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The "Opinions on Accelerating the Deep Integration and Development of the Media" recently issued by the Central Committee to point out，Innovate and practice the party's mass line，Daxing's "Open the door to run a newspaper" wind，Combining the party's fine traditions with new technical means，Strengthen the connection between the media and the audience，An open platform attracts users to participate in information production dissemination，The content of the people's favorite people，Construction channels that the masses cannot leave。

"Opening the door" as the tradition of our party's handling newspaper，essentially a manifestation of the party's mass line in news work。In the era of information scarce，"Opening the door" is not only a good newspaper、A strategy of giving play to the function of newspaper，And our party takes the mass line、Important ways to connect close to the masses。All Party Office News、A principle of the work of the masses as a party newspaper work, so it is established and inherited，Continuous development。Today's deep integration and development of the media，"Opening the door" is "opening the door to the media"，already has solid technical conditions and social foundations，But this does not mean that the "opening of the door" naturally becomes the behavior of the mainstream media。Long -term operation concept formed by mainstream media、​​Production mode、Communication method and cultural habit，There is still a gap with the "opening newspaper" in the real sense，The principle of emphasizing the "opening of the door" still has a clear practical significance。

　　Highlight the professional value of serving the society

Fast iteration of new technology、The moment when new media continues to appear and popularize，The threshold for media access is low、Users，"Everyone is a reporter" has become reality。When this background，Why do you still emphasize the "opening door"?

In the traditional media era dominated by newspapers, radio and television，The "opening newspaper" of the mainstream media Bet365 lotto review is mainly through the topic settings、Reader letter、Correspondent's contribution and other methods，Report the working status of the party and the government、Social reality and the masses need，Provide news information services to the masses。Due to the limitedity of media resources and the limitation of media technology，Traditional media occupies the leading role in the process of news content production or feedback feedback，Although the individual has the enthusiasm for participating in the report，But the approach and means of implementation are very limited。

With the evolution of Internet technology、5G arrives，Big Data、Cloud computing、Artificial intelligence, etc. widely used，New mainstream media with new media technology as the basic frame，Integrate to integrate the onlineization of new media technology、Dataization、Intelligent、Sceneization and other characteristics，Constructing a full media platform for the production and communication of news content，News production capacity、Communication ability、Operation ability、The service ability can be greatly improved。As far as the media platform is concerned，Media and User、The communication and interaction between the user and the user is bread、Deep and frequency is greatly enhanced，Realized people、People and things、Wide connection between people and society，Communication、There are more diverse channels for communication and interaction，Provides technology possibilities for "opening the door"。In terms of content production，The news resources that the media can get are more rich and diverse，News content production capacity is stronger，It has the possibility of providing popular news information to the public。As far as the public is concerned,，Internet technology empowering netizens，"Everyone has a microphone"，Netizens have information receivers、Multi -identity of producers and feeders，Being able to stand on its own，Become a relatively independent node on the Internet，Connect with other nodes at the same time，A unit for social connection。In short，Mainstream media opens the door under bet365 best casino games technology drive，Netizens also have more participation channels due to technical empowerment、Strongest participation ability，The openness of the platform and the participation of netizens in the network space can be greatly highlighted，Both of the two blend together，Release huge energy。News content production is shifted from the media control to the coordinated method of the media and netizens，Netizens can participate in information production、Communication、Share and consumption，This is also the inevitable purpose of media integration and development。

All media era，The demand for audience has been shifted from a relatively single information、Social and services such as multiple needs composite，The development and progress of new media technology drives the public to put forward more new requirements for the supply of media news information。The Internet is generating massive information every moment every moment，But this information is filled with a large amount of homogeneous repetition、Information fragments that are false and false or even contradictory，It's upset、No compliance，As a result, the public has affected serious cognitive load。Excessive information and scarcity can cause people's uncertainty about the perception of external environment。Another，In the current communication environment，The communication method has shifted from "one -to -many" to "more to more"，Socialization with interactive sharing as the main characteristics、Differential communication becomes the mainstream，All kinds of information for generalization are no longer scarce resources，The public is getting more and more pursuing the satisfaction of personalized information。

Algorithm recommendation and artificial intelligence can be portrait for users，Push the information required by the user，Realize the "Thousands of People and Thousands" Focus Communication，to a large extent meets people's needs for personalized information。But it may also lead to the "cocoon room effect"，Personal choices are biased or even indulged in opinions that are interested in or similar to their own opinions，Interesting or unintentionally covering Bet365 app download other more diverse information。Under this situation，User individuals observe the vision of the external world will be narrowed in the comfort of personalized information，Extraization of the narrowness and expression of cognition，Treating various irrational emotions。

Therefore，Mainstream media needs to actively choose and provide multiple in massive information、Applicable and reliable information，Provide guidance correct、High -quality news information with strong reliability，to eliminate the public’s sense of weakness and cognitive uncertainty，Deviation of correction of new media technology and low quality in content production。This is the advantage of the mainstream media，It is also its "opening door"、A reflection of professional values ​​in the service social process。

