College students are the most active、The most widespread new media audience group，They use new media to get information faster、Knowledge，At the same time, it is more likely to be affected by negative information brought about by bad information。New media provides convenient technical support for the ideological and political education of colleges and universities，It also brought a severe test。How to profit and avoid harm，Give full play to the advantages of new media technology and new media platforms，Improving the affinity of ideological and political education、Attraction and influence，It is a question that the ideological and political work in the new media era must face the answer。

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Innovation education position，It is to make full use of the new media platform and technology，Seeing the cloud highland，Extending ideological and political education from offline to online，Create a more popular ideological education carrier for students。

First, strengthen the ideological and political education website、APP and other cloud platform construction。The extensive popularity of "Micro -Media" brings a certain impact on traditional websites，But "micro -media" cannot replace the website's more stable position function and image function。Current，Universities generally open school homepages，But not all schools have opened specialized ideological and political education special websites。The special website should become the image of the main window and resource material library of ideological and political education in colleges and universities，In image design、column settings and content selection，We must adhere to the mainstream value orientation，Also adhere to "understanding students、Close to students、Incorporate students "path selection，​​It can bet365 live casino games also allow the student team to participate in the construction and management of the website，to improve the affinity of the website。Universities can also develop personalized apps with ideological and political education functions，APP should adhere to the combination of education and service。On the one hand，Set up the fixed column of ideological education，Push related articles frequently、Video and other learning materials，Push school ideological and political education theme activities，Development and promotion of online activities on ideological and political education; on the other hand，Open results query、Event information and consulting services, etc., learn with students、Life -related service functions，Let students enjoy more efficient and convenient services while receiving ideological and political education，Add user stickiness。

Second, give full play to WeChat、QQ、Platforms such as Weibo and Douyin。First of all, carry out micro -education。Because of WeChat、Weibo and Douyin's usage rate is high、The audience is very wide，Universities are passing the official WeChat public account、Weibo and Douyin released news、Announcement and information at the same time，It is necessary to promote positive energy frequently。Propagate the main theme，In particular, strengthen publicity reports on people and things around the students，The effect of "moisturizing and silent"。Followed by micro -communication。Ideological and Political Education workers must actively use WeChat、QQ strengthen communication and interaction with students，Actively establish various working groups、Communication group，Do online and offline communication、Organic combination of individual and group communication，Pull into the distance from students，Improve the communication effect。Pay attention to micro -information again。Many student groups are more active online than offline，bet365 live casino games They are more willing to be in Douyin、Weibo and WeChat friends circle share your views and mood，More happy to be on QQ group、WeChat group expresses my own thoughts。An important prerequisite for doing good jobs in ideological and political workers is to truly understand students，Research and judgment of the dynamics of the student group，Still mastering the individual situation of students，These WeChat interest is a very important basic information，Thought workers must strengthen observation of these WeChat interest、Analysis and judgment。

　　Education content enhances the attraction of ideological and political education

Education content is educator around education goals，Teach knowledge in the teaching process、Summary of skills and concepts，It generally takes course、Teaching materials and teaching materials are presented。Traditional ideological and political education courses and textbook forms are relatively single，Not attractiveness to young students，New media technology and platforms can further enrich the content of ideological and political education，So as to improve the attraction of ideological and political education。Mu class is a large open online course，It uses new media technology，Moving excellent curriculum resources to "Cloud"。Current，There are many well -known Mu class websites in China，​​These rich high -quality network education resources enable college students to enjoy high -quality courses brought by high -quality teachers，College students can choose related content to learn。Teachers of Political Political Theoretical Class can also choose relevant high -quality tuted courses as supplement for teaching，to improve the quality of the curriculum。Micro -class is the use of new media technology for teachers，Online online courses and developed for a certain knowledge point or a subject，Its main carrier is miniature teaching video，It is mainly reflected as short time、Less teaching content、bet365 live casino games Theme focus and other "micro" features。Sicing and Micro -class can surround a certain theme、A certain event、A certain scene conducts "short flat" and "context -style" ideological education for students，Thoughts of Politics and Micro Class can echo each other with daily ideological and political courses，complement each other。"Learning Powerful Power" and other learning platforms provide rich resources for the ideological and political education of colleges and universities，Scientific and reasonable use of "learning power" and other learning platforms，It is very beneficial to improving the quality of ideological and political education。

