Current，Chinese Journalism and Communication Research Humanities Discipline orientation and Social Science orientation coexist，Research on the Discipline of Humanities Focus on logical reasoning and philosophical speculation，Social science research focuses on empirical research。This article starts from specific research methods，Match the earliest introduction and use of empirical research methods in Zhiwang，At the same time, an overview of the new movement of the 21st Century News Communication Research Method，The process of seeing the gradual transformation of Chinese journalism and communication research from humanities to social sciences。

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From a macro perspective，Empirical Research Methods Introduction to China News Communication is an inevitable result of reform and opening up。I checked the discovery of the dissertation of Mainland China Communication Discipline in the early days of Zhi.com，The introduction of the research method of communication can be divided into two main lines: one is an introduction to the research method，The other is the use of Chinese scholars' research methods。With the continuous advancement of these two main lines，my country's journalism and communication disciplines have gradually moved from a single humanistic discipline style to coexistence of humanities and social sciences。

This article mainly retrieves Bet365 app download the interview method、Observation method、Experimental method、Text analysis method、Case analysis method、Case analysis method、Investigation Law and Ethical Research Methods 8 traditional communication research methods。Introduction to the above research methods in Zhiwang appeared in the 1980s and 1980s，Among them, the introduction of the research method in the 1980s is concentrated in quantitative methods。

The earliest empirical research method introduced in China is content analysis method、Investigation Law and Experimental Law。In 1982, Zhang Longdong's "Brief description of the American Popular Communication Studies" (middle) introduced the content analysis method。In 1985, Zhu Jianhua was in the "On -site Survey -One of the Research Methods of Communication"，The operation steps of the survey method in detail，Including sampling design、Questionnaire design and sampling design。Several ways of field survey statistical analysis at the same time，Including: Description Statistical Analysis、Inference statistical analysis、Related analysis and cause and effect analysis。After a year，Zhu Jianhua intermediated the concept of controlling experimental method in "Control Experiment -Three of Communication Research Methods"，Give the process of experimental research，Including: the establishment of the experimental assumption、Selection of the test object、Tools for observation reactions、Tools for observation reactions、Design of the test program、Analysis of experimental data several steps。

The empirical research method of the fourth introduction is text analysis，Fifth Bet365 lotto review is the case analysis method。The earliest introduction to the text analysis method of text analysis in the 1990s was "Research on TV Communication in Taiwan in 1994"。The author introduced the text analysis in the article to use the literature archives related to the research object、Diary、Memoirs、Newspaper and other records or information to discover new facts or support their opinions on something。This article also pointed out that the case research is a thorough research object (case)、Method of in -depth research。

Observation method and ethnicism are the sixth and seventh methods introduced。In 1998, Sun Xupei explained the characteristics of the observation method in "Deepening the Research Method and Journalism Research"。Observation method is suitable for objects that cannot be directly reported or accepted by face visits。In 2002，shows the huge potential of the national survey research method。

I found it when I retrieved the interview method，Early articles are concentrated on the application and skills of interviews interviews in news interviews，There is no system introduction of interview method in the sense of research method。

　　Synchronous application of empirical research methods

Displays collected by the author，Empirical research methods are used in the field of journalism and communication.，Investigation method in order、Case analysis method、Case analysis method、Interview method、Text analysis method、Experimental method。

The survey method is the earliest empirical research method for the application of the journal communication。The earliest articles that can be retrieved Bet365 app download using the survey method were Chen Chongshan's "Beijing Reader Audience Survey" in 1983。Chen Chongshan's audience survey was finally published in 1985，"Beijing Reader、Audience、Audience Survey。The application of the survey method has successfully opened the door of the research of my country's communication evidence.。

Zhu Jianhua published the "Investigation and Analysis of the Rural Communication Network of Shanghai Suburban" in the "Fudan Journal" is the earliest application of content analysis。"Information Content Analysis" section in the article，The author uses content analysis，This is the earliest application of content analysis in domestic academic papers。

Case analysis method is the third application method。The paper using the word "case research" directly in the title appeared in 1994，But the earliest articles that actually used the case research method appeared in 1992。In 1992, Jing Su analyzed the CCTV's series of special programs "The Great Wall" and "Friends of Consumption"，Although the word "case analysis method" is not directly appeared in the article，But the analysis of special programs is also part of the case analysis method。

Interview method and text analysis method are empirical research methods of the fourth and fifth application of journalism and communication。1998 Bu Wei and Liu Xiaohong published "The Internet Use of Journalists"，Research method using semi -structural interviews，Explore "People's Daily"、Xinhua News Agency、"China Daily" reporter used the specific situation of computers and the Internet and wrote it into a research bet365 best casino games report。2000，The above two authors in the "Research Report on Chinese Women's TV Program"，Text analysis of all women's programs on March 1998，This is the first application of the domestic analysis method。

The sixth and seventh empirical research methods of the application of news communication are the National Chronicle、Experimental method。In 2002, Sun Xinru's "Media and Folklore Life Change -Ganzhuang's Case Analysis" uses the ethnic method，Chosen in Yuanjiang Ganzhuang Overseas Chinese Farm, Yuanjiang, Yunnan as the focus of the case survey，Research the interactive relationship between modern media and folklore life，Based on the update of global information communication technology and the background of the global media marketization，Analysis of changes in modern media and folk culture and lifestyle。In an article using the national method，General observation method at the same time。

In 2007, Yu Weihua in the "Research on the Research on the Third People Effects in the Popular Media Information Process"，The development status of the "third person effect" theory was used in the use of the experimental method.。Under the research framework of the theory of the third person，The author elaborates the relationship between the relevant factors and the effect of the third person's effect，and the relationship between the effect of the third party effect and the follow -up behavior of the third person。

　　21st Century News Communication Research Method New Dynamics

With the evolution of media technology，Social Unicom gradually increases，News Communication also appeared in some new research methods。Online survey method、Network National Bet365 app download Chronicle、Social Network Analysis Method、Big Data Analysis、Qualification Comparison Analysis (QCA) and other methods showed unique charm。

In 2001, Ke Huixin's "Summary of Internet Investigation Research Methods" (Part、below) The basic concept of the online survey method，The status quo of domestic and foreign online surveys、Methods and problems for comprehensive sorting out。In 2004, Zhu Lingfei and Sun Xinru's "Entering the" Virtual Field "-The Internet and the National History Survey" is the earliest article to introduce the online nationality.，pointed out that the so -called "virtual nationality" uses the Internet to collect information，Establish a close relationship with the investigation object，Participate in the virtual community built by the network。In 2004, He Yewen of the School of Journalism and Communication of Communication University of China released the article "Impact of Interpersonal and Group Communication Relationships on Class behavior" at the 2nd Asian Media Forum。Article uses social network analysis methods to explore group behavior in the organization group，Introduce a new quantitative research method into China。In 2006, Ke Huixin et al.，A big data sampling survey on Chinese netizens，Discussion of 2000-2005，The possible changes trend of netizens in five cities in my country。In 2009, Huang Ronggui and Gui Yong published "The Internet with the owner of the owner: a study based on a qualitative comparative analysis method"，It is the first article in my country's first application of qualitative comparative analysis，15 cases from Shanghai。

　　(Author Unit: School of Journalism and Communication of Central University for Nationalities)