Network short video has developed rapidly in recent years，Become a highly anticipated interactive communication platform，This article mainly explores related issues that use the Internet short video to spread the excellent traditional Chinese culture。

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Network short videos caters to the behavioral inertia of the public's fragmented reading，greatly satisfied the audience's self -expression appeal，Among them, it also involves the spread of the excellent Chinese traditional culture。Network short videos as the transmission carrier of Chinese excellent traditional culture，There are many ways to spread so far。Internet short video communication content，It mainly includes traditional poetry and songs、Traditional holiday scenes and a positive energy event that helps to strengthen family ethics and social order。For example，"Look at the News Network" to recommend the program of "Chinese Poetry Conference" into short videos of two minutes and 6 seconds; iQiyi launched a short video about the source of traditional Chinese festivals;、Short video Bet365 app download of positive energy such as love and dedication has a ultra -high playback amount in Douyin。

China Excellent traditional cultural network short video communication subject is with government functional departments、Traditional media institutions and major mainstream short video APP platforms are led。Douyin has launched the "Traditional Cultural Inheritance Series"，It aims to use the platform to attract more to inherit traditional culture，A response from the government department，Related video playback volume is as high as 1.6 billion times。Seven major national first -level museums, including the National Museum of China, collectively settled in Douyin，Launched the "Museum Douyin Creative Video Contest"，Let the heavy traditional culture be rejuvenated。

Traditional cultural network short video communication form is becoming increasingly diverse。CCTV's large -scale cultural documentary "If the National Treasure Speaking" is promoted when the short video client is promoted，Special cooperation with the platform has launched the ancient style version of "National Treasure Dance"。This way is to show the charm of the national essence，It also shortened the distance from young people，attracted more users' attention。

Now，Network short video spreading the practice of Chinese excellent traditional culture has achieved good bet365 best casino games results，But overall，There are still many problems。

Limited communication content。Network short videos as current hot communication medium，It undoubtedly provides important channels and opportunities for traditional culture "endorsement for yourself"，But the corresponding content production did not keep up with。

Limited main body of communication。The promotion and spread of the excellent traditional culture of China is inseparable from the positive participation of the general public and ordinary netizens，But the main body of traditional culture is still mainly official behavior，Volkswagen participation is relatively low。

Limited forms of communication。A large number of TV programs related to traditional culture，When the short video is used for secondary communication，Relatively rigid in the form of expression，Just intercept the old image data to intercept the appropriate fragments，Failure to interact well with the consumption psychology of the public。

　　Improve the spread of Chinese excellent traditional culture

Greed the performance field，Rich communication content。Use the short video of the Internet，It is important in the background of the new era。First of all，Its content except poetry, songs and funds，The content of the "Renyi Li Li Shin" constitutes the content of the core of the Chinese excellent traditional culture.。Next，bet365 live casino games Should focus on the development of short videos that express the feelings of loyalty to the country in the excellent traditional culture of China。Patriotism is one of the essence of Chinese excellent traditional culture，This spiritual concentration is reflected in countless people and national heroes in Chinese history in more than 5,000 years，These are worthy of network short video platform performance and reproduction。other，Web short videos of the development of performance and reproduce other iconic Chinese civilization achievements should be developed。Chinese painting、Chinese Opera、Chinese Opera、Chinese ceramics、Chinese farming civilization, etc.，These are logo sequences of Chinese civilization with Chinese characteristics in addition to poetry and songs.，All worthy of excavation of the new era network short video platform。

Do a good job of top -level design，Expand the main body of communication。It is necessary to make full use of the network short video individuals to be suffered by many、Active fans more、Fans' participation characteristics of many participation，Do a good job of the top -level design of the Chinese excellent traditional culture short videos。The top -level design should be from Chinese learning、Traditional Culture、Network Literature and Art Experts and Communication Experts provide intellectual support Bet365 lotto review and specific implementation plans，The specific organization of the government function department is implemented。Among them, building an excellent traditional cultural network innovation and communication national team is the most important part of，Should bring together the first -class literary and art workers in the industry，Open the short video main battlefield，Actively as，Actively lead the short video air outlet with high -quality excellent products。To further strengthen supervision network short video communication environment，Build a complete industry self -discipline、Legal supervision and government reward and punishment system，To regulate the network short video platform，Promote the double innovation and health communication of the excellent traditional culture of China。other，A variety of rewards should be created in the top -level design、Encouragement and incentive mechanism，Stimulate and mobilize the enthusiasm of netizens to participate in spreading and learning excellent traditional culture。

Innovation and communication form。In the form of communication，Packaging the excellent traditional culture should be adopted、Interpretation and display。First, when the classic show of the TV show is used as a second dissemination of the short video content，Popular elements can be added Bet365 lotto review to the original video content。Second, mostly use animation forms to display。The 8.3 high -scoring animated short video "Acacia" was obtained in Douban with a strong Chinese ancient style，In less than ten minutes of video capacity，The cultural connotation of Wang Wei's classic poetry "Red Bean" vividly shows，and get a click volume of hundreds of millions of clicks in just a few days。Third is to develop short drama forms such as cross talk sketches。Fourth, use more high -tech innovation and communication forms。High -tech intervention can greatly enrich the form of traditional cultural expression，To better meet the cultural needs of the audience。

　　(This article is the State Social Science Fund Art Project "Digital Art Non -Righteous Behavior and its confrontation mechanism research" (20BC043) staged results) (author unit: School of Journalism and Media of Shandong Normal University)