Exploring public diplomatic practice in the digital era
December 04, 2020 08:07 Source: "China Social Sciences", December 4, 2020, No. 2062 Author: Reporter Wang Xiaozhen

Recent,The Public Foreign Diplomacy Consulting Commission released a report "Information Tools for Public Foreign Foreign Foreign Foreign Foreign Foreign Teaching and Influence in Complex Media Environment",A number of scholars and practitioners in the American public diplomatic field discussed the relevant concepts of information space and the American public diplomatic teaching in the current information space,Explore how to effectively expand the audience's participation in the process of carrying out public diplomacy、Give full play,How to use the rapidly developing information tools and resources。

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National Security and Foreign Policy practitioners convey information and influence to the target audience through participating in activities,Then maintain national interests and policies。Report believes,When the relevant practitioners bet365 best casino games design and implement effective communication strategies in the digital age,To fully understand the real environment of people and the increasingly complex bet365 live casino games information environment。

To better understand the global bet365 live casino games information environment,Sonya Finley, a strategic professor at the National Defense University, designed the "3C model",Connectivity、Content and Cognition model。Connectary emphasis emphasizes multi -faceted media technical elements that have been exchanged between the information sender and the receiver,Including the relationship between people、Many private and public information and communication technology,and policies that affect the content channels、Regulations, etc.。Content refers to the verbal verbal transmitted by more and more participants with different backgrounds、Written、Visual information and clues。Cognition refers to human cognitive process。Human cognitive process will filter content,Forms their respective "pictures in my mind" and different behavioral reactions。In the increasingly increasing information environment of the present,Make effective communication practice cannot be separated from the support of multi -disciplinary knowledge。Public diplomatic practitioners must fully consider the physical connection and virtual contact between people,The emotional and rational surface of the understanding of the content,Understanding the survival conditions that affect people's cognition and behavioral response、Concept attitude, etc.。"3C Model" provides a referenceable guidance framework for enhance students' understanding and participation of global information space。

Report emphasizing,Effective public diplomacy must fully understand the interest of the critical target audience、Cognition、Concepts and other are the basis,Win public trust。But,Under the current complex media environment,Available information sources to compete with each other,Make relevant practitioners understand these factors more challenging。Richard Wike, Director of Global Attitude Research at the Pedou Research Center, said,In recent years,Bet365 lotto review New Technology、New platforms are constantly emerging,Public diplomatic practitioners have undergone tremendous changes in the bet365 live casino games information environment faced by public diplomatic practitioners,More tools available to use,But there are many complicated sounds。Some public recognition of new platforms and channels can provide ways to understand the world,But at the same time, be vigilant for information obtained from the Internet。Associate Professor Elizabeth D. Woodworth of Strategic Communication of the United States Air Force University of Air Force,Public diplomatic practitioners need to understand the response of the public to the content of the information,How to use soft power resources to win the public's trust in information source and information。

 Improve information literacy

Report display,There are a lot of data in global information space today,These data equipped with evolved information technology can be spread quickly。Therefore,Effective information exchanges and influence strategies of professors at relevant institutions,It is necessary to emphasize bet365 Play online games the importance of technology and data management.。In the background of rapid development of informatization,The information literacy of public diplomatic practitioners is becoming more and more important。Information literacy covers cultural heritage、Information consciousness and information skills,Specific information cognitive、Information acquisition、Information analysis、Information processing、Ability of information creation and information collaboration。Public diplomatic training of some US diplomatic institutions has shifted from traditional teaching models to data literacy cultivation、audience subdivision、Analysis of the media pattern、Influential assessment and other modules。other,Education of these institutions has become more and more interactive,Promote the operation of information exchanges and influence created by students in person。

Report proposed,In a complex and changeable media environment,Communication for information、Propaganda and influence creation,It is necessary to expand cross -department collaboration,bet365 Play online games To ensure information communication、Planning scheme and an inertia and cohesion of influence evaluation。This requires basic consensus on the scope and constituent elements of the information space,and have a wide understanding of various information tools。Start from the classroom,Cultivate future foreign policy practitioners' understanding and consensus of the bet365 live casino games information environment,It is of great significance to the security and development of a country。

Editor in charge: Changchang
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