【bet365 live casino games ]Emerging media provides new technologies，It also provides the possibility of looking at each other again，This is a new channel for cross -cultural dissemination。Today，New media created new opportunities，To a certain extent, it breaks through the self -righteous communication channel，Mature IP operation experience and the "post -90s" who grew up with social media have appeared on the historical stage。If you seize the opportunity，Realize Breakout，You can present a better effect in the future。

Tell the story of Chinese stories to the world，It is necessary to have a macro for the historical context and current development of global cross -cultural communication、Overall recognition。Overall，The current global cross -cultural exchanges have gone through spontaneous communication、Consciously spread two stages，Entering the author's self -propaganda stage。

The so -called from，I think my opinion or practice is the truth，It is difficult to listen or accept the opinions of others。From the stage, it means a relatively closed cultural communication system，More cross -cultural conflicts also appear at this stage。Its main feature is open appearance，Inner closed。To a large extent，Self bet365 best casino games -communication is spontaneous communication、Degeneration of consciously spread。

About spontaneous communication，Relative consensus is，Spontaneous cross -cultural communication enhances people's mutual understanding，and promoted the progress of civilization。China passes the ancient civilization to the West through the Arabs，European civilization has been spread to North America and China。Today，The essential meaning of "mutual learning of civilization" contains such needs、Mutual spontaneous cross -cultural exchange。but，Due to information acceptance content、Different channels and forms，"Self" type communication。This kind of self -righteousness at the individual level is，It seems that it can be improved by changing the content of the information reserves and the dissemination structure.。

Cross -cultural communication at the conscious level，The most prominent feature is cultural consciousness。It looks at cultural differences from a relatively objective and rational perspective，The purpose of communication may eliminate this cultural differences，Or hang this difference，and target transactions。This transaction includes both learning with long -term and supplementary shortcomings，It also includes whether there are business exchanges or not for interconnection。Modern conscious business exchanges and the ambassador between the government，It is for economic exchange bet365 live casino games value、Political stable balance，Objectively promoting the progress of civilization and the change of culture。There are many such examples in Chinese history，For example, Zhang Jian and Ban Chaotong of the Han Dynasty、Tang Dynasty Xuanzang Study in India Writing "The Great Tang West Regions"、Ma Huan, who went to the west in the Ming Dynasty, wrote "The End of the End of the Wins" and so on。In addition to these cross -cultural activities that are designed to diplomacy and learning，And the Silk Road arrives in Central Asia、The Maritime Silk Road arrives at East Africa、After the Geographical Discovery, Europe travels globally，It enriches the content and form of cross -cultural communication from multiple levels。

"Bian Yan See Cai Gonggong" describes the four stages of the disease，That is the reason、Skin、Stomach、Bone marrow。Cross -cultural communication from the form，Permination of spontaneous and conscious form，It did not have a staged generalization ability，It is just scattered in an individual characteristic or occasional incident; but in today's，It has become a negative form of cross -cultural communication。Cross -cultural communication in the conscious sense，Those suspended differences are like a benign tumor temporarily identified temporarily，Will mutate over time，Either disappear automatically，Either transforming into a disease，This is one of the sources of cross -cultural communication at the conscious level; and the most natural bet365 live casino games performance and main phase characteristics of cross -cultural communication at the level are，Under the name of cross -cultural exchange or dissemination，Not only does not resolve those suspended cultural conflicts，Also use it，Even manufacturing a new cultural conflict。There are many cross -cultural conflicts in the spontaneous and conscious form of ancient and modern Chinese and foreign, and there are a lot of cross -cultural conflicts in Chinese and foreign spontaneous and conscious forms，But most of the illnesses are "腠、Skin and Stomach "，Through civilization mutual learning、Cultural Consultation and other "surgical surgery" can basically be resolved。But when the distance between the distance between civilization is more and more far away，More more reflecting the necessity of recruiting and mutual learning。

Cultural scholar Homi K. Bhabha believes，Culture as a survival strategy，"TranSnational，is "translational" (translational "。Culture's multinational nature is better to understand，The stage of spontaneous and conscious cross -cultural communication has already made the best interpretation，that is, cultural and cultural products realize the spread of the physical boundary。The "translation of translation" of culture refers to the translation of culture through "translation" (including technical and media intervention subjectivity) between different cultural backgrounds，There are too many conversion，Cultivation of Culture bet365 best casino games is a password that is from stage cultural exchanges or dissemination -something self -righteous，Some kind of thing that is recognized by others as "self -righteous" -can be systematically transformed through media and discourse、Reconstruction and Communication。So，In the field of international communication，We have seen a very paradoxical phenomenon: on the one hand, it seems that the replacement of the cultural and physical space of the Chinese story through the media of the mass communication，On the other hand, information space is not equal to the replacement of thinking and perspective。So，The same sound of the same track in the field of cross -cultural communication -on the stage of global communication，Each of their own thoughts and language speaks what they want to say。

Cross -cultural communication practitioners and researchers have discovered，Culture is not just derivatives of civilized and physical elements or an external attachment，Culture and communication has evolved into survival strategy。spontaneous、In a conscious state, tell the good spread of Chinese stories，has been "translated" (translated) into one -sided、The survival strategy of only "you"。If you don’t understand the main features of the above -mentioned stage，or turn a blind eye to it，or criticize it for deep culture，I just rushed to the world stage of cross -cultural communication with my ideals，​​I did not realize the importance of equal dialogue，No in -depth criticism to let the other party look at bet365 live casino games the importance of themselves equally，Only use enlarged volume and diversified platforms to spread the sound，This kind of dissemination will not be able to achieve the due effect。

Emerging media provides new technologies，It also provides the possibility of looking at each other again，This is a new channel for cross -cultural dissemination。It turned out to be through the institution's shout，It can be cast out the perspective of "selection" of the communication for information; now it is communication and empowerment means decentralization，The maximum energy release of individual individuals is trust。Today，New media created new opportunities，To a certain extent, it breaks through the self -righteous communication channel，Mature IP operation experience and the "post -90s" who grew up with social media have appeared on the historical stage。If you seize the opportunity，Realize Breakout，You can present a better effect in the future。

(The author is the Dean of the School of International Journalism and Communication of Beijing University of Foreign Languages、Professor)