In recent years，With the rapid development of new media and new technologies such as mobile Internet and short videos，People’s psychology and behavior have also changed a certain change。According to the 50th China Internet Development Statistics Statistical Report，As of June 2022，my country's short video user scale is 962 million，91.5%of the overall netizens。College students as one of the group use groups，Its psychological and behavioral has been deeply affected by short videos。

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The vent of emotional solution needs to affect the use of short videos of college students。McLuhan's "medium is the media massage" view of the view，Individual use media is like enjoying massage。Because AR、VR、MR and other technologies embedded，Short videos created more real three -dimensional、Virtual reality with stronger impact force。The contact and use of short videos can better meet the visual desire of college students，It is helpful to release the psychological pressure of college students，Relieve anxiety、Tension、Negative emotions such as depression，Meet their diverse emotional needs。

The aesthetic experience on the spot needs to affect the use of short videos of college students。Compared to traditional media，Short video use is more conducive to meeting the social needs of college students。and text、Picture、Audio and other media compared to，Short videos belong to the media with a high sense of social presence，It is also a social tool for high levels of interest，Can bring more sense to the audience、immersion feeling，Let it have an immersive experience effect。

The performance of self -display needs to affect the use of short videos of college students。Short video is a new medium for people "self -presentation bet365 Play online games in daily life"、New platform，Its low threshold、Strong link、Shooting at hand、Send the characteristics at any time and beautify、Modification and other functions directly hit the potential self -expression desire of netizens，Can fully meet the needs of college students' self -display bet365 best casino games and impression management，Following the "post -00s" college students like publicity、Dare to love and say、Happy to share、Good at performance and other characteristics。

Friends of real life need to affect the use of short videos of college students。In recent years，The emergence of hot words such as "hollow disease" reflects the loneliness and confusion of some college students in real life。Short videos and other new mediums to a certain extent meet the emotional comfort of these college students，Make up the lack of supporting and emotional support in real life。College students can transfer attention by participating in the live broadcast process or watching short videos，This eases the loneliness caused by poor real relationships or poor interpersonal communication。

Interaction of social participation needs to affect the use of short videos of college students。According to the "interactive ritual chain" theory proposed by sociologist Randall Collins，Short videos can meet the audience's participation and interaction needs from at least three aspects: the body gathers with the group，Boundary limit and topic focus，Experience sharing and emotional resonance。College students can share what I see and hear in life on the short video platform，Stimulate common emotions or emotional experiences。Whether it is a classroom study，Still entertainment sports activities，or social practice outside the school，Topics that students are interested once fermented on the short video platform，can all cause students to resonate with strong emotional resonance。

　The impact of short videos on the psychological and behavioral of college students

Short video affecting bet365 live casino games college students' cognitive methods。Now，Watching video content through a short video platform has become an important way for college students to obtain information。and the information presented by the short video field is fragmented、homogeneity、Features of pan -entertainment，It will have a profound impact on the social cognition and thinking of college students。First, fragmented information can easily lead to cognitive bias。The information presented by short video fields is mostly fragmented in form，Lack of the thickness of the content，Lack of depth of thought。If college students have been exposed to these fragmented information for a long time，It is difficult to see the real three -dimensional、Content of the comprehensive system，It is easy to be misleaded by some segments or incomplete interpretation of Italian segment or incomplete interpretation，thus affecting the ability to judge the right and wrong of authenticity，Cognitive deviation; may also develop thinking inertia，Forcapyle that is not conducive to the concept of system。Second, homogeneity information is likely to cause narrow cognitive。Douyin、Short video field domains such as Kuaishou，The content of homogeneity is endless，There are a lot of similar information，and really high -quality original videos less。"2020 China Network Short Video Copyright Monitoring Report" display，From January 2019 to October 2020, a total of 30.952 million infringing short videos were monitored。，Short video under the blessing of technologies such as algorithms，It is easy to eliminate diversified information dissemination environment，Make people into the "information cocoon room"，Anesthesia is narrowed。Third, pan -entertainment information is likely to lead to superficial cognitive skin。In the short video field domain，We can see all kinds of ridicule、spoof、Mocker，Entertainment atmosphere bet365 best casino games is strong，Public entertainment phenomenon prominent，This is easy to make people's way of thinking superficial、Simplified，Moral aesthetic vulgarization。If college students have been exposed to entertainment short video content for a long time，Blindly immersed in simple sensory enjoyment，will weaken the profoundness and criticalness of its thinking，The cultivation of deep thinking and learning ability。

