"Support Framework" type expression helps expand the propagation surface
09:47, August 02, 2021 Source: "China Social Sciences", August 2, 2021, Issue 2220, author

  Bet365 lotto review July 22,The official website of the University of Toronto, Canada, introduced the school's marketing assistant professor Rhia Catapano and Stanford University of Stanford University of Student Science and Marketing, Zakary Tormala (Zakary Tormala). New research on media content。Researchers discovered,When people comment on social media platforms,Whether the content is positive or negative,All tend to show the attitude of support,If you do a negative comment,People are more inclined to use "I support the prohibition of something" instead of "I oppose something" expression。

Qatar said,Facing controversial issues,People with different views on social media platforms will use more "supporting someone or something" on the social media platform,and rarely use the words "opposition"。Researchers conducted a series of experiments and research on different social media platforms,bet365 best casino games Test the "Support -Opposition Framework" that I previously imagined。This framework is not the difference between the point of view itself,but the impact of different discourse construction methods。Survey shows,When there are 50,000 contents of the support framework,,Only about 1,100 contents are used to use the opposition framework。where,The content of the support framework was reposted 624 times on average,The content of the expression of opposition is only 28 forwards。

Researchers think,"Support -Opposition Framework" is a factor that affects the spread of viewpoint,Bet365 app download People prefer the support framework,This tendency has a psychological reasons。First,Support for something,In terms of perception, it is a clearer expression on personal values。Next,Human tendency to be recognized,The use of support framework statements can leave more positive impressions for others,The content of the comment will also be shared more。

Organization or individual except using social media platforms for publicity,This research is for public health、Public opinion survey and other fields also have reference effects。Katapo proposed,If you bet365 Play online games want to guide people's thoughts or behaviors, actively change,You can try to change the expression method。

   (Chen Yutong/Compilation)

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