The new mission of the media in the new journey of modernization
September 02, 2021 09:01 Source: "China Social Sciences", September 221, September 2243 Author: Luan Yimei

General Secretary Xi Jinping mentioned the keyword "Chinese -style modernization" at the important speech at the 100th anniversary conference of the Chinese Communist Party。At the Summit of the Communist Party of China and the World Party Leaders,General Secretary Xi Jinping mentioned,"The Communist Party of China will unite and lead the Chinese people to further promote the modern Chinese -style modernization,New contributions to human exploration of human beings "。 "There is no fixed mode of modernization,Suitable for you is the best,Can't cut the foot to perform。"Chinese -style modernization is a modernization in the global background of the world's centuries of changes and the great rejuvenation strategy of the Chinese nation.。In this great process,The heavy responsibility of the media is on the shoulder,Glory of Mission,。

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After entering the new development stage in my country,It is necessary to effectively solve the problem of imbalance in development,Perform new development concepts more accurately,Promote high -quality development and the whole process of people's democracy。In this journey,The media has a lot of action。First,The media should take the responsibility of condensing consensus。Media can collect information,Do a good job of affection、Lower Love,Gathering consensus,Gathering consensus。In the new journey of building a common prosperity of the Chinese -style modern people,The media played a social radar、The role of social mobilization。Next,County -level Rong Media Construction Promotion of the entire process of people's democracy。Specifically,"County -level bet365 live casino games Rong Media Center" can be used as a "smart intermediary" for social governance,"Use the media's own media characteristics,can be in politics、Economy、Culture and other aspects to encourage citizens to participate in social governance "。County -level Rong Media Platform is both an information platform and a public service platform,Can more conveniently gather the county people,Promoting citizens' initiative collaboration,Enhance social cohesion,Co -administrative governance,Co -administrative governance,Develop the whole process of people's democracy,Finally promoting the comprehensive development and social progress of the people。Last,Media to promote the co -construction and sharing of grass -roots government information data。"Central Committee of the Communist Party of China  Opinions of the State Council on Strengthening the Modernization of the Grassroots Governance System and Governance Capability "clearly put forward,Strive for another 10 years,Basically realize the modernization of grass -roots governance systems and governance capabilities。This indicates a new direction for the deep integration of the media,The media as a social governance agent can be deepened and widely involved in social governance。The media can achieve grassroots data collection、Construction of grass -roots data resources,The data resource network sharing mechanism of the county -level merger media centers and the media at all levels can contribute to the construction of a national grass -roots governance database,to further promote the co -construction and sharing of grass -roots government information data。other,By improving the "policy propaganda、People's sentiment communication、Convenience Services "and other grass -roots government service levels,Help the modernization of grassroots governance,Promoting high -quality bet365 Play online games development in other industries in society,Finally realized social governance、Intelligence of national governance、Refined、Modernization。

  The high -quality development of the media promotes the coordinated development of civilization

General Secretary Xi Jinping pointed out: "We adhere to and develop socialism with Chinese characteristics,Promoting material civilization、Political Civilization、Spiritual civilization、Social civilization、Coordinated development of ecological civilization,Created a new path of modern Chinese -style modernization,Created a new form of human civilization。"Construction of socialist modernization has many important features,One of them is "Chinese -style modernization" is the modernization of harmony between man and nature,It is the modernization of the coordinated development of material civilization and spiritual civilization,This requires the media to promote the construction of two civilizations through its own sustainable and high -quality development。

