Beijing Winter Olympics、The successful hosting of the Winter Paralympics，Promotes exchanges and mutual learning between different civilizations，To promote global solidarity and cooperation、Played an important role in overcoming the difficulties together，It also brings confidence and hope to the turbulent world。April 23，Sponsored by Beijing Foreign Studies University，School of International Journalism and Communication, Beijing Foreign Studies University、"Turning hosted by the International Sports Communication and Diplomacy Research Center、Transformation and Transcendence: East Asian Olympic Games (2018-2022) International Forum on Communication and bet365 offers Operations” held in Beijing。Scholars Focus on the 2018 PyeongChang Winter Olympics、2020 Tokyo Olympics and 2022 Beijing Winter Olympics，Discussed the communication of Olympic Games、bet365 offers operation、Cultural soft power and international image construction and other issues。

　　From a global perspectiveDiscussing the bet365 offers

Su Dapeng, Deputy Secretary bet365 offers Party Committee of Beijing Foreign Studies University, said，Beijing Winter Olympics、The successful hosting bet365 offers Winter Paralympics，Condensing the hard work of people on all fronts，Discussing the Beijing Winter Olympics from a global perspective is of great historical significance。Liu Ying, deputy dean bet365 offers School of International Journalism and Communication at Beijing Foreign Studies University, thinks，Winter Olympics events are exciting，The theme of a community with a shared future for mankind runs throughout。Chinese culture and ice and snow elements complement each other，Reflects the beauty of nature、The beauty of humanity、The beauty of sports，Explains the credibility of China in the new era、Cute、respectable image。

Facing the impact of the epidemic in 2022，The number of bet365 offers coming to Beijing to participate in reporting has decreased，The scope of coverage is even broader。To this，Xu Jicheng, Director of the bet365 offers Operations Department of the 2022 Beijing Winter Olympics Organizing Committee said，The use of new technologies has changed the form of reporting，Cloud Report、Virtual presence allows fewer reporters to produce more Olympic coverage，Domestic and foreign bet365 offers and academic colleagues should take this opportunity to strengthen sharing of research。

Xue Wenting, deputy dean of the School of Journalism and Communication at Beijing Sport University, and her team analyzed the 2022 Beijing Winter Olympics reported by mainstream bet365 offers in China and the West，Summary of the bet365 offers agenda of China Daily, New York Times and Times regarding the 2022 Beijing Winter Olympics。bet365 offers in various countries often form different bet365 offers agenda networks when reporting on the same international event，In turn, it affects the public’s understanding and attitude towards the incident in various countries。Therefore，China’s external communication bet365 offers maintains its independence in agenda setting，You should keep abreast of the direction of public opinion and rhetorical methods of Western bet365 offers，Be more proactive in facing disputes and issues in the international sports discourse field。

　　The public’s viewing methods have become more diverse

　The successful hosting of the 2022 Beijing Winter Olympics，Leaving a rich cultural heritage for China and the world，Also left diverse bet365 offers information。David Lover, Emeritus Professor of the Institute of Culture and Society at the University of Western Sydney, proposed the concept of "bet365 offers-sports-society-political complex"。He conducted an in-depth analysis of the different positions of bet365 offers in different countries and regions in reporting the three Olympic Games held in East Asia and the various ways to create narratives，Reveals global geopolitical tensions、The fragility of bet365 offers narrative strategies and agenda-setting capabilities under the influence of sudden crises and other factors。He thinks，Online bet365 offers has changed the conventional practice of sports reporting。

Andrew Billings, professor of the Department of Journalism and Creative bet365 offers at the University of Alabama, US, takes the 2022 Beijing Winter Olympics as an example，Proposed a research paradigm to examine the influence of the Winter Olympics。After a detailed comparison of the bet365 offers contact habits of audiences in different countries watching Olympic games，He proposed，In the new bet365 offers era，Various information receiving terminals enable the audience to receive information in a variety of ways，This is an important starting point for studying the influence of the Winter Olympics。Simon Licen, associate professor of the Department of Educational Leadership and Sports Management at Washington State University in the United States, presented from the perspective of international social bet365 offers，Social bet365 offers content targeting Western audiences places more emphasis on eliciting audience interaction through quizzes and other methods；Chinese social bet365 offers platforms pay more attention to factual content、Reports on the progress of infrastructure and transportation facilities。Therefore，Global communication of sports events needs to consider cultural differences，The communication method should be determined according to the needs of the audience，Customize bet365 offers content promotion、Differential processing。Assistant Professor Li Bo, Department of Sports Leadership and Management, Miami University, Ohio, USA, uses uses and gratification theory，Discussed the bet365 offers behavior of audiences in China and the United States during the Beijing Winter Olympics、Project Preferences、Differences in viewing motivation and other aspects。He proposed，Market differences affect user bet365 offers consumption，TV is no longer the only channel to watch Olympic events，New bet365 offers is very important for Olympic coverage，Gives people more choices to watch events。

Based on the analysis of the bet365 offers usage behavior of Germany’s “Generation Z” during the 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics，Thomas Horki, professor of the Department of Communication at the University of Applied bet365 offers (Hamburg) in Germany, and Christopher Siegel, professor at the University of Communication in Stuttgart, Germany, think，Television broadcasts still have a huge impact on the spread of the Olympic Games in Germany，Social bet365 offers comes next。Proposed by Mahfud Amara, Associate Professor, School of Education, Qatar University，Social bet365 offers as an emerging alternative bet365 offers space，Plays an important role in displaying national ideology，Challenging the state’s ownership and control of sports communication。

Current，Major international sports events have become a way to shape and display the country’s image、Enhance the country’s soft power、An important platform to spread the country’s core values。The Olympic Games have been endowed with multi-level cultural communication connotations that go beyond sports competition。In the opinion of Wei Wei, a professor at the School of International Journalism and Communication at Beijing Foreign Studies University，The 2022 Beijing Winter Olympics not only left an important Olympic legacy of “allowing 300 million people to take to the ice and snow”，His record number of contacts may have rewritten Olympic history。Professor Zhong Xin bet365 offers School of Journalism, Renmin University of China thinks，The Olympic Games, a major sporting event, has developed important politics、Economic and cultural significance。On the one hand，The Olympic Games regularly participate in international political activities、Stakeholders competing among countries offer to showcase themselves、The big stage to create a new identity；On the other hand，The spotlight effect bet365 offers Olympic Games will also cause various contradictions、Conflict amplified。