The Yan'an period was the Communist Party of China using Marxist news viewing guidance news practice,Important period for promoting the view of Sinicization of Marxism,Realizing the unity of party spirit and people's nature of journalism、Unification of the report of the whole party's newspaper and the public newspaper。This is in the history of the century party、The history of the century -old journalism has important historical significance of inheritance。March 25, 1940, "The Police Police News" published in Yan'an on March 25, 1940,Serve the masses、Close to the masses as the purpose,It is a newspaper that people in the border area like。The handling process of the "Border Police",It is the typical manifestation of the mass exploration and practice of the Communist Party of China during this period。
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The starting point and end of the news work should be in the masses。The mass of the news work,It is the truth summarized by the Communist Party of China in the long -term journalism and publicity work,It should be regarded by the majority of journalists as Guizhu in the new period of the party's news and public opinion work。This is also the new practice of the results of the Chineseization of Marxism in the Yan'an period in the new era。
March 25, 1940,"Border Police News" created in Yan'an。The establishment of the "Border Region Mass" is closely linked to the popularization of literature and art and the social and cultural environment of the Shaanxi -Gansu -Ningbian District。A popular reading object founded by the party during the Yan'an period,Its editorial policy focuses on the word "mass",It is a powerful practitioner Bet365 lotto review of the mass of the journalist。
The Yan'an period is an important formation period of the theoretical results of the Sinicization of Marxism.。The party spirit principles of news publicity work、Principles of the masses、Organic principles、The principles of combat nature are established during this period。Massism as a major practical innovation in this period,formed a wealth of theoretical results,It is the results of creative exploration and theoretical innovation of the Communist Party of China on the publicity work of the Communist Party of China。This theoretical results are actively and effective social propaganda mobilization、Promote the social development of Shaanxi -Gansu -Ningxin Border Area,It has produced an important social and historical role,and accumulated rich and rich news work experience,The foundation has laid the foundation for the long -term development of the party's news work,Established self -confidence。Mass -based newspaper practice is concentrated in the founding process of Yan'an "Border Police"。
Serving the masses: Report the content that the masses care about most
News work from beginning to end cannot be separated from the masses,The foundation of the news work is also among the masses。In order to implement all the fundamental purpose for the masses,Must go deep into the masses,Standing on the position of the masses,Fully consider the masses' problems,Reflecting the problems of the masses。This not only requires a clear attitude,Maintain the interests of the masses,Also adhere to the correct public opinion orientation,Take the needs of the masses as the starting point and end point of all the work of the newspaper。
February 5, 1940,The Party Committee of Shaanxi -Gansuning Ningbian District pointed out in the document Bet365 lotto review of "Quality Issues of the Party's Propaganda Work" documents,The propaganda and education of the masses on weekdays is biased on the generalization of the anti -Japanese war,Reverse the contact with many practical problems,How to protect children and mothers、How to prevent diseases、What are the benefits of literacy reading、Why is it unreliable to ask God to worship the Buddha、How should marriage and marriage be solved correctly,How to improve production technology, etc.,These are issues that the masses urgently need to solve。This document has a great impact and guiding role in the guidance of the newspaper in the "Border Region" in the brewing。
Comrade Mao Zedong attaches great importance to the mass line of news work,Advocates to closely contact the masses,Write an article that the people can understand。In the development of local newspapers,His request must be facing the local people,Reach the masses,Serve the masses。In the early stage of the founding of the Public News on the Border Region,Mao Zedong once said,Get up to the word "mass",Do an article。Take the needs of the masses as the starting point and end point of all the work of the newspaper。
The difference between the "Liberation Daily" of the Central Committee of the Communist Party of China at the time was,The audience of the "Border Region" is positioned as grass -roots people and grass -roots cadres in Shaanxi -Gansu -Ningxin Border District,The content of the report is closer to the production and life of the masses in the border area,Mainly publishing the situation of the Anti -Japanese War and the practical information that is closely related to the daily life of the masses,Following the masses of Chai Mei oil and salt、Farming、Life small common sense, etc.,The focus of fully reflecting the newspaper work lies in the masses,The fundamental purpose of newspaper work bet365 live casino games is also for the masses。This is also the accurate interpretation and creative practice of audience consciousness in information dissemination.。"Border Police" around the actual problems faced by people facing the crowds of Shaanxi -Gansu -Ningxin border areas,It has carried out a large number of vivid image reports,Extensive and profound social mobilization and social development promotion role。
