The formation and development of the international communication pattern，Closed related to the evolution of international order。Since World War II，The international communication pattern has gone through the following changes: from the "two poles" of the United States and the Soviet Union to "one super -strong"，By now "multi -pole" first exposure。The world today is facing a big change in a hundred years，Also caused the global international communication pattern to continue to change。

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Some scholars point out，The multi -pole development of world order began in 2008 by the global financial crisis caused by the US subprime mortgage crisis。The international communication pattern is consistent with the development direction of the international political pattern，But as far as the specific process is concerned，There is a certain delay。Current，With the development of economic globalization and the development of digital technology，The spread and circulation of information is breaking from trade and geographical space barriers。Developing countries continue to call for the construction of an equal new international information dissemination of new order，But the comprehensive force of developed countries still shaped the basic situation of the international communication pattern。

The rise of the digital economy and Internet digital media，The international communication has entered a new stage of development，Show the new trend and new features of "multi -pole"。This is reflected in the country、International two levels: within the country，The media industry pattern has a multi -polarization trend under the background of the strong rise of Bet365 lotto review new media; internationally，Relying on the local media industry，in globalization、commercialization、Under the wave of digitalization，Gradually expand the communication ability of the country、Influence。Internal and external multi -polarizations are superimposed，Make governments from various countries、Media、The public has more open and diverse expression channels in the international Internet space。

What needs to be pointed out is，Although the international communication pattern is developing towards the trend of "multi -pole"，But the characteristic of its current presentation is "Multifvecticization of Starting"，The transition stage between the "one super many" and "multi -pole" pattern。The United States and its media industries are still in the "one super" position in the international communication pattern，But the media industry of Asia and European countries is gradually driving the international communication pattern from "strong" to "multi -pole"。

　　Factors affecting the current international communication pattern

Factors affecting the current international communication pattern are mainly five levels。One is the influence of digital technology。Communication technology as social information productivity，Decisions and shaping the international communication pattern of social information production relations。A series of digital technologies related to the Internet and its association，Deeply changing the global information dissemination environment，It has a decisive impact on the current international communication pattern。Traditional Volkswagen Media Age，Unidirectional communication mode and "two poles" and "one super -strong" political order and international communication order are naturally compatible。This is because of the overwhelming advantage of the superpowers playing the role of the "Communication" in the international communication pattern，Drives its own ideology to developing countries as passive "information receivers" through one -way communication。The bet365 live casino games traditional communication mode itself has unequal objective limitations，It makes it difficult to establish an equal international communication order。Because the Internet itself has the technical characteristics of "decentralization"，There is the possibility of constructing an equal communication relationship，This brings support at the level of material technology for promoting the multi -polarization of the international communication pattern。

Second, the impact of national security and sovereignty。"decentralization" at the technical level does not mean that the global Internet information space is free and equal。International Internet as the product of the Cold War，Its research and development、Birth、Application、Promotion and a series of basic agreements，All dominated by the United States。The United States has firmly held the power distribution power of network resources。The secret electronic monitoring project codenamed "Prism" launched in 2007，It has seriously threatened the information sovereignty and security of the world's countries，This also makes the security of the Internet space the same as the land area、Sea、Airspace and the fifth largest space security problem in the world outside of space。To cope with this security threat，countries around the world actively carry out Internet governance cooperation。Get rid of the dominant structure of the network space，It is inevitable to promote multi -polar balance development of network space。

Third is the impact of the interaction between civilization。The construction of the media for the civilization of the media、Development、Communication and inheritance have important impacts that cannot be ignored。Harold Ingonis pointed out，The time and space communication of the media itself，A country in different media environments、The shape and development of national civilization have an impact。The Internet is a communication medium with "bias under space limit"。In the Internet bet365 Play online games era，Civilization between different regions not only breaks through the restraint of geographical space，Realized the deepest and extensive civilization between civilization between human history，At the same time, the ability of the construction and inheritance of civilization itself in different regions，Make the core value of regional civilization worth consolidating。This "open and conservative" feature，The depth and breadth of the conflict between civilization between the Internet era will far exceed any previous era。The diversity of civilization will promote the international communication pattern under the blessing of the Internet。

