"Xi Jinping talks about governing the country" is a smart collection of the great practice of the Communist Party of China。Under the background of the country's vigorous promotion of the construction of Chinese characteristics to the foreign language system，This book multi -language global distribution，For the spread of China、China Experience、China Road，Improve China's global governance right to speak，It has important significance。"Xi Jinping Talking about the Governance of the country" multi -language translation is a national translation project，The successful distribution of its globalization depends on the powerful national translation ability，The pre -translation plan reflected in the book、The whole process of regulation and post -translation marketing and communication in translation。

National Translation Plan。The translation plan is a forward -looking intervention made by the main body of the state or representative of the country's translation and related activities、Management and Plan。Translation planning is the basic characteristics of national translation practice and an important manifestation of national translation capabilities。"Xi Jinping Talking about the Governance of the country" Multi -language global distribution is the product of the national translation plan。

In terms of translation content planning，Foreign Language Bureau in the book publishing planning stage，The principle of "guided external communication" was established，Form the "editor" and "translation" integrated mechanism，Based on the Story of Chinese Stories，Purchase of Chinese Voice，Edit、Translation、Foreign Propaganda angle comprehensive consideration determines the content of the manuscript，Make sure the book comprehensively bet365 Play online games reflects the great practice of socialist construction with Chinese characteristics in the new era，The system contains the experience of the country's national governance of the Communist Party of China、China Road、China Plan，aimed at improving the road to China、Chinese rule、The understanding of China，And provide a reference for the development of the issuer country。

In terms of translation language planning，Foreign Language Bureau adopts two strategies，One is the preface of the difference，That is, according to the preferred order of the country's external communication goals and objects，Plan the order of translation issuance in different languages，Congying、method、"Daquan" and other "big language" gradually expanded to Polish text、Dali、Czech language and other "small languages"; second, differentiation strategy，That is, according to national foreign language resources and translation ability，Use different translation and publishing methods，Relying on the distribution target country local well -known publishing house，Translation and distribution affairs "outsourcing" through project cooperation，Integration of translation resources at home and abroad，Realize the purpose of global distribution of translation。Scientific translation plan，Improving the targeted content of the content of the book，At the same time, it has made up for the shortcomings of the national translation ability，Make multi -language translations cover different language audiences，Extended the regional radiation surface of the translation。

National Translation Regulations。Translation regulations are the country's passing politics、Economy、Culture and other means，Comprehensive control and management of the implementation of the national translation practice process。"Xi Jinping talks about governing the country" is a national translation project，The state guarantees translation quality through specific regulations，Make sure translation safety。

Bet365 app download On the translation management system，The book is in conjunction with the State Council's Journalism Office with the Central Party History and Literature Research Institute、Chinese Foreign Literature Bureau edited and completed，It is responsible for translation and publishing by Foreign Language Press and its authorized agencies，The "country" attribute of the translation subject guarantees the political direction of the translation。

In the selection of the translation team，Ying、method、Translators of German and other versions mainly come from the Ministry of Foreign Affairs、Xinhua News Agency、Central Compilation Bureau，and units such as "Beijing Weekly" and "People's China" under the Foreign Languages ​​Bureau，Has a strong national consciousness、Political Quality、Translation ability。Through "localization" and "outsourcing" translation project，The selected translators are all experience in China、Zhihua friends who are engaged in the work of China。Strict control of translator's qualifications，It is the basic condition to ensure the quality of the translation and the correct political position。

In terms of translation quality management，The English translation team of this book forms "Translation → School → Trial → Fixed" Quality Guarantee Process，The translation must be published through a standardized translation process.。Tight Chinese and foreign experts in the translation process，Foreign experts moisturizing language，Chinese experts ensure the accuracy of the translation of political information。

In terms of the training system of the translator，The English translation team passes one -on -one mentor system、Opinion Expert Lecture、Business Symposium and other means to improve the ability of the translator。Another，The team also formulated a unified translation system，Several provisions of the "Project" British Translation Publishing and Vocabulary Law of the "Foreign Culture Society" translation of the book "，Improve translation Bet365 app download standardization、Standardized consciousness and ability。Good national translation regulation ability is an important guarantee for the success of the global communication of the book。