April 1946,On the 6th anniversary of the Pioneer of the Border Region,Xi Zhongxun, Secretary of the Northwest Bureau of the Central Committee of the Communist Party of China, pointed out in the congratulatory letter,"This newspaper is a good newspaper recognized by the people in the Shaanxi -Gansu -Ningxian border area ... Why is it? It is not only easy to read and understand,And said what the people to say in the border area,Tell out what the people in the border areas need to know。This is to serve the masses,The title of "Police News'"。
The Practice Practice of the Public News of the Border Region,The service masses should be used as the starting point of newspaper work。News work should be closely revolutionized around the people's rich revolutionary practice、Production and Life Practice,Efforts to discover the advanced deeds emerging from the masses,Establish a typical,Enhance the affinity and appeal of news work。
Rely on the masses: Guide the masses to participate in news promotion work
Relying on the mass of the masses is an excellent tradition formed by the practice of party leadership news work during the Yan'an period。Comrade Mao Zedong once proposed the newspaper to do it,Relying on the people and the party to do it,instead of a few people's thoughts that are closed to do the door。1948,Mao Zedong in "Talk to the Editor of the Jinsui Daily",Determine the meaning of taking the mass line。He said,"The newspaper not only depends on party members to do it,and depend on bet365 Play online games the masses to do it "," If you report to report, you need to take the mass line,It depends on the support and help of the masses ",Pay attention to "reflect the lives and actualness of the masses,Write the voice of the masses with the language of the masses "。The life of the masses is the material of news work,During the spread of the news, if you want to form a communication ability、Influence and guidance,You must rely on the masses。
"Border Region Mass Daily" in the founding process,It fully reflects relying on the masses to carry out news work、Thinking of the Public News。where,Vigorously developing a correspondent team is a typical manifestation。Development of workers and peasants and grassroots cadre correspondents,On the one hand, it can strengthen the compliance team,Achieve a report on the masses; on the other hand, you can better approach the masses。The work of cultivating workers, peasants correspondents and grassroots cadres correspondences implemented by the "Mass Police",very important for the construction of the base at that time,Through they can more realize the situation of the border area,Promote the construction of the whole area,For other liberated areas for reference。
News Propaganda depends on the participation of the masses,Give full play to the creativity of the masses,You can continuously improve the communication power and influence of news work。Pay attention to the cultivation of workers, peasants correspondents and base correspondent teams,The correct decision made by the party in the process of leading the news of the party at that time,Concentrated reflecting the news of the news and propaganda work must be closely relying on the masses' handling ideas。
Learn from the masses: news propaganda work forever and vitality
Most of the objects faced by news work are ordinary people,So the masses are satisfied and dissatisfied Bet365 lotto review as the standard for measuring news work。Master the opinions and information of the people's feedback in time,It is an indispensable link in the information dissemination process。The mass line practice of the "Mass Police" is representative,The masses in the border area become the most authoritative inspector for newspapers。
The reporter and correspondent of the "Border Police" during the interview,Grassroots cadres、Eat the masses、Live、Same labor,Create deep feelings and close contact。The report they wrote uses fresh and simple、Vivid and Fresh、rich personality、Language with a breath of life,Write the ears and souls of the masses、News works with temperature,Get highly recognized by the masses in the border area,to improve the communication of news works、guidance and influence。This is the serious lag from education from the Shaanxi -Gansu -Ningxian border area、The level of the people's cultural level is not high. Actually, it is inevitable to improve the effect of news propaganda,Also learn from the people、News propaganda work actively accepts the concentration of mass inspection。
"Border Police" practiced the mass line in the long -term processing practice,I have accumulated rich experience,Formed an excellent tradition,Leaves valuable spiritual wealth for the party's journalism,These traditions have important guiding significance for the current news and public opinion work。The mass principles and practice of the news business,It is the Chinese Communist as the Marxist view of news and the Chinese revolution、The theoretical results formed by the specific actual combination of regional social development,It is the rich and development of Marxism news view。
(This article is the special scientific research plan project of the Shaanxi Provincial Department of Education (18JK0841) in phased results)
(Author Unit: School of Literature and News and Communication of Yan'an University)
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