In recent years，The American Petou Research Center, known for "Global Attitude Survey", has repeatedly issued a survey report on China's image。A survey of 2018 (for Americans) shows，47%of the respondents holding a negative impression of China，This proportion has increased year by year。A survey results released by the people of 34 countries released in early December 2019，The United States accounted for 60%of the respondents holding a negative impression of China，Interviers interviewees in many European countries hold a negative impression of China。A survey results released from June to July 2020 show，US interviewees holding a negative impression of China accounted for 73%，The highest value of negative impression of China since the survey was launched.。A poll results released in August 2020，In Australia、UK、Canada、Germany、Dutch and other major developed countries，The number of respondents holding a negative impression of China hit a record high。The results of this survey are quite regrettable。China has achieved good results，and strive to provide high -quality public products and public services for the international community，Why did the investigation show such a result? This question requires us to face it rationally and think carefully。

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From the author's view，The influencing factors of Western countries have the following aspects of influencing the impression of China。

First，The historical necessity of the two major patterns in the world。

China is currently in a long -term change in the world in the world with the great rejuvenation strategy of the Chinese nation。International Politics、Bet365 lotto review Economy、Technology、The security pattern is in deep adjustment，The world enters the turbulent change period。

Results of the two major patterns and development，It will inevitably bring changes in the contrast between the power of the power and the change of each other's cognition。This change has been fully reflected in the US strategy of China and its public opinion in China。In fact，Late Obama，The United States has introduced the "Anti -Political Propaganda Act" for the Chinese and Russian Government;，The United States' strategy of China's strategy is obviously upgraded，In trade、Technology、Diplomacy、Public opinion and other aspects of making friction and disputes in Chinese manufacturing。Especially 2020，This is a special year for the American election+epidemic，To seek re -election，The Trump administration shifts the public's sight，"Dumping the pot" China，So as to push the various suppression of China to the extreme。It can be said，Trump administration strategy for China，Including changes in the communication strategy，It is a adjustment made by the United States based on the changes in the comparison of world power and the comparison of world power，It is an inevitable choice for the United States to enter the new historical turning period。In this regard，The United States two parties are highly consistent，Biden Governance (strategy or adjustment)，No fundamental transformation has not occurred。

Second，The consistency of the interests of the United States and its Western allies。

The famous American strategist Bujetuski once said: "The supreme status of the United States in the world is supported by a fine system that is composed of a global alliance。"" The fact is exactly this。After the end of World War II，In order to control "Communist Expansion"，Winning the bet365 live casino games position of global hegemon，The United States has established a global politics、Economic League System。After the Cold War is over，Although some politicians have questioned the continued existence of the US global alliance system，European countries also have micro -words for the United States，But these are all contradictions and differences within the alliance of Western countries，They have brought together through various channels。In essence,，Global Alliance in the United States，Especially its Western allies have a common value system and interest association with the United States，I have the same sense of racial superiority and ideological tendency，Therefore, when facing the strategic "opponent" outside the league，I still choose to stand on the side of the alliance，At attitude、Behavior、Public opinion shows high consistency。

third，The long -term nature of the United States on the influence of the global public opinion in the world。

The process of colonial plunder and expansion of Western European countries in the early days，Also accompanied by global information dissemination。Several centuries of the following centuries，These starting countries are not only leading the development and use of information communication technology，It also formulated a series of "market access" rules as those who arrived first。

Enter the Internet era，Mei Britain and other news powers while maintaining traditional advantages，Continue to dominate the construction of the Internet international system system and the formulation of rules，Has an absolute right to speak in domain name allocation and management。Although UNESCO is committed to the "digital gap"，Developing countries are also trying to strengthen the construction of information infrastructure，bet365 Play online games But until today，The flow of information in the field of international communication has not changed fundamentally。U.S. and other Western countries use this special advantage，radiated your information with the value concept to global，formed a huge public opinion field，The cognition and attitude of media and audiences in the world's media and the audience have continued and profoundly influenced。The monopoly of the information channel will inevitably generate discourse hegemony，The thinking fixed -form formula and stereotypes formed will not change in a short time。

　　Suggestions for the construction of Chinese mainstream media

Today's overall changes in public opinion in China，Today's overall changes in public opinion in China，Discourse construction? The following three thoughts。

First，Digital and construction of national issues and discourse systems。

The so -called right to speak is the power of the leading discourse，This power is not a gift from heaven，but the results of the game of the great power，It is a manifestation of the national soft power。From the historical perspective，Whether a country has the right to speak，In addition to the factors of hard power，It also depends on whether its value concept and discourse system can effectively answer and solve major questions facing the world today，Can its culture be respected by the world as a unique existence。To this end, you need to excavate and build the national issue and discourse system，Using this rich corpus，From human commonality、Compassional perspective reflects China's responsibility and responsibility as the world's great power。Find the maximum number of contracts in the development pattern of new situation and diversity in the world，Create a discourse advantage based on common values。

Second，Establish China's main position and discourse advantage in international communication。

bet365 live casino games Since the reform and opening up，We have always been based on words that Western countries can understand China、Explain China，If the other party understands it, it will naturally understand、Understanding、Accept us。Of course，This is also the early days of reform and opening up. China tried to catch up with advanced countries、The only choice accepted by the world。

and when China gradually develops、After being strong，Still facing the problem of imbalance of speech。Western countries want to maintain their own role that dominates world order。The result is，This imagination of Western countries cannot be satisfied，Instead, there are situations that make them unwilling to see。​​In this situation，The Western World began to try to obstruct China's development with great efforts，Containment and blows for China also occur in succession。

From this perspective，At present, the challenges in China are not only explained the problem of China with the words that the other party understands，The new barrier has appeared。We must have a sober understanding of this，Can't blindly follow the issues set by the United States and Western countries，Constantly repeat the mode of attack and anti -attack，and try to break through the traditional thinking framework，Establish your own subject status and discourse advantage。At the same time，Facing the new international public opinion environment，We should further strengthen research、Research and judgment，In -depth understanding of the development trend of Sino -US relations，Grasp the right to speak in the future of the great country or the game of the big country，Turning passive is active。

third，Emphasizing the international communication capabilities of multiple subjects。

Since 2009，The international communication capacity bet365 best casino games building of key media in my country is included in the overall plan of the economic and social development of the country。For more than ten years，Each key media take hardware facilities as a breakthrough，Original rate of foreign reports、starting rate、The landing rate has increased significantly，Preliminary reversing the situation that international public opinion is fully led by Western media in major events。

However, from the later stages of US President Obama，Especially since Trump's ruling，Along with the United States trade with China、Strikes in technology，China ’s key media has been in line with doom —“ Political Propaganda ”from counter -Chinese media，To force some media to register as "foreign agent"，and then included in the "Diplomacy Mission"、The upper limit of the personnel in the United States in the United States ... All these，All have a great limit on the overseas expansion of my country's key media。It can be said，Under the increasingly complicated international public opinion，Channel has become a decisive factor。

Current，China's external communication subject is showing a diversified situation，In addition to mainstream media，It also includes "going global" enterprises and users on the media platform。To this end, you need to use various information platforms，Forms a combination of communication; when traditional media influences limited influence，It is necessary to actively excavate and focus on the functions and functions of interpersonal communication。In short，On the basis of focusing on the construction of international communication capabilities in mainstream media，It should be further emphasized that the international communication capabilities of diversified subjects are co -construction，Form the collaborative linkage bet365 Play online games of each part under the top -level design。

　　(The author is the Dean of the National Strategic Communication Research Institute of Peking University)