Aesthetics of the first era。As a special concept form，Aesthetics has always been politics with the era of the time.、Economy、The development of culture and technology is closely linked。Aesthetic follow the unique emotional experience of human beings，Humanistic vision，Can show the glory of human nature。The revolution and leap of each science and technology will change the production method and social relationship，Aesthetic form will inevitably change with it。The historical moment is currently in the history of science and technology.，Big Data、Cloud computing、Internet、Internet of Things and other technologies opened a new round of scientific and technological revolution in the era of artificial intelligence。This new technological revolution will inevitably be engraved in the field of aesthetics。So，We need to dig and explain the association of "technology" and "aesthetic"，Discuss the future development of the aesthetics and its possibility。

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So far，Three information revolution has occurred in the world: the first time from oral to handwriting，The second time from handwriting to printing，The third time is the change from printing to new media。From the change of information technology these three information technology，Each change has brought a change in aesthetic way -from aesthetic media to aesthetic forms have undergone tremendous changes。and now，A new era of artificial intelligence has come。Various high -tech day crescent moon involved in our daily life，Big Data、Face recognition、voice interaction、Smart homes have been applied more and more widely。This bet365 Play online games not only changed our lifestyle，And changed our cognitive ability、Aesthetic ability and aesthetic perception form。

Compared with the traditional aesthetic form，The aesthetic new form of digital technology manufacturing is not only in production、Communication、Acceptance and other aspects present a very different way and a new state，and formed its own unique style。The interesting thing is，These new aesthetic forms will technology、Commercial and entertainment strangely twisted together，formed an innovative expression。Aesthetic visualization With the emergence of new technologies, it continues to extend and strengthen，Especially digital technology involvement in film and television creation，Mountain Castle of Ghost Ax Magic、A magnificent battle scene、Basic and dreamy adventure、The magnificent legendary epic is converted into a wonderful visual feast。Use of VR technology，Virtual wonders that achieved screen audiovisual effects，I brought aesthetic entertainment to the audience。Beauty camera、Douyin、Quick Hand、Douyu and other APP software on the large -scale popularization，Make visual aesthetics widely popular，and penetrate into people's daily life。

With the rise of network technology and network culture，The Internet group becomes a new aesthetic form。Especially the popularity of network technology and smartphones，Make more and more people start looking for digital lifestyles you like through the Internet，Establish an ethnic space with a common aesthetic tendency in the network space。Compared to the traditional aesthetic group，The Internet group presents different characteristics and development trends。fan group、The same crowd、Online game group、Net ethnic groups such as netwen groups have risen in large quantities，Fantasy bet365 Play online games Literature、Online game、VR movies rise rapidly，Especially the emergence of VR simulation technology and sensing technology，This immersive experience brings people unprecedented imagination、Surprise。Application of Podrica，The aesthetics of the new generation are an immersive aesthetic experience for "super true" landscape that is "more real than true"。

　　Aesthetic empowerment for new technology

"Technology is an extension of the human body and the sensory。"This is McLuhan's highly forward -looking and ideological judgment，He depicts the "media" as a technical facilities that interact with people -the media will extend the sensory sensory。

Needless doubt，The media has changed our situation。But，When we admire contemporary technology，It is not possible to ignore the important meaning of the "spiritual core" of the aesthetic empowerment technology。

Aesthetics is a unique emotional experience for people，Emotional and deep meaning，Can resonate and give people strength。Midea can be a good character、A temperament、A cultural self -confidence，A pursuit、A belief、In the change of the times, people face a broader world with a richer attitude。So，Human unique thoughts、Emotional and aesthetic experience casts a unique living process，The spiritual kernel that becomes difficult to be replaced and calculated。This kind of difficult and calculated personal creativity，In the digital era, it is becoming more and more glorious，Aesthetic is one of this important spiritual core of this creativity。

If you think of aesthetics as "perceptual competitiveness" in the digital era，So，This "emotional competitiveness" contains at least "spiritual connotation", "aesthetic ability", "personality style", etc.。Today，Technology becomes more and more intelligent，Especially the development of artificial Bet365 app download intelligence，Makes them gradually integrate wisdom、Culture and aesthetic technology binding。In the field of literature and art，Through deep learning，Microsoft's robot Xiaobing can already write poems comparable to human poets，Publishing Poetry Collection。Although Xiaobing is just a cold machine，But human aesthetics gives them a spiritual kernel，Make it wisdom and "poetic"。

