The people are the creators of history，Marxist Materials History Empension emphasizes，As an individual of practice，Existence with independent individuals，It exists in the way of social groups，The development of group practical activities composed of individual practice develops and continues social civilization。The party has established the party for a century，"People's Supreme" has always been the starting point and end point of the Chinese Communist Party's governance of the country，This is the inheritance and development of the historical view of Marxist materialism。Now，Facing the growth of the demand for the people's spiritual exchanges and the complexity of the public opinion environment，How to innovate the people -centered communication practice，Therefore, it is better to promote people's lives、People’s comprehensive development、All people's common prosperity, etc. It seems very important。

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Since the 18th National Congress of the Communist Party of China，Socialism with Chinese characteristics in the new era has always been based on "why people develop", "rely on what people develop", and "what people are shared by the development results" as the value coordinate of the concept of "people first"。"Always putting the people in the hearts in the heart" is the fundamental position of practical development in the new era，So，Communication concept centered on the people，Must be established for the people、Communication depends on the important concept of the people。

spread for the people。When the Communist Party of China was born，Pay great attention to the establishment of a disseminated people's view。Early proletarian newspapers are important ideological weapons to maintain the working and peasants;，"Liberation Daily" and "Xinhua Daily" has widely publicized bet365 Play online games the spirit of serving the people; since the founding of New China，Comrade Mao Zedong request the newspaper、Publications, etc., should reflect the emotions and wishes of the people; Comrade Deng Xiaoping requires publicity and cultural frontier work to contribute "the best spiritual food to the people"; Comrade Jiang Zemin requires news propaganda to be willing to accept the masses，Can answer the thoughts and cognition of the people in the masses; General Secretary Xi Jinping has repeatedly emphasized that it must always take people's position as a fundamental position，Taking the happiness of the people as the fundamental mission，Persist in the fundamental purpose of serving the people wholeheartedly。

Communication for the concept of the people，To face the fact that the people are the subject of history creation，All communication activities must reflect the people's practical process、Practical results and practical influences。This is required to be during the spread，One aspect，Deep、Comprehensive、Real、S three -dimensionally displaying the people's struggle process as the subject of practice and the excellent results obtained，Enhance the sense of pride and national identity of the Chinese nation; on the other hand，It is necessary to use the people's own heroic deeds to influence the people、Flower people，Let the people enjoy the spiritual wealth，Promote the interaction of spiritual levels，in order to provide a good foundation for material production。

Of course，Facing the current complex public opinion environment，The specific practice of spreading for the concept of the people also needs to be further improved。First，From any communication process，It will shape the social framework while complying with the social framework，It will shape the social framework while complying with the social framework，We must also be good at guiding the people to carry out benign social interaction and social interaction in complex public opinion。2，Post -modern society，Various crisis events have become an important benchmark for considering Bet365 app download the ability to spread，How to promote personal distress and social issues in such incidents，Maintain the people、The image of the national and political parties，I need to plan ahead，The top -level design and research layout of strengthening crisis communication。third，Communication for the people not only requires communication activities to serve the Chinese people，It also requires the development of communication activities for the welfare of all mankind。So，This concept needs to focus on strengthening the communication between the Chinese people and the people of the world，Promoting the interaction of all mankind，That is to say，Propaganda for the people is "all people" and "all human beings"。

Communication depends on the people。The communication activities in the era of mass communication are mostly dependent on large -scale communication agencies，Drive a large number of content to a wide audience through a certain media。In this process，Organized large media agencies are often the main body of communication，A large number of audiences are the object of communication。Under the new era，To innovate the people -centered communication practice，Only such a communication activity can conform to the interests of the people，can reflect the real process of the release of the dissemination activity。

Real communication activities are inseparable from the practical material accumulated by the people as the main body，That is to say，The material of the communication activities comes from the people。From the perspective of Marxism，The production method of material life restricts the entire social life、The process of political life and spiritual life，certain spiritual production and spiritual interaction，Adapt to a certain material production and material interaction，It is subject to the dialectical movement of productivity and production relations。The people -centered communication concept requires communication activities，Not only should we pay attention to the people's material production、Bet365 app download Material interaction、Psychological production、Mental communication and the dialectical relationship between these people，Also comprehensively summarized、Reflect and summarize people’s practical activities。

