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Improve digital media response to crisis capabilities

July 24, 2020 04:27 Source: "China Social Sciences", July 24, 2020, 1974 Author: This newspaper reporter in Boston Hou Li

　　Current，Opportunities for native digital media in the United States increased，but layoff、Pseudo -news flooding and public dislocation problems are endless。Opportunities and challenges faced by native digital media in the United States，Our reporter interviewed relevant scholars。

　　Long development state for a long time

　　Michael Barthel, a media researcher at the Pedou Research Center, said，Since the epidemic in the new crown pneumonia，Economic crisis sweeps all fields，There is a layoff orgasm in local digital media in the United bet365 best casino games States。Due to the significant reduction of advertising revenue，American quartz companies have fired more than 80 employees; one of the successful representatives of the new media industry、aggregate news website "buzzfeed" (Buzzfeed) closed the department in the UK and Australia，The relevant departments of many branches located in the United States are also in a vacation state。

　　According to the latest data of the Pew Research Center，Digital media downturn although it is related to the economic crisis caused by the epidemic，But before the epidemic，The increase in traffic traffic in American native digital media is already relatively slow or even stagnant。For example，In the fourth quarter of 2019, the average monthly independent number of bet365 live casino games visits in the main digital media increased by only 3%compared to 2016。

　　Development of native digital media in the United States performed differently。According to Galen stocking) Introduction，Current，Advertising revenue of native digital media in the United States still mainly comes from "Facebook"、"Google" (Google) these large digital media。From the perspective of employment，Although the current US native digital media has a tide of layoffs，But it still accommodates a large number of media employees。Stoke Represents，Compared with before the epidemic，The employment rate of digital media is still rising steadily，The proportion of layoffs is relatively low compared to traditional media。

　　Promote the transformation of digital media services

　　Data display provided by the American independent news website "data" (Statista)bet365 Play online games ，American consumers have huge demand for digital media。The United States has 7 digital devices per family，Including smartphones、tablet computer、Smart TV, etc.。The United States is one of the countries with a high penetration rate of social networks，Social media is the main force of digital media。In 2019, more than 246 million Americans posted pictures or review the content published by others。Current，More than 70%of Americans have social media accounts。It is expected to be 2023，The number of users of American social networks will increase to about 257 million。

　　A survey report of Deloitte (DELOITTE) shows，During the epidemic, people’s digital media consumption increases，User acquisition speed accelerates for users on the digital media Bet365 lotto review platform，Especially in paid streaming media videos、Music and game subscriptions。But，Digital media platforms should also continuously improve the attractiveness of digital content，Improve content quality，Maintain the long -term stability of users，Avoid users from having burnout and cancel the service。

　　American native digital news platform is actively taking measures，Expand user participation。At present，The development of American native digital media is full of uncertainty，At the time of actively responding to the complex challenges of the future，It should also seize the development opportunities brought by the epidemic。

　　(Newspaper Boston, July 17th)

Editor in charge: Changchang