The movie is a collection of images、Sound、Text and other media products with a variety of communication symbols，Can fully mobilize the sensory and thinking of the audience，With unique communication effect，Early Italian film theorist Giotto Kanudu praised the movie as "Seventh Art"。In the United States，Because the people's anti -war mood is deeply fixed，Coupled with the principles of the military service system，The problem of difficulty in recruiting has always troubled the US Department of Defense，It takes a direct propaganda method to use the direct recruitment method，Therefore，Through image and value, encourage the people to join the army。When analyzing the strategy of film production system for military recruitment in a critical perspective，It should be actively constructed to meet the national conditions of our country、Military Intelligence Rebel Promotional Film Production System Mechanism，To promote the creation and recruitment mobilization of military theme film in the new era。

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In the United States，Some commercial film companies seem to follow the law of market laws，But in fact always maintains a subtle cooperative relationship with the US military。The U.S. military hopes to shape the image through the filming process of military movies、Propaganda values，and the film company to chase profits，Each of the two parties takes what they need、mutual assistance，The cooperation mode of forming a "movie -military consortium"。"Film -Military Union" is a useful supplement to the "military -industrial bet365 Play online games development" issue predicted to Eisenhower in 1961 in 1961。This indicates，The combination of American movies and military，It is not completely out of the essence of commercial film companies，The intention of implementing strategic dissemination in the art expression of the U.S. military in the art expression is clear.。

Cooperation of U.S. military and film companies to produce recruitment promotion movies，The earliest dates back to the First World War。1917 The United States announced its participation in World War I，This move finally gave birth to more than 10 movies，These movies should shoulders encourage the people to participate in the war、Mission to maintain American glory，"Jun Jun" (1918), directed by Charlie Chaplin and starring。When Hollywood appeared in the early 20th century，The U.S. Department of Defense has never stopped consolidating the relationship with Hollywood movie producers。The formal establishment of the two parties started from the 1927 film "Wings"，This film about the life of fighter pilots won the assistance of the US Army Air Force，and finally won the first Oscar Best Film Award，It is considered to be a successful model for the military cooperation with Hollywood。World War II，The demand for US military soldiers increased a lot，Call for youth to participate in the army to successfully summon the army，The cooperation between the U.S. military and Hollywood has begun to move from experience cooperation to institutionalization。1942，The Office of Public Affairs Assistant Minister of the US Department of Defense set up special entertainment media special assistants，Responsible for coordinating the cooperation between the military and the film company。At the same time，The Hollywood Headquarters has the "Film Liaison Bureau" that represents the military，There are special offices bet365 best casino games for the three army and air and air forces and the Marine Corps，Coordinated film shooting transactions。

The assistance provided by the US military to commercial film companies is mainly three aspects: First, the film crew crew is allowed to shoot the US military base、Military colleges and use of military data film and weapon equipment; second, the military can send military advisers to provide on -site guidance for the crew for free; third, the military can allow their active forces to appear in mass actors。With the assistance of the military，Commercial Film Company shooting military war theme movies can not only save high costs，Movie screen is also more authentic，At the same time, you can also use "military co -production" as a selling point。The return of a commercial film company to the military is to construct the military image that the military intends to present to the audience, especially young people in the film，The persuasion mobilization effect of "moisturizing and silent"。

