With the continuous strengthening of my country's comprehensive national strength，China has gradually reached the center of the world stage，Become an important force to promote the peaceful development of the world。Under the competitive international environment，Facing a big change in the face of a century，How to break the cultural barriers of Chinese and Western exchanges，Change the international communication situation of "Western Strong Me Weak"，To improve my country's international voice、International Bet365 app download communication capabilities put forward higher requirements。

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"West Qiang Me Weak" communication pattern needs to be broken。European and American countries use their international discourse control，Through multiple communication channels，Output Western values，The concepts and values ​​that affect audiences around the world，Building an international spreading discourse system dominated by European and American countries。The "Belt and Road" initiative proposed by General Secretary Xi Jinping's "Belt and Road" initiative, such as the concept of "Community of Human Destiny", is gradually implemented，my country's international communication initial results，But there is still room for improvement。"West Qiang Me Weak" international communication pattern still exists，During the construction of international Bet365 app download communication capabilities in my country，This pattern needs to be broken urgently。

"Internet+" communication channels need to be expanded。With the arrival of the era of big data，New media has become the main channel for people to obtain information，"Internet" has also become the main position of international communication and development。Emerging media has a strong propaganda effect on some specific information，and this kind of information promotional ability is not available in traditional media。Information explosion、The background of the era of technological developed provides good opportunities for "going global" for the excellent Chinese culture。but，International communication does not make full use of this opportunity。During the spread of some traditional culture in my country，Still insisting on the original publicity mode，Failure to make full use of the promotion role of the emerging media platform。For example，In the process of promoting the "going global" of the Chinese Grand Canal culture，Never give full play to the role of emerging media such as self -media，Foreign language propaganda and reports about the Chinese Grand Canal culture is small。

The international communication of Chinese culture is not optimistic about the use of emerging media，The audience receives limited volume on Chinese culture on the new media platform。

"Going Gltering" communication content needs to be optimized。Chinese culture "Go Global"，You need to understand internationally、Can be accepted、Easy to understand bet365 Play online games ways to spread content。China has deep historical and cultural heritage，But there are differences in the value concept of Chinese and Western values ​​and ideology，In the process of spreading Chinese culture,，often encounter difficulty in spread、Understanding difficulties and other issues。In recent years，Harbor film and television works represented by "The Romance of the Three Kingdoms" and "Kangxi Dynasty" has received praise overseas。but，These film and television works with the feudal dynasty as the background are spread by some Western audiences at the same time。other，Diversified due to the channels of communication，The quality of cultural products to the international market is different，also leading to some Western countries to Chinese culture、Politics and other aspects of misunderstanding。

Speaking，Although my country has rich historical culture，But during the international communication process，Failure to effectively play this advantage，The quality of the content of communication needs to be improved，Still need to condense it、Optimization、Sublimation。

　International communication improvement path

Cultivate foreign propaganda talents。"Western Qiang Me Weak" International Communication Council has long -term existence，and the training of talents of the outside world is an important factor in breaking through this pattern。my country urgently needs to cultivate a large number of in -depth understanding of our country's national conditions、Familiar with various professional foreign bet365 Play online games propaganda skills、Professional talents with good cross -cultural literacy，Promote the construction of international Bet365 app download communication capabilities with excellent foreign propaganda talents，Breaking the monopoly of western countries to international communication，Expand my country's international influence。

First，Establish a composite talent training concept such as "foreign language+" and "Internet+"。In the process of "going global" in Chinese culture，Foreign languages ​​have played the role of language "bridge" very well。All types of universities at all levels in my country should use foreign language ability to cultivate as the cornerstone，Cultivate a group of talents with solid foreign language ability and professional skills。Next，Cultivate cross -cultural communication literacy。Schools at all levels in my country should be in the daily curriculum arrangement and practice process of students，Focus on strengthening foreign language expression of Chinese excellent culture、Cultivate students' speculative ability、Open Student International Vision，Finally guide students to internalize their own cross -cultural literacy。Last，Establishing a think tank for external communication。Promote the establishment of a high -level external communication research institution，Increase resource investment，Strengthen research power，Give full play to colleges and universities、The intellectual advantage of the research institution，Use the guiding role of the expert think tank，Accelerated Think Tank bet365 best casino games results conversion，Gathering international consensus，Cultivate high -level foreign propaganda talents。

Fusion multi -dimensional development。Construction wide coverage、Multi -dimensional、Comprehensive、A three -dimensional international communication pattern，For the display of Chinese style、China image、It has very important significance for Chinese characteristics。Chinese culture not only needs to optimize the cultural core，At the same time，Make my country's international communication form keep up with the pace of the development of the times，Then expand international influence。

Big data can be used for external communication、Advanced technologies such as virtual reality and artificial intelligence，Build a cultural resource big data platform、Construction of the Digital Museum Group、Carry out online culture and art exhibitions, etc.，So as to improve the current static picture、Text is the external dissemination status of the main display method。In recent years，With the emergence of emerging entertainment methods，In the past "flat、Low Interaction "traditional media form is difficult to stimulate public interest，immersion interactive experience has developed into a trend。can also be created through the scene，With holographic projection、AR and VR and other technology means，History literature、folk culture and folk art，Story to fit or even beyond the user life experience，Taking "virtual reality" and "artificial intelligence" as an output pathway，Fully evoke the interests bet365 Play online games of overseas people，Make it immersed in the atmosphere of Chinese culture。

Optimized communication content。Tell Chinese Stories，Propaganda Chinese Voice is an important task for strengthening my country's international Bet365 app download communication capabilities。Chinese story should show Chinese style。During the external communication process, it is necessary to prevent blind catering western values，The content of the communication should be based on China's national conditions，Correctly show the world's long history and culture。other，New content that gives Chinese excellent culture in line with the spirit of the times，Gathering international consensus，Select the form and content of people who like to see at home and abroad。Follow the international perspective，Effective adjustment，Stimulate the emotional resonance of foreign audiences to our culture，Improve my country's international communication influence。

Strengthen international Bet365 app download communication capabilities，Improve international discourse right，It is an important content and the meaning of the continuous prosperity and development of our country。This adds cultural motivation to the Chinese dream of realizing the great rejuvenation of the Chinese nation，At the same time, effectively enhance the international influence of Chinese culture，To tell the story of Chinese stories better。

(Author Unit: College of Foreign Languages ​​of Yangzhou University)