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Current，China is in the best development period since modern times，The world is in a big change in a hundred years，Simultaneous intertwined、Stiring each other，Added uncertainty of development。This uncertainty brings opportunities and challenges to news communication practice and research。

　　News Communication Practice and Research Opportunities

"Change" of information communication technology to promote digitalization process to accelerate。2020 is the 26th year of my country's full function access to the international Internet。Current，Media integration into mainstream，Various different media with the help of computer technology，Realize a comprehensive integration on the digital information platform; since the 21st century，Artificial Intelligence、Big Data、Quantum information、Biotechnology and other new rounds of scientific and technological revolution rises rapidly，Remove a large number of new industries and new models，The media is promoted to upgrade the new media to the intelligent media under the update of bet365 Play online games information technology。At the same time，Under the advancement of 5G wave，The world ushered in all things in all things、Times of all the media。The innovation of 5G technology not only breaks the time and space boundary of the traditional medium，It also has a profound impact on the individual and society，The digitalization process of all walks of life continues to accelerate。Especially during the new crown pneumonia epidemic，People’s lifestyles are concentrated from offline to line，The size of the user of most network applications bet365 live casino games presents a large increase in the scale。In this background，These practices and research related to news communication are given new vitality and vitality。

All media era，Media fusion is the general trend。Since the 18th National Congress of the Communist Party of China，The Party Central Committee with Comrade Xi Jinping as its core to make a strategic deployment to promote the integration of traditional media and emerging media。The transformation of traditional mainstream media and the establishment of the county -level media media，Expand the breadth and depth of media fusion，Promote all media and smart media platforms to spread mainstream sounds to more users，Highlighting the mainstream media in the new media environment "courage to speak、Dare the mission and responsibilities of dare to light the sword。Media fusion in different regions、Different media have different practical methods，This also provides opportunities for media transformation and innovation。

The change of the times is forced to the reform of news communication education。In order to conform to the change of the times，The training system of talents of news communication、The academic system is facing adjustment and reconstruction。Domestic universities have set up majors related to online new media，Big data mining、Data visualization and even VR news、Programming and other courses have appeared in the professional training programs of some universities; many scholars、Teachers have devoted themselves to new media research，Various new problems in the middle of new media research、New method、New difficulty, etc.，It also provides researchers with a stage for research and innovation。

　　Challenges of News Communication Practice and Research

First of all, ignore the professional foundation of the news，Blind worship bet365 Play online games technology。Under the major change environment led by technology innovation，Some journalists are during the practice and research process of news communication，Blind pursuit of technical equipment "high、fine、Point，Excessive emphasis on similarity of news communication majors and engineering technical majors，One -sided thought that only through cutting -edge technology can "explode" news，can achieve breakthroughs in professional fields。They ignored the news interview、Writing、Edit、Comment on the training and grinding of four most basic businesses for comments，Ignoring the understanding of news communication as a humanistic discipline，Lack of social care and connotative literacy，It is inevitable to fall into the upside -down professional misunderstanding。News practitioners should not only be proficient in professional technology，and should still be a thought、Emotional、Sonic social person，instead of a tool person。The blessing of advanced technology can indeed make news communication practices and research glory and color，But it must be based on its own practical value and research value。

Followed by lack of critical consciousness，Blind pursuit of news timeliness。In the era of "Everyone has a microphone"，Many professional news practitioners do not adhere to the core value of the news，Lack of ability to identify online public opinion，Blind pursuit of timeliness，Hot spots、Explosive eye -catching，But ignores the core essentials of the journalism -objectivity and neutral，As a result, reverse news is becoming more and more frequent。Another，Whether it is text、Pictures or Video，Fragmentation has become an irreversible media features。From short message to short video，Reading people、Communication、Thinking bet365 best casino games habits continue to fragmentation，Although fragmented information is fast and efficient，But it has greatly weakened the integrity of people thinking about problems、Systemic，Reduce the critical consciousness of information。News communication practice and research need to analyze the essence of the essence through event appearance，Interpret and predict the trend of things，This requires news practitioners to have a keen sense of insight and rigorous critical awareness，from the table and the inside，See Weizhi。

