With the growth bonus bet365 new generation bonus bet365 Internet，TV-based cultural evenings are becoming increasingly lonely，Not only does the TV song scene no longer appear，The program format bonus bet365 Spring Festival Gala has also been criticized。Promoting the digitization of cultural evening events in the digital era。

Using digital means to remediate the cultural bonus bet365，Become an effective way for cultural bonus bet365 parties to attract young people，Include content structure、Stage design、The whole process of program recording and post-dissemination，In recent years, a number of literary bonus bet365 shows have regained their vitality，RuBilibili (Bilibili) "The Most Beautiful Night in 2020" New Year's Eve Party、2021 Henan TV Spring Festival Gala、iQiyi “Screaming Night” Annual Party、Douyin’s “Wonderful and Wonderful Night” annual celebration, etc.。The interactivity of digital media helps the art bonus bet365 absorb TV art at the same time、Audience group of online variety shows，Achieved circle-breaking expression。

　　Liquid steering: an immersive bonus bet365

The traditional stage adopts a "mirror frame" structure，Realistic indoor background surrounded by three walls，The audience gathered in front bonus bet365 stage to watch the performance。The “fourth wall” still stands between the performance area and the viewing area in this spatial form，The actors focus on performing while the audience focuses on watching，Stage static fixed，The audience’s senses are touched in a single way。Digital technology helps literary evening parties realize the liquidization of fixed stages，Venue、Scenery、Lighting、Comprehensive improvements in audio and stage machinery have expanded the boundaries bonus bet365 stage、Space、Levels and Movements，Achieve full sensory immersion for the on-site audience and great visual shock for the off-site audience。

As far as the scene is concerned，The application of digital technology enables free switching and random movement bonus bet365 stage。Giant ring screen、Ice screen column、Embedding of modern screen carriers such as stage floor screen and gauze projection，Making the visual object directly in front bonus bet365 viewer，Forward、After、Left、right、Previous、Extend downward，Constitute a 360-degree “wrapped vision” without blind spots。For example, in addition to the traditional high-definition LED large screens in front and side bonus bet365 CCTV Spring Festival Gala stage，An ice screen is set up on the top bonus bet365 stage，The stage floor is a whole floor screen that can be raised and lowered independently，The top bonus bet365 auditorium can be lifted and lowered、Translating ice screen，A huge curved screen is set up behind the auditorium，The performance area and the viewing area together form "a luminous magic box full of changes in light and shadow"。Another example is the use of nearly a hundred high-brightness laser projectors in “Douyin’s Wonderful Night”、Nearly 3000 lighting equipment、200 array speakers、8K ultra-high resolution video material，A panoramic stage of over 2,400 square meters。These are all surrounded、The stage setting with a sense of depth bonds the audience-performance relationship，To completely immerse the audience in the audio-visual enjoyment constructed by sound, light and electricity。

Even far away from the scene，Digital technologies such as augmented reality (AR) can also make people feel the strong audio-visual effects bonus bet365 liquid stage。AR technology integrates virtuality and reality，Making scenes that cannot be presented physically、Props、Characters or special effects are presented virtually，Let real actors and virtual actors share the stage、Live performance and interaction with virtual props or special effects, etc.，To stimulate the audience’s imagination。For example, the 2021 CCTV Spring Festival Gala uses 100 high-definition cameras to form a circular shooting array，Surround shooting bonus bet365 martial arts performance "Heroes of Heaven and Earth"，Using real-time splicing and real-time rendering to form a "bullet time" display of a wonderful action。The warriors in the field are flying and flipping，The audience in front bonus bet365 screen outside the venue suddenly found that the continuous movement stopped for an instant，The screen begins to rotate in a circle。Time Freeze，Space flow，The visual shock of "a moment of eternity"。

　　Revitalizing bonus bet365: Responsive Classics

Whether it is classical music、Folk dance or Chinese opera，Traditional literary and artistic programs pursue “reproduction” aesthetics，Emphasis on authenticity，Restore classics。The influence hidden in it、Educational Philosophy，Developed with the Internet、There is a certain gap between the young audience who are willing to share empathy。Opposite，Holographic projection、AR、Digital technologies such as VR have contributed to the inherent empathy between the literary bonus bet365 and the youth group, from the selection of actors to the way of performance, etc.，Constructing a lively dialogue between tradition and youth。

