[Core Tip] In the era of bet365 mobile betting，Social governance faces new challenges，There is a greater need for insight into the formation of public opinion，Guide the value orientation of public opinion instead of being led by the noise of public opinion。Understand that online public opinion cannot be equated with social public opinion，In particular, be wary of "hype machines" turning into "attack weapons"。

　1923，American writer Lippmann wrote the book "The Phantom Public" in New York，As a sequel to the critically acclaimed book "Public Opinion"，He drops some ambiguities in this book，A severe critical analysis of bet365 mobile betting opinion。Trying to clarify，“If there is no improvement in the intellectual and spiritual quality of public opinion itself，What role will public opinion play，How to do it more effectively”。In Lippmann’s view，“If it is taken for granted that voters are even ‘born competent’ to manage public affairs，This is a ‘false ideal’”。

Lippmann’s “Phantom Public” shows a pessimistic attitude towards traditional democratic concepts，Did not get the same enthusiastic response as "Public Opinion"，But I still read his book，I deeply appreciate its vivid description of the phenomenon of human public opinion、Profound criticism。The book depicts a human world with too much information，Lippmann already lamented that there was too much and too much information a hundred years ago。What if Lippmann were in this bet365 mobile betting era a hundred years later，Faced with information bombardment and information junk，I wonder how he will react，It can only be "Lippmann's silence"，Speechless，A corner alone。

In human history，Information media is one of the important carriers to maintain society，It is also one of the key forces driving change，National Governance、Economic Operation、Cultural development must be based on media form。In the course of thousands of years of history，From Papyrus to the Internet，The progress of information media brings information、Wide dissemination of knowledge, etc.，Promote religious reform、Technological progress、Industrial Revolution。Overall，The progress of information media is synchronized with the progress of society，When human society enters the 21st century，Created bet365 mobile betting，Less than 20 years ago，This synchronization relationship is broken。In other words，As ​​one of the freshest and most popular forms of information media，What role does bet365 mobile betting play in human society，There is a big question mark on it。

　Strong individuality bet365 mobile betting

bet365 mobile betting compared with previous media forms，The biggest difference lies in its strong individuality and high dependence。In newspapers、Books、Broadcast、The institutional power demonstrated on television and even on the Internet、Professional power、Elite Power，They are gradually weakening under the impact of bet365 mobile betting，The public’s use of bet365 mobile betting is more in line with individual wishes，And from the past one-way receiving information to two-way sending and receiving information，Every bet365 mobile betting user is both a receiver and a communicator。What’s more important，With the widespread popularity of mobile terminals，Mobile phones are gradually becoming “human organs”，bet365 mobile betting has become the “air” that contemporary people cannot live without。At the moment of the epidemic，Mobile terminals and bet365 mobile betting are fully expanding to younger and older people。

The intrinsic driving force behind the progress of information media is technology，The inner driving force behind the progress of bet365 mobile betting is technology。When algorithm technology、Smart technology、New technologies such as induction technology are becoming more and more advanced，bet365 mobile betting has become an increasingly smart machine。"Trillions of information exchanges occur every day on this machine，Under the guidance of the algorithm，This machine was originally designed to transmit information、Subtlely influence everyone’s views、As a tool for our daily entertainment，And manipulation of us all。"MIT professor Sinan Alar named this machine "The Hype Machine" and published a book of the same name。

When bet365 mobile betting first appeared，Whether it is its founder or the public，They all have a beautiful vision for it: that is to connect the world together，Let everyone be free、Maximize access to information、Knowledge and Resources，Let people experience more freedom of thought、Acquire more social and economic opportunities、Enjoy more mobility at work、Building meaningful social connections can lead to better health and more。From this，bet365 mobile betting can help people combat loneliness、Poverty、Effectively fight against diseases, etc.。But to this day，It’s extremely ironic，It seems that bet365 mobile betting is exacerbating the very social ills that people are trying to alleviate。

　　Characteristics of bet365 mobile betting as a “hype machine”

Contemporary bet365 mobile betting is highly developed，Online social network、Weibo website、New media forms such as instant messaging software and collaborative production of knowledge and news aggregation technology，Has fundamentally changed the production of information、Share、Consumption、Usage and Pricing，The outstanding feature is technology-driven individual communication，Go ahead of news agencies、Professional organizations speak out，Reflecting the grassroots voice of the Internet。From knowledge production mode to information consumption mode，From political campaigns to social movements to business operations，bet365 mobile betting has a profound and pervasive impact in various fields of contemporary society。

