Chatgpt as a representative of the new generation of artificial intelligence technology，After two months of launch，Monthly active users exceed 100 million，Become the fastest growing application in history。In terms of diffusion speed，Taking 100 million users as the standard，TIKTOK and Instagram spent 9 months and 2 and a half years, respectively。Diffusion of Innovation Theory provides a thinking framework for understanding the diffusion process of understanding ChatGPT。This article aims to analyze how the innovative characteristics of ChatGPT accelerate the speed of the user's adopted，Prospectively analyzed the possibility of the cordon gap。other，This article is also based on the social construction of innovation and diffusion，Explained many related factors in the diffusion of ChatGPT。

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Chatgpt is a new generation of artificial intelligence system released by Openai，Although not the first artificial intelligence technology to get widespread attention，But there is no doubt，ChatGPT is the most diffused artificial intelligence phenomenon -level product。From the perspective of innovative diffusion theory，Chatgpt as a new technology，Innovative features with multiple dimensions，These advantages make its diffusion effect significantly better than previous artificial intelligence technology。

In the analysis framework of innovation and diffusion theory，Innovative features often include relative superiority、Compatibility、Easy to use、testability and detection。Where，Relatively superiority refers to the advantages of the innovation relative to its alternative; compatibility refers to the innovation and existing values、The consistency of practical experience and the needs of potential adopors; ease of use refers to whether the innovation is easy to be understood Bet365 app download and used; testability refers to whether the innovation can be tried and experienced; Whether it is obvious and observed。

In terms of ChatGPT，It forms a difference with previous artificial intelligence products in the above five dimensions。In terms of relative superiority，ChatGPT's language generation ability and dialogue coherence is better than the performance of similar products that users have previously touched。Compared with Microsoft's previously developed artificial intelligence chat robot "Little Bing"，Chatgpt can generate smoother and natural language expression，More accurate when dealing with language interaction mission。Chatgpt can provide a good experience，Meet or even surpass user expectations during the chat，This shows a positive incentive effect during its diffusion process，Improving the user's adoption rate。In terms of compatibility，Chatgpt as a chat robot，It is no different with the use of the way to chat with real people，Compatible with most of the previous Internet users。More importantly，It can be compatible with personal needs。Under the background of the weak Internet development in recent years，Chatgpt with its tentacles and、Experienced performance，Treating an unprecedented technology use enthusiasm。

In terms of ease of use，Chatgpt's interactive logic is simple and direct，Users only need to enter the theme and task you want to chat，You can get a reply immediately。ChatGPT can also adjust your answer based on user feedback，Improve user experience。In terms of testability，As a free open online platform，ChatGPT Welcome users to try，Low access and trial cost。Chat robots that have been laid out before and a series of intelligent generating images that have emerged in recent years、Artificial intelligence technology of audio and video，I have paved the psychological pavement for the public accepted ChatGPT。In terms of detection，ChatGPT shows the natural fluency and high accuracy of the natural fluency and high accuracy of the communication and interactive experience，bet365 live casino games Fully satisfied the user's expectations for technological improvement，The effect of use is obviously visible。

ChatGPT is relatively superior、Compatibility、Easy to use、Innovative features of testability and detection，It is of great significance for promoting its rapid diffusion。Of course，This is closely related to the diffusion network of ChatGPT。In Rogers’s innovative diffusion theory，Volkswagen Media and Interpersonal Relations Networks play an important role in the process of innovation and diffusion。Today's Times，Interpersonal relationship network is included in social media，"Broadcast" of Volkswagen Media is replaced by the diverse "net broadcast"，The channels and modes of innovation diffusion are rich and diverse。From the perspective of the diffusion process of ChatGPT，Social media is an important communication channel for its spread。Users share their conversation with ChatGPT on the social media platform，shows strong functions and fun，attracted the attention and attempts of more potential technology adopors。

　　Class Hong Dou: Thinking for the prospective of the spread of ChatGPT

The diffusion and application of new technologies often cause digital gap。In general，Digital gap is the difference between the differential differentiation of the possession and application of new technologies in different social groups。History，In the region、National and global levels，Social group on mobile phone、Application of the Internet and important social media，There are quite amazing digital gaps。For ChatGPT, which is currently spreading rapidly，In the future, it will also trigger a gap between the social classes。

From the level of innovation,，You can understand the digital gap in ChatGPT diffusion from two aspects。First，The proportion of new technologies with different social and economic status，There are often obvious gaps。The existing diffusion research repeatedly confirmed，Groups with higher socio -economic status，The proportion of new technologies is bet365 Play online games higher; groups with lower social and economic status，The proportion of new technologies will be lower。Including economy，Including economy、Culture and psychology many levels。At the economic level，More economic resources owned by those with higher socio -economic status，For this group，The economic cost of using new technology and new products is relatively low。At the cultural level，Those with higher social and economic status have more relevant knowledge and social support，This increases its possibility of using innovative technology。At the psychological level，Those with higher socio -economic status often have a stronger spirit of innovation，It is easier to accept innovative things。These laws can also be applied to the analysis of the middle class gap in the process of the Chaatgpt diffusion。

