Innovation has become the first motivation for economic and social development。China Communication Innovation is based on observing the practice of Chinese communication，The purpose of discovering the wisdom of China's communication，Resort to integrate the elements of China's communication and innovation，Provide new thinking and new methods for optimizing China's communication practice，to update media reform、Leading social innovation。

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People are accustomed to understanding innovation as a "new combination" of production factors from the perspective of economist Xiong Peter，Including product innovation、Technical Innovation、Market innovation and organizational system innovation。From the perspective of Marx's universal communication theory，Production itself "is based on personal communication"，"This form of communication is determined by production"。From this，"Only individual individuals can get rid of various national limitations and regional limitations，Actual contact with the production of the entire world (including the production of spirit)，and may have power to use this comprehensive production worldwide (everything people created) "。Based on this，We can expand the vision of innovation to create a new medium、New communication、New sharing、Communication innovation of new exchange。When we combine the innovation of production factor and communication innovation，I will find it，The meaning of this combination is，The innovation of production factors is rooted in the universal communication of people。

Under the vision of Marx's universal interaction，"China Communication" points to the local way of communication connected to the globalization of the Chinese people in the process of innovating the economy and society，To construct a diverse relationship between internal and external exchanges。It is connected to the country's communication，But it is different from Bet365 app download the state of the country，The concept of "Culture China" has a relationship。China Communication is open、Diverse and multi -level，It is facing "networked China" and "communicating world"。

The concept of "China Communication" is proposed for Chinese problems and Chinese experience，It contains diversified communication practice and communication experience。There are three connotations: First, the dimension of the structure of the international communication，China Communication is an important one yuan in the new order of international communication，Through the between the country、Mutual understanding between ethnic groups，Practice the concept of "harmony and difference"; the second is the dimension of the communication system，China Communication has formed a communication system with Chinese characteristics，It makes spreading a means and purpose for the construction of a harmonious society，Release imbalance、Social pressure that is not fully developed，Share the goals cherished by the community; the third is the practice dimension，China Communication is abundant、Diverse、Open practice, continuous development。Further talk，China Communication emphasizes a "dialogue" state and process in essence，At the same time, including internal and external、Official and folk、The nation's and regional、The diverse dialogue status and dialogue process of all classes of society，It aims to promote communication and understanding through dialogue，to help the formation of new development consensus。Therefore，China Communication is a concept of "harmonious China" and "open China"，It exists in the daily communication practice of Chinese people and culture China、Community of human destiny、The construction process of the new order of international communication。

　　Complete understanding of communication innovation from four aspects

China Communication Innovation is a systematic process，It is manifested as a reason for social communication and innovation、Political Communication Innovation、Cultural Communication Innovation、Economic Communication Innovation、The fusion structure composed of five dimensions of media Bet365 lotto review communication and innovation。Social communication and innovation from the perspective of communication，Public space emphasizes the construction and expansion of social interaction in multi -dimensional connections，Proposal to strengthen social interaction，to alleviate the "loneliness of connecting", "poverty of communication" and "understanding of understanding" of modern people; political communication and innovation to explore the possibility of the government's democratic communication，Pay attention to the use of new technical means and media platforms to communicate with the government and the public、Open the dialogue，Promote the two -way understanding，Pay attention to exchanges in the form of people's popularity; cultural communication, innovation, focus on the interaction of cultural China、Sharing and recognition，Exploring Capital Cultural Obstacles，Create the understanding of "Culture China"、Accept、The path of sharing; economic communication and innovation is committed to seeking optimized sharing methods and sharing mechanisms in the market; media communication and innovation to explore the media's own organizational change、Multiple nature of integration practice such as information production supply，Dedicated to improving the communication ability of media organizations。

China Communication and Innovation Follow the Public Communication Practice from the Public in the Internet of the Internet，I found the source living water for the discovery of the wisdom of China's Bet365 lotto review communication and innovation。Based on this road，The inspection of China's communication and innovation includes the following four aspects。

First, the organization or the main body of the communication，Including exploring new organizational forms、System design and operation mechanism，Dedicated to improve the efficiency of communication，and the practical field of the main body that absorb new communication entry into China。Its specific content includes the organization of the realization of the communicator、Concept、The innovation of thinking，and using new technical means, etc.。

The second is content production，Mainly refers to the content production method and the innovation Bet365 lotto review of the content itself，to produce new content、Products or services，This proposes or stimulates new value concepts，or reiterates the value concept of strengthening the sharing with the community (for example、Open、Share、Unity、Friendship、Harmony, etc.)。Specific innovation of content production methods、Update of content sources and innovation of content products or services。

