Mainstream bet365 champions league must not only adhere to the principle of "open newspapers"，Select in news source、Every link from topic setting to news collection, editing, distribution and interaction is based on the needs of netizens，Provide news products and high-quality services that netizens love，Enhance the stickiness of products and services，We should also shift from the leader of content production to the guide，Leverage the advantages of bet365 champions league expertise，Lead netizens to actively participate while improving the quality of content production，To change the current flood of low-quality content in the cyberspace、The situation of excessive noise and turmoil in the public opinion field。

The "Opinions on Accelerating the Development of In-depth bet365 champions league Integration" recently issued by the central government pointed out，Innovate and practice the party’s mass line，Daxing’s trend of “opening the door to run newspapers”，Combining the party’s fine traditions with new technological means，Strengthen the connection between bet365 champions league and audiences，Use an open platform to attract users to participate in information production and dissemination，Produce content that the masses love more，Constructing channels that the masses cannot live without。

"Opening the door to run newspapers" is our party's newspaper running tradition，The essence is a manifestation of the party’s mass line in journalism。In the age of information scarcity，"Opening the door to run a newspaper" is not only about running a good newspaper、A strategy to leverage the functions of newspapers，And our party follows the mass line、An important way to closely contact the masses。The whole party publishes a newspaper、The mass newspaper as a principle of party newspaper work is thus established and passed down，Continuously carry forward。In today’s era of deep bet365 champions league integration and development，"Opening the door to run newspapers" means "opening doors to run bet365 champions league"，Already have solid technical conditions and social foundation，But this does not mean that "opening the door and running newspapers" will naturally become the conscious behavior of mainstream bet365 champions league。The long-term operating philosophy of mainstream bet365 champions league、Production mode、Communication methods and cultural habits, etc.，There is still a gap between the real "open-door reporting"，Emphasis on the principle of "opening the door to run newspapers" still has clear practical significance。

　　Highlight the professional value of serving the bet365 champions league

Rapid iteration on new technologies、Now that new bet365 champions league are emerging and becoming more popular，Low threshold for bet365 champions league access、Many users，“Everyone is a reporter” has become a reality。In this context，Why do we still emphasize “opening the newspaper”？

In the era of traditional bet365 champions league dominated by newspapers, radio and television，Mainstream bet365 champions league’s “open-door reporting” mainly focuses on setting topics、Letter from readers、Correspondent feed and other methods，Report on the work status of the party and the government、Social reality and the needs of the masses，Providing news information services to the public。Due to the limitations of bet365 champions league resources and bet365 champions league technology，Traditional bet365 champions league play a leading role in both news content production and dissemination of feedback，Although individuals are enthusiastic about participating in running newspapers，But the ways and means of participation are very limited。

With the iterative evolution of Internet technology、5G is coming，Big data、Cloud computing、Wide applications such as artificial intelligence，New mainstream bet365 champions league based on new bet365 champions league technology，Online integration with new bet365 champions league technology、Dataization、Intelligence、Scenario-based features，Constructed an all-bet365 champions league platform for the production and dissemination of news content，News production capacity、Communication ability、Operational capabilities、Service capabilities have been greatly improved。As far as bet365 champions league platforms are concerned，bet365 champions league and users、The breadth of communication and interaction between users、Greatly enhanced depth and frequency，Realizing people and people、People and things、Extensive connection between people and society，Communication、More diverse and smoother channels for communication and interaction，Provides technical possibilities for “open-door reporting”。In terms of content production，The news resources available to the bet365 champions league are more abundant and diverse，News content production capabilities are stronger，The possibility of providing popular news information to the public。As far as the public is concerned，Internet technology empowers netizens，“Everyone has a microphone”，Netizens have message recipients、Multiple identities of producers and feedback，Be able to stand on your own，Become a relatively independent node on the network，Connected to other nodes at the same time，Become a unit of social connection。Anyway，Mainstream bet365 champions league opens its doors driven by technology，Netizens also have more participation channels due to technological empowerment、Stronger participation ability，The openness of the platform and the participation of netizens are greatly demonstrated in cyberspace，The two integrate and progress together，Release huge energy。The production of news content is shifted from the bet365 champions league’s control to the collaborative approach where the bet365 champions league and netizens participate，Netizens can participate in information production、Propagation、Sharing and consumption，This is also the inevitable goal of the development of bet365 champions league integration。

Omni bet365 champions league era，Audience needs have shifted from relatively single information needs to content、Complexity of multiple needs such as social interaction and service，The development and progress of new bet365 champions league technology drives the public to put forward more new requirements for the supply of bet365 champions league news information。The Internet is generating massive amounts of information every moment，But this information is filled with a lot of homogeneous repetition、Fragments of information that are untrue, false or even contradictory，It’s annoying、At a loss what to do，Causing the public to bear severe cognitive load。Excess and lack of information will lead to uncertainty in people's understanding of the external environment。Also，In the current communication environment，The communication method changes from "one-to-many" to "many-to-many"，Diffusion with interactive sharing as the main feature、Differentiated communication becomes mainstream，Universal types of information are no longer scarce resources，The public is increasingly pursuing the satisfaction of personalized information。

Algorithm recommendation and artificial intelligence can profile users，Precisely push the bet365 champions league users need，Achieving “Thousands of People and Thousands of Faces” Focused Communication，Satisfies people’s needs for personalized bet365 champions league to a large extent。But this may also lead to the "cocoon effect"，Personal choices are biased towards or even indulging in opinions that interest or are similar to one's own，Intentionally or unintentionally obscures other more diverse bet365 champions league。In this case，The individual user’s vision of the external world will be narrowed by the comfort and satisfaction of personalized bet365 champions league，Easy to lead to narrow cognition and polarization of expression，Causing various irrational emotions。

