Encourage "Maximizer" consumption psychology
September 05, 2022 09:42 Source: "China Social Sciences", September 5, 2022, Issue 2485 Author: Chen Yutong/Compilation

Comprehensive Foreign Media Reporting the University of Toronto, the official website of the University of Toronto, recently released news,Sam Maglio, associate professor of the school's School of Management, and Evan Polman, associate professor of the University of Wisconsin Madison Business School,,"Maximizer" tend to use the product many times after purchasing,bet365 best casino games encouraging this consumption psychology may have a positive impact on environmental protection。

"Maximizer" corresponds to "satisfaction",In terms of consumer decision -making,The former spent more time to measure different options in order to make the best decision,The latter is satisfied with the "already good enough" option to speed up the decision -making process。According to Margirio Introduction,Because the "largest person" often decision -making time、Consumer more energy on the optional options、Not satisfied with your final choice,Maximizing tendency is usually considered bet365 live casino games to be relatively negative。Magria and Berman thinks,Existing research is mostly concentrated in understanding people’s decisions and its influencing factors,and less attention to the behavior after making choices。This is shown in the field of consumer research.。For this,They carried out two experiments of 1 month of each plan,​​Participants need to make decisions in "There are two different options of online service monthly members" and "6 different choices of a monthly member of a website"。At the same time,Researchers will investigate that they bet365 Play online games belong to the "maximum" or "satisfaction"、Decisions spent、Information about one month after purchase。

Results show,"Maximizer", especially those who are committed to applying the best strategy rather than reaching the best results,It will consume more decision -making time,It will also use the products purchased more。Margrid said,"Maximizer" realized how much they paid for their choices,This allows them to use it to the greatest extent。The potential positive effect of this psychological psychology is,It encourages people to use the purchased bet365 best casino games products or services more ultimately,Reduce choice of "fast fashion" and other consumer models that have negative effects on the environment。

 (Chen Yutong/Compilation)

Editor in charge: Cui Cen
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