Virtual characters that can drive young people to actively respond and empathize become performers at the literary evening，It is a new phenomenon under the condition of digital technology。The two-dimensional idols from ACG culture，To personalized characters in traditional culture，The appearance of virtual characters constructs the diverse aesthetics of classical culture in the party。For example, the wonderful resurrection bonus bet365 Tang Dynasty red pottery female figurines packaged by AR technology in the 2021 Henan Satellite TV Spring Festival Gala，It has become a phenomenon-level case bonus bet365 application of digital technology in literary evening parties。These female figurines wear double buns，A little red makeup，Wearing a cardigan and skirt, walking among national treasures such as the "Fu Hao Owl Zun" and "Jiahu Bone Flute"，Laugh and play in the virtual scenery such as "Lady with Hairpin Flower Picture" and "Thousand Miles of Rivers and Mountains Picture"、Singing and dancing。This extremely innovative and imaginative idea，Promote people to be educated and nurtured in the empathy of youthful vitality，Activated the cultural code bonus bet365 national treasure and quintessence。

Relying on the blessing of digital technology，The performance method bonus bet365 cultural evening can also go beyond the "original ecology"，Get multiple possibilities。Visualization by hearing、Touching，Contemporary Classical，Personal duplex performance，Inspire recognition。Such as "What a Beautiful Jasmine" in Station B's "The Most Beautiful Night in 2019"，Virtual singer Luo Tianyi plays guzheng，Cross-dimensional cooperation with Fang Jinlong, an instrumentalist who embraces the pipa；In the following 12 minutes of "Music Duo"，Fang Jinlong converts Pipa、Shakuhachi、Zhong Ruan、Saw piano、Esraj, sitar and other Chinese and Western musical instruments，Even playing on his own face，Perform a challenging ensemble performance on your own with the magnificent 100-piece symphony orchestra。"Dazzle" performance combined with multi-camera shooting、Quick camera switching，Artistic performances no longer pursue the worship of young people，Instead, we strive to summon the response of young audiences in high-burning video performances、Interaction。

　　Beyond viewing: an bonus bet365 party to attend

Traditional bonus bet365 parties exist in the form of works，A completed party is like a classic painting，Can be exhibited、Visit，Itself is closed，Rarely extends to off-site interactions。Even while it’s in progress，Limited by technical affordances，Interaction is also limited to limited programmed participation by the live audience，The rigid prescribed actions also make the audience more like extras waiting to receive their lunch boxes rather than living subjects present。

The multi-directional interaction and infinite connections of digital technology have completely broken the space closure bonus bet365 literary evening，Make it an open field for action。

As early as 2015，CCTV Spring Festival Gala began to link with WeChat platform，Mobilize the audience's enthusiasm for participation by shaking red envelopes via WeChat "Shake"。Audiences inside and outside the venue can not only watch，You can also act。Although the amount of red envelope is very small，And its festive feeling、Participatory but makes the audience happy，Never tired of it。Afterwards，Artistic evening party unites advertisers、Network platform timing、Distributing red envelopes at fixed points has become a new prescribed action，Retaining people in “staged” manner is no longer a problem。At the same time，No more restraints at the party，Only use TV as a display carrier，Instead, it is a mobile Internet platform that actively connects smartphones，Use the powerful interactivity bonus bet365 mobile client，Synchronized live broadcast，Achieve cross-media viewing on “small and large screens”，Mobile phone users like it、Forward、Comments and comments in response。By forwarding、Comments, especially real-time barrages，Interaction is not limited to the party and the audience，A huge audience group cheering and arguing，mutual excitement，Blooming youthful vitality。

Digital technology provides productive interactions that tear apart text completion，Including secondary processing such as "mixed cutting" and "ghost animal"，Enables diverse audience participation。Greater productivity is the social topic bonus bet365 literary evening、IP product extension，Maintain ongoing status，Continuous activation。Characters at the party、Programs can become cultural capital for online social networking，Construct the basic material for social interaction through extensive communication，Can also be connected with real industries，Form the development of cultural and creative products based on specific characters，Or grafted to the museum、Art Museum、Physical scenes such as cultural districts，Live performances that form the norm，Offline check-in and chain word-of-mouth communication to activate audience groups。From now on，A literary evening can never end。

　　(This article is a phased result bonus bet365 National Social Science Fund Project "Research on Communication Ethics from the Perspective of New Media" (015BXW071)

(Author’s unit: School of bonus bet365, Fujian Normal University)