National Translation Marketing。Marketing is the translation product from the production side，Important links entering the consumer side，is the key step to the world through market -oriented channels，It has an important impact on external communication and acceptance of translation。So far，"Xi Jinping talks about governing the country and governing the country" published more than 20 million copies in more than 170 countries and regions，It indicates that the global marketing of the book is extremely successful。Foreign Language Bureau attaches importance to overseas sales of multi -language translations of the book。

In terms of space planning for translation，First，Adopt the "grid" strategy，The state of the will be divided into a grid of the country according to the cultural sector and the geographical block，Establish a distribution cooperative relationship with local books publishing and distribution agencies in specific grids，Form with dots and noodles、Covering the distribution network in the whole region，Therefore, the tentacles of the translation are extended to all parts of the world; followed by，Using "Network" strategy，Make full use of the online virtual space promotion translation，Make full use of the online virtual space promotion translation，Makes the audience's reading from time and space restrictions，greatly expanded the audience。

On the channel sales channel，First, the real -time linkage mechanism for online and offline sales channels，For example，The third volume of the book English pass through the Guanghua Bookstore in the UK、Evergreen Book Company and online Amazon Book Platform Real -time distribution; the second is to form a domestic integrated sales system，Foreign Language Bureau self -operated bookstore、China International Book Trade Group Co., Ltd.、bet365 Play online games China Book Import and Export Corporation, etc., integrates foreign book distribution agencies，jointly promoted the overseas distribution of the book together; the third is to form a relatively complete overseas cooperation distribution network，Cooperative book distribution companies are all over the world。The national translation and sales capabilities reflected in the translation sales network and the sales system，greatly improved the radiation surface of the book、Performance and visibility。

National Translation Communication。Translation and communication is a publicity of translation products，The purpose is to promote translation products，Enhance the influence and acceptance of translation products。"Xi Jinping talks about governing the country and governing the country" multi -language translation can be "circle powder"，Effective communication strategy is important。

Diversity of the main body of communication。The book of the multi -language translation of this book，Numerous efforts of many subjects。Xinhua News Agency abroad branch、China Embassy in the Issuance State、National leaders who conduct diplomatic activities、Foreign Language Bureau and its relevant units and their local cooperation agencies、Issuing Objects Guoyou Huahua and Chinese Groups, etc.，To form a huge communication main network，jointly built a large -scale multi -subject coordinated "Communication"，Form huge communication energy and sound。

Propaganda content。Formulate the content of the announcement according to the specific characteristics of the object country。This book has held more than 50 start -up formulas abroad。The speech of the premiere Chinese representative is an important help to spread the book，Most of its contents "match" the theme content and spiritual core of the book，To obtain the recognition of the audience。For example，On the launch of Silil Mongolian text，The former deputy dean of the Academy of Social Sciences of the Inner Mongolia Autonomous Region, Bao Siqin, emphasized the common value concept bet365 Play online games and value pursuit of the traditional culture of China and Mongolia，Discuss the win -win cooperation between the two countries，Create political mutual trust together、Economic fusion、Cultural tolerance interest community、The importance of destiny community and responsible community。Objectized processing of communication content，It is easy to cause the audience's emotional resonance and value identity，Realize better external communication effect。

Performing communication methods。Communication scene is flexible and changing，Propaganda scenarios include the starting formula of the new book、Seminar、Reading Club、International Book Fair、International Conference、National Foreign Foreign Activity、Publishing cooperation signing ceremony, etc.，The communication method is extremely flexible and rich。Diverse communication channels，Paper media and electronic media、mainstream media and social media、Silent Media and Audio Media、Organic integration of online media and offline media，Multi -channel multi -pronged approach，The effect of communication is significant，The communication method is elastic and new。Overall，The communication process reflects the multi -subject collaboration、Multi -strategy collaboration、Multi -method collaboration、Multi -resource collaboration、Multi -language collaboration、Multi -channel collaboration and other features。Coordinated communication is an important reason why the book obtains the influence of external communication。

As Huang Youyi said when it comes from "translation world" to "translation China"，A rising country must have a strong foreign language ability and translation ability。"Xi Jinping Talking about the Governance of the Country Governance" is successfully issued by the globalization of multi -language，is a successful case of the national translation project in the new era，It is also a typical representation of national translation capabilities，It is worthy bet365 live casino games of our translation of words from the country、National Translation narrative、National translation ability、Multi -dimensional vision。

(This article is the Study Research on the History of National Social Science Fund Projects of the National Social Science Foundation (18byy019) phased achievement)

(Author Unit: School of Foreign Languages ​​of Ocean University of China)