Yale University Press, USA published on March 21 the new book "Mixed signal: How the Incentives Factors are active" by Uri Gneezy, a professor in the University of California, San Diego Management College,。The book explains how the behavior is affected by the incentive factors，and how to design better bet365 best casino games incentives to achieve more conducive to life、Results of work and world development。

Inspirational factors can release signals that affect behavior，But the original intention of people's response to the incentive factors is often contrary to，This generates a mixed signal。For example，A corporate leader requires teamwork，But the incentive system formulated is for personal success; calling for innovation but punishment fails; emphasizing the quality is paid by the quantity。Gnitz uses the bet365 Play online games common phenomena in these real worlds as a case in the new book，Analyze why the incentives often cannot produce the expected effect。He thinks，The correct incentive factors change behavior through signals，Then achieve better results。

Gnights based on behavioral economics、Game Theory、Psychological research and field surveys around the world，Overview how to achieve "inspiring wisdom"，Design a simple and effective reward mechanism。He emphasized，Proper combination bet365 Play online games of economic incentives and psychological incentive factors can encourage people to do things that are beneficial to themselves and others。For example，Motors with higher fuel efficiency、More innovative in work、Exercise, etc.。"What we want to do is to ensure that the signals from incentive factors are consistent with our goals。"Gunitz wrote。

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