Modernization of the national governance system and governance capabilities，It is a major strategic task of the party。Improve the working mechanism of public opinion guidance that adheres to the correct orientation，It is an important measure to adhere to and improve the prosperity and development of advanced socialist cultural systems。Now，The construction of a strong Internet country in my country is constantly advancing，Internet deeply embedded in social life，Become an important gathering place and diffusion in public opinion。Online public opinion governance is the key content of public opinion guidance and governance work，It has important value meaning in promoting the realization of national governance modernization。

About Internet public opinion governance，Research on the academic community in recent years has expanded a new direction。From the new changes of public opinion in the information age，Scholars propose to standardize the order of network governance; the polarization tendency of the network group in the traditional governance mode，Scholars propose to change the concept、Cooperative response, etc.。Other scholars combined with new technologies in the intelligent era，Call for the new paradigm of public opinion cloud governance。my country's online public opinion research presents a strong control color and technical tendency，Ignoring the emotional rebound of the potential public opinion possibly，It is difficult to solve deep problems in the evolution and governance of online public opinion。

The term "public opinion" contains emotional attributes and emotional factors，Internet public opinion is the barometer of social emotions，The Internet is a distribution center for public opinion，Public opinion research and emotional sociology research have a relationship with each bet365 best casino games other。Emotional Sociology is a branch of sociology，It is a dedicated to studying emotional phenomena、Disciplines that coordinate the development of emotional actions and society。Emotional Sociology is concerned about the social and cultural environment of emotion、The social nature and social development process of emotion、Emoticon social composition and function, etc.。

Emerging media platform promotes the real -time nature of public opinion communication、Interactive、Multiple、complexity。Introduction to Emotional Sociology is the requirements for promoting the development of online public opinion research and the modernization of public opinion governance，It helps us to understand the emotional attributes and evolution laws of public opinion more deeply。

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Public opinion is also called hidden public opinion，It is the dark current of public opinion with important influence and related communication effects。Chen Lidan thinks，Three states of public opinion are submarine opinions、Different public opinion and behavior public opinion。Public opinion is a belief that has no public expression and public emotions that are not easy to capture。Hu Yu divides public opinion into explicit public opinion and hidden public opinion，Public opinion refers to public opinion that has not been manifested publicly but spreads in a specific group。Compared to showing public opinion，As a submarine opinion existing in the undercurrent，Hidden influence and social risks are greater。

Internet public opinion is the barometer of social emotions，The emerging media platform promotes the real -time nature of public opinion communication、Interactive、Multiple、complexity。In the era of the truth，The features of emotion and position in the public opinion field are better than facts than facts，"Facts of the Facts" transformed into "emotional trap"，Public square discussion evolved into a "prejudice community"。

Social Security、The construction of the rule of law、Social contradictions in the fields of public health and other fields are often highlighted in the form of online public opinion，Bet365 lotto review Hiddenness of Public Opinion、Diversified、complexity，Once the irrational public opinion frenzy of the post -truth era is wrapped，It will have strong ideological appeal and emotional appeal，Treatment of public opinion out of control。

Yu Guoming believes，The focus of the Internet public opinion is mainly that the incident stimulates the public's "the most tight nerve"。Internet public opinion has evolved into major public opinion incidents，Not only did it start the information broke material，Also launched the emotional mode，exacerbated the infection and spread of the people's emotions，We must pay attention to the evolution of potential opinion。Sociologist Lewis Cai Sai mentioned the saying of "exhaust valve"，The contradictions and conflicts existing in society will cause social subjects to have dissatisfaction。If the emotion is not released for a long time，Continuous accumulation will cause many social problems。Social needs to set up regularization、Institutionalized channel，Solving emotions，To ensure social security operation。

In the online public opinion governance system，You can expand the new paradigm of emotional governance。If the information governance belongs to the end management，Emotional Governance belongs to the front -end management、Process Management。Internet public opinion governance，In addition to paying attention to explicit public opinion information text and network communication behavior，It should also discover the emotional logic and social dynamics hidden behind the public opinion information text and online communication behavior，Promote the management of potential public opinion to the important position of strategic。A systemic governance of enhanced potential opinion，Dynamic collection、Analysis、Feedback，Pay attention to method and skills，Multi -level strengthening the hidden guidance of public opinion、Potential relief。

　　Using the "Mixed Emotional Mode" flexible public opinion guidance

"Mixed Emoticon Communication Mode" is the external bet365 Play online games driver and influence appetite with emotional communication，Political Theory mode、Information mode、Story mode, etc. are inner composition and information elements。Limited user resources、Fragmentation of public opinion ecology，People are often more likely to resonate with emotion，instead of responding to ideas or facts。Socialization、Movement、Scenic news consumption methods change，Make emotional communication strategies in news production and consumption, it is an important driving force。

