During the Yan'an period, the Communist Party of China used Marxist news concepts to guide news practice，An important period to promote the sinicization of Marxist news outlook，Realized the unity of party spirit and people’s spirit in journalism、The unity bet with bet365 whole party's newspaper and the masses' newspaper。This is in a century of party history、The century-old history of journalism has important historical significance in connecting the past and the future。"Border Area Mass Daily" founded in Yan'an on March 25, 1940，To serve the masses、The purpose is to be close to the masses，It is a newspaper that is loved by the people in the border area。The process of running the "Border Region Mass Newspaper"，This is a typical embodiment bet with bet365 mass exploration and practice bet with bet365 Communist Party of China’s journalism work during this period。

　　Running a newspaper by the bet with bet365: an important achievement of sinicizing the Marxist view of journalism

The starting point and end point of journalism work should be the masses。Adhere to the mass nature of journalism，This is the truth summarized by the Chinese Communists in their long-term practice of news and propaganda work，should be regarded as a model by the majority of journalists in the party’s news and public opinion work in the new era。This is also a new practice in the new era bet with bet365 sinicization of Marxist news concepts during the Yan'an period。

March 25, 1940，"Border Area Mass Daily" was founded in Yan'an。The establishment of "Border Region Mass Newspaper" is closely connected with the popularization of literature and art and the social and cultural environment bet with bet365 Shaanxi-Gansu-Ningxia Border Region。As a popular reading book founded by the party during the Yan'an period，The editorial policy embodies the word "mass"，Is a powerful practitioner of mass journalism。

The Yan'an period was an important period for the formation bet with bet365 theoretical achievements bet with bet365 sinicization of Marxist news concepts。Party principles of news and publicity work、Principle of mass character、Organizational Principles、The principles of combat were established during this period。Mass character as a major practical innovation in this period，formed rich theoretical results，It is the result bet with bet365 Communist Party of China’s creative practical exploration and theoretical innovation in news and propaganda work。This theoretical achievement can be used in active and effective social propaganda and mobilization、Promote social development in the Shaanxi-Gansu-Ningxia Border Region，Produced an important social and historical role，And accumulated rich and vital journalism experience，Laid the foundation for the long-term development bet with bet365 party’s news work，Built up self-confidence。The practice of mass newspaper running is concentrated in the founding process of Yan'an's "Border Area Mass Newspaper"。

　　Serving the public: reporting bet with bet365 content that the public cares about most

Journalism work is inseparable from the masses from beginning to end，The foundation of journalism is also among the masses。In order to implement the fundamental purpose of serving the masses，Must go deep into the masses，Standing on the standpoint bet with bet365 masses，Fully consider the issues bet with bet365 masses，Reflecting the problems bet with bet365 masses。This requires more than just a clear attitude，Protect the interests bet with bet365 masses，We must also adhere to the correct guidance of public opinion，Take the needs bet with bet365 masses as the starting point and end point of all the work bet with bet365 newspaper。

February 5, 1940，The Shaanxi-Gansu-Ningxia Border Region Party Committee pointed out in the document "On Improving the Quality bet with bet365 Party's Propaganda Work"，The publicity and education to the masses on weekdays tend to focus on general anti-war content，ignoring the connection with many practical issues，How to protect children and mothers、How to prevent diseases、What are the benefits of literacy and reading、Why praying to God and worshiping Buddha is unreliable、How to correctly resolve marriage，And how to improve production technology, etc.，These are issues that the masses urgently need to solve。This document has a great influence and guiding role on the guiding ideology bet with bet365 "Border Region Mass Newspaper" that is being brewed。

Comrade Mao Zedong attaches great importance to the mass line of journalism work，Advocating close contact with the masses，Write articles that people can understand。In the development of local newspapers，He demanded that it must be directed to the local people，Close contact with the masses，Serving the masses。In the early days bet with bet365 establishment of "Border Area Mass Daily"，Mao Zedong once said，We must work hard on the word "mass"，Making a fuss。Take the needs bet with bet365 masses as the starting point and end point of all the work bet with bet365 newspaper。

The difference from the "Liberation Daily", the organ bet with bet365 Central Committee bet with bet365 Communist Party of China at that time，The audience of "Border Region Mass Daily" is the grassroots masses and grassroots cadres in the Shaanxi-Gansu-Ningxia Border Region，The content bet with bet365 report is closer to the production and life bet with bet365 people in the border areas，Mainly publishes the situation bet with bet365 Anti-Japanese War and practical information closely related to the daily life bet with bet365 people，Pay attention to the people’s daily necessities、Farming、Tips in daily life, etc.，Fully reflects that the focus of newspaper work is on the masses，The fundamental purpose of newspaper work is also for the masses。This is also an accurate interpretation and creative practice of combining audience awareness with specific social and historical scenes in information dissemination。"Border Region Mass Newspaper" focuses on the practical problems faced by the people in the Shaanxi-Gansu-Ningxia Border Region，Carried out a large number of vivid reports，Produces extensive and profound social mobilization and promotion of social development。