Fourth is the anti -push -type influence of Western values。Western social concepts containing "dual opposition" value，exacerbated the division and conflict of most western countries and the international community。Despite a series of social trends such as identity identity, trying to deconstruct the problems left by modernity，But its essence still emphasizes "difference"，instead of "Consensus"，Still continuing the value concept of "dual opposition"。Although the subjective philosophy of "main -guest binary opposition" is helping people discover themselves、Get rid of the constraints of thought、It plays a positive role in promoting the development of world modernization，But when this philosophical epistemology is applied to deal with civilization、When the relationship between the country，It will inevitably form a Western center thought and international relationship thinking under the consciousness。Western "dual opposition" words and deeds，Promote countries around the world to enhance its own international communication and international discourse rights，Anti -push international communication pattern towards multi -polarization。

Five is the economic impact。Countries with continuous economic strength will inevitably seek its reasonable status in the international communication pattern。Data display released by the World Bank in January bet365 live casino games 2020，The total global GDP in 2019 reached 8.775 trillion US dollars，The top three of the regional GDP are East Asia and Pacific region、North America、Europe and Central Asia。Although the economic influence in East Asia and the Pacific region increases day by day，But its status in the international communication pattern does not match the economic influence。Take the film industry as an example，Hollywood in the United States is still the leader of the global film market，China、Korea、The film industry of India and the European Union is still in the chase stage。According to the statistical data of IMDB，As of July 2020，Among the top 20 movies accumulated in the world，American Film Company participated in the production of all movies。The imbalance between economic influence and international communication，It is bound to cause a new round of international communication status between the country and regions，This is the inherent motivation of the international communication pattern facing multi -polar development。

　　China Road in the current international communication pattern

Facing the change in the field of international communication，China should get out of a development path to achieve a win -win international cooperation。

First，Practice the concept of "Community of Human Destiny"。Different from the preset position of the "dual opposition" of traditional international political order，The fundamental concept of "Community of Human Destiny" is to unite the global values ​​that humans deal with challenges。"Belt and Road" initiative as a practical form，focusing on constructing double、New mechanism for the development requirements of multilateral mechanisms，It will be conducive to international order towards more autonomous、Balanced、Development of peace，Help the international communication pattern towards "multi -pole"。

Second，Strengthening cultural and media industry cooperation。Communication and cooperation in the field of cultural fields is a deep manifestation Bet365 app download of international cooperative relations。This can not only deepen each other's relationship，Eliminate misunderstandings and conflicts at the cultural level，It can also provide a peaceful and effective two -way communication channel for improving the relationship between national relations。Media Exchange Year、Cultural exchange year and other series of communication fields，Provides an effective platform for international media cooperation。

third，Tell Chinese stories with the Internet。In the Internet information society，Everyone is the constructor of culture、Communication、Inheritors and tellers of the story。Tell Chinese Stories，Strengthen the inheritance and development of Chinese culture itself，Not only requires the advocacy and policy support at the national level，It is necessary to activate social forces at home and abroad to participate，Make full use of the technical advantages of the new media to spread Chinese culture。

In short，It is the general trend to move towards the "multi -pole" international communication pattern。Although the current international politics is developing in a multi -pole direction，But the influence of "one super -strong" political order still exists，The decentralization and sinking of power needs to be implemented within a long historical stage。The "multi -pole" development of the international communication pattern，Even the "flat" development of the international communication pattern in the future，Need a series of technology、Politics、Economy、The impact of the joint force of culture can be truly realized。As one of the important promoters of the new pattern of China，Must be from the idea、International cooperation and their own cultural construction and inheritance，Adaptation of changes in media technology and international environment，Gradually improve international communication and influence，Improve China's initiative in the multi -polarized international communication pattern。

　　(This article is the major project of the National Social Science Fund "Sino -Russian Media Exchange、Study on the Construction of Strategic Communication and Global Governance "(16ZDA217) phased achievement)

(Author Unit: School of Journalism, Renmin University of China)