Current，The construction of the county -level media center is promoted in full swing，Many advanced typical examples have emerged，Great achievements。but，Compared with the General Office of the Central Committee of the Communist Party of China、High standard requirements for "Opinions on Accelerating the Deep Integration of Media" issued by the General Office of the State Council，County -level Mergeon Media Center, as a nerve ending of the national fourth -level media integration and development layout，Its perception is not sensitive enough、The response is not fast enough、Self -hematopoietic function is not strong enough。So，We must adhere to the "solid grasp of the construction of county -level meling media centers，Better to guide the masses，Serving the masses ", the original intention and mission of the integration of grass -roots media，Trial time，Take the potential，Follow the trend of the times to seize the opportunity，Keep Zhengzheng Innovation，Orderly advance，Creatively implementing the political policy and decision -making deployment on promoting the development of media integration，Ensure that the construction of the county -level media center will not go through the scene、Do not flow in the form and no deviation。I think，The priority is to vigorously improve the efficiency of the construction of the county -level meling media center。

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Media fusion is not just an academic concept，but related to national political security、Cultural Security、A global measure of ideological bet365 best casino games security。As a national development level strategic design and institutional arrangement，The main purpose is to advocate the core values ​​of socialism，Strengthening the publicity of mainstream public opinion，Maintenance of public opinion dominance of mainstream media，The concept of "user needs and the needs of the people's good life as the center"，Open the "last mile" of the "last mile" of the information dissemination ecosystem and characteristics of government affairs。

For this，We must carefully study the important expositions of General Secretary Xi Jinping on the development of news and public opinion and media integration，Conform to the same frequency resonance of the party's heart and the people's hearts、Social expectations of each other，Using foot -level support policy，Improve political standing，Strengthening political responsibility。Deep understanding of media development practice and thinking have been converted to challenges and opportunities for ecological thinking through Internet thinking，Promoting the construction of county -level media centers、Reform and development，Strengthen the construction of the main position of ideological propaganda cultural front，Further play the powerful role of mainstream media，Consolidation of the common ideological foundation of the people of all ethnic groups in the country，Provides strong spiritual power and public opinion support for building a rich, strong, democratic civilization, harmonious and beautiful socialist modern power.。

　　Stimulating the governance system

How should the county -level Rong Media Center operate，Can it meet the needs of local society? The construction of the county -level Rong Media Center must be from the social environment from the beginning of the establishment bet365 Play online games of the listing、Micrometer integration of media integration and policy support advantages，Strengthening standard operation，Persist in breaking up，System optimization media fusion process、Organization and reconstruction of institutions and talent teams，According to the resource set、Reasonable structure、Different development、Coordinated and efficient principles，Establishing people's job is suitable、New media governance method empowerment，Further streamlined management and service system，Stimulate innovation and entrepreneurship to create vitality。

The construction of the county -level Rong Media Center must have a list of problems，It must have its unique connotation。The former mainly refers to information content、Technical application、Platform terminals and management methods are integrated and interactive; the latter mainly refers to the traditional thinking of traditional media、In traditional forms,，different visions in the construction of the communication system and even the construction of the soft power of grass -roots cultural culture。First，The news competition in the media is extremely intense，During the construction of the county -level Rong Media Center, we must strengthen the ecological thinking of the entire media，Construction and information era、Evaluation of adapting to the era of online era and post -industrialization、Analog and incentive system，Create a feedback on the external environment that can be complex and varied，The new media group management cultural brand that continues to empower the team members and continuously stimulates its internal driving force。Second，To realize the content ecology and benign development of the construction of the county -level media center，Must further optimize bet365 best casino games the carrier and channels of melting media communication，Grasp the pain points in the integration of grass -roots media、Difficult point、blind spot and key point，Solution to the county -level media communication is "array" without "land"、or "applauding no seat" and other dilemma。

　　Consolidate the foundation of governance

The construction of the county -level Rong Media Center should be guided by Marxist news view，Correctly understand the opportunity facing the reform and development of grass -roots media integration，Both seize the opportunity to follow the trend，It is necessary to follow the rules and regulations、Development of compliance combination，Severe mainstream and tributaries，Mo Hung as the beginning。

First，Anchor Chinese context built by county -level media construction，Persist in embedding the construction strategy of the county -level financial media center into the social realistic environment，At the same time that it is in line with the laws of the development of harmonious society，It should also pay attention to the relative connection with the development strategies such as rural revitalization。The discourse of integrating media construction is undoubtedly a social practice with Chinese characteristics，Give root in China Construction of County -level Rong Media Center，Must require "Chinese characteristics、Chinese spirit、Chinese temperament "。Under this premise，At present, the discourse built by the domestic county -level media center、Text and its discourse practice is rich，Models are many。Combined with the actual actual situation of various places，The construction of the county -level media center should give full play to the advantages，Fighting to create a brand，Attraction、Mobilize the majority of media workers to actively participate，Let the county -level Rong Media Center build bet365 Play online games discourse diversification，More grounded，More regional characteristics。

Next，The construction of the county -level Rong Media Center should pay attention to the scientific method，Processing content production release、The relationship between the construction of the talent team and the high -tech application of the media。Focus on cooperation and communication mode under the integration of all media，Construction of the power mechanism model of the dissemination of new media matrix communication in the county area，Explore the content innovation in the production structure of the county -level media communication、Industrial Innovation、Industrial Innovation、mechanism innovation、Talent Innovation、How to play a collaborative role in policy guarantee innovation。Persist in the career and industry together、Development direction that complements each other，The relationship between social benefits and economic benefits。The main aspects of grasping the main contradictions and contradictions，Comprehensive reform through continuous reform，Specifies and orderly promoting the improvement of software and hardware conditions，Achieved in the ground，Really grasp the subject of the responsibility of defending the soil of the county -level meling media、Lord responsibility and main business; both do things in accordance with the party's news and public opinion work and publicity laws，The industrial law of its own development of its own development according to the media、Economic laws，Therefore, to correctly guide public opinion and serve the masses，Logistics in the high -quality development of the regional economy、Commodity flow、Optimization and upgrade of the business environment such as information flow creates a good environment。

　　Explore intelligent social governance mechanism

bet365 live casino games The construction and governance of the county -level media center is a comprehensive system engineering。County -level Rong Media Center should actively explore the operation mode of future smart society、Policy measures、Governance mechanisms such as the formulation of regulations and standards and specifications，Typical application scenarios to build a county -level intelligent society online information system，It is found that the ethical impact of media integration and spread to the grassroots social ecological governance of the county area、Security risk、Legal regulation and other problems。County -level Rong Media Center should become a smart city、Demonstration sites and model bases of smart rural social governance characteristics and scenarios，Better service and guide the general public。

In addition，Experience the economy、The current era of the digital economy is popular，County -level Rong Media Center If it continues to rely on traditional media for single -drive news production，The media operation method will be difficult to adapt to the mechanism and law of digital social communication，Not only the effect of communication is limited，It is also difficult to link and embed the daily life of the general public in the communication pattern。For this，County -level Rong Media Center must try to form a blockchain news editor department，Realize from "Cloud Media" to "Chain Media" to fully empower the intelligent society link，Create a full media communication operation mode of "news+government service business"，New mainstream media promotion and expression methods in the era of innovation and intelligence media，Work hard to tell the story of contemporary Chinese counties，Actively spread the colorful Chinese county culture。

　　(Author Unit: School of Culture Communication of Sanming College)