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Cultural circuit theory can help curb online rumors

July 10, 2020 05:25 Source: "China Social Sciences", July 10, 2020, 1964 Author: Reporter Wang Junmei

　　Since the era of human society has entered the Internet era，The speed of information spread has been greatly improved，But this also made some false information spread into the "fast track"。Facing the new crown pneumonia epidemic，How to fight online rumors，Prevent "Information Epidemic"，It has become an important aspect of fighting against the epidemic。

　　Patching network information rationally

　　Tan Dezai, Director -General of the World Health Organization，false information about the new crown pneumonia epidemic spreads quickly，Many negative effects have been produced。All parties should cooperate with the public to provide the public with accurate information about the epidemic situation，To confront "information bet365 Play online games epidemic"。Herman Wasserman, a professor of media research professor at Cape Town University in South Africa, believes，People need to understand how the false information spreads in the network environment。In addition to considering political and economic factors，It should also take multiple levels of social and cultural analysis methods，Help people know correctly、Understand and control the "information epidemic"。

　　Connal Lee, a scholar of South Australia University in Australia, mentioned，"Information Epidemic" refers to a lot of information that has a lot of authenticity during the epidemic，It is difficult for people to find the source of information worthy of trust。The spread of false information will cause unnecessary fear and panic，It will also cause mutual accusations and stigma phenomena。Facing complicated information，People will feel burnout，It is easy to ignore the official public health suggestion。Bet365 lotto review This is not conducive to taking corresponding preventive measures。

　　Jeffrey Conroy-Krutz, associate professor of political sciences at Michigan State University in the United States，During the African anti -epidemic process，Internet and social media have played a very important role。Government and public health officials convey the relevant information to the anti -epidemic situation to people through social media platforms，People can continue to keep in touch through the Internet when facing social isolation，Enterprises can continue to operate。But，Internet and social media also promoted the spread of false information。

　　Taking the theory of cultural circuit as a framework

　　Veseman said，In the media and culture related literature，There is a classic analysis mode，That is the cultural circuit theory。This theory thinks，There are five cultural nodes in the cultural circuit，REPRESENTATION、bet365 live casino games Identity、Production (Production)、consumption and management (regulation)，There is a two -way connection between nodes and nodes。Cultural circuit theory analyzes the complexity of the development of social and cultural phenomena、Interconnected moment and process，It plays an important role in explaining the process of false information spread and curbing false information communication。

　　Specifically，One is expression。People have interpreted differently on the meaning of text expression and information transmitted，Lead the text to produce ambiguity。In the distorted process of these meaning，False information can be easily implanted，Triggering people's fear、anxiety and other emotions。Cultural research helps people better understand the construction of false information。The second is identity。Consumption and sharing certain false information can make people have a sense of belonging bet365 Play online games and community consciousness。Have a similar background、Age and status people are more likely to share false information with each other。Three is production。Digital media ecology has blurred the boundary between information production and consumption。In the Internet era，People can easily get supporters who can easily get personal views and preferences。When dealing with "information epidemic"，The transformation of this media production model will have an important impact。Fourth is consumption。Media users are active participants of meaning creation，They will not only receive false information，will also reshape it、Development and sharing。Five is management。Some countries are trying to convict the dissemination of false information，but being strongly resisted by some citizens。The government should fully investigate the motivation for people to share false information，bet365 Play online games Take appropriate intervention measures。

　　From Vegeman's view，Society、The difference in cultural background determines the importance of considering false information as a social and cultural phenomenon。In this case，People should more targetedly explore the mode of confrontation against false information communication。

Editor in charge: Changchang