecting the "continuous line" poverty alleviation policy policy，The area of ​​poverty alleviation has gradually shifted from "E -commerce shortcomings" to "strong e -commerce shortcomings"。2022 and 2023，Documents No. 1 in the Central Committee clearly point out that it is necessary to implement the project of "digital merchants" and "Internet+" agricultural products from villages，Promoting the development of the rural e -commerce layout to the development type、Stable type、Safe deepening。From the policy transmission of supporting e -commerce precision poverty alleviation to helping rural revitalization，Provided institutional Bet365 app download guarantee for the continuous entrepreneurship of rural e -commerce in the post -poverty alleviation era。

　　Currently rural e -commerce in poverty alleviation areasSustainable entrepreneurial policy conduction exists in shortcomings

In the process of Chinese -style modernization，Rural e -commerce development environment in poverty alleviation、Main features、Development mode also has a certain short board。In the process of transmission of relevant policy，home from the countryside、subject、Leading three angles，There are still many obstructions，Extra the space for the development of e -commerce entrepreneurship。

First，From the home at home，Rural e -commerce policy transmission in the poverty alleviation area exists in the problem of locality compliance。embedded in the rural social structure，Bring the villages in the city、The home -to -regional mutual e -commerce policy is in the area of ​​poverty alleviation。According to the regional distribution status of rural e -commerce，The state has formulated Yicheng and towns、E -commerce policy in poverty alleviation areas with regional mutual help，To a certain extent, the city is the main、Supplement of the countryside，Mainly developed areas、A supplemented by the underwriting area。But，Rural e -commerce with Taobao Town as the main carrier still shows the southeast coast to gradually decrease to the northwest region、The gradient distribution pattern of decreasing towards rural areas is gradually increasing in the countryside。The scale economy and collective effect of rural e -commerce in the eastern region、Rural e -commerce talents in the central and western regions "abandon the village into the city" phenomenon reflects that the e -commerce policy is still not in rural areas in poverty alleviation。

Look from the subject，Look from the subject，E -commerce to help farmers guidance is difficult to give farmers' subject status。To achieve permanent poverty alleviation，Continue to realize common prosperity，It is necessary to play the main role of farmers，Let the farmers from poverty alleviation actively participate in e -commerce employment and entrepreneurs。In reality，Left -behind labor aging in poverty alleviation、Low academic phenomenon，It means that it is difficult for them to change the ability to make blood transfusion and transform and hematopoietic。The bet365 Play online games main ability of the subject is failed，E -commerce economic passiveness is involved in the phenomenon of "rural areas"，It makes it difficult for them to share the value -added income brought by e -commerce。Under the strategy of subjective empowerment，The subject is in farmers，Farmers as the main body of e -commerce entrepreneurs，The profit of e -commerce entrepreneurship should be transmitted to local farmers，But the local farmers can actually gain lowly，Farmers in poverty alleviation are still in a disadvantaged group。The area of ​​poverty alleviation can only drive from the dependence policy to exert the internal drive of rural e -commerce entrepreneurs、Enhanced development toughness，can keep the bottom line that does not occur without a large -scale return。

third，From the perspective of leading，Lack of the continuous monetization mechanism of e -commerce agricultural products。Under the circumstances when the favorable policies of rural e -commerce companies are continuously launched，Sales of agricultural products accounted for a low proportion of e -commerce products，Agricultural products online sales difficulty，"Raise in the deep mountain people do not know", "Jiu Xiang is afraid of deep alleys", it still fails to solve it effectively，Agricultural product entrepreneurial group successfully starts the business and goes away。Needless doubt，The difficulty of online sales of agricultural products is rooted in the effectiveness of rural e -commerce policy transmission。Difficulties in some policies，Insufficient policy cash，Make e -commerce agricultural products entrepreneurial risk、Slow results。The quality traceability system of agricultural products is not sound，homogeneity of agricultural products、The problem of overcapacity is prominent，Forming less products that go out、There are many situations that come in，As a result, there is a greater instability in e -commerce entrepreneurship。Rudo farmer's self -haired e -commerce entrepreneurs facing the homogeneity of sales products and business methods、Excessive operating costs of individualization，Government -led e -commerce entrepreneurship is too dependent on government subsidies，Market -led e -commerce entrepreneurship exists in the problem that is mainly driven by self -interest。Only bet365 best casino games the problems and practical dilemma of the mechanism of continuous entrepreneurship in rural e -commerce，Only to promote entrepreneurial results。

