"Xi Jinping: The Governance of China" is a collection of wisdom from the great practice of governance of the Communist Party of China。In the context of the country’s vigorous promotion of the construction of a foreign discourse system with Chinese characteristics，The book is published globally in multiple languages，For spreading China plan、China Experience、China Road，Enhancing China’s voice in global governance，of great significance。The multilingual mobile bet365 of "Xi Jinping: The Governance of China" is a national mobile bet365 project，The successful global distribution relies on strong national mobile bet365 capabilities，Reflected in the pre-mobile bet365 planning of the book、The whole process of mobile bet365 regulation and post-mobile bet365 marketing and communication。

National mobile bet365 Plan。mobile bet365 planning is a forward-looking intervention by the country or entities representing the country in national mobile bet365 practices and related activities、Management and Planning。mobile bet365 planning is a basic feature of national mobile bet365 practice and an important manifestation of national mobile bet365 capabilities。The multilingual global distribution of "Xi Jinping: The Governance of China" is a product of the national mobile bet365 plan。

In terms of mobile bet365 content planning，The Foreign Publishing House is in the planning stage of publishing the book，The principle of “oriented towards external communication” has been established，Form an integrated mechanism of "editing" and "mobile bet365"，Based on “telling China’s story to the outside world，The goal of spreading the voice of China，From editor、mobile bet365、Determine the content of the manuscript after comprehensive consideration from the perspective of external publicity，Ensure that the book fully reflects the great practice of building socialism with Chinese characteristics in the new era，Systematic coverage of China’s experience in national governance by the Communist Party of China、China Road、China Plan，Aiming to improve the outside world’s understanding of China、Government of China、Understanding of Chinese principles，And provide governance solutions for the development of target countries。

In terms of mobile bet365 language planning，Foreign Publishing Bureau adopts two strategies，The first is differential ordering strategy，That is, according to the priority of the country’s external communication goals and objects，Plan the mobile bet365 and release sequence of different language versions，Cong Ying、法、"Big languages" such as German are gradually expanding to Polish、Daliwen、Czech and other "minor languages"；The second is differentiation strategy，That is, based on the country’s foreign language resources and mobile bet365 capabilities，Adopting different mobile bet365 and publishing methods，Relying on well-known local publishing houses in the target country，“Outsource” mobile bet365 and distribution matters through project cooperation，Through the integration of domestic and foreign mobile bet365 resources，To achieve the purpose of global distribution of translations。Scientific mobile bet365 planning，Improved the pertinence of the book’s dissemination content，At the same time, it makes up for the country’s shortcomings in mobile bet365 capabilities，Enable multilingual translations to reach different language audiences，Expanded the geographical coverage of the mobile bet365。

National mobile bet365 regulations。mobile bet365 regulation is the state through politics、Economy、Culture and other means，Comprehensive control and management of national mobile bet365 practice。"Xi Jinping: The Governance of China" is a national mobile bet365 project，The state ensures mobile bet365 quality through specific regulatory measures，Ensure mobile bet365 security。

On the mobile bet365 management system，This book was jointly published by the State Council Information Office and the Central Party History and Documentation Research Institute、Co-edited by China International Publishing Group，Translated and published by foreign language publishing houses and their authorized agencies，The "national" attribute of the mobile bet365 subject guarantees the political direction of the mobile bet365。

On the selection of the mobile bet365 team，English、法、The translators of the German and other versions are mainly from the Ministry of Foreign Affairs、Xinhua News Agency、Central Compilation and mobile bet365 Bureau，As well as "Beijing Weekly", "People's China" and other units affiliated to the International Publishing House，Have a strong national consciousness、Political quality、mobile bet365 ability。mobile bet365 project through "localization" and "outsourcing"，The selected translators all have experience in studying in China、People who know China and are friends with China and are engaged in China-related work。Strictly control translator qualifications，It is the basic condition to ensure the quality of the mobile bet365 and the correct political stance。

On mobile bet365 quality management，The English mobile bet365 team of this book has formed a “mobile bet365 → proofreading → review → finalization” quality assurance process，The mobile bet365 must go through a standardized mobile bet365 process before it can be published。Chinese and foreign experts worked closely together during the mobile bet365 process，Foreign experts polish the language，Chinese experts ensure the accuracy of the mobile bet365’s political message。

On the translator training system，English mobile bet365 team through one-to-one tutoring system、Irregular expert lectures、Business seminars and other means to improve translators’ abilities。Also，The team also developed a unified mobile bet365 style，The "Several Regulations on the Unification of English mobile bet365 Publishing Style and Vocabulary mobile bet365 Methods of "Foreign Languages' Projects"" specifically for the mobile bet365 of this book were issued，Improving translator mobile bet365 standardization、Standardized awareness and ability。Good national mobile bet365 regulatory capabilities are an important guarantee for the success of the global dissemination of the translated version of this book。

