"Rural Revitalization" strategy is a systematic engineering，Volleyball involved in politics、Economy、Society、Culture、Ecological aspects，Rural Culture Revitalization is one of the important aspects。In the No. 1 document released by the Central Committee in early 2021，Emphasizing the need to strengthen the construction of rural spiritual civilization in the new era，Promote the formation of civilized native wind、Good Home Wind、Simple Minfeng。2015 Central Document No. 1 proposes to "innovate the virtuous culture，Promoting good deeds，Attract and condense people from all parties to support the construction of hometown with the nostalgia of hometown and nostalgia，Inherit the country civilization "。Pay attention to and give full play to the positive role of Xinxiangxian in local development and rural social governance，It is becoming more and more extensive consensus。

The so -called Xinxiang Xian，refers to inheriting culture、Chongde Xiangshan、Leading civilization、Promoting the development of the actual effect，Handicapped things、Handicapped things、Bet365 lotto review Compliance with the law、High prestige，There is a certain influence、Cognition，Hyun Da, who is respected by the public、Xiande people。The image of these villagers，Whether it is a village cadre、Farmers entrepreneur、Rural can people，or other persons，They talk about integrity、Fair work、Le Shan Xiang Shi，Road building、Bridge、Construction Reservoir and other public welfare undertakings are very enthusiastic，Can be generous for those who have difficulty villagers，With your noble personality charm，Won the respect and love of the folks，Become a guide for rural moral norms，The practitioner of good deeds，Building of rural civilization。

Since the 21st century，Film and television dramas of rural themes will also be more and more shots at Xinxiang groups that have gradually emerged，Records and presenting their positive role in the construction of new socialist rural areas。

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"Dexiangxian"。This type of Xiangxian has more inherited the traditional hometown sages、Diligent and kind traditional virtue，Former Taoism，Moving people with my own good deeds、Affect person。The protagonist Zhou Yingzi, the protagonist in the TV series "Fragrant Flowers" (2014), is an excellent rural woman。Her body shows the hard bet365 Play online games work of the Chinese nation、Diligence and kind good product，also contains perseverance、Unyielding spirit of struggle。

"Wenxiangxian"。This kind of township virtuous Chongwen Xingxue、Enthusiastic rural education，Dedicated to the inheritance and protection of rural culture。The film "Hundred Bird Chao Feng" (2016) tells the story of the Suona inheritor Jiao Sanye "Chuanyi"，Highlight Jiao Sanye's use of a Suona skill to gather the memory and identity of Shili and Eight Township for the personal character of the Congyi。

"Fuxiangxian"。refers，Economic strength，And can enthusiastically drive the folks to get rich together; or successfully start a business and still care about my hometown，Support the economic developers of my hometown in various ways。The movie "Me and My Hometown" released in 2020 by five unit drama groups，Among them, "The Road to Return to Hometown" tells that the surface seems a little bit unjust but is a young man who goes out of the village，The first one made money to return to the home。He uses all his net worth leading the villagers to prevent sand and sand，transforming the four million acres of Mao Wulu Desert into an oasis，Make the loess high slope.。They bring their former urban experience and urban experience，With modern concepts and practical technology，After returning bet365 best casino games home, lead the folks to work together，Change the appearance of the countryside，Success after experiencing this kind of suffering and setbacks，Growing into a new generation of villagers。

"Skills Hometown"。refers to a high technical specialty in a specific field，and use their own skills resources to drive rural revitalization。The TV series "Book Fragrance" (2020) (2020), Liu Shicheng, improved the traditional hand -made skills of Chunshugou，Make it out of the country，Finally led the villagers to get rich。TV series "Shan Haiqing" (2021) helps Yang Weiwei, who will get rich in the township through the online store，All in your hometown、Use a technical talent to lead the rural revitalization。

　　The audience of Xinxiang Xianxian image accepts and spreads

The audience is the ultimate purpose of the public's spread，Communication activities should meet the needs of the audience as the starting point and settlement point。German literary theorist Yao Si is in accepting aesthetic theory，I have proposed an important concept: look forward to the field of vision，That is, the interactive psychological mechanism when the text of the work is accepted by the audience。The image of a new generation of Xiangxian group has been working together by the director and actor，Growing bet365 live casino games into a full silver screen image in film and television dramas，A new attitude appears in front of the audience，Forms a strong emotional resonance，Leave a deep aesthetic memory。An important part of traditional culture，Xiangxian and Xiangyin、Township、Together of the hometown situation，With the inheritance of historical and cultural genes，has been rooted in people's daily concepts and behaviors，Become a collective cultural memory。These cultural memory contains、Condensing historical emotions，Emotional identity of the Chinese nation、The link and psychological mechanism of cultural identity。

21st Century Rural Theme Film and Television Drama in the film and television drama, the image of the virtuous figures of the figure of the villain in the land of the land，Dissatisfaction and Nostalgia for nostalgia，A nostalgia and watches of my hometown，It fits the local ethics complex of most viewers，Stimulated the deep nostalgia and nostalgia of the audience; especially in the face of the hustle and bustle brought by the urbanization process、Remove、Humanity alienation，Looking at the countryside every time I look back，There will be a strong desire for the simplicity of the rustic and thick local customs。These are watching rural theme film and television bet365 best casino games dramas、I was satisfied when I appreciated the image of Xiangxian，Enjoy an immersive emotional movement。When Jiao San Ye played "Rende" with a Suona played with his life，When Qiao Shulin uses all his net worth leading the villagers to prevent sand and sand，transforming the four million acres of Mao Wulu Desert into an oasis，The audience will naturally rise from the bottom of the heart to admire Xinxiangxian，The yearning for the rural life of mountains and rural areas。Rural Theme Film and Television Drama in the villagers as a sustenance for a beautiful rural life，Treating Volkswagen's emotional resonance，Get the psychological identity and acceptance of the audience。This kind of film and television drama，Through professional lens and language、Advanced Characteristic model、The artistic expression method of entertaining and music，spread the positive role of Xiangxian，presents a desirable beautiful life，Participated in the great practice of rural revitalization with the power of art。

　　(Author Unit: School of Journalism and Communication, Nanjing Normal University)