　　News Communication Practice and Research Development Outlook

For the development status of the current news communication practice and research，In the future, we should actively strengthen the professional foundation，Give full play to professional advantages，The development path of innovative news communication practice and research。

Consolidate the professional foundation of journalists。How does the times and the environment change，News communication practice and research are inseparable from professionalism。News Professional emphasizes that news practitioners or news media can have independent collection、Solving、The functions and responsibilities of spreading information，Under the context of networked，The objectivity emphasized by the professionalism、Neutrality and news moral ethics specification system is still the core value that news practitioners need to adhere to。other，Professional is also reflected in news interviews、Writing、Edit、Comments、Communication and other business capabilities，This is the technical basis of the news that news can be presented。Of course，The opportunities brought by the new technology to the media should not be ignored。Under the trend of media fusion，News professional skills only stay in picking、Writing、Editor、Comment is far from enough，It should also pay attention to media technology、New Bet365 app download media content production and operation、Cultivation of the ability of new marketing models，Environmental changes to adapt to the practice and research of news communication。The practice and research of news communication is not only based on the theoretical system of news communication，It also covers sociology、Political Science、Psychology and other interdisciplinary knowledge areas。And with the wide application of information communication technology，Crossability of News Communication Practice and Research、tolerance、Diversity is particularly prominent。So，News practitioners are consolidating the professional literacy of the news、Based on the level of improvement of the professional ability，It should also pay attention to Boya education，Humanities and Social Sciences knowledge with a wide range of reserves，Expo Group Book，To integrate and penetrate。

Give full play to the function of social monitor。Monitoring Social Environment is an important function of news communication。It requires news practitioners to be based on the professional spirit of journalism and communication，Improve critical thinking and rational judgment ability，Give full play to the role of social watches。Critical thinking、Methods and abilities of social survey，It is accurate for news practitioners、Deep、Fully reflect the social methodology of society。Facing a variety of social Vientiane，News communication practice and research cannot just show its rationality one side，It should also be examined with a critical perspective，Make a diversified interpretation，Vulnerabilities to supplement their respective perspectives。

Deep fusion technological innovation and news communication practice and research innovation。Technical innovation brings new opportunities for news communication practice and research，attracted a large number of news practitioners' respect and pursuit。Because the update iteration of bet365 Play online games information technology is much higher than the innovative speed of news communication practice and research，Misunderstandings of "technology as king" and "channel king"。To balance the relationship between information technology and news communication，It is bound to further promote technological innovation、News Communication Practice and Research and Research Innovation，and colleges and universities will undoubtedly become the best incubation center。With the in -depth advancement of the integration of Chinese news and media，University Rong Media Labs has introduced a variety of industry leading technologies，jointly promoting media integration technology and application development。Through technological innovation、Fusion of News Communication Practice and Research Innovation，New technology promotes the practice and research progress of news communication; and find problems from emerging practices and research from news communication，helps promote technological innovation，Form the situation of a benign mutual promotion cycle。

In recent years，Under the promotion of media fusion，News Communication Practice and Research Grasp Technology Change Communication、Key nodes of technical change，Dental many journalism and research in the background of digitalization，Involved in communication、Computer、Data analysis and other huge and complex knowledge theories。This further accelerates bet365 Play online games information technology、Innovative integration of news communication practice and research。The continuous development of technology will continue to empower the practice and research of news communication，Greatly enrich and broaden the types of news communication theory and news practice activities。

Now，Facing a big change in a century，We need to accelerate fusion technological innovation and news communication practice and research innovation，Clarifying the path of news communication and studying future development paths，Constantly improving the level of news communication practice and research level。

　　(Author Unit: University of Communication University of China; Institute of Journalism and Communication of the Chinese Academy of Social Sciences)