Since entering the new era，The in-depth advancement of China’s internationalization and urbanization process has brought increasing attention to the issue of international communication of city image，How to create a good international image has become an important issue in urban development，It is also an effective means to shape China’s national image。Meanwhile，The social environment in which various events occur frequently and the continuous evolution of media functions have brought the concept of "bet365 champions league" into the academic field again。Starting from the theory and method of “bet365 champions league”，Discuss its relationship with the international communication of city image，It is of great significance for the international dissemination of China’s city image in the new era。

　　The connotation and special communication effects of “bet365 champions league”

　　The term "media event" has appeared many times in communication studies。Communication scholar Wilbur Schramm said in "Introduction to Communication" that it is a deliberately arranged event - mainly an event that is created for the media to report。In other words，Smart people don’t follow news trends，But I learned how to promote the news itself。According to this statement，The "bet365 champions league" of the modern era can be defined as: unnatural events produced by the media itself or in cooperation with the outside world；Or intervene in the developing objective events，Exerting important influence on objective events，This forms a "media event"。

From the perspective of news communication practice，“bet365 champions league” essentially embody a new model of news production and reporting，Mainly reflected in three typical characteristics: from the perspective of generation，“bet365 champions league” break the media’s inherent path of “passively” reflecting objective reality，Give the former more subjective initiative，To a certain extent, it caters to the new requirements of the times and society for the media。Judging from the frequency of occurrence，“Media incidents” are increasingly common and frequent，And often use hot news、Event Marketing、"Appearance" through various "face-painting" methods such as public relations。From the scope of influence，“In-event audience” often has a great influence on “outside-event audience”，This will bring huge social impact。The "in-event audience" is one who pays close attention to and actively participates in the event、An interactive crowd formed at the same time，They often become part of the report content；The latter refers to the audience outside the scope of the "media event"。Compared to "audience outside the event"，The "in-event audience" has an absolute advantage in mastering the quality and quantity of information related to "bet365 champions league"。

The above-mentioned characteristics of “bet365 champions league” make them inferior to conventional news reports and traditional propaganda methods，has special communication effect。In the process of generation and development of “bet365 champions league”，The initiative and initiative of the media have been further strengthened，Have more space for activities。As a concentrated reflection and concise expression of current social issues and phenomena，It is extremely easy to spread rapidly through mass communication channels, especially new media platforms，Cause extensive audience participation and strong public opinion effect，People related to it、thing、Objects become hot spots and focuses in a relatively short period of time。In the process of international dissemination of the city’s image，If you make good use of "bet365 champions league"，Can be downloaded from speed、Breadth and extent play a role in focusing public opinion、Expand reputation、The role of constructing image，Can become a powerful "hands-on" and "quick-hand" in the international dissemination of a city's image。

　　Design a "multi-dimensional-all-round" international communication strategy for city bet365 champions league

The international dissemination of a city’s image is a systematic project，In view of the challenges and opportunities faced by urban development in the new era，You can use the theory and method of "bet365 champions league"，Design a "multi-dimensional-all-round" international communication strategy for city image。Mainly includes the following three levels。

The first is the government level。The government is the leader and collaborator of “bet365 champions league”。The operation and implementation of "bet365 champions league" is a multi-element one、Compound system，Manpower involved、Material and financial resources, etc.，The government, as the leader and partner of "bet365 champions league", is the main factor。For government managers，First, we must establish a correct understanding of the importance and uniqueness of "bet365 champions league"，If necessary, an event or activity planning office can be set up specifically for the international communication of the city's image，Establish long-term cooperative relationships with media and related institutions，Unified arrangement、Reasonably allocate resources and coordinate implementation。Second, the concept of brand communication, especially city brand awareness, should be strengthened，From the perspective of international background and regional development，Master the thinking and methods of brand strategic management and implement them into actual work。The third is to improve urban infrastructure、Economic and cultural construction are related to the international communication of city image，Combining "building a city" with "building an image" and "building a brand"，Implement overseas promotion and global marketing of city image，Vigorously improve the international visibility and reputation of the city’s image。

The second is the media level。Media as a booster and subsystem of social development，Always plays an important role in urban development，The construction of the media’s own image is an integral part of the international communication system of city image；The media is still the leader and actor in "bet365 champions league"，And the key elements to achieve its effects and realize its value。Different types and attributes for "bet365 champions league"，Targeted measures can be taken: First, make full use of positive “bet365 champions league”，Absorb and promote their correct practices and experiences in building city image。For example, in recent years, many domestic cities have organized international events、Meetings and activities，Promote extensive media coverage and active public participation，Quickly attract attention and open up the international market in a short period of time。The second is to effectively avoid negative "bet365 champions league"，Be wary of its negative impact or even damage to the city’s image。When it comes to public safety of city image、When negative public emergencies such as environmental sanitation occur，The media’s information disclosure and government departments’ timely handling have become particularly important。The third is to prudently transform neutral “bet365 champions league”，Explore the "positive energy" and "positive aspects" contained in it，Analyze the conversion factors and possibilities that help build a good city image，And focus on presentation and dissemination。

It’s the public level again。The public is the destination of communication and tester of the city’s image，Also an indispensable participant。We must implement the concept and methods of "bet365 champions league"，Mobilizing through public opinion、Propaganda and guidance, etc.，With the help of urban ideas、Urban Behavior、The polishing and highlighting of urban vision and other elements that constitute the city’s image，Cross-region、Attract the public’s attention across borders, especially those abroad。Full utilization of new online media is the key，The main measures include: refining the hot spots of new media users，Use of city promotional videos、Short videos and other means present the city’s international image from “points” and “surfaces”；Discover the highlights and features of the city，Produce “piggyback effect” through new bet365 champions league that contain “city business cards”，Expand international reputation；Associating international activities with new media communication，Enhance the reputation of the city’s international image；Using the historical effect of city image，From the heat、Strengthen audience loyalty at multiple levels such as breadth and depth。

In summary，In the international communication of the city’s image，We can take "bet365 champions league" as the core，Combining the above three aspects，Building government guidance、Media-led、Comprehensive international communication strategy for city image with public participation。In this strategic system，The "media event" at the center connects all parties and controls the overall situation；Government management departments play the role of macro guidance and guidance；The media is the specific executor and operator，Planning、Involving in or promoting the occurrence and development of events；The audience is both the verifier and embodiment of the effect of "bet365 champions league"，Involved directly or indirectly、Promote the event。Thus united action、Multiple parties work together，Through the coordinated use of "bet365 champions league" and supplemented by other methods and means，Promote international communication and brand building of city image。

　　(This article is a phased result of the Wuhan Research Institute’s open project “Research on Wuhan International Image Brand Communication Strategy from the Perspective of ‘bet365 champions league’” (IWHS20192015)

(Author’s unit: School of Journalism and bet365 champions league, Hubei University of Economics)