College students are the most active、The broadest new media audience，They use new media to obtain information more quickly、Knowledge，At the same time, it is also more susceptible to the negative impact of bad information。New media not only provides convenient technical support for app bet365 download and political education in colleges and universities，also brought severe tests。How to seek advantages and avoid disadvantages，Make full use of the advantages of new media technology and new media platforms，Improving the affinity of app bet365 download and political education、Attractiveness and Influence，This is a question that must be answered directly in the app bet365 download and political work of colleges and universities in the new media era。

　　Innovative education positions to enhance the affinity of app bet365 download and political education

Innovation Education Position，It is to make full use of new media platforms and technologies，Seize the high ground in the clouds，Extend app bet365 download and political education from offline to online，Create an app bet365 download and political education carrier that is more popular among students。

First, we must strengthen app bet365 download and political education website、App and other cloud platform construction。The widespread popularity of “micro media” has had a certain impact on traditional websites，However, "micromedia" cannot replace the more stable position and image functions of the website。Currently，All universities have generally set up school homepages，But not all schools have set up special websites on app bet365 download and political education。Thematic website should become the image main window and resource library of app bet365 download and political education in colleges and universities，In image design、Column settings and content selection，We must adhere to the mainstream value orientation，We must insist on “understanding students、Close to students、Path selection for integrating students，You can also allow student teams to participate in the construction and management of the website，Thus improving the affinity of the website。Colleges and universities can also develop personalized apps with app bet365 download and political education functions，App should adhere to the combination of education and service。On the one hand，Set up a fixed column for app bet365 download and political education，Relevant articles are often pushed、Videos and other learning materials，Push school app bet365 download and political education themed activities，Develop and promote online activities related to app bet365 download and political education；On the other hand，Opening result inquiry、Activity information and consulting services, etc. and student learning、Service functions closely related to life，Let students enjoy more efficient and convenient services while receiving app bet365 download and political education，Increase user stickiness。

Second, we must make full use of WeChat、QQ、The role of platforms such as Weibo and Douyin。The first is to carry out micro-education。Because of WeChat、Weibo and Douyin are highly used、Wide audience，The university is using its official WeChat public account、News released on Weibo and Douyin、Announcements and information at the same time，We must also promote positive energy regularly。Spread the main theme，In particular, we must strengthen publicity and reporting on the positive people and things around students，Achieve the effect of "moisturizing things silently"。The second step is to conduct micro-communication。app bet365 download and political education workers should actively use WeChat、QQ strengthens communication and interaction with students，Proactively establish various work groups、Communication group，Communicate online and offline、Individual and group communication are organically combined，Cross the distance with students，Improve communication effectiveness。Pay attention to micro-information again。Many student groups are more active online than offline，They are more happy on Douyin、Share your own opinions and moods on Weibo and WeChat Moments，More happy to be in QQ group、WeChat group express your thoughts。An important prerequisite for app bet365 download and political workers to do their jobs well is to truly understand students，Whether it is the study and judgment of the app bet365 download dynamics of student groups，Still grasping the individual situation of students，These micro-information are very important basic information，app bet365 download and political workers must strengthen their observation of these micro-information、Analysis and judgment。

　　Enrich educational content to enhance the attractiveness of app bet365 download and political education

The educational content is the educator’s focus on educational goals，Transfer knowledge in the teaching process、The sum of skills, concepts, etc.，It usually takes courses、Presented in the form of textbooks and teaching materials。The traditional app bet365 download and political education courses and teaching materials are relatively simple，Not attractive enough to young students，New media technology and platforms can further enrich the content of app bet365 download and political education，Thus increasing the attractiveness of app bet365 download and political education。MOOC is a large-scale open online course，It uses new media technology，Moved excellent course resources to the "cloud"。Currently，There are many well-known MOOC websites in China，These rich and high-quality online education resources enable college students to enjoy high-quality courses brought by high-quality teachers without leaving home，College students can choose relevant content to study on their own。Teachers of app bet365 download and political theory courses can also choose relevant high-quality MOOC courses as a supplement to their teaching，Thus improving the quality of courses。Micro lessons are teachers’ use of new media technology，Online courses designed and developed for a certain knowledge point or topic，Its main carrier is micro-teaching video，Mainly reflected in short time、Little teaching content、“Micro” features such as theme focus。app bet365 download and political micro-courses can focus on a certain theme、A certain event、Provide "short, flat, quick" and "situational" app bet365 download and political education to students in a certain scene，app bet365 download and political micro-courses can echo with daily app bet365 download and political courses，Complement each other。Learning platforms such as “Learning to Strengthen the Country” provide rich resources for app bet365 download and political education in colleges and universities，Use learning platforms such as “Study Powerful Nation” scientifically and rationally，It is very helpful to improve the quality of app bet365 download and political education。