National mobile bet365 Marketing。Marketing is the separation of mobile bet365 products from the production end，An important step in entering the consumer side，This is a key step for the mobile bet365 to go global through marketization，Has an important influence on the overseas dissemination and acceptance of the mobile bet365。Present，"Xi Jinping: The Governance of China" has been published in more than 170 countries and regions in 37 languages ​​and sold more than 20 million copies，Indicates that the book’s global marketing is extremely successful。The Foreign Publishing House attaches great importance to the overseas sales of multilingual translations of this book。

In terms of space planning for mobile bet365 sales，First，Adopt the "grid" strategy，The countries to be issued will be divided into grids according to cultural blocks and geographical blocks，Establish distribution partnerships with local book publishing and distribution institutions in specific grids，Form a point with an area、Distribution network covering the entire territory，Thus extending the mobile bet365 tentacles to all parts of the world；Secondly，Adopt "networking" strategy，Make full use of online virtual space to promote translations，Construct a ubiquitous reading environment through multiple ways，So that the audience’s reading is not limited by time and space，Greatly expanded the audience。

On the mobile bet365 sales channel，First, a real-time linkage mechanism for online and offline sales channels has been established，For example，The English version of the third volume of the book is available in the UK through Guanghua Bookstore、Real-time release by Evergreen Book Company and online Amazon book purchasing platform；The second is to form a domestic integrated sales system，Jiang Foreign Languages ​​Publishing House’s self-operated bookstore、China International Book Trading Group Co., Ltd.、China National Book Import and Export Corporation and other foreign book distribution agencies are integrated，Jointly promote the overseas distribution of the book；Third, a relatively complete overseas cooperative distribution network has been formed，Cooperating book publishing companies all over the world。National mobile bet365 sales capabilities reflected in the mobile bet365 sales network and sales system，Greatly improve the radiating surface of the book、Affordances and Visibility。

National mobile bet365 and Communication。mobile bet365 communication is the promotion of mobile bet365 products，The purpose is to promote mobile bet365 products，Improve the influence and acceptance of mobile bet365 products。The multilingual mobile bet365 of "Xi Jinping: The Governance of China" can "acquire fans" around the world，Effective communication strategy is crucial。

Diversification of communication subjects。External promotion of the multi-lingual mobile bet365 of the book，Gathering the efforts of many subjects。Xinhua News Agency overseas branches、The Chinese Embassy in the country to which the issuance is issued、National leaders conducting diplomatic activities、Foreign Language Publishing House and its related units and its local partners、Issuance targets national friendly forces and Chinese groups, etc.，Form a huge communication network，Together we built a large-scale multi-agent collaborative "communication field"，Create huge transmission energy and sound volume。

Objectification of communication content。Develop promotional content based on the specific characteristics of the target country。The book has held more than 50 launch events abroad。The speech of the Chinese representative at the launch ceremony was an important boost to the dissemination of the book，Most of the content “matches” the theme content and spiritual core of the book with the target country，To gain audience recognition。For example，At the launch ceremony of Cyrillic Mongolian script，Bao Siqin, former vice president of the Academy of Social Sciences of the Inner Mongolia Autonomous Region, emphasized in his speech the common values ​​and value pursuits in the traditional cultures of China and Mongolia，Discussing win-win cooperation between the two countries，Work together to build political mutual trust、Economic integration、Culturally inclusive community of interests、The importance of a community of destiny and a community of responsibility。Objectification of communication content，Easy to trigger emotional resonance and value recognition from the audience，Achieving better external communication effects。

Flexible communication methods。Flexible and changeable communication scenarios，Promotional scenes include book launch event、Seminar、Reading Club、International Book Fair、International Conference、National Diplomacy and Foreign Affairs Activities、Publishing cooperation signing ceremony, etc.，Extremely flexible and rich communication methods。Develop multiple communication channels，Print media and electronic media、Mainstream media and social media、Silent media and sound media、The organic integration of online media and offline media，Multiple channels and multi-pronged approach，Remarkable communication effect，The communication method is flexible and innovative。Overall，The communication process reflects the collaboration of multiple subjects、Multi-strategy collaboration、Multiple method collaboration、Multiple resource collaboration、Multi-language collaboration、Multi-channel collaboration and other features。Collaborative communication is an important reason why the book has gained influence outside the country。

As Huang Youyi said when talking about "translating the world" to "translating China"，A rising power must have strong foreign language and mobile bet365 capabilities。The multi-lingual version of "Xi Jinping: The Governance of China" was successfully released globally，It is a successful case of the national mobile bet365 project in the new era，It is also a typical representation of the country’s mobile bet365 capabilities，It is worth translating words from our country、National mobile bet365 Narrative、National mobile bet365 capabilities、Multi-dimensional perspective from the perspective of national mobile bet365 and communication。

(This article is a phased result of the National Social Science Fund project “Research on Writing the History of National mobile bet365 Practice” (18BYY019)

(Author’s unit: School of Foreign Languages, Ocean University of China)