Since entering the new era，The in -depth advancement of the internationalization and urbanization process of China has made the international communication issue of the image of the city increasingly valued，How to create a good international image becomes the meaning of urban development，It is also an effective means to shape the image of China。At the same time，The continuous evolution of social environment and media functions with frequent events of various events allows the concept of "media events" to enter the field of vision again。Starting from the theory and method of "Media Event"，Discuss the relationship between its international communication with the city image，It is important for the international communication of the Chinese city image in the new era。

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　　The term "media event" has appeared many times in the study research。Communication scholar Wilbur Schramm said in the "Introduction to Communication" that it is an interested event -mainly caused by the creation of events for media reports。In other words，Smart people are not with the trend of the news，Instead, how to promote the news itself。According to this statement，The "media events" of the modern era can be defined as: the media itself or cooperation with the outside world to produce non -natural incidents;，An important impact on objective events，So form a "media event"。

Observation from the bet365 best casino games perspective of news communication practice，"Media Event" essentially reflects a new news production and report mode，It is mainly reflected in the three typical characteristics: from the perspective of generationing，"Media Event" breaks the inherent path of the media's "passive" reflecting objective reality，Give the former more subjective initiative，To a certain extent, it caters to the new requirements put forward by the times and society for the media。From the perspective of the occurrence frequency，"Media Event" is becoming increasingly universal and frequent，and often use hot news、Event marketing、Public relations publicity and other diverse "Facebook" methods "play"。From the perspective of influence，"Audiences in the Incident" often have a great influence on "Outside the Incident"，Then bring huge social impact。"Auditors in the Incident" are close attention and actively participate in the incident、A crowd that forms interactive interaction at the same time，They often become part of the reporting content in many times; the latter refers to the audience outside the scope of "media events"。Compared to the "outside the event"，"Auditors in the Incident" occupy an absolute advantage in grasping the quality and quantity of the relevant information of "media events"。

The above features of "Media Event" have led to its conventional news reports and traditional propaganda methods，Have a special communication effect。In the process of the generation and development of "media events"，The initiative and energy of the media have been further strengthened，Have a larger activity Bet365 lotto review space。It is a centralized reflection and condensed expression of the current social problems and phenomena，It is easy to spread through Volkswagen Communication channels, especially new media platforms, and the emergency spread of the new media platform，Treating the extensive participation of the audience and the strong public opinion effect，Make people related to it、Things、Things become hot and focus in a relatively short period of time。In the process of spreading the international image of the city，If "Media Event" "uses good use"，can from speed、Focus on public opinion in the breadth and degree、Expansion of reputation、The role of constructing image，It can become a powerful "grasped point" and "fast hand" in the international communication of the city's image。

　　Design "Multi -dimensional -Comprehensive" Urban Image International Communication Strategy

The international communication of urban image is a systematic project，Challenges and opportunities facing the development of urban development in the new era，The theory and method of "media events" can be used，Design "Multi -dimensional -Comprehensive" Urban Image International Communication Strategy。It mainly includes the following three levels。

First is the government level。The government is the guide and collaborator of the "media event"。The operation and implementation of "media events" is a multi -element、Compound system，Involved in manpower、material and financial resources and other aspects，Among them, the government as the guidance of the "Media Event" is the main factor。For government Bet365 lotto review managers，First, to establish the correct cognition of the importance and uniqueness of "media events"，When necessary, set up events or event planning office specifically for international communication for urban image，Establish a long -term linkage relationship with the media and related institutions，Unified arrangement、Reasonable deployment of resources and coordinated implementation。Second, we should strengthen brand communication concepts, especially urban brand awareness，From the perspective of internationalization and regional development，Master the brand strategic management thinking and methods and implement it into actual work。Third is to bring urban infrastructure、Economic and cultural construction is related to the international communication of urban image，Combining "built a city" with "tree image" and "plastic brand"，Overseas promotion and global marketing of implementation of urban image，Vigorously improve the international popularity and reputation of the city's image。

Followed by the media level。Media as a booster and subsystem as a social development，Always play an important role in urban development，The construction of the media itself is the meaning of the question of the international communication system of the urban image;，and the key elements of the effect and value of the effect。Different types and attributes for "media events"，You can take targeted measures: First, make full use of the positive "media event"，The correct practices and experiences that absorb and promote its construction of the city image。For example, many cities in China have held international events in recent years、Bet365 app download Meeting and activities，Drive the media's extensive reports and actively participate in the public，Quickly attracting attention and opening the international market in a short period of time。Second, effectively avoid negative "media events"，Be alert to its negative impact on the image of the city and even damage。Public safety involved in urban image、Environmental sanitation and other negative public events occur when the public events occur，Media's information disclosure and timely disposal of government departments becomes particularly important。Third is to transform the neutral "media event"，Digging the "positive energy" and "positive surface"，Analysis of its conversion factor and possibility that helps build a good city image，and concentrated presentation and key communication。

Once again the public。The public is the dissemination and effect inspector of the city's image，It is also an indispensable participant。To implement the concept and method of "media event"，Mobilization through public opinion、Publicity guidance and other methods，With the concept of urban concept、Urban Behavior、Urban vision, etc. constitutes the polishing and prominentness of the elements of the urban image，Cross -region、Cross -border attraction of the public, especially foreign people,。The full use of the new media of the Internet is the key，Main measures include: Reining the attention of new media users，Using urban promotional video、Short video and other means to show the international image of the city by "point" and "face"; excavate the highlights and characteristics bet365 live casino games of the city，New media incidents containing "urban business cards" generate "Effect Effect"，Expansion of international visibility; associated with international activities with new media communication，Enhance the reputation of the international image of the city; use the historical effect of the city image，From the heat、Multi -level such as breadth and depth to strengthen the loyalty of the audience。

To sum up，In the international communication of the city image，We can "media events" as the core，Combined with the above three aspects，Building government guidance、Media -led、The full -scale urban image international communication strategy of public participation。In this strategic system，The "Media Event" in the central position connects the subjects of all parties and consists of the entire bureau; the government management department exerts macro -guidance and guidance to grasp the function; the media is the specific executors and operators，Plan、Intervention or promoting the emergence and development of the event; the audience is not only an authenticator and manifestator of the effect of the "media event"，Participate directly or indirectly、Promoting the event。From this unified action、Multi -party force，Through the use of "media events" and supplemented by other methods and means，International communication and brand construction that boosted the image of the city。

　　(This article is an open -nature project of Wuhan Research Institute "The Strategy of Wuhan International Image Brand Communication Strategy in the" Media Event "(IWHS20192015)

(Author Unit: School of Journalism and Communication, Hubei Institute of Economics)