There are three characteristics of bet365 mobile betting as a “hype machine”。First, strong control。"The target of this machine is actually the human soul。It is designed to stimulate our nerve impulses，So that it can attract us，And take the opportunity to convince us，Changing our shopping、How to vote and exercise，It may even change the object of our love。It will analyze us silently，Then what should we read、Giving a bunch of different options for what to buy and what to believe，It will then learn new things from our choices，And constantly iterate and optimize the options it gives。As it continues to run，It generates a lot of data exhaust，And these data exhausts can be used to track the preferences of each of us、Desire、Interests and time-stamped and geo-located information around the world。Eventually it will feed on its own data exhaust，Streamline your own processes、Improve your analysis，And improve your persuasiveness。”According to the book “The Hype Machine”，The reason why bet365 mobile betting has such great control，The fundamental motivation is profit。In other words，It is capital-driven technological innovation that brings about the continuous improvement of bet365 mobile betting technology，Striving for excellence，Mount of money。“It’s motivated by money，By interacting with us，It can maximize the money you get。The more precise the options it provides us，The more it will interact with us，This way its persuasive power will become even more powerful。The more convincing it is，The more money it will get，Therefore its scale will become larger and larger。”

Second, there is a lot of false information。Research findings，"In all categories of posts，Fake news always spreads further than real news、Faster、Go deeper，And its coverage is also wider，In some cases there is even a difference of several orders of magnitude”。bet365 mobile betting platforms have become “machines that can distort reality”，"Through such a machine，Lies spread like lightning，The truth is like slowly dripping syrup”。The spread of fake news and its close connection with politics were on full display during the 2012 and 2016 US presidential elections。In fact，In contemporary news communication practice and research，The biggest challenge is the lack of high-quality journalism with authenticity。Different from the information overload in "Lippmann's Lament" a hundred years ago，At least there were still professional news organizations producing information back then，Now billions of individuals are producing news，Highlight individuality；Not seeking professionalism，Highlight the sense of freedom，Not seeking a sense of responsibility。In the bet365 mobile betting public opinion field，Every eye is filled with sensational fake news "Lightning"，Lots of information，There is little truth。

The third is excessive socialization。When all kinds of massive information passes through something like Facebook、Twitter、Weibo、When platforms such as WeChat are transmitted to the public’s “always-on” mobile devices，The public is drowning in the ocean of social information。The public’s information use and the improvement of media technology have formed a “good interaction”，The more you use，The more effective the training and improvement of media technology are，The more effective the media technology is，The more attractive the information generated，The public is increasingly inseparable from bet365 mobile betting。So ever，Massive information is driven by algorithm technology, etc.，In public overuse of bet365 mobile betting，produced a powerful transformative force。Society has become over-socialized due to excessive hype，Group persuasion based on individuality due to excessive socialization。This is the trilogy of the new social era: high socialization、Personalized group persuasion、The tyranny of trends。

　　Examining the inner workings bet365 mobile betting “hype machine”

　The reason why the “hype machine” has such a huge influence，From digital bet365 mobile betting network、The combined effect of machine intelligence and smartphones。Digital bet365 mobile betting network builds bet365 mobile betting information network，Guide the flow of network information through friend recommendations and algorithms，Smartphones create an “always-on” environment。

In order to overcome these problems，"The Hype Machine" proposes to "carefully examine the inner operating mechanism of the 'Hype Machine'，And use science to decode its impact，We can all work together to guide bet365 mobile betting giant ship away from the approaching rocks，And sail into calmer waters”。

"Hype Machine" thinks，There are three pillars to achieve "crowd intelligence" and "collective intelligence": the independence of each individual in the group、Diversity and Equity。But bet365 mobile betting as a “hype machine” has clearly eroded these three pillars，Turn wisdom into madness。The inner mechanism deserves in-depth study。

Research on the spread of false bet365 mobile betting shows that，True bet365 mobile betting rarely spreads quickly to more than 1,000 people，But the top 1% of fake news forwarding chains can easily spread to as many as 100,000 people。The time it takes for real bet365 mobile betting to be spread to 1500 people，About 6 times the time it takes for false bet365 mobile betting to spread to the same number of people；However, the time required for the former to spread from the original tweet to 10 retweets，Another 20 times the time it takes for the latter to spread to the same number of forwarders。The scope of dissemination of false bet365 mobile betting is obviously wider than that of true bet365 mobile betting，And false bet365 mobile betting will be forwarded by more independent users。

Driven by smart technology，Social robots have become an important driver of fake news。These bots will constantly follow some influential people，Push fake news to these people，Let influencers repost these fake news，This will amplify the role of fake news and make it appear more real。Paradoxically，Influencers and algorithmic social bots play a symbiotic role in the spread of fake news: by inducing humans，Social robot enables sharing of fake news，Human beings use the "hype machine" to spread false news to a wider range。In a certain sense，bet365 mobile betting has become an important force in driving public opinion，bet365 mobile betting robots have become an important force in driving bet365 mobile betting public opinion。