Communication depends on the people，In addition to knowing the people is the main body of communication activities、material source，It is also necessary to expand and improve the people is an important channel for communication activities、Version and feedback path。First，The people are an important information disseminator，Especially in the current social media era，Those spiritual products that are popular with the people，Important demands reflecting the needs of the people，Key information that solves people's problems is widely reposted，In the face of differentiated interests，will form fission or even polymerization。Last，People are the sum of social relations，An embodiment of his own interactive relationship is the channel of communication，Personal influence or interpersonal communication is an important factor affecting the effect of communication。Last，The person is itself a carrier，Especially in cross -cultural communication，As a country、National、Individuals in the region are often symbols of his place、carrier or business card，Different possibilities of strengthening or disintegrating the performance of personal behavior，So，Practical innovation promoted by concept，It must focus on the importance of people as the carrier。From the feedback path,，The communication behavior of the people often reflects the concern of society、People’s demands, etc.，Timely pay attention to public opinion and public opinion，Only by ensuring that the people fully enjoy the spiritual results，Social security and progress。

　　Path Expansion: Multi -subject, re -narrative, precise communication

Constructing a multi -subject propagation pattern。Communication concept centered on the people，First, it is required to spread for the people，Second, we must spread to the people，Among them, the communication relying Bet365 lotto review on the people to emphasize that the people must pay attention to the people as the main body of communication。Construction of the Multi -subject communication pattern，It is necessary to pay attention to the power of the people as an individual and channel，Give play to the enthusiasm of the people's active spread，It also needs to pay attention to various groups and organizations that are collected from individuals，Give full play to institutional advantages、Organizational advantages and human advantages，While respecting the spread of the people，And good at converting human advantages into communication advantages，Expand the power of communication。In addition，The propagation pattern of multi -subject needs to promote the communication between the people of my country and the people of all countries，In this kind of heart、Exchange，Expand the circle of friends of the Chinese people，spread Chinese voice。In recent years，Many international friends who know Huayouhua have appeared on multiple new media platforms in our country，They pass the text、Sound、Video and other ways to convey Chinese voices internally or external，It is also necessary to absorb this kind of communication subject。

Pay attention to narrative strategy、narrative art、Innovation and interconnection of narrative symbols。To realize the people -centered communication path，It is necessary to tell the story of the people，Use the expression of the people's preferences，In the new era、New Media、Comprehensive catalysis of new opportunities，narrative strategy、Innovation of narrative art and narrative symbols is very necessary。First，Any communication activity must go deep into life，Real、Deeply reflects the real life and spiritual world of the people where the people are located。Last，Emotional appeal of the people、Aesthetic requirements、Cultural appreciation needs are placed in the important position of communication activities，Focus on soft narrative strategies in narrative，Write the life of ordinary Chinese people bet365 best casino games through a variety of communication activities and communication verses，Tell the story of the ordinary Chinese people，spread the credibility of the Chinese people、Cute、Dear image。The two TV series "Shanhai Love" and "Awakening Times"，Not only the journey and spirit of the Chinese people's struggle，Artists in the art that meets the people's pursuit of truth, goodness and beauty。So，These two works have also gained high ratings and high praise from the people。again，It is necessary to achieve path innovation in the transmission symbol。Pay attention to the innovative expression of language symbols，Multi -channel rich in this type of symbol、Multi -carrier presentation form，Also pay attention to the excavation of non -verbal symbols，Especially good at using Chinese symbols。This symbol not only contains symbols as a cultural element，It also includes vivid、Direct、Personal。Construction of the Chinese narrative system，The final realization is narrative strategy、narrative art、The mutual service and interconnection of the innovation results of the narrative symbol，Salvation Chinese discourse again in this connection、Chinese expression and the story of Chinese stories。

Make good use of technical advantages，Promote precision communication。China's population is many，Vendent region，At the same time, the main body of interests is also more diverse，So，Need to focus on both the overall、Comprehensive communication，Pay attention to differentiated narratives and differentiation、precise arrival，Only in this way can the organic movement of the facts at the same time and the full enjoyment of personal spiritual freedom。Realize precision communication，First, make good use of technology，In the spread channel、Content distribution、Refined narrative and other aspects try to fit as much as possible、affinity and effectiveness。The second is to pay attention to the differences of the group，Formulate in the communication activities that meet different ages、Different hobbies and bet365 Play online games other groups such as the popularization strategy of groups。Third, in the process of spreading Chinese stories outside，Also close to different areas、Different countries、Demand of different group audiences，To both the facts of respecting the struggle of the Chinese people，Also cooperate with the expression habits of two contexts in China and foreign countries，Realize the good vision of making friends of the Chinese people，Expansion of the circle of friends of the International Public Opinion of Zhihua Hua。

　　(Author Unit: School of Journalism, Communication University of China)