Facing popular public opinion topics that the public cares about，Government agency、Public opinion guidance subjects represented by mainstream media，Taking "Emotion" as a breakthrough，Use melting media technology，Emotional communication mode，Reserves the user's attention with reasonableness，Get "microphone" in the public opinion field that spreads the main body of the main body，Grass the right to speak，Persist in the mainstream ideological position，Promote the core values ​​of socialism。Public opinion guidance work is more likely to meet user information and consumer demand, etc.。Especially the value transmission of mainstream issues，Public opinion communication on multiple platforms can strengthen emotional resonance，Embedy perceptual power，Arrives at rational value，Break the barriers of the circle of circles，Explication of the discourse expression that affects and shapes folk public opinion fields in the subtle way、Emotional issues and value identity。

With multiple media means，The sound and painting immersion of the public opinion platform、All -round social experience，It is conducive to spreading a benign cross -screen emotional interaction with the main body and the audience。For example，On the spread of the new crown pneumonia epidemic,，Central Media Slowly Live Volumes of Volkswagen Hospital in New Media Channel，concerned about the emotional resonance of the majority of netizens，Get a good public opinion effect。Visible，The online bet365 best casino games platform can not only play a role in social mobilization in the public opinion ecology，It also has the functions of emotional and public opinion and guidance，to promote the active spread of mainstream value。

Communication power determines influence，The rhetoric strategy spread、The way of storytelling affects the infectious power of spread、credibility and understanding。Promoting the communication of major public opinion and emergencies，Pay attention to the combination of "love" and "reasoning"，Optimized rhetoric strategy。Specifically，Mainstream media with the heavy responsibility of guiding public opinion，It is necessary to use affection and reason、Corresponding and storytelling strategy，Make full use of multiple media platforms，cloth good public opinion matrix，Effective improvement of communication skills，escort for benign public opinion ecology。

　　Emotional data analysis technology has learned about the evolution of public opinion

Emotional measurement is an important proposition in the research of emotional sociology。Jonathan Turner、Jane Sodaz's book "Emotional Sociology" mentioned，Brain imaging technology、New technologies such as audiovisual technology，Can measure to the weakest emotion from the strongest to the weakest，Then analyze the internal mechanism of emotion。Massive information on the network platform，It constitutes the noise of Internet public opinion field。"Big Data" becomes the gene of online public opinion，Relying on theme analysis、Emotional analysis and semantic analysis，You can classify a large number of public opinion texts，From massive、Complex、Full clarification of the head in the content of the disorderly network text，to analyze the discourse framework of different types of public events in the online public opinion field。

Now，Theme analysis、Emotional analysis and semantic analysis are common tools for computing and communication methods to study online public opinion。Use emotional data analysis、Natural language processing and bet365 live casino games other technologies，Media institutions can use network information，For example, online text of social media，Emotional、Attitude、Views and other semantic analysis，Quickly judge the emotional attitude indicators in massive texts，So judge the political tendency of netizens in emergencies and major public opinion、Emotional tendency，and the movement trend of key groups。

Big data can achieve the collection of data full samples，Realize the dynamic real -time exchange president of data，instead of the past blurred、board knot、General cognition。Judging the emotional tendency of netizens、After the trend of action，Can be based on the degree、quantity、Head of different indicators such as importance and other indicators，Grade setting of public opinion。From the perspective of public opinion guidance, establish a public opinion grading indicator for different events，Create the corresponding public opinion level and data prediction model。Different types and levels of public opinion have corresponding standard index systems or models，To provide real -time comparison reference for predicting public opinion。

Online public opinion governance in the post -truth era is a comprehensive project。Emotion is the kernel factors of public opinion，Online public opinion governance should mention emotional governance to important strategic position。Emotional Sociology can in -depth explanation of the essential attributes of online public opinion，In order to strengthen the emotional attribute cognition of online public opinion，Emotional logic and laws of understanding the evolution of public opinion，Provide new theoretical support for online public opinion research、direction guide，Innovative development of promoting online public opinion research。We build through a three -dimensional emotional governance system，Constructing the Internet public opinion "concentric circle"，Pursue "good rule"，Concentrated "Overlap Consensus"，Explore the online public opinion governance mechanism and optimization path that Bet365 app download is in line with China's national conditions。

　　(This article is studying and explaining the Party's 19th Plenary Session of the 19th Plenary Session of the National Social Science Foundation of the National Social Science Foundation "major public opinion and emergencies public opinion guidance mechanism innovation and response strategy research (20zda059) research results)

(Author Unit: Institute of Communication University of China)