In recent years，With the rapid development of new media technologies such as mobile Internet and bet365 tennis bet，People’s psychology and behavior have also undergone certain changes。According to the 50th China Internet Development Statistical Report，As of June 2022，The number of short video users in my country is 9.6.2 billion，91% of total netizens.5%。College students are one of the groups that use bet365 tennis bet，His psychology and behavior have been profoundly affected by bet365 tennis bet。

　Reasons why college students prefer bet365 tennis bet

The need for emotional relief affects the use of bet365 tennis bet by college students。McLuhan’s view of “the medium is the massage”，Individuals use media like they enjoy a massage。Due to AR、VR、Embedding of MR and other technologies，bet365 tennis bet create a more realistic three-dimensionality、Virtual reality with stronger sensory impact。The exposure and use of bet365 tennis bet can better satisfy the visual desires of college students，Conducive to releasing the psychological pressure of college students，Relieve anxiety、Nervous、Suppression and other negative emotions，Meet their diverse emotional needs。

The aesthetic needs of on-site experience affect the use of bet365 tennis bet by college students。Compared to traditional media，The use of bet365 tennis bet is more conducive to meeting the social needs of college students。with text、Picture、Compared with audio and other media，bet365 tennis bet are media with a high sense of social presence，It is also a highly holographic social tool，It can give the audience a sense of immersion、Immersion，Let it produce an immersive experience。

The need for self-presentation affects the use of bet365 tennis bet by college students。Short video is a new medium for people to “present themselves in daily life”、New platform，its low threshold、Strong link、Casual photo、Features such as posting at any time and beautification、Modification and other functions directly tap into netizens’ potential desire for self-expression，Can fully meet the needs of college students for self-presentation and impression management，In line with the "post-00s" college students who like to express their individuality、Dare to love and speak out、Happy to share、Characteristics such as good performance。

The need for real-life companions affects college students’ use of bet365 tennis bet。In recent years，The emergence of hot words such as "hollow disease" reflects the loneliness and confusion of some college students in real life。The use of new media such as bet365 tennis bet meets the emotional comfort needs of these college students to a certain extent，makes up for their lack of peer support and emotional support in real life。College students can divert their attention by participating in the live broadcast process or watching bet365 tennis bet，To alleviate the loneliness caused by poor interpersonal relationships or poor interpersonal communication。

The interactive needs of social participation affect the use of bet365 tennis bet by college students。According to the "interactive ritual chain" theory proposed by sociologist Randall Collins，bet365 tennis bet can meet the audience’s participation and interaction needs from at least three aspects: physical presence and group gathering，Boundary setting and topic focus，Experience sharing and emotional resonance。College students can share what they see and hear in life on the short video platform，Inspire a shared mood or emotional experience。Whether it is classroom learning on campus，Still cultural and sports activities，Or social practice outside school，Once the topics that students are interested in ferment on the short video platform，Both may trigger strong emotional resonance among students。

　The impact of bet365 tennis bet on the psychology and behavior of college students

bet365 tennis bet influence the cognitive style of college students。Today，Watching video content through short video platforms has become an important way for college students to obtain information。The information presented in the short video field is fragmented、Homogenization、Characteristics of pan-entertainment，It will have a profound impact on college students’ social cognition and way of thinking。First, fragmented information can easily lead to cognitive bias。The information presented in the short video field is mostly fragmented in form，Lack of content thickness，It also lacks the depth of thought。If college students are exposed to this fragmented information for a long time，It is difficult to see the real three-dimensional view、Comprehensive system content，Easily misled by some fragments taken out of context or incomplete interpretation，Thus affecting the ability to judge truth and falsehood，Produce cognitive bias；It may also develop mental inertia，Not conducive to the shaping of system concepts。Second, homogeneous information can easily lead to narrow cognition。On Douyin、Kuaishou and other short video fields，Homogeneous content emerges in endlessly，There is a lot of similar information，There are fewer truly high-quality original videos。"2020 China Online Short Video Copyright Monitoring Report" shows，A total of 3009 monitored from January 2019 to October 2020.520,000 infringing bet365 tennis bet。In addition，bet365 tennis bet are supported by algorithm recommendation and other technologies，Easy to digest diverse information dissemination environment，Pull people into "information cocoon"，Intensified cognitive narrowing。Third, pan-entertainment information can easily lead to superficial cognition。In the short video field，We can see all kinds of teasing、Prank、Mockery，Strong entertainment atmosphere，The phenomenon of pan-entertainment is prominent，This easily makes people’s way of thinking superficial、Simplify，Vulgar moral aesthetics。If college students are exposed to entertainment short video content for a long time，Indulge in simple sensory enjoyment，It will weaken the profundity and criticality of his thinking，Not conducive to the cultivation of deep thinking and learning abilities。