What attracts bet365 mobile betting users is information needs and social relationships。Research has analyzed the reasons for this dependence on social information。Based on a paper published in the journal Cell，Nervous system damage caused by loneliness stimulates social skills in mice。For species with sociality，Isolation is disgusting and unsafe，In addition to reducing the life span of fruit flies，Also reduces the survival rate of experimental rats after stroke，Increased rat stress response，Reduced benefits of exercise。In a sense，Neurological damage caused by loneliness is a compulsive function，Promoted the socialization process。

bet365 mobile betting is designed for the human brain，It interacts with the parts of the human brain that control belonging and social identity，Stimulate the dopamine system，Encourage people to connect with each other online、Participate and share to seek more rewards in this form。When we grade online，Our herd instinct naturally combines with our sensitivity to positive social influence。When we see other people enjoying a book、A certain hotel restaurant or a certain doctor，When giving a high rating，We will also give a similar high score，And there will be a higher appreciation for all this。Experiments have shown，We tend to show herd behavior in cultural choices。

　Value orientation that guides bet365 mobile betting

Obviously，bet365 mobile betting technology is getting smarter about human nature，Taking advantage of people’s trust，Collect and exploit vast amounts of private data，Improve technology based on these data，Reuse technology to attack weak links in human psychology，Guide human consciousness and behavior，But it does not protect users from harm。Einstein once said: "Our technology has clearly surpassed our humanity，This is so creepy。”As a member of this society，We need to look at the development of bet365 mobile betting rationally，Looking at the two-sided impact of media technology。Proposed by the book "The Hype Machine"，We must make good use of four levers to govern，The code used to manage social platforms、Incentive mechanism created by the business model of social networks、The regulations established in the use of these systems and the laws established to regulate market failures。

The book "The Hype Machine" was selected as the best artificial intelligence book by Wired magazine in 2020，In-depth analysis of social networks、Big data and human cognition、The complex relationship between love and death among social behaviors，Has a profound insight into the development of human society in the social network era。It’s worth noting，The author of this book has multiple identities: scientist、Entrepreneurs and investors，Thus being able to observe the development of new bet365 mobile betting technologies from different angles，Study its inner working mechanism，And also participated in the development of some products。Of course，This is an advantage - viewed from multiple angles，Scientific enough；There are also shortcomings - the criticism is slightly weak，The humanistic spirit is slightly weak。

When communication becomes technology，When bet365 mobile betting becomes a “hype machine”，The consequences will become more and more serious。In an environment where information media is coerced by technology and commerce，The attention of the whole society is becoming increasingly scarce，Thinking power is even scarcer，Reason and order will also become more scarce。In fact，“Always online” has become equivalent to “losing yourself”。In a bet365 mobile betting environment，People have lost their independence、Autonomy、Reflective。bet365 mobile betting gives the public freedom of behavior，Also gives capital the freedom to control public behavior。What’s more worthy of vigilance，In the contemporary world，The powerful power of bet365 mobile betting companies becomes private power，Can confront the public power of the country, especially the public power of different countries，Public governance of private power has become a prominent issue。

December 2021，Zuckerberg, the founder of the bet365 mobile betting platform Facebook, was named the "Scoundrel of the Year" (Scoundrel of the Year) by the century-old American liberal publication "The New Republic"，The reason is that he created the "Worst Website in the World"，Recommends "various viral stupidity and ads" to users，And Zuckerberg "unreasonably made a lot of money" from this website，Even accused Facebook of “crimes against humanity”，etc.。

In the age of bet365 mobile betting，Social governance faces new challenges，There is a greater need for insight into the formation of public opinion，Guide the value orientation of public opinion instead of being led by the noise of public opinion。Understand that online public opinion cannot be equated with social public opinion，In particular, be wary of "hype machines" turning into "attack weapons"。In the digital world，We must strengthen the education of “propagating rationality”。Only by keeping public opinion rational，In order to maintain orderly social governance。Otherwise，The universe will become more virtual，The mind will be more impetuous，The world will also become more divided。

From the perspective of the development process of modern information technology，New technology、When new applications are born, they all start with the good desire to open up new horizons for mankind，In the beginning, these technologies were regarded as good medicines that could solve bet365 mobile betting conflicts，But in its development process，Especially after it becomes a dependent object of human beings，It will inevitably bring about new bet365 mobile betting problems。How to realize "starting from innovation、Stop at the best”，Becoming the biggest problem in the technological era。Therefore，Remain cautious about new technologies rather than becoming a fanatic，Help promote modern digital technology、Healthy progress in the use and innovation of new technologies such as smart technology，Helps improve human rationality in the metaverse，Help prevent humanity from slipping into a “brave new world”。

(Author’s affiliation: School of Journalism and bet365 mobile betting, Tsinghua University)