Beijing Winter Olympics、Success Bet365 lotto review of the Winter Paralympic Games，Promoting different civilization communication and mutual learning，To promote global unity cooperation、Hardly played an important role，It also brings confidence and hope to the turbulent world。April 23，hosted by Beijing University of Foreign Languages，Beijing University of Foreign Languages ​​University of Foreign Studies、The "turning hosted by the International Sports Communication and Foreign Research Center、Transformation and transcendence: The East Asian Olympic Games (2018-2022) Communication and Media Operation International Forum "is held in Beijing。Scholars around the 2018 Pingchang Winter Olympics、2020 Tokyo Olympic Games and 2022 Beijing Winter Olympics，Discussion of the dissemination of the Olympic Games、media operation、Cultural soft power and international image construction issues。

　　bet365 best casino games Discuss the Beijing Winter Olympics

Su Dapeng, deputy secretary of the Party Committee of Beijing Foreign Studies University, talks，Beijing Winter Olympics、Success Bet365 lotto review of the Winter Paralympic Games，Against the hard work of people in various fronts，Standing from a global perspective to explore the Beijing Winter Olympics is of great historical significance。Liu Ye, deputy dean of the School of International Journalism and Communication of Beijing University of Foreign Languages, believes，Winter Olympic Games Wonderful，The theme of the Community of Human Destiny runs through all。Chinese culture and ice and snow elements complement each other，Reflected the beauty of nature、Beauty of Humanities、The beauty of sports，Interpretation of Chinese credibility in the new era、Cute、Dear image。

Facing the epidemic shock in 2022，The number of media coming to Beijing to participate in the report is reduced，The scope of the report is wider。For this，2022 Beijing Winter Olympics Organizing Committee Media Operation Department Xu Jicheng said，The use of new technologies has changed the form of report，Cloud report、Virtual present allows less reporters to produce more Olympic reports，colleagues in domestic and foreign media and academic circles should take this as an opportunity to strengthen sharing research。

Xue Wenting, deputy dean of the School of Journalism and Communication of Beijing University of Sports and his team analyzed the 2022 Beijing Winter Olympics in mainstream media reports in Chinese and Western，Bet365 lotto review I summarized the "China Daily", "New York Times" and "Times" three newspapers on the media agenda of the 2022 Beijing Winter Olympics。Different media agenda networks are often formed when reporting the same international incident，Then affect the public’s cognition and attitude towards the incident。Therefore，Chinese foreign communication media while maintaining the agenda setting autonomy，Should understand the direction and rhetoric of the Western media in time，More actively facing disputes and problems in the field of international sports discourse。

　　Popular viewing methods become diverse

2022 Beijing Winter Olympics smoothly held，left a rich cultural heritage for China and the world，also left a variety of media information。Honorary Professor of the Institute of Culture and Social Research of the University of West Sydney, David Lord River proposed the concept of "Media -Sports -Social -Political Union"。He has deeply analyzed media reports from different countries and regions to report the different positions of the three Olympic Games held in East Asia and various ways to create narratives，reveals the tension of global geopolitical situations、Crisis and other factors affect the fragility of media narrative strategies and agenda settings。He thinks，Online media has changed the conventional practice of sports reports。

Professor Andrew Bilins bet365 best casino games at the University of Alabama University of Alabama with the 2022 Beijing Winter Olympics as an example，Research paradigm on the influence of the Winter Olympics。After comparing the media contact habits of viewing the Olympic Games in detail in details，He proposed，In the new media era，Various information receiving terminals make the audience receive information more，This is an important starting point for studying the influence of the Winter Olympics。Simon Lee Cen, an associate professor of Education Leaders and Sports Management Department of Washington State University in the United States, put forward from the perspective of international social media，Social media content for Western audiences attach importance to the audience interaction through small tests and other methods; Chinese social media platforms pay more attention to the facts of facts、Reports on the progress of the construction of infrastructure and transportation facilities。Therefore，Global communication of sports events needs to consider cultural differences，The way of communication should be determined according to the needs of the audience，Customized the promotion of media content、Differential treatment。Li Bo, Assistant Professor of Sports Leaders and Management of Miami University of Ohio, Li bet365 Play online games Bo used the use and satisfaction theory，Discussion on the media behavior of the Chinese and American audiences in the Beijing Winter Olympics、Project preference、View motivation and other differences。He proposed，Market differences affect user media consumption，TV is no longer the only channel for watching Olympic events，New media is very important for the Olympic report，Let people watch the event more choices。

Analysis of German "Gen Z" media during the 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics，German Media University (Burger) professor Thomas Holki and Professor Christopher Siger, a professor at the University of Stuttart Media University, believes，TV broadcast still has a huge impact on the spread of the Olympic Games in Germany，Followed by social media。Associate Professor of the School of Education of Qatar University Machford Amara proposed，Social media as an emerging media replacement space，It plays an important role in displaying the national ideology，Challenge the country's ownership and control of sports communication。

Current，major international sports events have become shaped and displayed national image、Improve the soft power of the country、An important platform for the core values ​​of the country。The Olympic Games has been given a multi bet365 Play online games -level cultural communication connotation that surpasses sports competition。From the perspective of Wei Wei, a professor at the School of International Journalism and Communication at Beijing University of Foreign Languages,，2022 Beijing Winter Olympics not only left an important Olympic heritage of "let 300 million people get ice and snow"，The number of reached by its record may have rewritten Olympic history。Professor Zhong Xin, a professor at the School of Journalism of Renmin University of China, believes，The major event of the Olympic Games has developed an important political、Economic and cultural significance。On the one hand，The Olympic Games regularly participate in international political activities、The interests of competition between the country provided the display of themselves、Shape the big stage for new identity; on the other hand，The concentration effect of the Olympic Games will also cause various contradictions、Conflict is amplified。