New media technology and platforms provide the possibility to enrich app bet365 download and political education，app bet365 download and political teachers need to follow the trend、Riding on the momentum，Effectively enhance the attractiveness of app bet365 download and political courses。First, we must proactively update the concept of app bet365 download and political education，Use new media，Realize the transformation of app bet365 download and political courses from closed to open，We must have the confidence and confidence to make the app bet365 download and political classroom the most popular classroom for students。Second, we must take the initiative to improve the level of classroom education，Teachers use new media to extensively improve their professional standards、Knowledge accumulation，Use new media to widely obtain value、Nutritious learning resources，Improve your app bet365 download realm、Theoretical skills。Third, we must proactively update the teaching language，Familiar with popular words frequently used by college students、Internet language，Translate academic language into popularity that resonates with students、Interesting language，Improve the appeal of classroom teaching，Enhance classroom interaction。Fourth, we must pay attention to accumulating materials，Focus on teaching goals，Collect some new media materials that are highly related to the teaching content，Pay special attention to collecting real cases around college students，Establish a course material resource library。

　Cultivate opinion leaders to enhance the influence of app bet365 download and political education

Opinion leadership is one of the classic concepts in communication。Opinion leaders may not be formal leaders in the team，But it can influence or even influence the attitudes and tendencies of most people in information transmission and interpersonal interaction。College student online opinion leaders are active in various college student online spaces，They often initiate topics by、Participate in the discussion to express your opinions，Has strong ability to influence public opinion and disseminate information，Has high visibility and influence among college students，Plays a subtle role in college students’ app bet365 download and political awareness。If we organize colleges and universities、Planned curriculum education and practical activities are called tangible education，Then the daily impact of college students’ online communities on college students can be described as invisible education。From the perspective of app bet365 download and political education，This invisible education affects young students’ value judgments and value choices all the time，And college student online opinion leaders play a vital role。

For those students who are already college students’ online opinion leaders，The attitude that colleges and universities should adopt is: respect、Unity and cooperation。These student online opinion leaders are all formed naturally，Has strong social skills，Has a certain charisma，Has a good online mass base。app bet365 download and political work in colleges and universities should attach great importance to this group，On the basis of full respect，Strive fully、Absorb them and become an important app bet365 download and political education force。First, strengthen interaction and communication，Universities should take the initiative to communicate with them，Care about their lives，Answer their confusion，Establish a good interactive relationship。Second, we must strengthen educational guidance，By carrying out various activities，Increase their understanding of the world、Understanding of national conditions and people’s conditions，Increase their identification with mainstream values，Increase their enthusiasm for patriotism and school，Thereby ensuring they always maintain the correct position in the cloud。Third, we must strengthen our role，Invite them to participate in the school’s app bet365 download and political education，Hire them as the school’s official online commentators、Public Opinion Monitor，Even served as an app bet365 download and political teacher for peers，Make full use of their leading role。

While working hard to cultivate existing college student online opinion leaders into app bet365 download and political education forces，We also need potential counselors、app bet365 download and political teacher、Cultivate professional teachers and outstanding college students into online opinion leaders。One must be good at discovery。We must follow the "natural formation" rules of online opinion leaders，That is, we must pay attention to the potential of the cultivator。Some app bet365 download and political teachers are full of positive energy，Rich teaching content，Innovation in teaching form，Already loved by students；Some teachers are professionally knowledgeable，Very charming personality，Widely praised by students；Some college students have extremely high popularity and reputation，He is like a star in the school。These groups all have the natural advantage of becoming online opinion leaders among college students，Universities should be good at discovering these groups，And plan to train some of them to become online opinion leaders。Second, we must strengthen cultivation。We must strengthen app bet365 download education and political leadership，Make sure they always stand for what is right。Need to carry out new media literacy training，By imparting knowledge、Improve skills、Strengthen awareness，Help them master the technologies and techniques of new media communication，So as to have the new media literacy to become an online opinion leader。

(Author’s unit: app bet365 download of Science and Technology, Ningbo University)