bet365 tennis bet affect college students’ emotional experience。Lorenzo and others believe，Online social interaction is the main factor in generating social emotions on the Internet。Tian Weigang and Zhang Shicheng discovered through content analysis of more than 1,000 bet365 tennis bet related to 21 online public incidents on the Douyin platform from January to May 2021，Negative emotions are easily aroused in bet365 tennis bet、Diffusion and amplification，Exhibits propagation characteristics of resonance and circulation。An empirical research based on the social section of Li Video conducted by Wang Chaoyang and Yu Huilin，In short news video，Negative emotions are common，The online news comment area is a place for individuals to vent their emotions，The multi-subject discourse game is full of negative emotions，The transmission path is infection、Diffusion、Mutation。The impact of bet365 tennis bet on college students’ social emotions has also been supported by some empirical studies。A survey of college students by Deng Shulin shows，Passive use of bet365 tennis bet by college students has a direct prediction effect on their subjective well-being，At the same time, subjective well-being can also be negatively predicted through the mediating role of upward social comparison。Research findings by Liang Xiaoyan and others，The use of bet365 tennis bet by female college students can positively predict their depression，And the lower the body satisfaction, the more likely female college students are to suffer from depression when using bet365 tennis bet。

bet365 tennis bet influence the social behavior of college students。The use of bet365 tennis bet gives college students a better space for self-expression and impression management in online life，But it can also easily lead to "de-individuation" of social behavior，Network irregularities occurred。Some college students are affected by some pan-entertainment bet365 tennis bet，Being too willful in behavior，May often seek novel videos through imitation，Get the attention of netizens through vulgar pranks。Wu Yalin and others think，If college students are too addicted to short video life，May lead to alienation in real interpersonal relationships，Reduce enthusiasm for participating in social practice activities，Even social anxiety disorder。For those who are systematically learning professional knowledge and skills，For college students who are in a critical period of personality and social development，If "checking Douyin" and "playing Kuaishou" become daily habits，It will take up their precious study time，And gradually wear away the will to learn，Not conducive to healthy growth。Of course，The relationship between bet365 tennis bet and college students’ social behavior is also affected by personality、The influence of gender and other factors。A survey conducted by Li Xia and others on 800 college students showed that，The detection rate of short video addiction symptoms among college students reaches 21.6%，College students with higher levels of neuroticism are more likely to develop short video addiction，The higher the levels of agreeableness and conscientiousness, the weaker the short video addiction of college students。Ding Qian and Zhang Wanying’s findings，The use of bet365 tennis bet cannot directly affect the restrictive diet of female college students，But it can have indirect effects through behavioral attitudes and perceived behavioral control。

bet365 tennis bet influence college students’ social values。In the short video field，Positive cultural forms and negative cultural forms coexist。On the one hand，The rise and development of short video platforms have further broadened the space for mainstream ideological and cultural dissemination。With the rapid development of integrated media，Mainstream media and official WeChat platforms of various universities have launched video accounts、Live broadcast number，Some universities have entered Douyin platform，Open Douyin official account，Push a large amount of mainstream value short video content。If college students can actively watch and actively participate in spreading positive energy、Mainstream value live broadcast and short video content with high theme，Patriotic for it、Dedication、Integrity、The cultivation and practice of socialist core values ​​such as friendship can promote。But on the other hand，The emergence of bet365 tennis bet also provides a breeding ground for the breeding and spread of negative "subculture"。It’s not difficult for us to find，In the live broadcast and short video space，Often filled with various negative "subculture" phenomena，For example, the "mourning culture" of "degeneration before old age"、The "complaint culture" full of ridicule and catharsis, etc.。These negative “subcultures” and mainstream culture、It goes against the mainstream values，It will have a negative impact on young college students who are forming their values。

In summary it can be seen，Short video is like a “double-edged sword”，The use of bet365 tennis bet by college students has a profound impact on their psychology and behavior。To cultivate college students’ self-esteem and self-confidence、Rational and peaceful、A positive social mentality includes the government、College、The common responsibility of the whole society including the media and other diverse subjects。Therefore，The use of bet365 tennis bet is booming，Relevant government departments should insist on rectifying various chaos in the short video field in accordance with the law，Improving the supervision mechanism，Improve the comprehensive management system of online bet365 tennis bet，Prevent and resolve the risk of disordered information dissemination in short video fields；The media should give full play to its subject consciousness，Perform main responsibility，Adhere to the principle of combining instrumental rationality and value rationality，Promote the formation of a good ecology in the short video field；Universities should strengthen mainstream value leadership，Enhancing students’ short video usage literacy through media literacy education，Promote the cultivation of a healthy social mentality among college students through psychological counseling and humanistic care。

(Author’s unit: Mental Health Guidance Center of Fujian Normal University；School of bet365 tennis bet, Fujian Normal University)