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Panic spread and "hedge" strategy: The communication practice of Wuhan citizens based on the new crown pneumonia epidemic

February 17, 2020 04:16 Source: "China Social Sciences", February 17, 2020, No. 1866 Author: Zhou Liyu to win

　　panic transmission as an unconventional communication phenomenon，Refers to the spread that the media or individuals in the media or individuals in the non -expected incident。and conventional、Different from rational communication，Panic spread is based on panic emotions，Unpredictable and uncontrollable communication process with the content of the communication。It is these characteristics of panic spread，It has attracted much attention in communication research，But as an academic concept，Its connotation and impact may sometimes be misunderstood。During the epidemic of new crown pneumonia，The closed Wuhan citizens at home are temporarily isolated from the real environment，As a result, a huge "live -action laboratory" state，We can more intuitive and deeply examine panic spread as a psychological cause and influence of cultural practice。

　　Panic spread traceability

　　Panic spread has existed as early as the beginning of human society，Not the product of the era of bet365 best casino games mass communication，Especially in the floods、Plague and war and other disasters，Panic spreads appear repeatedly。Since the 21st century，Especially since the birth of network communication，Panic spread found excellent media resonance conditions，Therefore, continuous expansion in speed and range，Some researchers have begun to reflect on the role and role of the media in panic spread。

　　Panic dissemination in self -media characterized by "distributed communication structure" is often included in the research framework as the main object of public opinion management，Related research with strong countermeasure research nature。In the epidemic in the new crown pneumonia，View experience created by the media in the closed space，Its panic spread is not as a node behavior，but a kind of penetration in daily life、Cultural practice that may occur at any time，This allows us to examine the internal mechanism of panic communication more deeply。

　　Psychological mechanism of panic communication

　　Panic spread is not a random behavior，There are profound cultural power and cultural psychology behind it。In the epidemic in the new crown pneumonia，The accountability of the cause of the incident is the hot spot for public opinion，All kinds of anti -fact hypothesis，That is, push and assumptions bet365 Play online games on the development of the epidemic，Public opinion field。Due to the particularity of the epidemic，"Positive Persons' position" and "Standards of the Observatory" constantly conflict in the process of attribution of the public，Form various guessing of the cause of the incident，This causes panic spread。

　　In this new crown pneumonia epidemic，Some special psychological mechanisms play an important role in panic spread。On the one hand, destructive release。The risk of this epidemic has continuity and extremely high individual correlation，Therefore, its psychological trauma for the formation of individuals and groups is very significant。In the process of fighting the epidemic，In order to dissolve and make up for the discomfort caused by negative information，Panic spread becomes a diluent for negative emotions。On the other hand, it is a sharp warning。Due to the rapid development of the epidemic，People's cognition of the epidemic continuously updates nodes，Panic spread is often more likely to happen。The continuous increase of epidemic risk through self -media characteristics characterized by "interconnection"，Continuously superimposed interpersonal relationship network，People remind others by forwarding various information，Panic spread becomes a risk an early warning device。

　　The influence of panic communication

　　Panic spread as a psychological effect，There are multiple overflow effects。In the epidemic in the new crown pneumonia，The overflowing effect of panic spread is also very significant，The most direct thing is the spread of snap -up behavior and rumors。Panic spread is often accompanied by impact negative effects，But in the epidemic in the new crown pneumonia，Panic spread also has a deeper impact。

　　Panic spread as a collective behavior，Breaking the balance of the cultural network。In a modern civilized society，Cultural Network is a dynamic balance，This equilibrium is the result of the continuous game of the interesting parties of different demands。Wuhan as a big city with a population of over 10 million，Its cultural network has accumulation of historical heritage，It also has realistic complexity。In this epidemic，Panic spread becomes an important material for the sound of cultural forces of all parties，Use panic communication to express their own opinions or criticize panic sex to clarify their own opinions，Constantly seeking new balance in the imbalanced public opinion ecology。

　　panic spread as a confrontation discourse，Power of deconstruction of cultural authority。The special information environment brought by the epidemic of new crown pneumonia，Make the individual'bet365 Play online games s communication behavior extremely active，The fermentation performance of panic spread is also more significant，Even the objective effect of the objective effect of offline collective operations。As a daily cultural practice，The panic spread in this epidemic through penetration of cultural power and cultural network，Further leading to the interruption of governance behavior and decision -making。

　　While maintaining the vitality and self -update of the social system，The "hedge" that realizes the risk of panic communication requires high political wisdom and effective governance tools。First，The panic spread in the political system has the function of self -adjustment and self -purification，The use of good use of this can not only reduce the destructive consequences of panic propagation，and can be converted into a favorable factor that condenses consensus。In this epidemic，Early panic of the epidemic spread gradually transformed into strengthening the awareness of the cultural community。Next，Panic spread has the characteristics of rapid gathering and continuous fermentation in time and space，A suitable entry point should be selected for intervention and guidance。The subject and type of panic spread in this epidemic have strong migration。Last，Mainstream media with Bet365 app download credibility is a powerful tool for resolving panic communication risks。Panic spread is often caused by poor government -civilian interaction，This leaves space for mainstream media。In this epidemic，The infectiousness of the virus is the core question of the public's concern，Various sayings are endless，The emergence of each new statement may cause panic spread，Need to interpret it in a deep interpretation of the mainstream media，Give clear suggestions in combining the epidemic at the same time as scientific communication。

　(The author is an associate professor at the Big Data Communication and Emergency Management Research Center of Huazhong Normal University; Professor of Big Data Communication and Emergency Management Research Center of Huazhong Normal University)

Editor in charge: Changchang