Next，The rate of new technologies is different from the social classes，Class gap caused by the technical adopted。Rogers divides the innovative adopors into five groups: Innovative、Early useter、Early followers ("Early most")、Late follow -up person ("late majority") and outdoor，The number of users presents the "S" curve over time。Innovators have natural enthusiasm and creativity for new things。Different from the Innovative，Those who adopted early may not be a technical expert，But they are willing to try new things，I accepted this innovation in the early stages of diffusion。Early followers are often practicalists，More people，They carefully follow the trend of innovation and spread，It has a unique position during the diffusion process。Late follow -ups adopt the slower speed of innovation，Often wait for most people to use innovation，Only becomes the useer。Endiers are often not innovative adoptors，It is easy to be abandoned by social trends。In the diffusion study of ChatGPT，Early adopters and early followers are worth paying attention to，But the advanced followers and outdoor needs to pay more attention。

Today，Human beings are entering the intelligent bet365 live casino games era，Artificial intelligence technology will be widely used in all fields of society，greatly changes people's life、Work and communication method。For a long time in the future，Regardless of global、Country、Region、Group or individual level，Digital gap based on artificial intelligence technology access and application，It is possible to show an enlarged rather than a reduction trend。ChatGPT is a revolutionary artificial intelligence product，When ChatGPT attracted attention and shows great potential，Can't ignore the class digital gap produced during its diffusion process，Not only should we pay attention to the gap of the group of social groups，Also pay attention to the gap of use dimension。As far as the spread of new technology，Integrate it into the user's life or work routine，is the key to transforming innovation into value。Compared with the previous information technology，Digital gap caused by artificial intelligence technology represented by ChatGPT，It will produce a more persistent and severe society、Political and cultural consequences，This needs to cause the scientific community、Academic circles、Pay close attention to industry people and policy makers，To improve the governance of intelligent gap，Construction is more equal、More tolerant global digital society。

　　Social Construction: Common molding of multiple subjects

The diffusion of innovation is not only a process of technical acceptance，Or a process of social construction。Current，Universal opinion thinks，The development of artificial intelligence technology such as ChatGPT will have a reform effect on the various aspects of future society。This technology changes the point of view of society，Actually it contains the technical decisive color of technology that exists outside society。But，It's not the case。Chaatgpt and other artificial intelligence technology diffusion，It is deeply affected by the rules and values ​​of the social system。In terms of technology itself，The underlying code and training data of ChatGPT are embedded Bet365 app download in human values、Bad、Interests and other factors。As a dialogue chat robot，Chatgpt's smooth answers cannot be separated from the language、Culture、Cognition of symbols、Interpretation and Application。

The diffusion of ChatGPT is the social construction process of diverse subjects。Analysis of the diffusion process of ChatGPT can be found，Various AIGC emerging in recent years，It has been more innovative to a certain extent、Undvene artificial intelligence technology lays a cognitive foundation。As Rogers said，Professional research should pay attention to the technical cluster (TechNology Clustering)，Avoid excessive simplification、Facts caused by the attention of a single innovation。From this perspective，Adaptation of the past focusing on artificial intelligence technology、Application and user cognition and research，Deeply influence and even define the diffusion trajectory of ChatGPT as an important part of the technical cluster。

In the era of artificial intelligence，User is an important capable subject in the social construction process of new technology diffusion。The diffusion process of ChatGPT vividly reflects how users are adopting、When applying innovative technology，Interpretation of it。For example，Chatgpt's performance and application prospects in different scenarios，Stimulated the expectations of diversified social subjects; give the public discussion and significance to the public discussion and significance of ChatGPT，Make it no longer a static technical phenomenon，Instead, a dynamic diffusion process is built。

Re -NOVATION，It is also a process of social construction。Chatgpt's extensibility and flexibility，Give users the possibility of being intelligent and intelligent based on different tasks and scenes。Users can be in a unique social and cultural context，For a specific task scene，A series of participation around technological innovation、Share and communicate。This kind of excavation and amplify the existing intelligent dissemination paradigm of the community，bet365 best casino games Known as the "Popular Degree Method"，It is the supplement and development of the theory of innovation and diffusion。Under the perspective of this theoretical perspective，You can see that the rapid spread of ChatGPT is inseparable from social groups to rely on their own wisdom，Putting rich solutions and applications in multiple usage scenarios。New technologies are still spreading through continuous participation and dialogue during the action of social groups。Social diversified subjects in this participating process，jointly constructed the diffusion map of technological innovation。

(Author Unit: School of Journalism and Information Communication of Huazhong University of Science and Technology)