　　Multiple measures to improve policy transmission mechanisms

Policy transmission mechanism has a certain degree of support for the rural social structure，On the basis of analyzing the shortcomings of policy conduction，Need to strengthen policy transmission、Policy -oriented、policy monetization mechanism，Make e -commerce entrepreneurial policy services more temperature、More strength。

First，Dredging policy transmission point。On the one hand，Pay attention to grasping policy opportunities，Forms a rural e -commerce entrepreneurial circle。Focusing on an innovative guide mechanism，Activate the consciousness formation of farmers' cooperation and the recognition of the cultural value of entrepreneurship，Consolidate social foundation for sustainable entrepreneurs，Promoting rural areas of poverty alleviation is integrated into the e -commerce value chain。On the other hand，Actively build a cooperation mechanism，Guide farmers' e -commerce employment and entrepreneurs。Opportunity with the digital transformation of rural industries by e -commerce as an opportunity，In -depth implementation of the "Head Goose" cultivation action in rural e -commerce entrepreneurship in poverty alleviation，Incubation Cultivation and Cultivation of E -commerce Entrepreneurship New Resources。Customized by developing、Experience Formula、Incubation type cultivation，Promoting the breeding big households、Family Farm Lord、Farmers Cooperatives and Agricultural Enterprises use e -commerce entrepreneurs，Forms with many geese array effects，Change the phenomenon of "participation and no cooperation" in the poverty alleviation area。

Look from the subject，Grasp the policy -oriented opportunity。On the one hand，Call for the country's tilt policy，Advanced planning e -commerce hardware、Software layout。Make full use of the rural areas in the poverty alleviation area、Resource、Market、Technical Tilt Policy，From supporting policy、Public service、Online goods supply、Logistics distribution and other aspects to improve industrial factor configuration efficiency，Find a variety of e -commerce Bet365 app download entrepreneurial policies to relieve the focus and focus of the transformation and break of rural e -commerce。On the other hand，Policies for benefiting from living in the country，Leading the continuous development of the industry。The government should effectively guide in rural e -commerce projects in poverty alleviation，Priority to cultivate and strengthen the growth center of the rich people industry in poverty alleviation，Through finance、Credit、Delivery policies and other preferential policies and conduction mechanisms of counterpart support，Funds to guide e -commerce development、Technology、Gathering of production factors such as talents to gather poverty alleviation areas。The homogeneity and saturation of e -commerce entrepreneurship projects、Quarters of overcapacity of agricultural products，The government should optimize the regional layout of the county and rural entrepreneurial points，Guide rural e -commerce entrepreneurship direction and in -depth integration of the county industry planning。Building a platform、Resource sharing、League drive and other methods，Forms a local entrepreneurial industry chain based on the rural areas of poverty alleviation。

third，Improve policy monetization mechanism。Policy monetization accelerate the real kung fu，On the one hand，Continue to increase the supervision of the quality and safety of agricultural products，Improve the management system for the quality and safety traceability of agricultural products、Dynamic monitoring system。Exploring and Promoting Chamber of Commerce、Cooperative、Industry Association、Effective linkage of organizations such as strategic alliance，Create multi -level、Comprehensive regulatory mechanism，Promoting the ability to help the company's rescue policy cash。Explore the production approval and management procedures for the deep processing of small -scale agricultural products to improve from the source，Establish safety for agricultural product entrepreneurial groups、File of Integrity，Let consumers no longer worry about the quality of agricultural products。On the other hand，Constantly improving the risk prevention mechanism。In order to improve the level of industrial standardization and standardization，Policy realization of promoting digital merchants Bet365 app download and farmers，It is necessary to reduce the entrepreneurial risk of farmers' e -commerce。Try to avoid natural risks as much as possible，It is also necessary to prevent and resolve excessive supervision risks，can the digital dividend be realized。

　　(This article is the National Social Science Fund general project "Research on Social Mechanisms for Social Mechanisms of Farmers' E -commerce in the Racing Area" (22BSH063) phased results)

(Author is an associate professor of public management and law school in Fujian Agriculture and Forestry University)