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General Secretary Xi Jinping pointed out，"Doing online public opinion is a long -term task，To innovate and improve online publicity，Use the law of network communication，Promote the main theme，Stimulate positive energy，Vigorously cultivate and practice the core values ​​of socialism，Grasp the guidance of online public opinion、degree、Effect，Make the network space clear "。Under the new situation，How to make online public opinion management a effective component of the national governance system，It is an imminent challenge，It is also a proposition with the meaning of the times。

　　Difficulties of online public opinion management under the new situation

Difficulties of online public opinion management under the new situation，Related to the complex and changing international situation，Related to the new technology developed at high speed，It is also related to people's insufficient understanding of public opinion management in the Internet era。Ferry proof，Between various online public opinion，It will affect each other。Complex of the Internet world，It is the motivation that is very different，Get together quickly，Interactive impact，so that it is difficult for us to confirm how they produce and diffuse。Fast speed、Communication wide、Dazzling or influence is super strong，This makes many times public opinion management be caught off guard。Not only that，The rapid development of the Internet, especially the social media，Makes the right to speak online a very important software，also attracted through the Internet、Guidance、Affecting others and even other countries accept Bet365 app download their ideas、Measures to achieve the new ability of the expected results，This also makes Internet public opinion management inevitably facing various influences from overseas、Interference and challenge。

The changes in the acceleration of technology to the Internet and the world are beyond people's imagination。The acceleration of the Internet is ubiquitous，It will inevitably bring greater social changes: First, the enthusiasm for people to participate in social affairs is high，Everyone hopes to be participants and promoters of the progress of society and the times; the second is that this extensive participation has indeed promoted the change of many things，or，greatly expanded a lot of things，But this is a double -edged sword; the third is that some individuals and organizations benefit from this，But it has also caused a lot of illegal crimes，At the same time, the management of public opinion management is even more severe。

The power of capital is everywhere。The nature of capital has not changed，and expanded its own profitability through the Internet，At the same time, it also makes the Internet public opinion often appear manipulation，Driven by interest，Some online public opinion is easy to mutate。Behind many hot search，All hidden traces of capital operation and manipulation。

Individual opinions and case events are easier to form public opinion than before。Internet, especially public opinion management in the era of social media，It is very different from the traditional media era，One of the key differences is the speed and breadth of communication。Compared with the traditional media era，In the era of social media，easier to form public opinion，Therefore, it is more difficult to manage。At the same time，The emotional sensing accelerated in the Internet era also increases the difficulty of public opinion management。Bet365 lotto review Geometric communication characteristics of the Internet，Social emotions caused by many things are extremely rapid，Lost out of prevention，also often leads to response errors。

In terms of management，Lack of mature screening mechanism，It is the difference between public opinion management in the Internet era and traditional media era。Although there are self -screening in the Internet era，But a set of filtering with traditional media is incurable，Because the difficulty is too big，It is difficult to properly build a complete、Scientific screening mechanism。

　　The essence of public opinion management in the new situation

Public opinion management In essence，Is a social governance，Because online public opinion management will also affect people's offline life，Affects people's spiritual appearance and value concept，Affects social management and national governance in reality，It will also indirectly affect the competition for international discourse rights。

One，Online public opinion management can be said to be a conflict management。In interpersonal relationship，One of the main reasons for the end of the relationship，Is it unsuccessful management conflict。In social relations，Caused the relationship、The important cause of interpersonal loss，It is often failed to successfully manage conflict。So management conflict，Effectively resolve contradictions，Then better condense people's hearts，Is the ruling ability in the new era、An important consideration for serving social ability，Learn from conflict management，It is also an important experience in public opinion management。

Its two，Public opinion management is also a social relationship management。Emotion of Public Opinion，Must have the right understanding，Can't think of public opinion，I naturally think Bet365 app download that it is negative。This kind of biased understanding，It is often the source of the thought of many rigid online public opinion management。Public opinion management should be used as a process of continuous maturity and improvement of social management，As a new homework in the Internet era、New tools、New steps。

