With the growth of the new generation of the Internet，TV's literary evening is getting lonely，Not only did the TV song that year no longer appeared，Spring Festival Gala program forms are also criticized。Digitalization of the Digital Age Promotion of Literature and Art Gala。

Digitalized means and then medium literary evening，It is an effective way to become a literary party to attract youth groups，Including content structure、Stage design、Full process of recording and later communication，In recent years, a group of literary evenings also re -re -re -enabled，Ru Bilibili (Station B) "2020 Most Beautiful Night" New Year's Eve Party、2021 Henan Satellite TV Spring Festival Gala、iQiyi "Screaming Night" annual party、Douyin "Beautiful and Wonderful Night" annual celebration。Interactivity of digital medium helps literary evenings to absorb TV literature and art、The audience of the Internet variety show，Realizing the expression of breaking circle。

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The traditional stage adopts the "frame type" structure，Real indoor backgrounds are surrounded by three walls，The audience is concentrated in front of the stage to watch the performance。The "Fourth Wall" is still standing between the performance area of ​​this spatial form and the viewing area.，The actor focuses on performing and the audience focuses on watching，Static fixation on the stage，Audience's sensory touch single。Digital technology helps the literary party bet365 best casino games to achieve liquidization of fixed stage，venue、cloth、Light、Audio and stage machinery and other all -round improvements have expanded the boundary of the stage、Space、level and exercise，Realized the full sensation immersion of the audience and the big visual shock of the audience outside the field。

As far as the scene is concerned，The application of digital technology has realized the free switching and random motion of the stage。Giant Ring December、Ice screen screen、Stage screen and screen projection such as modern screen carriers embedded，Make the visual object from the front of the audience，forward、Post -、Left、Right、Part、Extension under the direction，"Packal Visual" that constitutes 360 degrees without dead ends。If the CCTV Spring Festival Gala Stage, except the traditional front and front of the side set up high -definition LED screen，Set ice screen at the top of the stage，The stage of the stage is the entire floor screen that can be lifted separately，​​Hanging on the top of the audience can be lifted and surrendered、The translation of ice screen，Set up a huge large screen after the audience seat，The performance area and the viewing area jointly form a "A Light -shaded Lights Box full of light and shadow"。Another like "Douyin Beautiful Night" with nearly 100 high -brightness laser projectors、Nearly 3,000 light equipment、200 groups of array -column audio、8K ultra -high resolution video material，Forms a panoramic stage over 2400 square meters。These full surrounds、Deep -out stage setting adhesive viewing relationship，Makes the audience immersed in audiovisual enjoyment built by sound and light。

Bet365 lotto review Even if it is far away from the scene，Digital technologies such as augmented reality (AR) can also make people feel the strong audiovisual effect of the liquid stage。AR technology fusion virtual and reality，Scenes that cannot be presented in the entity、props、Character or special effects presented in a virtual way，Let the real actor and the virtual actor on the same stage、Live performance and virtual props or special effects interaction，to stimulate the imagination of the audience。Such as 2021 CCTV Spring Festival Gala with 100 high -definition camera crews into a circular shooting array，Surrounding the martial arts performance "Heroes of the World"，"Bullet Time" display with real -time stitching and real -time rendering to form a wonderful movement。The warriors in the field are flipping up，The audience in front of the off -site screen suddenly discovered that the movement of movement instantaneously，The picture starts to rotate around the week。Time solidification，Space flow，Visual shock for forming "Eternal"。

　　Active tradition: responding classic

Whether it is classical music、folk dance or national style opera，Traditional literary programs pursue "reciprocating" aesthetic，Emphasized the original flavor of the original juice，Refusion Classic。The implicit influence、Education concept，Developed with the Internet、The young audience group who is happy to share the empathy has a certain diaphragm。On the contrary，holographic projection、AR、VR and other digital technologies have contributed to the internal empathy of the literary party and the youth group from the choice of actors to bet365 best casino games the performance method，Constructing a warm dialogue between tradition and youth。

