In order to balance the relationship between information technology and bet365 premier league odds dissemination，It is inevitable to further promote technological innovation、The integration of journalism practice and research innovation，And universities have undoubtedly become the best incubation centers。With the deepening of media integration in China’s bet365 premier league odds industry，College media convergence laboratories have introduced a variety of industry-leading technologies，Jointly promote the development of media convergence technology and applications。

Current，China is in its best development period since modern times，The world is undergoing profound changes unseen in a century，The two are intertwined simultaneously、mutual excitement，Added uncertainty to development。This uncertainty brings opportunities and challenges to bet365 premier league odds and research。

　　Opportunities for journalism practice and bet365 premier league odds

“Changes” in information communication technology promote the acceleration of digitalization。2020 is the 26th year that our country has fully functional access to the international Internet。current，Media convergence becomes mainstream，Various media with the help of computer technology，Achieving comprehensive integration on the digital information platform；Since entering the 21st century，Artificial Intelligence、Big data、Quantum information、A new round of scientific and technological revolution such as biotechnology is rapidly emerging，Spawned a large number of new industries and new models，With the upgrading of information technology, media promotes the upgrade of new media to smart media。At the same time，Promoted by the 5G wave，The world welcomes the end of everything、The era when everything is a medium。The innovation of 5G technology not only breaks the time and space boundaries of traditional media，It also has a profound impact on individuals and society，The digitalization process in all walks of life continues to accelerate。Especially during the COVID-19 epidemic，People’s lifestyles shift from offline to online，The user base of most network applications has increased significantly。In this context，These practices and research related to the dissemination of bet365 premier league odds information have been given new vitality and vitality。

Omni-bet365 premier league odds era，bet365 premier league odds convergence is the general trend。Since the 18th National Congress of the Communist Party of China，The Party Central Committee with Comrade Xi Jinping as the core has made strategic arrangements to promote the integrated development of traditional bet365 premier league odds and emerging bet365 premier league odds。The transformation of traditional mainstream bet365 premier league odds and the establishment of county-level integrated bet365 premier league odds，Expanded the breadth and depth of bet365 premier league odds integration，Promote all bet365 premier league odds to use new bet365 premier league odds and smart bet365 premier league odds platforms to spread mainstream voices to more users，Highlights the mainstream bet365 premier league odds’s “courage to speak out” in the new bet365 premier league odds environment、The mission and responsibility of “dare to show your sword”。bet365 premier league odds convergence in different regions、Different bet365 premier league odds have different practices，This also provides opportunities for bet365 premier league odds transformation and innovation。

Changes in the times force reforms in journalism and communication education。In order to adapt to the changes of the times，Cultivation system for journalism and communication talents、The academic system faces adjustment and reconstruction。Domestic universities have established majors related to online new media，Big data mining、Data visualization and even VR bet365 premier league odds、Programming and other courses have appeared in the professional training programs of some universities；Many scholars、Teachers are devoted to new media research，Various new issues emerging in new media research、New method、New puzzles and more，It also provides researchers with a stage for research and innovation。

　　Challenges in journalism practice and bet365 premier league odds

The first is to ignore the basics of journalism，Blind worship of technology。In the context of great changes led by technological innovation，Some news practitioners in the process of bet365 premier league odds and research，Blindly pursuing “high” technology and equipment、Fine、point”，Overemphasis on the similarity between journalism and communication majors and engineering and technical majors，One-sided belief that “hot news” can only be created through cutting-edge technology，Only in order to achieve breakthroughs in the professional field。They neglected to interview the news、Writing、Edit、Comment on the training and polishing of the four most basic businesses，Ignoring the understanding of journalism and communication as a humanities discipline，Lack of social care and improvement of inner literacy，It is inevitable to fall into the professional misunderstanding of putting the cart before the horse。Journalists should not only be proficient in professional skills，And he should be a thoughtful person、Emotional、A social person with a will，Not a tool person。The blessing of advanced technology can indeed add luster to bet365 premier league odds and research，But it must be based on its own practical value and research value。