Therefore，Mainstream bet365 champions league need to proactively select and provide diversity among massive amounts of information、Applicable and reliable information，Provide correct guidance、Reliable and high-quality news information，To eliminate the public’s powerlessness and cognitive uncertainty in information selection，Correction of deviations in new bet365 champions league technology and low quality of content production。This is the advantage of mainstream bet365 champions league，It is also his "open door to run newspapers"、The embodiment of professional value in the process of serving society。

　　Expand the openness of bet365 champions league platforms

How should mainstream bet365 champions league adhere to the principle of "opening the door to run newspapers"，In response to the iterative updates of technology and the diverse needs of society，Let the bet365 champions league’s door open wider、Higher public participation，The core is to expand the openness of bet365 champions league platforms。

Conceptually strengthen the awareness of connecting with the masses。General Secretary Xi Jinping pointed out，“Netizens come from ordinary people，People are online，Public opinion is also on the Internet。Where are the people，Where will our leading cadres go，How else can we contact the masses？Party and government organs and leading cadres at all levels must learn to follow the mass line through the Internet，Check the Internet often，Diving、Chat chat、Speak，Understand what the people think and wish，Collect good ideas and suggestions，Actively respond to netizens’ concerns、Resolving doubts。Good at using the Internet to understand public opinion、Getting started，It is the basic skill for leading cadres to do their jobs well under the new situation”。This important and profound speech，Mainly put forward requirements for leading cadres，It is also an ideological and practical aspect that mainstream bet365 champions league should strengthen。Facing the huge group of netizens in our country，Mainstream bet365 champions league should adhere to the principle of "open newspapers"，Based on the real society，Go deep into the actual situation at the grassroots level，Into the lives of the masses，Grounding、Observe the sentiment of the people、Listen to the voices of the people，Experience the "fireworks" of the real world，True presentation of social reality，Actively respond to people’s livelihood concerns。At the same time, we should also face the far-reaching cyberspace，“Take the mass line through the Internet”，Open up more platform channels，Attract and aggregate the broadest possible audience，Understand what netizens think, think, and hope through interactions with netizens，Utilizing new technologies such as big data and artificial intelligence，Understand the true demands of netizens from multiple dimensions and encourage them to fully express。

Technically strengthen the connection。The openness of new mainstream bet365 champions league is technically manifested as connection、Online and interactive，Open、Participation and interaction are its distinctive features。Mobile Internet technically defaults to mobile phone users being always online，Not online means disconnected from the world。It is the huge mobile network space that connects people and bet365 champions league terminals、Message content、Diverse services connected in one，The mainstream bet365 champions league that once occupied a central position is just a node in the network，Netizens and other nodes are always online，But whether it is connected to mainstream bet365 champions league、How well connected，It’s not decided by the bet365 champions league。Mainstream bet365 champions league integrates new bet365 champions league technology，But the breadth and effectiveness of connecting audiences have not yet been greatly improved，The situation of channel failure has not been completely changed，The phenomenon of audience loss or migration still exists，How to shift from weak connections to strong connections between mainstream bet365 champions league and audiences，It is a difficult problem that needs to be solved。Mainstream bet365 champions league can no longer wait for the audience to come to their door，We need to change audience thinking to user thinking，Increase investment in research and development of new technologies，Reintegrate channels to connect with users smoothly。Mainstream bet365 champions league are using new technologies、While actively "going out" to find users，Rely on high-quality content and services，Attract and retain your audience，Expand the scale of connections with users as much as possible，Achieve strong connection with users。

Strengthening collaboration in content production。Collaborative production of news content is a core part of the openness of bet365 champions league platforms。The main body of content production has changed from a single dominance of the bet365 champions league to multiple participation，Netizen users、People or experts with certain professional knowledge、Artificial intelligence machines, etc. are all content producers。The aggregation of multiple subjects promotes the reconstruction and reconstruction of the news content production process，Form an open content production model。However, it is precisely because of the diversity of production entities that it affects the quality control of news content，Resulting in uneven quality of news content in cyberspace。According to the 46th Statistical Report on China’s Internet Development，The proportion of Internet users aged 20-39 is higher than that of other age groups，The proportion of netizens with middle school, high school and technical school education is close to two-thirds of the netizen population，There are only 18 netizens with college degree or above.5%。The overall quality and bet365 champions league literacy of netizens are related to the ideological and political literacy of news content producers、There is a big gap in the requirements for editing professional skills and knowledge and cultural quality。

Therefore，Mainstream bet365 champions league must not only adhere to the principle of "open newspapers"，Select in news source、Every link from topic setting to news collection, editing, distribution and interaction is based on the needs of netizens，Provide news products and high-quality services that netizens love，Enhance the stickiness of products and services，We should also shift from the leader of content production to the guide，Leverage the advantages of bet365 champions league expertise，Lead netizens to actively participate while improving the quality of content production，To change the current flood of low-quality content in the cyberspace、The situation of excessive noise and turmoil in the public opinion field。

It is worth mentioning，Mainstream bet365 champions league lowers the threshold and expands bet365 champions league openness，Doesn’t mean to relax the responsibility of guarding and guiding。There is a greater need to guide netizens to pay attention to social and public affairs and provide valuable information and constructive discussions，Correction against excessive entertainment in online space、Emotional、The bad tendency of vulgarity，Let netizens participate in content production while receiving education and mainstream value guidance，Gather social consensus，This is the proper meaning of the new mainstream bet365 champions league’s insistence on “opening the door to run newspapers”。

　(The author is the dean bet365 champions league School of Communication, Fujian Normal University)