Social mentality，Generally refers to the entire society or social group、Social consensus in social categories、Social sentiment and experience and social value orientation。A positive and healthy social mentality is a prerequisite for social stability，It is a social psychological basis for social governance and its innovation to effectively develop。Objectively and accurately understand and grasp the social mentality of a period，It is the right meaning of social governance innovation。

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Social mentality may be the term of the Chinese social psychology community that is second only to "social psychology"，It may also be the most misuse of the term。Scholars use the word "social mentality" from different perspectives or in intuitive guidance，There is a large difference in understanding of its connotation。As a concept of rich meaning，The unique feature of "social mentality" is also reflected in its multi -psychological constructive tolerance。Whether at the theoretical level or at the operation measurement level，Social mentality is more like conceptual umbrella。Ren of the entire society or specific social group highlights social psychological characteristics and ideological trends，It seems that it can be included in the social mentality inspection。and，Structure of social mentality、Mechanism and measurement indicators，bet365 Play online games Basically, it is based on subjective theoretical analysis and screening as the premise。Lack of the definition and analysis of the necessary elements and basic structure of social mentality，Experience research in social mentality will inevitably hang a leak，Stay in the one -sided description and characteristic understanding of the phenomenon，Lack of system interpretation and prediction。

So，We need to question the concept of the social mentality.，What are the necessary variable element clusters that are relatively clear and stable? Whether there is a more concise inner frame between elements，The basic structure of social mentality? A large number of social psychological concepts that are existing in conceptual umbrellas and temporarily coexist (such as trust、A sense of justice) and a small number of localized new ideas (such as gain)，Can we learn from the exploration and development path of personality psychology theory model and its authoritative measurement tools: the development and development of the "Chinese Personality Measurement Table" (CPAI) of the theory and data，It is on the premise of not disorrying the bottom question and the attribution of the local personality characteristics of the Chinese people，Under the personality level rather than the topic as an analysis unit for reduction and maintenance treatment，Explore the basic structure of Chinese personality。Social mentality Researchers should also learn from the rich dimension reduction method in big data technology，Try to find the basic structure of Chinese social mentality similar to the CPAI "four -dimensional model" "N -dimensional model"。

　　Social media causes changes in specific social mentality and situations

Internet technology platform，Especially social media applications in the web 2.0 era，Whether it causes the formation and development of a specific social mentality to change substantial changes，Is there a relatively unique online social mentality phenomenon and mechanism? Or is it just the formation and change process of the realistic social mentality，Is it visualized by the Internet in real time? This is a suspended but not decided、It is worth further exploring in learning and empirical evidence。

At the beginning of the rise of Internet psychology, led by the perspective of North American psychology，Scholars generally hold this view: the so -called new virtual social situation brought by Internet technology，It will greatly change human psychology and behavior mode。A model study in Internet psychology，Like online and offline personality differences、Network de -personalization、Group viewpoint polarization (that is, metaphorical concepts in communication sciences, "Echo Wall", "Information Cocoon Room"), etc.，Show people in the Internet social situation，With some psychological and behavioral characteristics different from real situations。But a large number of studies continue to tell us，The personality characteristics of people exposed on the Internet and the Internet，To more extent is consistent with each other or enhanced features，There is no substantial difference between each other。People are in anonymous Internet situation，It will indeed appear more personalized phenomena，It is like when we are in the huge hustle and Bet365 app download bustle of our reality，But online individuals are more likely to show more obvious real group social identity。As expected by the classic social psychology theory of collective action，People in the Internet will use nation、Region、Gender、Class、Views、Value、Preferences, etc.，More de -heterogeneity and frequently activate a certain real group identity at some moment，Highlighting the group recognition mentality and thinking and action like the role of typical members in this group。

Internet psychological education after 20 or thirty years of development，accumulated a lot of research results，One of the more evidence indicates，Internet technology platform as a new social situation，It does not give the psychology of human individuals and groups、behavior brings new changes，and only in certain psychological processes and external behavior performance，Getting a contextual enhancement or weakening。Internet Psychology Research Discovery，It has not exceeded the theoretical boundaries based on social psychology based on realistic situations; therefore, the field of Internet psychology has not been recognized as far as possible、A new theoretical framework with influential。

　　Big data technology gives social mentality research paradigm innovation opportunities

The formation and development process of social mentality in the Internet situation，Study on the massive digital information traces left by individual and group network behaviors becomes possible。Big data technology gives social mentality research paradigm innovation opportunities，and the new opportunity to unveil the social mentality structure and evolution mechanism on the empirical level。

bet365 Play online games Inspired by the new paradigm of social sciences，Arkini and Cosstonky and other psychologists on the first way to psychological development of big data: Yarkini proposed a new cross -disciplinary "psychological information" of psychology and computing science; Kesun Sky and others creatively use various Internet digital traces information，Establish a mapping association between the dimensions of the psychological quantity table，Web digital trace agency indicators that have developed a traditional psychological measurement tool。For example，He and his colleagues once used the user's "like" behavior data on the user Facebook，Drawing and predicting the five personal characteristics of the individual，The accuracy rate of judgment can even exceed the relatives and partners of the respondent。Big Data Psychology Research Innovation at the same time，It also includes online text based on social media、Grand Five Personality Modeling of Space Mobile Positioning Information，and interpersonal social process modeling based on mobile phones and other wearable devices。

　　Establishing an Internet big data indicator system for the construction of Chinese social mentality

Research on social mentality in the future，Massive text information data that can be based on the Internet social media platform user representative sample，Big data technology such as machine learning，Establishing an Internet big data indicator system for the construction of Chinese social mentality。Questionnaire survey data with traditional social mentality data mapping connected network big data indicators，After the necessary variable element identification and dimension reduction treatment，We are expected Bet365 app download to reveal the basic dimension structure of the social mentality。Compared with the dimension indicator of the data generated by the social mentality questionnaire，New survey system based on the large number of digital traces of the Internet，Able to achieve automated real -time perception in the body that can be more representative and extensive (network users)。It can portray the mentality characteristics of individuals and macro groups in dynamic development，This can examine how to construct each other between individuals and society and form the most macro psychological relationship，You can also examine the shared reality and standardized power of sharing as a kind of subject -the social mentality of the macro group affects the shape of the personal mentality。The process and results of the construction of this psychological relationship construction，We can clarify the occurrence and development mechanism of social mentality to a greater extent。

Based on the above possible path，Researchers in Chinese social mentality can plan for the future，Further adopt technologies such as panel data analysis and time series analysis，Forecast for changes in the Chinese social mentality，Comprehensively promote the process of paradigmation of Internet big data in China，Scientific and modernization of social governance，To better serve the time goals that meet the needs of the people's growing good life。

　　(Author Unit: Department of Social Psychology, Nankai University、Research Center of Social Psychological Construction of Guangdong, Hong Kong, Macao, Guangzhou, Hong Kong and Macao, China)