First,Media deep integration to achieve the growth of the media industry。With the development of my country's economy and society,The rapid rise of the media industry to alleviate employment pressure,Promote the optimization and upgrade of the industrial structure,Increase national income,The role of promoting the development of other industries is increasing。The scale of my country's media industry has increased from 750.33 billion yuan in 2011 to 2.6 trillion yuan in 2019。Media is a big market,The media industry is a big industry,The scale development of the media industry can better promote the construction of material civilization。The deep integration of the media can achieve the growth of the media industry's scale。One,Media deep integration must seize the opportunity of scientific and technological innovation。Artificial intelligence、bet365 live casino games 5g、IoT、The new generation of information technology represented by the blockchain has brought new opportunities to the media,The media should make full use of new technologies to improve the effectiveness of communication and guidance of public opinion。Through scientific and technological innovation,Breaking through the bottleneck of the development of the media industry。Its two,Media deep integration must innovate the media system and mechanism。General Secretary Xi Jinping emphasized "whether news publicity is good at innovation,Can it be done frequently,It is its development and growth、The key to maintaining strong vitality ",Requirement of news and public opinion work should "promote the concept、Content、means、Innovation innovation such as institutional mechanisms "。The media innovation through institutional mechanism,Promoting the rapid development of the media industry,to create more social wealth。Its three,Media reform should pay attention to systemic integrity synergy。Media deepening reforms Innovate the new media format to achieve their own growth。other,The media industry can also drive regional economic development。For example,Guide the healthy development of the county economy through live broadcast,The development of the cultural tourism industry of the city and the city through short video communication,These all help the Chinese -style modernization construction of common prosperity。

Next,Media supply -side reform meets the new needs of the people's spirit。With the continuous development of the economy,The people for spiritual products、Cultural products have new needs。The audience we face in the new period has "diversified value、Diverse interests、Cultural diversity、Demand multiple "features,This has put forward new requirements for the reform of the media supply side。Supply bet365 live casino games of media products In addition to "rich quantity、Diverse form、Multiple contacts on the channel,Also pay attention to the audience's "participation needs" and "experience needs"; pay attention to the new needs of the audience "autonomous", "spontaneous" and "self"。The media is spreading means、Methods and methods must be able to introduce innovation,Provide information services and public services,Mobilize the enthusiasm of people to participate in cultural products production and consumption、Activity and creativity,Continuously meet the people’s spiritual new needs。Media supply side reform,We must pay attention to the demand side management,Know the new needs of the people、New needs,We must insist on supply -side management,Give play to the leading role of the media,Improve the guidance ability,Therefore, to maximize the creativity of both parties,Forms a higher level of dynamic balance,Promoting the construction of spiritual civilization。

Last,Improve media regulations,Guarantee media continuous innovation。The core of the high -quality development of the media is "Innovation as the main",To "continuous innovation", you need to improve the corresponding laws and regulations。For example,Legislative protection of intellectual property rights is to protect innovation,Modernization of the national governance system and governance capacity of intellectual property protection。Comprehensively build a socialist modern power country,It is necessary to better promote intellectual property protection work。other,The "Personal Information Protection Law of the People's Republic of China", which will be implemented from November 1, 2021,In addition to the use of personal information for some Internet companies to use personal information to "big data killing" infringement of consumers' Bet365 app download rights and interests to be given laws for laws,It also made specific provisions of the large Internet platform that mastered massive user data.,To prevent the leakage of personal information of citizens。Personal information protection method is the bottom line of the digital economy,It is the guarantee for the healthy operation of the media,Only continuously improve media regulations,can effectively ensure the continuous innovation of the media,To better promote smart cities、Network strong country、Digital China’s Chinese -style modernization。

  Enhance international communication to promote the construction of a community of human destiny

Chinese -style modernization is the modernization of building a community of human destiny,This requires the media in our country to continue to strengthen international communication,Ability to improve Chinese stories,Let the world actively find "Chinese Model" through "Chinese Story"。In the new journey of building a modern Chinese -style modernization,The media must tell the party's story,It is also necessary to tell the story of the people; not only to tell the story of socialism with Chinese characteristics,It is also necessary to talk about the "concept of common interests、Sustainable Development Concept of Development and Global Governance "story -oriented stories; not only to tell the world of an uneven development of real China,Effectively resolve the international communication context of "Chinese threat theory",It is also necessary to spread the practical contribution made by Chinese -style modernization into the world,New development opportunities brought by the continuous deepening reform to the world。

Tell Chinese Stories,To comprehensively tell the world about "traditional", "contemporary" and "world" three dimensions of China。Let the world know the development of China、Open China、China, contributed to human bet365 Play online games civilization,and to promote the community of human destiny、To improve global governance,Continuously contribute wisdom、China who assumes the mission。

  (This article is the "double first -class" construction of Marxist journalism and innovation in Renmin University of China.

(The author is a researcher at the Renmin University of China Journalism and Social Development Research Center)

Editor in charge: Zhang Yueying
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