Public opinion supervision and positive publicity unification strategy
-Analysis of the Critical Report of the Five China News Awards since 2016
May 20, 2021 09:16 Source: "China Social Sciences", May 20, 2021, Issue 2169, Issue 2169

At the Party's Public Opinion Work Symposium held on February 19, 2016,General Secretary Xi Jinping proposed that "public opinion supervision and positive publicity are unified" new theories,Critical reports for mainstream media、Implementation of public opinion supervision provides strong guidance。The China News Award is the highest award for national outstanding news works approved by the central government,Its works reflect the main achievements of the news practice of mainstream media。This article inspects criticism reports from the China News Award since 2016,Analyze the constructive role of mainstream media to play public opinion supervision、Practical strategy of spreading positive energy。Critical reports in the text refer to reports of reports with the theme of exposing problems and negative phenomena,No comment works。Taking this as the standard,Artificial screening,Critical reports of the 5th China News Awards since 2016 have 47 samples。Analysis of 47 reports found,Mainstream media criticism reports By constructing Bet365 lotto review positive collaborative relationships、Explosive orientation of the problem solving、Create a practical strategy of creating hope,Realizing the unity of public opinion supervision and positive publicity。

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Critical reporting practice fully demonstrates the Bet365 lotto review positive collaborative relationship between mainstream media and party and government systems。Statistical analysis found,Questions exposed in the Critical Report,Thirty articles are closely related to party and government policies or agenda,account for 63.8%,The problems involved mainly include economic development、poverty alleviation tackling、Ecological and Environmental Protection、Lack of work in the implementation of party and government policies in the field of science and technology education, illegal and violations、Cadre style and other bad phenomena。Critical report "Speaking of problems in the work",Reveal the problems and adverse phenomena existing in the implementation of the policy,Through public opinion power,Make sure good policies are implemented correctly,To get involved in social governance,Promoting social development。

It can be seen from the first source of messages of analysis reports,Among them, there are 12 articles from party and government organs,The proportion is 25.5%,14 articles from the public,The proportion is 29.8%,The reporter has 21 articles as the first source,The proportion is 44.7%。The primary source reflects the source of the news clues。Reporter itself as a clue source,Explanation of reporters independent in the report、Active observation,Actively as,Responsibility for public opinion supervision。Clues from party and government organs account for 25.5%,This aspect shows that reporters' public opinion supervision has received support from party and Bet365 lotto review government agencies,On the other hand,Explain that criticism reports has given full attention to the government's work agenda。

In the criticism report,Reporters must expose and criticize negative phenomena,Always based on certain values ​​and judgment standards。This concept of criticism cannot be just a personal subjective unilateral setting,and must be based on the value standards accepted by some society,This can establish the effectiveness of criticism reports。The discourse resource defined in the criticism report,It is the main basis for criticism of negative phenomena。In the award -winning report,Direct or indirectly with the party and the government's documents、Policy、Regulations and other discourse resources as the basis for criticism,reaches 37 articles,The proportion of 78.7%。and general fairness、Principles of Justice、Social ethics and expert opinions as the main criticism basis or not given the basis for criticism。Using government discourse such as party and government documents as a criterion for criticism,strongly constructed the authority and effectiveness of criticism and judgment,Improving the influence of public opinion supervision。

Criticism Reporting Coordinated Party and Government Policy and Work AD,The consensus of criticism with the party and government system,Formed a Bet365 lotto review positive collaborative relationship。In the current criticism report,The media reflects relative independence、Professional and public。From the source of news clues,It comes from the bet365 live casino games comparison between reporters and the public。From the perspective of the source structure of the message,In the criticism report, in addition to the party and government system,Expert、The parties and the ordinary people have obtained more fully expressing opportunities,Experts' discourse and folk discourse definition of negative issues and discussion of their solution,It reflects criticism and reports to absorb public affairs in public,Public opinion supervision,Public orientation for public management and progress。

  Explosive orientation of the problem solving

The positive value of criticism report,In discovery and reporting questions,Open new possibilities for the constructive ideas and solutions to explore problems。

Statistics Discovery,There are 38 reports that exceed 80%,All involve the exploration of problem solutions。Further analysis found,The main body of the solution or thinking is 35 articles in the party and government system,accounting for 74.8%。The party and government system of the main body of the policy and the main body of work,The main body of the solution in the report,Is a reality choice。At the same time, it also indicates,The report implemented the spirit of "the problem existing in the work" required by General Secretary Xi Jinping,3299_3318。

Critical criticism report shows the revealing and solution of the solution through typical problems,Thoughts and methods to promote solving similar social problems,Realize the spread of innovation。"I found a piece、Prevent a batch of batch,Exposure、Education One ",Let public opinion supervision play a larger and longer constructive bet365 live casino games effect。Some criticism reports did not directly give the problem solution,But provides a platform for the dialogue and communication of the stakeholders and other parties,Let the people、Expert、Discovery of the party and government cadres and related parties actively participated in the issue、Definition and solution exploration。29 reports adopted a variety of sources,accounting for 61.7%。Diversified messages,Let reports extensively absorb the participation of all parties,Expand cooperation with all walks of life,Let the communities in the society condense consensus,Promote the solution of the problem with the help of collective wisdom。The reporter assumed the reporter at the same time、Supervisor and coordinator、Multi -layer identity of the poor。

  Create the emotional orientation of hope

Critical criticism reports, although the problems and social ugliness phenomenon in work are revealed,But through turbidity and clear、Fuzheng Evil,Wake up positive emotions in the report,convey the positive emotion full of hope,Reached the effect of positive reports,to maintain and enhance the credibility and authority of the party and the government。Hope Emotional Tone,In addition to the above -mentioned solutions given to negative problems,Also manifested as three aspects。

Through explanation narrative,performance of the problem、Nature and solutions to explain and guide positively。By providing relevant historical background、The current context and data related information,Let the audience correctly understand the causes bet365 Play online games and ways of solution to the problem。Explanation narrative is easy to attract the audience to understand social problems and phenomena more deeply,Enthusiasm that inspires its knowledge,So as a positive attitude towards society。Analysis found,In 47 reports,There are as many as 42 articles, that is, nearly 90%of the report explained the causes revealed to varying degrees。

By using the recovery report framework,Possible opportunities and problems in finding problems after solving the positive energy after solving the problem,Positive emotions inspiring society。The core of the recovery report framework is not to describe the problem、Manufacturing hotspot,and promoting collaboration、Solve the problem、Pass hope。Statistics indicate,45.4%of reports use a similar recovery narrative framework。This kind of recovery framework,Crisis can be turned into a turnaround,Promoting social development。

Critical reports are not just about the current problems,At the same time, provide the future -oriented vision。Future vision is reflected in the open plan of inquiry to solve the problem,Explain good expectations for future development,Increase the possibility of the audience to pay attention to the future。Study discovery,It contains 40 criticism reports on future expectations,The proportion is 85.1%。Beautiful expectations for the future,Injects a positive positive in the criticism report、Health、upward power。

  (Author Unit: School of Culture and Communication, School of Culture and Communication of Disaster Prevention)

Editor in charge: Zhang Yueying
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