Existing discussions on gender equality have mostly focused on the field of cultural symbols and offline society，Focus on the objectification of women’s gender representation、Stereotyping and Stigmatization，Women suffer discrimination and unfair treatment in the job market, marriage and family。With the advent of smart technology society，A researcher discovered，Sexism begins to overflow the above categories，Face recognition、Search recommendations、Smart Recruitment、There are widespread cases of algorithmic gender discrimination in financial credit and e-commerce big bet365 offer scenarios，Gender inequality has penetrated deeply into various algorithmic systems，Some deep-rooted social gender concepts have also evolved into the internal mechanism of the algorithm，Not only amplifies people’s discrimination，And solidified into an institutionalized and standardized machine order，There may also be mutations，Creating new inequalities。For this，2020，United Nations-China Gender Research and Advocacy Fund (China Gender Fund， CGF) has specially set up a research grant on "Promoting Gender Equality in Artificial Intelligence Algorithms" in its ninth bidding project，Research and intervention work in related fields is carried out by UN Women and Chinese domestic bidding institutions，To make up for the gender blind spot in AI development，This shows the urgency of this "social-technical" issue。

　2019，British writer and feminist activist Caroline Criado Perez publishes Invisible Women: The Gender Bias of bet365 offer in a World Designed for Men (Invisible Women: Exposing bet365 offer Bias in a World Designed for Men）。In the book，She pointed out enlighteningly，Existing big bet365 offer is actually incomplete，Missing bet365 offer on 50% of the world’s population—women。Our world is severely lacking in gender-based disaggregated bet365 offer，Because this is a world designed based on male bet365 offer。Men are “ordinary people”，is the world’s “default setting”。Economic activities and arrangements in all aspects of daily life use male standards to replace the entire human life，Every field is filled with the “absence” of women (bet365 offer)，Causes permanent effects on women、Systematic discrimination，Let them live in a system and material environment that does not consider their needs，Facing a lot of unsatisfactory service、Awkward product and bad experience。

And，This “gender bet365 offer gap” is not unique to the digital age，It is the result of the continuation of implicit social norms。For a long time，bet365 offer is not collected and used by gender。For example, theater、Classroom、Office air conditioners often set temperatures based on men’s physical sensations，Women generally feel too cold；Mobile phone design size is too large，Not suitable for one-handed use by women；Nurse protective clothing is very ill-fitting during the anti-epidemic period，Because the designer uses the male figure as the standard；Female drivers are more likely to die in car accidents，Because the car seats and the dummy used for safety testing are designed according to the male body，Does not conform to the muscle mass distribution of the female body、Spine distance、Bone density and body balance-because driving is by default a male occupation。These issues are not about decorating products or spaces pink、It can be solved by reducing the size by one size，It stems from not incorporating women’s bet365 offer into design and decision-making systems，Thus failing to truly take care of their needs。Because in a world primarily for men and built by men，The other half of the population is systematically ignored。

When the problem of lack of female bet365 offer enters the era of digital technology and the Internet，And when humans become more and more dependent on bet365 offer and algorithms，The technical field is also full of “invisible women”，They are still the “other” and the “second sex”。Perez found that the speech recognition software’s recognition of female voices was much lower than that of male voices，When the car’s voice command system cannot understand the female driver’s language，They are very dangerous；The translation software will default to female doctors、Female doctor translated into male title；Women are more likely to feel motion sickness when using VR。Gender bias in technology products is largely due to the gender bias in the bet365 offer and algorithms behind them，Technology and businesses may not be malicious or intentional，Just a product of traditional way of thinking，But it distorts the bet365 offer that should objectively govern production and life，Thus affecting all aspects of women’s lives。This is not just about increasing the employment ratio of women in the IT industry、Problems that can be solved by increasing the number of female programmers，It’s not just about moralizing a certain set of algorithms、It can be easily solved by being transparent and explainable，The point is that the "raw materials" themselves are defective。

The arrival of intelligent society and algorithm technology，Make the formation and evolution path of social structure extremely clear，Structural analysis can no longer rely only on “invisible and intangible” abstract inferences and deductions，The recurring mutual construction relationship between structure and action can be accurately outlined and tracked in the machine world。Which algorithmic logic may have caused what special action practices and institutional consequences？What behaviors and bet365 offer trained what algorithm？Whether this algorithm acts as a premise and structure on individual actions again and constructs a new order？The gender order is certainly not an exception，Compared to the pre-smart era，Precisely because prejudice and discrimination become explicit through technological systems、Object that can be observed，It may become easier to proactively identify them and reverse-correct them with technology。The recently emerged bet365 offer ecological canvas method based on value flow，By tracking different bet365 offer beneficiaries and bet365 offer exchanges between them as much as possible，To determine the specific flow direction of personal bet365 offer。

In the field of cutting-edge technology，Relying only on philosophical criticism to fight and reverse the extremely rational "bet365 offer-ism" ruling order seems to have little effect，You might as well change the "confrontation" technology to the "domestication" technology，Start with bet365 offer sources that enrich algorithm automation systems，Explore and collect as much as possible、Supplement and enter the bet365 offer of women who also hold up half the sky。These bet365 offer include not only the known physical characteristics of women、Behavioral habits and device usage patterns，Contains a lot of potential psychology、Feminine elements at the spiritual and cultural level。One is to prevent the original social and cultural order of gender inequality from being written into the machine decision-making process，Thereby replicating、Inheritance、Reinforcing old inequalities，Reproducing new inequalities，The consequences will be even harder to shake。It is not only related to the design ideas and usage experience of certain technological products，It will also affect the formation and supply of public policies。The second is to overcome artificial manufacturing through coercive technical power、Subjective inequality factors，In turn, reverse and correct the status quo。

But this idea still needs to solve two problems。First，The "Personal Information Protection Law" and the "bet365 offer Security Law" are included in the legislative plan of the current National People's Congress，In the context of China’s bet365 offer policies becoming stricter，How to balance the contradiction between expanding female bet365 offer collection and personal privacy protection？Of course，Addressing this issue is gender-neutral，All should be developed reasonably under the premise of strict desensitization and enhanced protection，The positive role of releasing bet365 offer in improving women’s living environment。That is, protection regardless of gender，Expanding access to women in development acquisition and decision-making。Secondly，There is still no consensus on what gender equality is，Public perceptions and feelings are inherently subjective and vary from person to person，We must also beware of smart technology unilaterally defining equality and monopolizing the right to interpret it，Form a new hegemony。Therefore，When it comes to social objective and fair issues such as distribution，Do not classify women as a separate category，Leverage the coercive power of technology，In some areas where it is appropriate to maintain differences，Train machines to be fully gender sensitive，Given the “feminine affordances” of technology。This will bridge the gap，Admit differences again，It requires very fine details、Comprehensive algorithm governance。

In short，Women’s statistics also “hold up half the sky”。The purpose of improving bet365 offer sources，It is to guide the machine's "hard rules" to evolve in a humane and gender-friendly direction，Transform the human-computer interaction environment and even the living world we live in to be more equal、Tolerance and "softness"，And let artificial intelligence empower women。This is by no means the pursuit of undifferentiated and absolute equality between the sexes in social division of labor and gender culture，Opposite，This kind of equality is precisely based on the full recognition of differences、On top of respecting and maintaining。

(bet365 offer article is a phased result of the Shanghai Social Science Planning Youth Project "Research on Ethical Dilemmas and Coping Strategies of Algorithm Information Platform Practitioners in the Post-Epidemic Era" (2020EXW002)

(Author’s unit: Department of Cultural Studies, Shanghai University、Shanghai University Contemporary bet365 offer Culture Research Center)