Aesthetic empowerment，Not just packaging it in a gorgeous aesthetic form，The key is to create new content value and cultural significance based on technology。The recent rapidly rising "Cloud View Exhibition" and "Cloud Travel"，In a sense, it is the cultural empowerment of the aesthetic culture of technology。"Cloud Viewing Exhibition" is a fresh and popular experience brought by digital technology。The hit of programs such as "I Revised Cultural Relics in the Forbidden City" and "National Treasure"，"Cloud View Show" once again stimulated people's in -depth mining of museums and traditional cultural heritage。But，"Cloud Viewing Exhibition" view is culture rather than technology，Cloud technology is just a advanced platform carrier。"Cloud View Exhibition" If you want to maintain continuous vitality，The key is how to create its product content and cultural core。

Aesthetic empowerment technical spiritual kernel，It is a process that gives technical and value quality to technology。Aesthetic empowerment is inseparable from understanding of the era of technological development，It is also inseparable from the accumulation and understanding of cultural resources。Aesthetic empowerment，It should fully combine the technology with the spirit of the times，Of course，With the help of effective aesthetic forms，Technology can be creatively expressed，so as to better realize the value consensus consensus and cultural bet365 live casino games identity between producers and consumers。Aesthetic empowerment of the new era，It should be more satisfied with people's longing and pursuit of a better life，Put the excellent Chinese traditional cultural concept、Connotation、Element、Value and thinking integrate into technical changes。

　　Technology and aesthetic Sunac is the only way to the way

Michelle Sel pointed out in the "Thumb Generation"，"New Technology finally externalized information and activities flowing in the neuron system，that is, Zhixun and Password -Flexible Things "。Development of digital technology，Not only has the ability to expand human beings in the field of material production，and reset the traditional social relationship from all aspects。We have reason to think，Digital technology is not just pure technology，It is a new concept and methodology。Aesthetic helps to awaken our choice consciousness，Open our vision，Let us re -understand the world with differentiated fun and way、Reconstruction World。

With the exploration and pursuit of a better life in the new era，The dual needs of people's technology and aesthetics will be further strengthened。"Good Life" includes "beautiful" life and "good" life。Scholar Xiang Yong believes，"Good Life" needs to lead the effective revolution through "hard innovation" methods such as scientific and technological innovation; "beautiful life" needs to realize the pursuit of spiritual quality based on "soft innovation"。The realization of a beautiful life in the new era is to promote the integration and innovation of "hard innovation" and "soft innovation"，Formed an excellent innovation mode of "hard and hard"。So，In the process of keeping up with the pace of the times，Technology and aesthetic Sunac is the only way to the way。

Sunac out of technology and aesthetics，One must bet365 best casino games use the form of new technology to apply、The change of the transmission carrier，Deeply excavate and carry forward the deep connotation contained in the excellent traditional culture of China、A region、Value orientation，Focus on creative transformation and innovative development，Creation activities through the spiritual field，Show a country with a cultural aesthetic method、A region、The human spirit and value orientation of an era。Second, we must seize the opportunity in the digital era，Promoting virtual reality、Augmented reality、High -tech and culture such as ultra -high -definition video and naked eye 3D video，Innovative production and operation mechanism，Create by high -tech help literature、Creation of film and television works、Game development、Content creation in the development of cultural scenic spots，New models of new formats and cultural consumption of aesthetic culture and cultural consumption。Innovation and development of contemporary technology into the integration of various media and its capital、The interaction of consumption provides unprecedented possibilities。Li Ziyi, who has become popular recently、Li Jiaqi and other online live broadcast experts，once again proves the aesthetic form and capital of technology manufacturing、Effective fusion of the market。This not only challenges the traditional aesthetic form，and creatively open up the possibility of people’s aesthetic types and imaginations。

It is true，Technological development has brought unlimited potential，Make life better。At the same time，Aesthetic is also empowering technology，Continuously increasing the cultural thickness and wisdom charm of technology，Make life more and more better。Needless doubt，Integration and innovation of promoting science and technology and cultural Bet365 lotto review aesthetics is the only way for the development of the contemporary world。Deep integration of science and technology and cultural aesthetics，Injecting cultural connotation for technology products，It also prompts cultural resources to obtain creative transformation and innovative expression through new technologies。

(Author Unit: Fujian Academy of Social Sciences)