General Secretary Xi Jinping emphasized，To strengthen the means of communication and discourse, innovation，Let the party's innovation theory "Flying into the Home of Ordinary People"。Promoting the popularity of the party's innovation theory at the grassroots level，It is an important part of promoting ideological work in the new situation，is the "last mile" of ideological construction。Current，Do a good job of party innovation theory to promote the popularization work at the grassroots level，Must actively respond to the development of the times、Technical progress and reality requirements，Methods and methods of continuous innovation and development theory to promote popularization。

　　Bet365 app download The theory that the grassroots people need should be lively、Vivid、Specific，Only close to actual、Close to life、Close to the masses，Explain Xi Jinping's thoughts of socialism with Chinese characteristics in the new era in a popular way，can it really deeply root the hearts of people、Enter the masses。One is focusing content，Persist in starting from the theoretical needs of the public，Tightly in touch with actual，Fresh theory and lively、Combination of specific people's production and life practice，To be targeted、There is something in it。The second is to use language，That is to use the words of the masses、Time discourse、Life discount、Explanation theory，Delivery the abstract theory、It is easy to understand。Three is close to reality，That is to face social hotspots and difficult problems，Find the resonance point for the theory of interaction with the masses，Activating theory and excitement of the masses，Pay attention to responding and solving the masses' ideological confusion and actual appeal。Fourth is the case，is good at using fresh and vivid materials、Specific fresh case talk，Universal abstraction in the symbol，Targery and intangible，Tell the truth with a small story，Popularized、Similar and image combination。

　　Second, innovation and diversification.We should be based on the effective use of traditional propaganda and popularization methods，Pay close attention to the new trend and new trend of the development of communication technology in the information age，Constantly innovation and development of the means of communication and communication methods that people like to hear。For this，Strive to achieve the "three combinations": First, the combination of traditional media and emerging technologies，To give full play to the newspaper、Magazine、Broadcast、TV and other traditional media effects at the same time，Pay attention to Weibo、WeChat、The impact of emerging media such as clients，Promote the integration and development of traditional media and emerging media，Establish a comprehensive、Digitalization、stereo theoretical communication system; the second is the combination of experience inheritance and method innovation，To continue to use a report meeting、Writing theoretical readings、Opening a promotional column、Establishing traditional methods such as advanced typical models，Efforts to integrate theoretical publicity and integration into the press and publication、film and television works、Literary performances and colorful mass spiritual civilization creation activities，To learn to learn、Educational Education and Le; Third, the combination of education and self -education，To promote Xi Jinping's new era of socialist ideas with Chinese characteristics into a enterprise、Enter the countryside、Enter the organ、Enter campus、Enter the community、Entering Camp、In the process of entering the network，To the greatest extent stimulate the enthusiasm of the people、Active、Creativity，Let them participate in the popularity of theoretical dissemination。

　　Third, focus on popularization.We should scientifically divide the audience，According to the characteristics and needs of different groups，Use layered team、Diverse ways，For different natures、problems in different fields to carry out theoretical publicity and popularization。First, the popularization of the popular object。To further refine the segmentation of the audience，Divide the audience within the party into the central group of the party committee (party group)、Leading cadres at the level or above、Secretary of the Party Branch of the grassroots level、ordinary party members、Entrepreneurial activists、retired veteran party members、mobile party members, etc.，Divide the audience into institutions and institutions、State -owned enterprise、Non -public ownership enterprises、University、Street、Township、"Two New Organization", etc.，Divide the audience of special crowds into retirees、Minor、Migrant workers、flow population, etc.，Carry out theoretical publicity and popularization of issues that are concerned about these different audiences。The second is the popularization of popularized content。For leading cadres，Focus on comprehensive、Systematic theoretical armed content is the main content; for ordinary party members，focuses on the party's theory, route policy, policy, and situation tasks as the main content; for teachers and students of colleges and universities、Youth，Focus on Marxist theoretical education、Education of ideals and beliefs is the main content; for grassroots people，It should be combined to propagate the party and the government's policy with the government with the solution of real problems，Try to answer questions for the masses; for laid -off workers、Difficulties，Focus on promoting the assistance policy of the party and the government as the main content，Try to help them solve their problems。Third is the popularization of the popular subject。It is necessary to absorb political quality extensively、High theoretical level、Party and government leading cadres with strong expression ability、Experts and scholars、Grassroots backbones、Excellent entrepreneur、Hero model figures and retired veteran cadres、Old workers、old experts and other people from all walks of life，Expand based on different subjects、Divided into different levels、Focus on different fields、Publicity and popularization activities for theoretical propaganda for different objects。

　　Fourth, promote objective preaching.We should distinguish the lecture object，Pay attention to presenting the value and charm of theoretical in a objectized way。First, focus on the objectization of preaching content，What the masses care about。We must adhere to the masses' needs -oriented design preaching topics，Launch "Menu", "on -demand", "Interactive", "Micro Class Hall" and other forms of preaching，True to be targeted、Delivery for people。Second, pay attention to the objectization of preaching language，Efforts to talk about the people's words and intimate words。To fully consider and take care of the cultural level and acceptability of the grassroots people，Efforts to translate "Mandarin" into "local dialect"，Changing "File" to "Family Pass"，Let policy theory preach "upper antenna" and "down to the ground"。Third, pay attention to the objectization of preaching the subject，Let the lecture target become the best propaganda。To persist in the center of gravity moved down、Tental angle extension，Press the microphone、Posterie、The lens is left to the masses，Let the ordinary people join in the grassroots preaching，Realize the party's theoretical public、Volkswagen Listen。

　　Fifth, build an interactive mechanism.We should integrate all parties in society、Gathering，Establish an interactive mechanism，to form a powerful force for theoretical publicity and popularization。One is to improve the connection up and down、Multi -level linkage theoretical preaching mechanism，Efforts to form an overall joint force。It is necessary to improve the responsibility of the party committee、The propaganda department coordinated coordination、Great preaching mechanisms participating in all sectors of society，Strengthen the construction of preaching positions at all levels，Efforts to form multi -level、Grid、stereo theoretical preaching pattern。Second is to promote the collaborative interaction between party, government, military and civilianology，To maximize the integration of resources and strength of all parties。It is necessary to widely absorb outstanding characters from all levels such as party, government, and civilianology、Typical representative、advanced molecules，Get together、Is there any interoperability、Resource sharing，Efforts to form a synergy effect。Third is to establish a two -way interaction between the main objects，Improve theoretical understanding in the communication collision。We must strive to eliminate the boundary and gap between the theory to popularize the theory，Experts talk about theory、Cadres talk about policies、Forms of things around the masses，Promote experts、Effective interaction between cadres and the masses。Fourth is to build a mechanical interactive platform，Enhance ideological consensus in co -construction and sharing。To host a famous forum、Knowledge Competition、Reading Club、Report Meeting and other forms of various activities，Efforts to create and form a batch of characteristics、Ground、Popular theoretical promotion and popularization platform and brand，Let the masses participate widely in their construction，Improve theoretical level in co -construction sharing、Promoting ideological consensus。

　　(This article is the "Xi Jinping Science Thinking Method Methods and Actual Practical Value Research" (TJKS19XSX-020) phased achievement)

(Author is an associate researcher at the Institute of Socialism, the Institute of Socialism, Tianjin Academy of Social Sciences)