　　"Putting the Guanren" uses the military resources to manipulate movie promotion

From the perspective of control theory，"Passing the Person" is "the main body of controlling information in the channel"，They have absolute information processing rights，You can deduct pressure information、constitute information、Extended information or duplicate information。In the "Film -Military Union" cooperation mode of the U.S. military and commercial film companies，The military plays the role of "Guard"。And the cooperation between the U.S. military and commercial film companies generally follow the following process。First，I hope that the film shooting crew assisted by the military will apply to the military，and submit the script for review。about 6-10 weeks，Special assistant to the Ministry of National Defense Entertainment Media and the Director of the Film Liaison Bureau bet365 best casino games agreed，Experts who review the script have the right to decide whether the Pentagon building supports，Can you get support，A crucial condition is the intention of whether the script meets the image of the U.S. military image and recruitment.。But，At the actual operation level，The military's requirements for this condition are very strict，Stipulate the film must be positive、Actively show American soldiers and military operations，Any lens containing negative or easy to be solved by the audience is not allowed。Such as the classic movie "A -Gump" was considered by the military to be filled with "naive fool" in the military during the inscription of the Vietnam War，This is rejected。The movie script that failed to pass the preliminary review faced two choices，Either to be rejected directly，Either the crew entered a new round of censorship in accordance with the review opinions proposed by the military，until it passes。Of course，The only result of refusing to modify is that it cannot be supported by the military。Under the huge cost pressure and the double stimulation of the high box office，Most screenwriters and directors have to adjust the script。For example, the "Wind Word" released in 2002 awakened the memory of Americans for the Pacific War，Highlight the patriotic feelings of Navaho Indian enlisted soldiers，Movies try to eliminate the contradictions between Indians and white people in the medium and long -term existence of American society。But what the audience doesn’t know is，The film shooting is closely supervised by the Pentagon throughout the process，When the plot of the US military image is judged,，pressure from the military forced director Wu Yusen to make major changes。The audience will not see the scene of the U.S. Marine Corps players drawing golden teeth from Japanese soldiers，I will bet365 best casino games not see the threat warning of white officers on Navaho Indian soldiers，These contents are filtered out in the review of the Ministry of National Defense。

Visible，The "Guard" played by the U.S. military actually uses the military resource coercion or threatening film shooting crew in accordance with the military intention，Its essence is cultural hegemonism and power politics manipulating ideology，The two parties are not in an equal position。The military is hidden outside the audience，The actions of the film implementation review are contrary to the first amendment to defend the "freedom of speech"，But the US Department of Defense tried to "legalize" its behavior。

　　Construction of recruitment of military and military conditions to promote the film production system

　　The "Film -Military Union" cooperation mode of the US military and commercial film companies，The core is that the U.S. military has the absolute resource advantage，and control the video through threats and rewards，Shape the so -called "patrioticism", "humanitarian" and "personal heroism" and "U.S. Unexpicious" collective memory of the U.S. military for potential recruitment targets，indirect rather than directly implementing publicity mobilization。exposed、Direct propaganda and preaching can easily cause the people's resentment and resistance。This concealed values ​​shaping and mobilization methods originated from the traditional psychology of "not cooperating with politics" in Western countries。Therefore，When analyzing the strategy of the US military's promotional film production system from a critical perspective，It should be actively constructed to meet the national conditions of our country、Military Intelligence Rebel Promotional Film Production System Mechanism。

On the one hand, see，"Film -Military Union" is the cooperation between U.S. military and commercial film companies from experience exploration to institutionalization、Systematic operation mode。For our country，In the promotion of recruitment，Promoting the cooperation between our army and market Bet365 app download -oriented film company，Forms a stable cooperation mechanism and mode，Not only can you fully mobilize market resources，Let the main theme military blockbuster win the audience in market competition，and help promote the expansion of the military culture level。Through the subtle cultural influence，Shape the image for our army、Rebel mobilization creates a good public opinion environment。In recent years，"War Wolf 2" and "Action of Red Sea" and other military -based main theme military theme movies for military theme movies，Not only caused a phenomenon -level viewing boom，It also inspired the audience's strong sense of recognition and pride of the people's army。The popularity of these movies，laid a good foundation for the establishment of a cooperation mechanism for the establishment of a military and ground film and television industry。Therefore，When our army is working with a market -oriented film company to shoot military -themed movies，You need to pay attention to showing the real image of our army，Reduce ideological instilling，Make the movie more affinity。

On the other hand, you need to recognize，The strict review and supervision of the U.S. military on the movie script and shooting process are actually the performance of its hegemony expansion at the cultural level。Pentagon Building trying to give full excavation of the film's military mobilization ability，When assisting the crew to shoot movies，The U.S. military will deeply intervene in the script modification、Trial screening、The whole process of distribution management，Strictly guarantee the movie in accordance with the direction that the military expects，Sales war through the construction of the world of light and shadow，Sell the war as a comprehensive product to the public，Therefore, the psychological elements Bet365 app download that stimulate young people are keen on war。For this，We have to have sufficient alert。

　　(Author Unit: School of Political Science of National Defense University)