New media technology and platforms provide possibilities for enriching ideological and political education，Thought teachers need to follow the trend、Take the potential，Effectively enhance the attractiveness of ideological and political lessons。First, take the initiative to update the ideological education concept，Use new media，Realizing the transformation of ideological and political lessons from closed to open type，It is necessary to build the ideological and political classroom into the confidence and confidence of the students’s favorite classroom。Second, take the initiative to improve the level of classroom education，Teachers use new media to widely improve their professional level、Knowledge accumulation，Use new media to widely obtain value、Nutrition of learning resources，Improve the realm of thought、Theoretical skills。Third, take the initiative to update the teaching language，Familiar with the popular words often used by college students、Online language，Convert the academic language into the popularity that can resonate with students、Fun language，Improve the infectious power of classroom teaching，Enhance the interactive communication of the classroom。Fourth, pay attention to accumulating materials，Following teaching goals，Collect some new media materials related to teaching content，In particular, pay attention to collecting real cases around college Bet365 app download students，Course the curriculum material resource library。

　Training opinions Leaders to improve the influence of ideological and political education

Opinion leaders are one of the classic concepts of communication science。Opinion Leaders may not be the formal leader in the team，But it can affect the attitude tendency of most people in information transmission and interpersonal interaction。College student network opinion leaders active in various college students network space，They often initiate the topic、Participate in discussion to express your point of view，Have strong public opinion influencing ability and information dissemination ability，Has a high visibility and influence among the college student group，A subtle effect on the consciousness of college students' ideological and political consciousness。If we will have organizations in colleges and universities、Planning curriculum education and practical activities are called tangible education，Then the daily impact of college students' network community on college students can be expressed as invisible education。From the perspective of ideological and political education，This intangible education is always affecting the value judgment and value selection of young students，and the leaders of college students' network opinions play a vital role。

Students who are already leaders of college students，The attitude that colleges should take is: respect、Unity and cooperation。These student network opinion leaders are all formed naturally，Have a strong social ability，Have a certain personality charm，Have a good online mass foundation。The ideological and political work of universities should attach great importance to this group，On the basis of full respect，Fully strive、Adding them to become an important ideological education force。First, strengthen interactive communication，Universities must take the initiative to communicate with them，Care about their lives，Answer their confusion，bet365 best casino games Establish a good interactive relationship。Second, strengthen education guidance，Various activities through development，Enhance their love for the world、Understanding of national conditions and people's conditions，Enhance their sense of recognition of mainstream values，Enhance their passion for patriotism and love school，to ensure that they always maintain the correct position in the cloud。Third, we must strengthen the role and play，Invite them to participate in school ideological and political education，hire them to serve as the official network commentator of the school、Public opinion monitor，Even serving as a teacher of ideology and politics，Give full play to their leading role。

When trying to train the leaders of the existing college students into the power of ideological and political education，We also need to have potential counselors、Thoughts of Politics、Professional teachers and excellent college students are trained into network opinion leaders。One must be good at discovering。Follow the formation of the "natural formation" of the leader of the Internet opinion，That is to pay attention to the potential of the trainer。Some ideological and political teachers are full of positive energy，Rich teaching content，Teaching form innovation，It has been loved by students; some teachers' professional knowledge is profound，Personal charm，widely praised by students; some college students have a high popularity and reputation，It seems to be the star of the school。These groups all have natural advantages of becoming a leader of college students，Universities must be good at discovering these groups，And some people who have planned to cultivate them become the leader of the Internet。Second, strengthen cultivation。To strengthen ideological education and political leadership，Make sure they always adhere to the correct position。To carry out new media literacy training，bet365 Play online games Through teaching knowledge、Improve skills、Reinforcement consciousness，Help them master the technology and skills of the spread of new media，So as to have a new media literacy with the leader of the Internet。

(Author Unit: School of Science and Technology of Ningbo University)