April 1946，On the occasion bet with bet365 6th anniversary bet with bet365 founding of "Border Area Mass Daily"，Xi Zhongxun, Secretary bet with bet365 Northwest Bureau bet with bet365 CPC Central Committee, pointed out in his congratulatory letter，“This newspaper is recognized as a good newspaper by the people in the Shaanxi-Gansu-Ningxia Border Region...Why is it so good？It is not only easy to read and understand，And said what the people in the border area wanted to say，Told things that people in the border area need to know。This is serving the masses，Deserving bet with bet365 glorious title of ‘Mass Newspaper’”。

Instructions on the practice of running the "Border Area Mass Newspaper"，Serving the masses should be the starting point of newspaper work。Journalism work must closely focus on the rich revolutionary practice bet with bet365 people、Production and life practice，Strive to discover the advanced deeds emerging from the masses，Set an example，Enhance the affinity and appeal of journalism。

　　Rely on the bet with bet365: guide the bet with bet365 to participate in news and propaganda work

Relying on the masses to run newspapers is a fine tradition formed by the practice of news work led by the party during the Yan'an period。Comrade Mao Zedong once proposed that everyone should run a newspaper，Rely on the people and the party，Rather than the idea of ​​a few people doing things behind closed doors。1948，Mao Zedong in "Conversations with Editorial Staff of Jinsui Daily"，Clearly put forward the significance of taking the mass line。He said，“Newspapers must not only be run by party members，And we must rely on the masses to run it” “We must follow the mass line in running newspapers，We must rely on the support and help bet with bet365 masses”，And pay attention to "reflecting the lives and reality bet with bet365 masses，Write the voices bet with bet365 masses in their language”。The lives bet with bet365 masses are the material of journalism，In the process of news dissemination, we must form communication power、Influence and guidance，Must rely on the masses。

During the founding process of "Border Area Mass Newspaper"，Fully reflects the reliance on the masses to carry out news work、Thinking of mass newspaper running。Among them，Vigorously developing the team of correspondents is a typical manifestation。Develop worker and peasant correspondents and grassroots cadre correspondents，On the one hand, it can strengthen and enrich the team of correspondents，Achieve running newspapers by relying on the masses；On the other hand, it can also get closer to the masses。The work of cultivating workers and peasants correspondents and grassroots cadre correspondents implemented by the "Border Region Mass Newspaper"，It was very important for the construction bet with bet365 base area at that time，Through them, the situation in the border area can be reflected more truly，Promote the construction bet with bet365 entire border area，For reference in other liberated areas。

News propaganda relies on the participation bet with bet365 masses，Give full play to the creativity bet with bet365 masses，Can continuously improve the dissemination and influence of journalism。Attach importance to the cultivation of worker and peasant correspondents and core correspondent teams，It was the correct decision made by the party in the process of leading the news and publicity work at that time，It embodies the idea that news and publicity work must closely rely on the masses。

　　Learn from the bet with bet365: news and publicity work will always maintain vitality and vitality

Most bet with bet365 targets of journalism work are ordinary people，So the satisfaction and dissatisfaction bet with bet365 masses should be regarded as the standard for measuring journalistic work。Timely grasp the feedback and information from the masses，Is an indispensable link in the process of information dissemination。The mass line practice of "Border Area Mass Daily" is representative，The people in the border areas have become the most authoritative inspectors of newspaper quality。

"Reporters and correspondents of "Border Area Mass Daily" during the interview process，He border area grassroots cadres、Everyone eats together、Living together、Same labor，Established deep feelings and close connections。The reports they write are fresh and simple、Vivid and fresh、Personalized、A language with a breath of life，Write something that goes deep into the ears and hearts bet with bet365 masses、Warm news works，Won high recognition from the people in the border area，Thus improving the communication power of news works、Guidance and influence。This is because education in the Shaanxi-Gansu-Ningxia Border Region is seriously lagging behind、The cultural level bet with bet365 people is not high, so it is necessary to improve the effectiveness of news propaganda based on reality，Also learn from the people、This is a concentrated expression of news and publicity work taking the initiative to accept the test bet with bet365 masses。

"Border Area Mass Newspaper" practices the mass line in its long-term newspaper practice，Accumulated rich experience，Formed a fine tradition，Leaved precious spiritual wealth for the party’s journalism，These traditions have important guiding significance for current news and public opinion work。The mass principle and practice of journalism，It is the Chinese Communists who combine Marxist journalism concepts with the Chinese revolution、Theoretical achievements formed by combining the specific practical aspects of regional social development，It is also the enrichment and development bet with bet365 Marxist view of journalism。

　(This article is a phased result bet with bet365 Shaanxi Provincial Department of Education’s Special Scientific Research Plan Project (18JK0841))

(Author’s unit: School of Literature and bet with bet365, Yan’an University)