Its three，Public opinion management is the guidance and shape process of social values。True Gaoming Public Opinion Management，In fact, it is to guide and form to respect others、Respect yourself、The network atmosphere of confident believers。In this sense,，There are more content on the hot search to make people who dedicate the society and their representatives.，It is really the best policy of public opinion management。This is exactly what General Secretary Xi Jinping pointed out，"New applications of new Internet technology are continuous development，The increasing social mobilization function of the Internet。To spread positive energy，Improve communication power and guidance " 。

Four，Public opinion management is still a social understanding education。The highest state of management is the same thing，Is understanding others，If you don’t know what the person thinks about，It is difficult to speak the words that hit people，The expression of stiff or unpopular affection，It is often incomplete public opinion management。As far as social relations are concerned，The influence is the ability to make people do things according to your intentions，and the influence depends on how much the interests of others are in the first place。In other words，To achieve the previous goals，It is necessary to do as much as possible -to the greatest extent to put the interests of others in the first place。Regardless of social organizations or individuals，Can do bet365 Play online games this，often has a large social influence，It is also capable of guiding public opinion in public opinion incidents。

　　Suggestions for online public opinion management

Internet public opinion management in the new situation，It is an important part of the modernization of the national governance system and governance capabilities，It is a big test，It is also an important opportunity。

One，Managers need to be comprehensive、System platform consciousness。From the perspective of public opinion management，The main energy should be used on the construction and maintenance communication platform，Efforts to create a good network environment，Make it tolerance and "fresh air"。The miracle created by the Internet originated from it created a platform that connects each other for all humans、A Xintiandi and a New World。People’s inspiration、Wisdom、Courage、Innovation and diligence，All get fully displayed here，Including the failure of people's attempts，Can be tolerant in the world of the Internet。Maintain this platform，It can also enhance the potential and power of China's development。To better maintain the platform，We need to use various methods，Strengthen social consensus，Strengthen social collaboration。Fundamental speaking，Internet world is a collaborative world，It is a process of various processes、The huge system connected to each other，Is a natural world on the Internet。Countless new things on the Internet，All coordinated、Separation of each other，Only help each other，can better survive and develop。In a sense,，Strengthening this social synergy，It is a very good public opinion management。

Its two，Take the mass line on the Internet。Different from the traditional media era，In the Internet, especially the era of social media，More and more people have the ability to set the bet365 best casino games agenda settings，This also makes whether it is setting the agenda，Still crisis management，All need to rely on the power of the people。It is worth mentioning is，In response to natural disasters,、Public health incidents and other emergencies，Public opinion formed on the Internet，For strengthening social management、A relief of the people's mental pressure has played an indispensable role。In dealing with these emergencies，The people have played an important role，Watch Xiang help，Difficulty of Gongji。

Its three，Actively and effectively carry out agenda settings，Adhere to values ​​guidance，Promoting traditional culture，Strengthen the opportunity consciousness of the people of the people。In the Internet era，True Gaoming and Long -term effective public opinion management，is values ​​guidance and consensus management。That is，Guide through the quiet culture and values ​​of the moisturizer，Establish a social consensus，and then when major differences on the Internet can be effectively negotiated，and enhance the sense of national pride and the opportunity of the times through the positive public opinion forces on the Internet，Encourage the people to forge ahead。In the Internet era，An important way to get influence，It is also a relatively simple method，Just becoming a talk，For this，Public opinion management requires more active agenda settings and public opinion guidance，Walking in front of the wind。

Active agenda settings also mean，We have to learn through major domestic and foreign events and issues，Patriotic Education，Do a good job of ideological work on the Internet。Complex and variety of international situation and social test in transformation，In fact, it is also a good material and case for patriotism bet365 Play online games education and ideological work，Practice through active network guidance，We can completely make it improve the quality、Unified Thought、Against consensus machine and encounter。

　　(Author Unit: Institute of American Academy of Social Sciences)