Short video affects college students' emotional experience。Lorenzo and others believe，Online social communication is the main factor of the emotions of online society。Tian Weigang and Zhang Shicheng analyzed more than 1,000 short videos related to online public events from January to May from January to May of the Douyin platform.，Negative emotions in short videos are easily awakened、diffusion and amplification，Show the characteristics of resonance and circulation。Dai Chaoyang and Yu Huilin's empirical research based on pear video social sections，In news short video，Negative emotions are common，Online news review area is a place for individuals to vent their emotions，Multi -main discourse game is full of negative emotions，Its communication path is infection、diffusion、mutation。The impact of short videos on the social emotions of college students has also received some empirical research support。Deng Shulin's survey on college students，The use of short video of college students has a direct predictive effect on its subjective happiness，At the same time, you can also use the intermediary effect of upward society to negatively predict the subjective happiness。Research by Liang Xiaoyan and others，The use of short videos of female college students can predict its depression emotion，And the lower the female college students with lower physical satisfaction, the more likely it is to produce depression when using short videos。

Short video affects college students' social behavior。The use of short videos makes college students better self -expression bet365 best casino games and impression management space in online life，But it is also easy to lead to "de -personalization" of social behavior，Acts of Internet loss appears。Some college students are influenced by some pan -entertainment short videos，Excessive performance in behavior，May often be used to imitate the video of hunting，Get the attention of netizens in a vulgar way。Wu Yalin and others think，Get the attention of netizens in a vulgar way，It may lead to alienation of real relationships in real interpersonal relationships，Reduce enthusiasm for participating in social practice activities，Even social anxiety disorder occurred。Learning professional knowledge and skills in the system，College students in the critical period of personality and social development，If "Brush Douyin" and "Play Fast Hands" become a daily behavior habit，It will occupy its valuable learning time，and gradually disappear learning will，Not good for healthy growth。Of course，The relationship between short video and social behavior of college students is still subject to personality、Effects of factors such as gender。Li Xia and others conducted a survey on 800 college students.，Symptoms of short video addiction of college students reached 21.6 %，The higher the neurotic level, the easier it is to form short video addiction，The shorter the college students with higher levels and responsibilities, the weaker the addiction。Ding Qian and Zhang Wanying's investigation found，Short video use can not directly affect female college students restricted diet，But you can have an indirect impact through the control of behavior and perception behavior.。

Short video affects college students' social values。In the short video field domain，Active cultural form and negative cultural form coexist。On the one hand，The rise and development of the short video platform further broaden the space for mainstream ideological and cultural communication。With the rapid development bet365 Play online games of the media，Mainstream media and official WeChat official platforms for colleges and universities have launched video numbers、Live number，Some universities enter the Douyin Platform，Open the official account of Douyin，Push a large number of mainstream value short video content。If college students can actively watch and actively participate in the spread of positive energy、Live and short video content with high main theme，Patriotic country、Dedication、Integrity、The cultivation and practice of the core values ​​of socialist core values ​​such as friendliness can promote。But on the other hand，The emergence of short videos also provides a hotbed for the breeding and communication of negative "subcultures"。It is not difficult to find it，Live and short video space，Frequently full of various negative "subcultures" phenomenon，"Mourning Culture" of "Before Old"、"Tucao Culture" full of ridicule and venting color。These negative "subcultures" and mainstream culture、The mainstream values ​​run "，It will have a negative impact on youth college students who are shaped in shape。

To sum up，Short video like a "double -edged sword"，Short video use of college students has a profound impact on its psychology and behavior。Cultivate college students' self -confidence、Rawnate and peace、The positive social mentality is the government、University、The common responsibility of the whole society including the media and other diversified subjects。Therefore，Under boom in short video，Government departments should adhere to the various chaos in the short video field in accordance with the law，Improve the supervision mechanism，Improve the comprehensive governance system of network short video，Prevent and resolve short video field information disorder risk; the media should give full play to the main consciousness，Perform the main responsibility，Bet365 app download Adhering to the principle of combining the combination of tool rationality and value rationality，Promote the formation of good ecology of short video fields; universities should strengthen mainstream value leaders，Enhance students' short video use of students through media literacy education，Cultivation of the mentality of promoting the healthy society of college students through psychological guidance and humanistic care。

(Author Unit: Psychological Health Guidance Center of Fujian Normal University; School of Psychology, Fujian Normal University)