The research with "value creation" as keywords mostly comes from the financial field，Follow the value of corporate value and its management issues。After the 1980s，Michael Potter introduces value creation into the strategic management field。Potter proposed，The task of the company is creating value。From this，Value creation expands to the entire business management process of the enterprise，Core for the management of various enterprises。From the perspective of strategic management，Value Creation is an enterprise acquiring economic profits，Constructing a competitive advantage business activity。From this，Strategic Management has expanded the financial concept of value creation，Non -financial elements are also included in the research category。

Whether it is financial or strategic management，The understanding of value creation is limited to the economic category。Introduction of the theory of stakeholders，provides a more open perspective for the expansion of the concept of value creation。The value demand of the stakeholders is diverse，Value creation becomes a very tension concept，The scope has expanded from economic value to social value。Different organizations have different value creation goals，The connotation of value creation depends on the nature of the organization and the needs of the relevant interests。

Compared with the value creation of the enterprise，The connotation of media bet365 Play online games value creation is special。The interests of the media include the government，Also includes society、Enterprise and users, etc.。From the organization attribute、For the needs of stakeholders，The goal of media value creation is similar to that of social enterprises，The pursuit of dual value target，Strive to achieve the unity and integration of economic and social value。Compared with general media，The connotation of the value creation of mainstream media is even more special。my country's mainstream media have distinctive political attributes and ideological attributes，Whether it is from the needs of the owner，Still from the tissue nature、Media function、Responsibilities and mission，The fundamental task is to adhere to the correct political direction and public opinion orientation，Consolidate and expand mainstream ideological public opinion，Maintaining ideological dominance。That is to say, social value constitutes the "prescribed quality of quality" for the mainstream media，This is also the essential difference between my country's mainstream media and other organizations。Of course，This is not to say that the mainstream media must completely abandon the pursuit of economic value，Just say that the economic value goal is only in the secondary position，Obief and serve social value targets。

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Construction of a new mainstream media is to conform to the transformation of the communication pattern，The top -level design made by advancing the development of media integration。Before discussing how to build new mainstream media，Is it necessary to think about a basic bet365 live casino games question: What are the mainstream media in society? Why do mainstream media have to exist?，Impact and determine the development direction and construction path of the new mainstream media。The reason why the mainstream media can exist and must exist，It is that it can provide unique value for society，It has a specific advantage in specific value creation，Unique features that can be used by other social organizations or economic organizations。That is to say，"Effectively creating unique value for the society" is both the fundamental reason for the production and development of mainstream media，It is also the inherent basis for the survival and growth of mainstream media。The starting point for the impact of value creation and determining the construction of new mainstream media、direction and target、Standards for the effectiveness of construction and judgment，Value creation actually becomes the core clue of the construction of new mainstream media。Clear value creation is the core clue of the construction of new mainstream media，It has positive significance for the construction and development of new mainstream media。

Value creation can connect many activities in the construction of new mainstream media，and ensure the fundamental direction and goals。The construction of the new mainstream media is a systematic project，Involved content production、Value spread、Public service、Channel construction、Platform construction、Adjustment of organizational structure、Multiple activities such as business model changes，These activities can be subdivided into countless Bet365 app download specific activities。In the process of actual operation，Put these complicated and complicated specific activities、Questions series，Make sure the new mainstream media's fundamental construction direction during the construction process，Maintain the innovative vitality of the media without being with ordinary media、General corporate organizations are confused，An important issue that must be considered and solved in the construction process of becoming a new mainstream media。Value creation as a clue，Many activities of the construction of new mainstream media can be connected in series，The practice of innovation news communication、Reconstruction Media Connection、Build an independent platform、Reconstruction business model and other key activities to form an overall。Because the value creation of mainstream media is centered on social value，This enables the construction of new mainstream media to adhere to the correct direction，It will not deviate from the fundamental construction target。

Value creation is conducive to the integrated development and realization of the social value of mainstream media。Unlike ordinary corporate organizations and other social organizations，The value creation activity of mainstream media is based on social value as the fundamental goal。The value of the mainstream media is political value、Social value and professional value composition。The social value of the mainstream media is a whole，It should be planned for overall planning，Coordinated advance，Lien Development，Common implementation。Political value、Unification of social value and professional Bet365 lotto review value、superimposed，Specific connotation that constitutes a complete mainstream media social value。Coordinated advancement of news communication practice，Integrated development，It is conducive to achieving social value goals of mainstream media。

Value creation can find innovative development paths for the construction of new mainstream media。"Stacking beds" under the traditional thinking framework，Focus on the repair supplement of the end of the thin branches，It is difficult to break through the existing dilemma of traditional mainstream media。Taking value creation as a clue，Help people break through the original physical combination mode and structure in the construction of new mainstream media，Realize changes in the development strategy。Value creation will inevitably involve the main body of value creation、Value creation mode、Value source and other basic questions。On the subject of value creation，Who will create value? Is the media the only subject of value creation?，How to create value? What is the efficiency of the original value creation model?，Help people reflect on the problems in the construction of mainstream media，and break through the restraint of traditional thinking，Innovation of logic or thinking，Provides new ideas for the construction of new mainstream media、Methods and strategies，Innovation of the development path。

　　The value of the value of traditional mainstream media creation dilemma and breakthrough

The dilemma of traditional mainstream media is essentially the dilemma of value creation，is in the new media ecology，The value and ability of traditional mainstream media are not high，Can't be effective for the party and the government、User and public、Social bet365 live casino games and other stakeholders to create the social value and economic value given by their functions。The construction of the new mainstream media is actually the process of the traditional mainstream media strive to break through the dilemma of value creation。So，The construction of the new mainstream media must focus on improving value creation，Create social value for the stakeholders。

Breakthrough of traditional mainstream media value creation dilemma，It is necessary to realize changes at the concept level，It is also necessary to explore innovation at the practical level。The mainstream media must break through the value creation，First of all, it must establish a new value creation logic，The main body of realization of value creation、Source、Method Innovation，Improve value creation efficiency; followed by innovation of news communication practice based on new value creation logic，Create value for the society better，Build a social value ecosystem，Form a modern communication system。Innovation of news communication practice，cannot be separated from specific carriers and support conditions，This also includes reconstruction of media connection、The construction of the independent platform and the reconstruction of the business model。

(This article is the "Study on the Construction and Operation Path of the County -level Mergerian Media Center" (19WTD004) phased achievement of the major commissioned project of the Jiangsu Social Science Foundation for Social Science Foundation (19WTD004)

(Author Unit: School of Literature and News Communication of Yantai University)