Third is the way of communication，Refers to the way of transmission and communication of innovative culture China，spread culture China to a wider territory。Specific performance as，Creatively use existing or emerging communication tools and communication methods to spread culture China，or use existing technical means innovatively to a wider field of culture China。

Fourth is social connection，mainly refers to establishment、Maintenance、Optimize individual、Between groups、Internal and external、The "two -way connection" of China and the world，and provide a new possible path for it to communicate or dialogue，to promote communication、Communication and understanding。Specific to maintain and strengthen existing social connections、Establish a new social connection、Method of innovative social connection, etc.。Its main appeal is to break social isolation and "communication indifference"，Create open、Communicate、The world of people's hearts。

These four aspects constitute a complete understanding of spreading innovation。The essence of spread is to pass information、Construction relationship and sharing meaning，Propagate Organization、Innovation of content production and communication methods，and established、Communication activities that maintain and conversion to social connection，Directly push the transmission information、The realization of the constructive relationship and the significance of sharing。China Communication Innovation is based on the context of Internet communication，Individuals are all communication nodes，You can establish a new social connection and dissemination network through your own communication activities，to promote the construction of "communication bet365 Play online games self" and the realization of the "communicative world"。

　Actively promote China's communication innovation

What needs attention is，There is no lack of "noise" in Chinese communication and innovation，Especially "pseudo -communication innovation" always interfere with communication innovation，and bring a certain degree of harm。This calls us to strengthen the assessment and research of Chinese communication and innovation，Differential and correcting "Pseudo -Communication Innovation"。For example，Whether related activities help to expand the space for public communication，Does it help to promote mutual understanding between people，Whether excessive reliance on technology without substantial content，"Abduction" for commercial interests。

Internal requirements based on Chinese communication innovation and its problems in the present，China Communication Innovation can be promoted from the following aspects。

First，Creative conversion to realize the wisdom of traditional Chinese communication。For example, from "incurable things，The feelings of things also "(" Mencius Teng Wen Gong Shang ") understand the diversity of civilization exchanges，Introducing "Holy and Various" ("The Analects of Confucius · Zilu") into equality、Respect、tolerance modern communication，Borrow "Two people concentric，Its Profit Broken Gold "(" Zhouyi · Department of Ci ") Announcement，Beyond the Party、Class、Religious、Modern communication concepts in the region，These are the creative conversion of traditional Chinese communication wisdom。This conversion can be understood as a two -way transcendence of cultural closedness and cultural hegemony，Constructed based on independence、Confidence、The main body of the open national spirit。

Second，Communication innovation based on trust constructing，This is mainly manifested in the field of political communication and social communication。In the field of political communication，In recent years，As government agencies at all levels actively promote information disclosure and transparency，Actively promote the construction of government communication bet365 Play online games capabilities (such as promoting media integration with county -level merger media centers, etc.)，Maintain to a certain extent、Rebuilding the people's trust in the government，Promoting effective communication and understanding。In the field of social communication，With different groups、Different industries、The establishment of social connections between different fields、Maintain and strengthen，helps to rebuild trust in certain dimensions，Promoting the communication and understanding of society。

third，Communication innovation for common practice，The more typical is，In environmental protection、Anti -poverty and other issues，Seek consensus and possible solutions through Bet365 lotto review communication and innovation。This means，Communication and innovation release unbalance、Social pressure that is not fully developed，Share the value and goals cherished by the community，and provide possible communication schemes。

​​Fourth，Communication innovation of enhanced mutual understanding，This is mainly reflected in reflection and responding to the globalization crisis，Looking for a civilized mutual learning path that leads to the community of human destiny、Popularity path of the people's heart phase。The main practice path includes the cross -cultural sensitive ability of the constructive person、Common perception ability、Essays、Cultural adaptability、Cross -cultural cooperation ability，So as to form a universal communication practice in the new era。

Fifth，Respect the general rules of innovation，Conditions for creating Chinese communication innovation。These conditions mainly include: social conditions, that is, the need for social expansion information needs and establishment of connection，and have conditions to meet these needs and desire; media conditions，that is, the media constitutes a specific connection as the environment、Interactive、Communication、Share、Consumption、Learning、How to identify，Promote some communication behavior; technical conditions，mainly refers to the system knowledge of manufacturing information products，and Bet365 lotto review some kind of communication design or information service。

Communication practice centered on China is complex、Rich，Its communication innovation is also rich and complex。The complexity and richness of communication and innovation in different contexts，In turn promotes us to investigate the context of spreading innovation，Then promote communication innovation based on specific conditions and context。

　　(Author Unit: Wuhan University Media Development Research Center)