　　Expand the openness of the media platform

How to adhere to the principle of "opening the door" principle，For the iterative update of technology and the needs of society，Make the door of the media larger、The public participation is higher，The core is to expand the openness of the media platform。

Strengthen the consciousness of contacting the masses in concept。General Secretary Xi Jinping pointed out，"Netizens come from ordinary people，The common people have been on the Internet，Public opinion will also be on the Internet。Where is the masses，Where do our leading cadres go，Otherwise, how do you contact the masses? Party and government agencies and leading cadres at all levels must learn to take the mass line through the Internet，Frequent online see，Dive diving、Chat、Voice，Understand what the people think of，Collect good ideas and suggestions，Actively respond to the concern of netizens、Solving doubts。Good at using the Internet to understand public opinion、Carry out work，It is the basic skill of leading cadres in the new situation "。This is important speech，Mainly made requirements for leading cadres，It is also the orientation of the mainstream media that should be strengthened by the mainstream media。Facing the huge netizens group in my country，The mainstream media should adhere to the principle of "opening the door"，Based on the real society，Deeper into the grassroots Bet365 app download actuality，Enter the people's life，Ground、Examine the people、Listening to the people，Experience the "Fireworks Qi" of the real world，Real presentation of social reality，Actively respond to the concern of people's livelihood。At the same time, it should be faced with the non -far -end network space，"Take the mass line through the Internet"，Open more platform channels，attracting and aggregating people who are as wide as possible，Understand what the netizens think about in interactive exchanges with netizens，Use new technologies such as big data and artificial intelligence，Multi -dimensional understanding of the true demands of netizens and prompting them to fully express。

Technical enhanced connection。The openness of the new mainstream media is technically expressed as a connection、Online and interactive，Open、Participation and interaction is its distinctive feature。Mobile Internet defaults to mobile phone users will always be online，Not online means to get rid of the connection with the world。It is the huge mobile network space to take people and the media terminal、Information content、Diverse services are connected in one，The mainstream media that once lived in the central status is just a node in the network，Internet users and other nodes online，But is it connected to the mainstream media、What is the degree of connection，Not determined by the media。Mainstream media blends new media technology，But the extensiveness and effectiveness of connecting the people have not been greatly improved，The situation of the channel failure has not changed completely，The phenomenon of the loss of the audience or the migration of the transfer still exists，How to shift from weak connection between the mainstream media and the audience to the strong connection，It is a problem that needs to be solved urgently。Mainstream media can no longer wait for the audience to "come to the door"，and change the audience's thinking for user thinking，Increase the research and development investment of new technologies，Re -integrate channels that connect to users。Mainstream media is using new technical means、Take the initiative to "go out" to find users while，Bet365 app download Relying on high -quality content and services，Attract and retain the audience，Expand the scale of connecting with the user as much as possible，Realize a strong connection with users。

Reinforcement synergy in content production。Coordinated production of news content is the core ring of the media platform。The main body of content production has changed from a single -led media to multiple participation，Internet users、People with certain professional knowledge or experts、Artificial intelligence machines, etc. are content producers。Multi -subject aggregation promotes the reconstruction and reconstruction of the production content of the news content，Form an open content production mode。But it is also because the diversity of the production subject has the impact on the quality control of the news content，The quality of the content of network space news is uneven。According to the statistical report of the 46th China Internet Development Statistics，20-39 -year -old netizens accounted for higher than other age groups，The proportion of netizens in junior high school and technical school academic degree in technical schools is close to two -thirds of netizens group，Netizens groups above colleges and colleges only account for 18.5%。The overall quality and media literacy of netizens and news content producers in ideological and political literacy、There are large gaps in the requirements of professional technology and knowledge and cultural quality of editing editing。

Therefore，Mainstream media must not only adhere to the principle of "opening the door"，Select at the source of the news source、Topics settings and even news collection, compilation, and interactive links are targeted at the needs of netizens，Provide news products and high -quality services that netizens love，Enhance the stickiness of products and services，It should also be shifted from the leader of content production to guide，Give full play to the professional advantage of the media，Leading netizens to actively participate in the quality of content production，To change the low -quality content of the current network space、The situation where the public opinion field is overwhelming and bustle。

It is worth mentioning Bet365 app download is，Mainstream media lower the threshold to expand the openness of the media，Do not mean to relax the responsibility of guiding the guidance。More need to guide netizens to pay attention to social and public affairs and provide valuable information and constructive discussions，Correcting the network space is too entertaining、Emotional、Vulgar and bad bias，Let netizens receive education and mainstream value leaders while participating in content production，Gathering social consensus，This is the meaning of the new mainstream media insisted on the "opening door"。

　(the author is the dean of the School of Communication of Fujian Normal University)