March 2020，The General Office of the National Development and Reform Commission and the General Office of the Ministry of Industry and Information Technology jointly issued the "Notice on the Organization and Implementation of New Infrastructure Construction Projects (Broadband Networks and 5G) in 2020"。This file is clearly proposed，The new generation of information technology represented by 5G will focus on smart medical treatment、Virtual Enterprise Special Net、Internet of car、Smart Grid、Smart Education、Smart Port、Innovative infrastructure construction projects in the seven major fields of ultra -high -definition broadcasts。According to the construction plan of China Radio and Television 5G Test Network，Complete 40 large and medium -sized cities built networks from January to June 2020，Start commercial work，July to December 2020，Complete the network construction of 334 cities and key tourist cities。

For radio and television media，5G era is an era of challenges and opportunities。Radio and Television people must connect in a more open way and external connection、Integrated、Collaborative，Re -understand the new pattern、New format。

　　Bet365 lotto review

In the background of the 5G era，Radio and Television Network can effectively integrate the diverse resource of traditional industries，Promoting smart education、Expansion of social functions such as smart medical care。Digital set -top box gathers a variety of high -quality resources。The radio and television department must comprehensively and fully tap its advantages，Ensure that the reliability and stability of the operation of the set -top box，Education of intelligentization、bet365 best casino games Medical、Family、City and community models are fully penetrated into the radio and television network services，Research more new functions in various aspects such as actual service and government information。

Radio and Television and Education Department can build the entire network、Online learning platform for all media terminals，is the K12 stage、Students at the preschool stage provide systematic educational resources，and various scenarios such as immersive teaching，Push high -quality educational resources to the whole country，Auxiliary education authority、School、Family Education and Teaching。

5G has a high rate high、Frequency bandwidth、Features of low latency，Ultra high -definition image transmission、Wearable and touch -can sensing medical equipment can provide conditions for real -time communication between doctors and patients。Radio and Television Network United Medical Department provides screen terminal smart medical services，It will further realize the sharing of medical resources、Social functions such as personalized medical services。

Improve radio and television news communication、Audiovisual Entertainment Function。5G will change the way of collecting and writing news from radio and television reporters。Through efficient media production and production，The richer and more direct news will be brought to the audience for the first time。With big data technology、5G and artificial intelligence development，Radio and Television News Communication will systematically follow the audience and analyze the application，Gradually realize the goal of providing personalized services。

The peak transmission speed of 5G network can theoretically reach 1GB every 8 seconds。Compared with 4G，5G really achieved it at any time、Another place、Personalized consumption of video content at will，and still ultra -high -definition content。millisecond bet365 Play online games -level low latency，It has broken through the delay limit of people's reactions，That is to say, people are enjoying large sports events、concert and other audiovisual feasts，Basically not affected by data collection and transmission，Let virtual reality (VR)、The application of the enhanced reality (AR) and the hybrid reality (MR) becomes possible。

Integrate "Radio and Television+Artificial Intelligence"。5g environment，Artificial intelligence technology will have a broader development prospect，Gradually realize the integration of "radio and television+artificial intelligence"。With artificial intelligence、Merchants、Intelligent Media、The development of online anchors，BCC、The communication pattern of the host has changed a lot。October 26, 2000，The first virtual TV host Bill Deng appeared at the Shanghai International TV Festival for the first time。February 22, 2001，The first virtual host in China Yan Oriental officially met with the audience。2001，Britain created the world's first virtual news broadcaster Annanova， Enter automatic driver in the original text，Repair and on -demand flow transmission method，Broadcasting news 24 hours a day、Sports and entertainment programs。The exploration of artificial intelligence in the field of broadcast hosting is constantly moving forward，Create voice broadcast、Virtual host、Content production、Emotional anchors and other new forms，enriched the form and content of the propagation，It has brought greater challenges to the development of the industry，Player、The host put forward higher requirements。In terms of editing and broadcasting，It can work hard to create an intelligent editorial department，Based on artificial intelligence，Characteristics characterized by the human -machine association，Collection of information、Production、bet365 best casino games distribution、Feedback for full link、Full Process Reconstruction，Significantly improve the efficiency of information production and communication。

