Gender and personality affects network interaction preferences
09:15, August 20, 2021 Source: "China Social Sciences" August 20, 2021, Issue 2234, August 2021 Author: Chen Yutong/Compilation

Comprehensive foreign media reports  A new study recently released by the official website of the official website of Pennsylvania, Pennsylvania,,Gender、Personality and other factors can affect people's preferences for interactive methods in the network environment。

Most users can experience two interactive methods on the Internet platform: human -computer interaction、bet365 best casino games Computer intermediary communication。Researchers randomly divide 99 experimental participants into four groups,Requires them to use the hyperlink function when browsing the movie news website for human -computer interaction,or use the review function to perform computer intermediary communication with others,and set different experimental conditions as comparison。Subsequent,Participants are also asked to answer a series of questions,to evaluate their outgoing level、Website browsing experience and attitude towards the website。

Research results show,Compared with human -machine bet365 best casino games interaction,Computer intermediaries can bring a richer psychological experience。Overall,More active people in real life will also be more active in the network environment。Whether in human -computer interaction or bet365 best casino games Computer intermediary communication,Extreme participants will have a more positive attitude towards the website。In addition,Male users with outward personality can feel more interaction in human -computer interaction,Extremely female users can feel more interaction in computer intermediaries。but but,When the website provides two interactive modes at the same time,Bet365 lotto review Extreme participants are more likely to hold a negative view。

S. Shyam Sundar, a professor of communication at Pennsylvania, said,Understand the attractive elements of Internet platform users and the Internet,It is important to create a good user experience。An electronic shopping website that is mainly for female users should be committed to optimizing computer intermediaries communication tools,instead of letting female users interact with people by watching products from different angles at different angles。​​This research can provide a reference for similar business decisions。

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