The second is the lack of critical consciousness，Blind pursuit of news timeliness。In the era of "everyone has a microphone"，Many professional journalists fail to adhere to the core values ​​of journalism，Lack of ability to identify online public opinions，Blind pursuit of timeliness，With hot spots、An eye-catching highlight，But neglected the core essence of the journalism profession-objectivity and neutrality，Resulting in reversal news becoming more and more frequent。Also，Whether it’s text、Picture or video，Fragmentation has become an irreversible feature of the current media。From short messages to short videos，People’s Reading、Communication、Thinking habits continue to become fragmented，Although fragmented information is fast and efficient，But it has greatly weakened the integrity of people's thinking、Systematic，Reduced critical awareness of information。bet365 premier league odds and research need to analyze the essence of events through their appearance，Interpret and predict the trends of things，This requires journalists to have a keen sense of insight and a rigorous sense of criticism，From the outside to the inside，The work of seeing the smallest things。

　　Prospects for bet365 premier league odds and research development

In view of the current development status of bet365 premier league odds and research，We should actively strengthen our professional foundation in the future，Leverage your professional advantages，The development path of innovative bet365 premier league odds and research。

Strengthen the professional foundation of news practitioners。No matter how the times and environment change，Journalism and communication practice and research are inseparable from professionalism。Journalism professionalism emphasizes that news practitioners or news media can independently collect、Organization、Functions and responsibilities of disseminating information，In the context of networking，Objectivity emphasized by journalism professionalism、Neutrality and the journalistic ethics system are still core values ​​that journalists need to adhere to。In addition，Professionalism is also reflected in news interviews、Writing、Edit、Comments、Business capabilities such as communication，This is the technical basis for news presentation。Of course，The opportunities that new technologies bring to the media industry should not be ignored。Under the trend of media convergence，Journalism professional skills only stop at gathering、Write、Editor、Comments are not enough，We should also pay attention to media technology、New media content production and operation、Cultivation of new marketing models and other capabilities，To adapt to the changing environment of bet365 premier league odds and research。The practice and research of news communication are not only based on the theoretical system of journalism and communication，It also covers sociology、Political Science、Interdisciplinary knowledge fields such as psychology。And with the widespread application of information communication technology，The intersection of journalism practice and research、Inclusiveness、Diversity is particularly prominent。Therefore，Journalists are strengthening their professionalism in journalism、On the basis of improving the professional ability of journalism，We should also pay attention to liberal arts education，Extensive reserve of humanities and social science knowledge，Well-read，To achieve a comprehensive understanding。

Give full play to the function of social monitor。Monitoring the social environment is an important function of news communication。It requires journalists to have professionalism in news communication，Improve critical thinking and rational judgment skills，Play the role of a social lookout。Critical thinking、Social investigation methods and abilities, etc.，It is accurate for journalists、Profound、Comprehensive reflection of the methodological basis of society。Facing the ever-changing social situation，bet365 premier league odds and research cannot only show its rational side，We should also examine its irrationality with a critical eye，Make diversified interpretations，To supplement the loopholes in their respective thinking perspectives。

Deep integration of technological innovation and bet365 premier league odds and research innovation。While technological innovation brings new opportunities to bet365 premier league odds and research，Attracting the admiration and pursuit of a large number of news practitioners。Because the update and iteration speed of information technology is much higher than the innovation speed of bet365 premier league odds and research，It’s easy to fall into the misunderstandings of “technology is king” and “channel is king”。In order to balance the relationship between information technology and news dissemination，It is inevitable to further promote technological innovation、The integration of journalism practice and research innovation，And universities have undoubtedly become the best incubation centers。With the deepening of media integration in China’s news industry，College media convergence laboratories have introduced a variety of industry-leading technologies，Jointly promote the development of media convergence technology and applications。Through technological innovation、The integration of bet365 premier league odds and research innovation，New technologies promote the progress of bet365 premier league odds and research；Discovering problems from emerging practices and research in news communication，Help promote technological innovation，Form a virtuous mutually reinforcing cycle situation。

In recent years，Driven by media convergence，Journalism communication practice and research seize technology to change communication、Key node where technology changes society，It has derived many emerging practices and researches on news communication that were born in the context of digitalization，Involving communication、Computer、Knowledge theory in large and complex fields such as data analysis。This further accelerates information technology、Innovative integration of journalism practice and research。The continuous development of technology will continue to empower bet365 premier league odds and research，Greatly enrich and broaden the news communication theory research system and types of news practice activities。

Now，Facing major changes unseen in a century，We need to accelerate the integration of technological innovation and bet365 premier league odds and research innovation，Clarify the future development path of bet365 premier league odds and research，Continuously improve the level of bet365 premier league odds and research。

　　(Author’s unit: bet365 premier league odds University of China；Institute of Journalism and bet365 premier league odds, Chinese Academy of Social Sciences)