Bet365 lotto review American Marketing Magazine recently published the latest research results jointly cooperated by the University of Virginia Macintel Business School and Hankson Capital researchers。This study is a pre -purchased behavior that consumers use the purpose of enjoyment and practical purpose，Research on the information channel usage mode during the shopping process of user shopping。

Researchers have compared the search engine before bet365 live casino games consumer purchase、Social media、Product description page、Information retrieval behavior of different channels such as product review，Vertically compared the information retrieval behavior of consumers' different stages before the formal transaction。Research results show，Consumers will use social media and product real description pages to understand the relevant information in two weeks before the hedonal shopping，Two weeks before practical shopping, I will pay attention to third -party comments on target items，and through a search engine through the time period when the formal transaction is closer、Competitive pages, bet365 best casino games etc. For auxiliary selection。

Professor Ahmed Abbas, a professor at the University of Virginia Macintel Business College，One of the reasons why consumers ultimately fail to complete the hedonic consumption are the failure of the "legitimate defense" of the purchase of non -necessities。So，Merchants can issue "social coupons" method，to meet the "legitimate defense" needs of consumers' hedonistic shopping。

Professor of Macintel Business College of Virginia, Emar Qima, said，retailers should analyze the use price and product benchmark，To understand whether the price is higher or lower than the market price，and what potential customers see and experience Bet365 app download when searching for similar products。Qima said，Increase with the increase in competition intelligence，Market managers can invest more competition indicators on the benchmark testing tool for automation，If the price、Transaction volume、User comments, etc.。When consumers are doing practical shopping，Often tend to use a search engine at the end of the information collection behavior。So，retailers who sell practical products should give priority to search engine marketing (SEM)。General Manager Linda Abraham, general manager of Hansheng Capital, thinks，Practical shopping usually involves more bet365 best casino games similar products comparison，When the retailer pays the search engine，You should choose vocabulary that is more related to product characteristics and use as keywords for retrieval。

(Chen Yutong/Compilation)