　　Upgrade business mode

Decoding traditional digital layout。With the popularity of mobile media in the 5G era，Consumer users of radio and television content want to receive various information anytime, anywhere，And the current broadcast channel of radio and television media is relatively single。Streaming media services shaped the content consumption habits of young generation users，Users are looking forward to receiving their interest，Not the content of the media decided to provide them。Although some video platforms allow users to select content selection through editing and playing lists or on -demand modes，But for traditional radio and television media，Similar customized experience is still very limited。Scene application of new technologies put forward new requirements for the digital layout and channel laying of the radio and television industry。

Upgrade the traditional business model and production process。With the arrival of the 5G era、The increasing three -dimensional of the multimedia platform，Skills of Radio and Television Talents、Editing style、The production cycle must keep up with the requirements of the audience，The talent structure of the original radio and television media agency also needs to be changed。The business model and production process of the radio and television industry have not changed for many years，Urgently needs to be upgraded in the 5G technology revolution。Many radio and television media currently do not have the ability to develop digital products such as independent development applications，Client development is mostly delivered to cooperative technology companies to complete，Lack of comprehensive control of mobile application product performance。So，They cannot ensure that bet365 best casino games the appropriate new content，Can't really realize flexible content distribution。

User data analysis is limited。Radio and Television user data is usually created by the archives after the content broadcast，and often only for archive，It is difficult to retrieve specific information from these files，Valuable data such as the user's information consumption structure and habit，Lack of systematic collection and analysis ability。User data analysis and the current infrastructure of the radio and television industry、The organizational structure and the production process are not hook，This makes a large amount of user data in an unpopular idle state，It seriously affects the use of radio and television media on the use of user data analysis。

　　Improve communication effect

　　Reconstruction of human -machine thinking，Humanities as science and technology empower。The distribution right of radio and television resources in the 5G era will be deeply changed。Who is people -oriented，Build its own development and service with the power of technology，Who is the leader of future development。The success and key of the transformation and development of traditional media lies in: using your core advantages，Under the guidance of technical logic and the construction of the new world of "online" to affect the decision -making of the mainstream people。

Master the whole media technology，Taking technology as humanistic help。All media is still an urgent topic，holographic media as one of the "Four" all media，Use all technical means、Media Form、Media terminal realizes stereo communication。holographic technology combines the advantages of VR and AR，Can avoid the visual limitation of AR，At the same time, it can make up for the shortcomings that VR cannot interact with the real world。3D holographic projection technology，You can also see the concrete naked eye through the projection equipment，present the scene or object in the Bet365 app download real space，allow users to observe the surrounding objects from different angles。The boundaries of the real world and the virtual world are no longer clear，Online and offline realization of sensory integration。In the field of radio and television，The holographicization of media products makes online and offline interaction and conversion more natural。The radio and television industry urgently needs to master all media technology，In the process of reaching users in radio and television，Products and services using holographic technology will bring richer、More comprehensive user experience and stronger communication efficiency advantages，Promote "spreading hologram" and "sensory integration"。

Changing traditional thinking，Taking user needs as dynamic source。Traditional radio and television mining of user needs is often insufficient，Most of them still focus on experience，Lack of user management analysis and data drive mechanism。5G high -speed network is more convenient for people、Machine、The connection of things，Easy to achieve detailed record links and communication processes。The realization of full connection communication can make radio and television media based on precise user data，Real -time collection and mining user needs，Taking user needs as dynamic source，Form new products and business services。According to IDC report data，Starting at the end of 2019，The Internet will generate more than 600ZB data every year。Technical personnel in the future of the radio and television industry need to use more time and energy to analyze and develop product development for user needs。

5G technology innovation，Molecular communication thinking for the radio and television media、Communication mechanism、The communication effect brings new challenges，It also brings the expansion of social functions and the development of audiovisual technology，and will be deeply rewritten human Bet365 lotto review social connection、Cognitive and decision -making behavior。Radio and television media must stand on a new turning point，Facing the new future of "5G Development"，Re -examine the relationship between people and communication technology、The relationship between people and machines、The difference between human and technical sex，Building the radio and television communication map and framework of the new era。

　　(Author Unit: Academy of Media, Suzhou University)