With digital information technology is widely used in the media industry，Media fusion has been upgraded from early technology、Media form fusion to the media operation thinking、Deep -level direction of media business process innovation。The integration and development of the media is not just the technical level upgrade and transformation，It also needs the transformation of top -level thinking and the innovation of communication business。

　　bet365 Play online games

Big data raised by digital economy technology、Cloud computing、Information technology such as artificial intelligence technology，Make information media、Social media、Short video、Live and other content media platforms develop rapidly。

Paul Lenneson thinks，The development of the media is compensated，The emergence of each new media is compensation for the previous media in some aspects。As the emergence of words is compensation for people absent from the scene，The emergence of TV is compensation for the lack of visual and hearing in newspapers。

Under the background of the new economy，The media industry can use Internet information technology to seek its own development，Then realize industrial upgrading。Where，Emerging cutting -edge technologies such as artificial intelligence technology have become a technical means used in the media integration process，For example, personalized customization of information bet365 Play online games based on big data algorithms、Robot writing、Sensor News, etc.，All artificial intelligence technology in information production、A reflection in the field of communication。These technologies increase the degree of accurate information distribution，Change the communication of homogeneous information of TV newspapers，Formed customized information for user personalized information。

The media reflected in the use of information technology for industrial upgrading.，Instead, a new set of logic changes in the new media technology。It is first reflected in the conversion of thinking，Change the linear thinking method in the era of mass communication，Instead of thinking with the digital economy, the industrial upgrade brought by information technology，On this basis, we can better realize the innovation and reconstruction of business processes。

　　Drive "algorithm" with mainstream value -oriented to

Internet as a digital technology product，Its node、The technical characteristics of decentralization have greatly impacted the linear thinking inherent in the era of mass communication。Therefore，How to establish a user -oriented communication thinking has become the key to upgrading the traditional media to Rong media。But the thinking of the digital economy does not mean that it emphasizes the development of technology，Ignore the subjectivity of people who use advanced technologies，Instead, it is incorporated into the people -oriented institutional level construction while upgrading the tool level。

Under digital information technology dominated by artificial intelligence technology，The media industry bet365 live casino games has begun to develop in the direction of intellectual media，It is mainly reflected in the precision in the process of information production and communication、Intelligent、Personalized customization and push。Incorporate artificial intelligence technology into information dissemination technology，Although the efficiency of spreading is improved，But it also caused personalized information to worry about information cocoon rooms produced by individuals and lack of humanistic care for robot news。Blind use of technology can easily fall into the blind pursuit of technology，Ignoring the value judgment of the content。Therefore，Mainstream value orientation must be used to control "algorithm"，Let the value rational guide the rational of the tool，Embedding mainstream values ​​in the algorithm mechanism，Avoid controlled by data algorithms。

Mainstream media can use information technology to improve public opinion guidance，Among them, the ability to discover the topic of public opinion、The ability to set the topic and the ability to predict public opinion is。For a long time，The mainstream media occupies an authoritative position with its credibility and influence，Advantages of information credibility with other network communication subjects。Therefore，On the one hand，Mainstream media needs to maintain sensitivity to online topics while using existing advantages，Real -time tracking and prediction of hot topics that may cause public opinion，in order to guide public opinion more in a timely manner; on the other hand，Big data and intelligent algorithms should be used to improve the ability Bet365 lotto review of the mainstream media itself to set public opinion issues，Continue to deeply cultivate content under different communication channels，Adhere to the influence of content -oriented to expand the mainstream values，Push the topic and information that conforms to mainstream values ​​to more network information subject，to better promote positive energy，Make the main theme more loud。

　　Innovation and communication business practice

Deep integration of communication content。Early newspaper integration process is more reflected in upgrading of information production technology。However, in the era of media integration，The media should first consider the matching of the communication content and the carrier in the process of information production，to achieve better communication effect。The live broadcast of the fire cannot be separated from the user's instant effective interaction，This just means that only the content that meets the characteristics of the media can get effective communication effects。

Reconstruction of the media production process。The emergence of new media technology broke the concept of traditional media production，Especially under the impact of digital technology dominated by artificial intelligence technology，The media industry must reconstruct the production process，Implementation、Writing、Editor、Upgrade of the entire process including it。Production of user -oriented information is the key to the entire production process。

At the same time，In the process of upgrading the production process，The professional requirements of employees are also upgrading。Comparison of comparison，The current media industry needs practitioners with both technology and bet365 Play online games media literacy。So，Only in the process of information production can always be held up with humanistic care，Make content full of positive energy。

Integration of communication channels。For the mainstream media that is committed to improving communication，Integrate the communication channel of different media，The propagation effect that forms resonance is the top priority。On the one hand，Traditional mainstream media can continue to play the existing advantages in information dissemination，Use digital technology to achieve the spread of maximum results，Get more audience，This is the key to integrating new communication channels。On the other hand，Traditional media should change the previous large -scale homogeneous communication during the information dissemination process，Using big data、Cloud computing、Artificial Intelligence Technology, etc. to accurately push information，Integrate existing offline communication channels，Realize the linkage of online and offline communication channels。

　　Lead digital technology with mainstream value -oriented

To sum up，Building a full media communication pattern requires both the change of thinking method，It also needs to upgrade the business process of cross -media cooperation。Incorporate the thinking concept of the digital economy into the process of upgrading the media industry，To open the road of deep integration of media in the true sense。In the process of media fusion，Digital information technology is the technical cause of the upgrading and transformation of the media industry，Without the development of digital information technology, Bet365 app download it cannot achieve the leap -up upgrade of the industry。The two are blended with each other、with each other。

On the one hand，The innovation of digital technology and the conversion of digital economic thinking must rely on mainstream values ​​as a leading。For traditional mainstream media，Cross -media integration is not only the requirements for industrial upgrading and development，It is also improving public opinion guidance、The inevitable choice of expanding the influence of communication，Among them, use mainstream value -oriented to lead digital technology，As a result, mainstream public opinion becomes a key foothold for building a full media communication pattern。Traditional mainstream media while maintaining and exerting existing credibility advantages，More need to use digital technology's dividend innovation communication business practice，Use the advantages of algorithm thinking and intelligent technology to continuously cultivate content on various emerging media platforms，By creating high -quality content guided by mainstream values, attract more traffic and network users，Therefore, strengthen the influence and communication of mainstream public opinion in the network。On the other hand，Traditional mainstream media create a new type of all -media communication platform by integrating different communication channels，Realizing the deep integration of the cross -media field in the real sense to enlarge the mainstream public opinion，Make the spread、Guidance、A significant improvement of influence and credibility，To achieve the "two hundred years" struggle goals、Realizing the spiritual leadership Bet365 app download and public opinion support of the great rejuvenation of the Chinese nation。

　　(Author Unit: School of Journalism and Communication of Northwest University)