Virtual characters who can actively respond to the young group of young groups become performers of the art party，It is a new phenomenon under digital technical conditions。Two -dimensional idols from ACG culture，Personalized characters in traditional culture，Virtual characters appear to construct a diverse aesthetic of classical culture in the party。Such as 2021 Henan Satellite TV Spring Festival Gala of the Spring Festival Gala, the Wonderful Resurrection of the Red Pottery Women's Warriors in the middle of the Tang Dynasty，Phenomenal cases of digital technology applications in the literary party。These female figurines are combed with double vertical，Point oblique red makeup，Wearing a gastrodia skirt in the national treasures such as "Women's Good Respect" and "Jiahu Bone Flute"，Laugh and make trouble in virtual beautiful scenery such as "Flower Ladies" and "Thousands of Miles and Mountains"、Huan Song Dance。This very innovative and imaginative idea，Promote people to get education and influence in the empathy of youthful vitality，Activated the cultural password of the national treasure and national essence。

Blessing with digital technology，The performance method of the literary party can also surpass "original ecology"，Get multiple possibilities。Visualization of hearing、Touch sensory，Classical contemporaryization，Personal duplex performance，Stimulate recognition。For example, "A Beautiful Jasmine" in the "2019 Most Beautiful Night"，Virtual singer Luo Tianyi playing Guzheng，Fang Jinlong, a musical instrument who embrace the pipa, collaborated;bet365 live casino games ，Fang Jinlong conversion pipa、Raoba、Zhong Ruan、saw the piano、Eslagi and Sitar and other Chinese and Western instruments，Even playing your face，With its own power and magnificent symphony and 100 -person bands, challenging ensemble。"Hyun Tech" performance combined with multi -machine shooting、Switch of fast lens，Literary performances no longer pursue to make young people worship，Instead, trying to summon the response of the young audience in the high -combustion point image exhibition、Interactive。

　　Beyond watching: Participating evenings

The traditional party exists in the manner of the work，A party completed is like a classic painting，can be exhibited、Visit，Itself is closed，Rarely can extend to off -site interaction。Even in the process，Limited by technical confession，Interaction is also limited to the limited programming participation of the audience at the scene，The stereotypes of stereotypes also make the audience more like a mass actor waiting for the box lunch instead of the living subject present。

The multi -directional interaction and unlimited connection of digital technology completely cracked the space closure of the literary evening，Make it an open action field。

As early as 2015，CCTV Spring Festival Gala began to link WeChat platform，Mobilize the audience's enthusiasm for participation with WeChat "shaking" red envelopes。Visitors outside the field can not only watch，You can also act。Although the amount of red envelopes is small，And its festive sense、Participation makes the audience high，Le will not tired of this。Since then，Literature and Art Gala and advertisers、Online platform fixed -time、fixed bet365 best casino games -point distribution of red envelopes has become a new prescribed action，"Phase" staying is no longer a problem。At the same time，The evening will no longer bind your hands and feet，Only television is used as a display carrier，Instead, the mobile Internet platform of Unicom's smartphone is more proactive，With the powerful interaction of the mobile client，Simultaneous live broadcast，Realize the "size screen" cross -media watch，Mobile users use praise、Forward、Comments and barrage as a response。By forwarding、Comments, especially real -time barrage，Interaction is not limited to between the party and the audience，The huge audience group holds the consequences，Stiring each other，Youth Vitality Unlimited Bloom。

Digital technology provides a productive interaction with opening the text to complete the text，Including secondary processing such as "mixed cut" and "ghost animals"，Make the audience diverse and participate。greater productivity is a literary party to social topics、IP product extension，Maintaining the state of progress，Continuous activation。characters at the party、The program can become a cultural capital of the Internet social，Basic materials for community interaction with extensive communication，You can also dock with the physical industry，Forms the development of cultural and creative products based on specific characters，or grafted to the museum、Art Museum、Cultural blocks and other physical scenes，Forms normal live performances，Activate the offline real -site punch and chain word of mouth of the audience。From this，A literary party can never end。

　　(This article is the Study Ethics Research on the Perspective of the National Social Science Foundation "Research on the Perspective of the New Media" (015BXW071) phased achievement)

(Author Unit: School of Communication, Fujian Normal University)